Apple Shares New 'First-Timer' Ad for Vision Pro - MacRumors
Skip to Content

Apple Shares New 'First-Timer' Ad for Vision Pro

by

Apple today shared a new "First-Timer" ad that emphasizes how easy it is to use the Vision Pro, which launched in the U.S. today.


"Apple Vision Pro is so simple to navigate using your eyes, hands, and voice," says Apple. "It's like you already know how to use it."

Apple also shared support videos with overviews of the Settings app, Control Center, Guest User mode, accessibility features, and more on visionOS.

Apple said the Vision Pro will launch in additional countries later this year.

Related Roundup: Apple Vision Pro
Tag: Apple Ads
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Ads Are Coming to Apple Maps Feature

Ads Coming Soon to Apple Maps

Friday August 14, 2026 8:29 am PDT by
As reported by MediaPost, businesses in the U.S. and Canada can buy Apple Maps ad slots starting today. An introductory offer provides advertisers with a 15% credit towards future ad spend, on up to $1,000 per month of spend over the first year. The ads do not appear to be visible in Apple Maps just yet, but they should be rolling out soon, as Apple previously stated that the ads would go live ...
Read Full Article • 258 comments
Apple Watch ECG

Apple Watch Alerted Runner to Serious Heart Problem

Thursday August 20, 2026 8:58 am PDT by
In a new ad shared on its YouTube channel today, Apple highlighted how the Apple Watch alerted an athlete named Connor to signs of atrial fibrillation. Apple said doctors later uncovered that Connor had a congenital heart condition, which resulted in him having open-heart surgery, so the Apple Watch potentially saved his life. After noticing he had a very fast heart rate while training for a ...
Read Full Article • 37 comments
curved windows visionos 27

Apple Seeds Fifth visionOS 27 Beta to Developers

Monday August 10, 2026 10:06 am PDT by
Apple today provided developers with the fifth beta of an upcoming visionOS 27 update for testing purposes, with the beta coming two weeks after Apple released the fourth beta. visionOS 27 can be installed by opening the Settings app, going to Software Updates, and opting into Beta Updates. visionOS 27 introduces Siri AI, the smarter and more capable version of Siri that's similar in...
Read Full Article • 3 comments

Top Rated Comments

carrrrrlos Avatar
carrrrrlos
33 months ago
So an unemployed dude living in his girlfriend's apartment has an AppleVision Pro. Right.
Score: 21 Votes (Like | Disagree)
vegetassj4 Avatar
vegetassj4
33 months ago
It's so easy, an Android user can do it!



Attachment Image

Attachment Image
Score: 15 Votes (Like | Disagree)
filmantopia Avatar
filmantopia
33 months ago

Egh. bit creepy
No it isn’t.
Score: 15 Votes (Like | Disagree)
mdridwan47 Avatar
mdridwan47
33 months ago
One of the best ad Apple made in a long time. Reminds me of Steve Jobs era iPad ads.
Score: 15 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
Mrkevinfinnerty
33 months ago
People got very upset last time I called this a dystopian nightmare, so I will avoid doing so here.
Score: 12 Votes (Like | Disagree)
P
PracticalMatters
33 months ago
originally ordered the Vision Pro on day one… But canceled because I wanted to demo it first. I went to the Apple Store today, and there was a very short line, so I demoed one. Honestly, it was heavier than I thought it would be. They only had the wideband, so I would expect the loop band would’ve helped. That said… It was stunningly amazing!… way beyond what I ever expected! I realized that it’s something you need to personally experience to appreciate. I really haven’t seen any reviews or advertising that comes close to capturing immersive this is. Only a few people were there for the demo and all but one we’re still on the fence and not sure if they were going to buy one. Everyone left with one if that tells you anything. Sidenote, Go check it out for yourself if you can!
Score: 11 Votes (Like | Disagree)
Read All Comments