Latest Apple Ad Highlights iPhone 15 Plus Battery

Apple today posted an ad specifically focused on the iPhone 15 Plus, the larger version of the standard ‌iPhone 15‌ model. In the spot, Apple focuses on the battery life of the device, which is equipped with a higher capacity battery than the ‌iPhone 15‌ due to its larger size.

In the humorous ad, a man takes a video of a child who is attempting to break a wood plank with his hand. The attempts are unsuccessful well into the night, and the ‌iPhone 15‌ Plus battery is able to record for hours. "Battery goes on and on," reads the tagline at the end of the video.

This is in fact the second iPhone 15 Plus battery ad that Apple has uploaded in recent months. The first spot featured a sad receptacle that was missing being able to charge the ‌iPhone 15‌ Plus.

According to Apple's technical specifications page, the ‌iPhone 15‌ Plus is able to provide up to 26 hours of offline video playback and 100 hours of audio playback.

Top Rated Comments

NT1440 Avatar
4 weeks ago

Sadly the battery life and capacity could be so much better in 2024. Heck look at the Apple Watch! Should be able to get a week of use before charges! But that would take away their yearly “selling point” for people to constantly buy these phones year over year .
Please elaborate, do you have a new battery chemistry or a dramatic battery saving technology for screens and processors? Did you bring enough for the class?
Score: 6 Votes (Like | Disagree)
Fuzzball84 Avatar
4 weeks ago
What is likely to happen in the next 10 years or so is the introduction of new battery chemistries and technologies... its one major aspect of R&D at a variety of consumer and industrial goods manufacturers.. a phone that has a power source that lasts a week (didn't my old Nokia do that?? lol) would be the thing that would sell a load of new phones... and also ensure they last longer (longevity, without needing a battery replacement in 2 to 3 years).

Li-ion and its range of chemistries as they are used today in products are performing way better than what they could do 10 or 15 years ago. Remember when MacBook batteries had ~300 expected cycles before dropping below 80% capacity. Its now at ~1000 before hitting 80%... but age related degradation is still an issue and a lot of goods are still fully functional after years of use... except for a battery that is severely degraded.

It's a pity that, at that point, some companies, including apple obsolete your product at that moment and then you can't get an official battery replacement. But it could have years left of useful utility.

So here's hoping that in the next decade we see something happen to battery tech that is the equivalent of Apple Silicon "change". It wouldn't just benefit phones... but cars, home energy storage...
Score: 4 Votes (Like | Disagree)
zorinlynx Avatar
4 weeks ago
I'm pretty amazed by the battery life on my 15 pro max. I limit it to 80% and end up with 45-50% at the end of the day. I can see why Apple added the 80% limit feature with this release!

If I charged to 100% I could easily go two days on a charge.
Score: 4 Votes (Like | Disagree)
The Clark Avatar
4 weeks ago

Sadly the battery life and capacity could be so much better in 2024. Heck look at the Apple Watch! Should be able to get a week of use before charges! But that would take away their yearly “selling point” for people to constantly buy these phones year over year .
The apple watch runs an entirely different OS which is much less resource intensive than an iPhone. Not to mention the power hungry screens that iPhones have to power.
Score: 3 Votes (Like | Disagree)
MactheKnife5 Avatar
4 weeks ago
While watching the video my low power mode message popped up :(
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
New Macs iPads iOS 17 4

New Macs and iPads Coming Soon: What to Expect

Saturday February 17, 2024 3:00 am PST by
Following the launch of Apple's Vision Pro headset, attention has shifted towards what is next on the company's agenda this year. As usual, March should be eventful for Apple, as it is expected to release new MacBook Air, iPad Pro, and iPad Air models during the month. In a recent press release, Apple also confirmed that iOS 17.4 will be released in March. Below, we recap what to expect...
Apple Watch Series 9

5 Major New Features Rumored for This Year's Apple Watch

Sunday February 18, 2024 3:00 am PST by
Thinking about upgrading your Apple Watch or buying one for the first time? If your current smartwatch is doing its job just fine and it's only the idea of a good deal that's piqued your interest, it could be worth holding out until later this year when Apple unveils its next-generation version. Here's why. There are already several rumors from reputable sources that suggest 2024 could be a...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....