Apple Shares New 'First-Timer' Ad for Vision Pro

Apple today shared a new "First-Timer" ad that emphasizes how easy it is to use the Vision Pro, which launched in the U.S. today.


"Apple Vision Pro is so simple to navigate using your eyes, hands, and voice," says Apple. "It's like you already know how to use it."

Apple also shared support videos with overviews of the Settings app, Control Center, Guest User mode, accessibility features, and more on visionOS.

Apple said the Vision Pro will launch in additional countries later this year.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

carrrrrlos Avatar
19 weeks ago
So an unemployed dude living in his girlfriend's apartment has an AppleVision Pro. Right.
Score: 21 Votes (Like | Disagree)
mdridwan47 Avatar
19 weeks ago
One of the best ad Apple made in a long time. Reminds me of Steve Jobs era iPad ads.
Score: 15 Votes (Like | Disagree)
filmantopia Avatar
19 weeks ago

Egh. bit creepy
No it isn’t.
Score: 15 Votes (Like | Disagree)
vegetassj4 Avatar
19 weeks ago
It's so easy, an Android user can do it!



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Score: 15 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
19 weeks ago
People got very upset last time I called this a dystopian nightmare, so I will avoid doing so here.
Score: 12 Votes (Like | Disagree)
PracticalMatters Avatar
19 weeks ago
originally ordered the Vision Pro on day one… But canceled because I wanted to demo it first. I went to the Apple Store today, and there was a very short line, so I demoed one. Honestly, it was heavier than I thought it would be. They only had the wideband, so I would expect the loop band would’ve helped. That said… It was stunningly amazing!… way beyond what I ever expected! I realized that it’s something you need to personally experience to appreciate. I really haven’t seen any reviews or advertising that comes close to capturing immersive this is. Only a few people were there for the demo and all but one we’re still on the fence and not sure if they were going to buy one. Everyone left with one if that tells you anything. Sidenote, Go check it out for yourself if you can!
Score: 11 Votes (Like | Disagree)