Humorous Apple Ad Highlights iPhone 15 Storage

Apple's latest ad for the iPhone 15 models focuses on the device's storage, highlighting the 128GB of available storage space for the entry-level device.


The ad features a man looking through his photos, and each photo on the device sings "Don't Let Go" by Terrace Martin, Mr. Talkbox, and PJ Morton. He ultimately decides not to delete his images. The spot ends with the tagline "Lots of storage for lots of photos."

While the standard ‌iPhone 15‌ models and the iPhone 15 Pro models start with 128GB of storage, Apple offers 256GB and 512GB upgrade options, with an additional 1TB option for the ‌iPhone 15 Pro‌. The ‌iPhone 15 Pro‌ Max models start with double the storage at 256GB, with 512GB and 1TB available when upgrading.

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Top Rated Comments

Ubuntu Avatar
18 weeks ago
This is just welcoming people in to make jokes about the default iCloud storage.
Score: 40 Votes (Like | Disagree)
xiJulian_ Avatar
18 weeks ago

I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
No, i would like for Apple to double and charge the same price, storage is VERY cheap these days and especially for a company like Apple. Stop believing everything tim says..
Score: 31 Votes (Like | Disagree)
alexandr Avatar
18 weeks ago

I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
No, but bases need to change with the times. Selling a MacBook Pro with 8GB of ram in 2024, just doesn't feel appropriate, imho.
Score: 25 Votes (Like | Disagree)
ghanwani Avatar
18 weeks ago
Yet another noisy ad. Man my ears hurt. I must have lost my sense of humor because I don't find it funny.
Score: 20 Votes (Like | Disagree)
Eso Avatar
18 weeks ago

ok, would you like Apple to double it and increase the base price, giving you less options?
They would probably prefer that Apple matches every other computer manufacturer in terms of their RAM pricing.

An 8 GB RAM upgrade is NOT worth $200.
Score: 19 Votes (Like | Disagree)
Moka Akashiya Avatar
18 weeks ago

I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
People are mostly unhappy that they have to buy 8GB at 5 times the price it sells for elsewhere.
And even if Apple raised the price for the basic configuration, it would still be more profitable. Because over time, significant discounts appear on it and it is available in any store, while custom configs simply disappear for purchase or do not have any discounts after years.
Score: 15 Votes (Like | Disagree)