Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy.


In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so.

To prevent messages from being previewed on the Lock Screen without Face ID, open the Settings app, tap Notifications → Show Previews, and select When Unlocked.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...

Top Rated Comments

zorinlynx Avatar
25 months ago
Seriously, when I first experienced notifications magically becoming full message previews when I glanced at my new iPhone 11 Pro Max a few years ago, it felt like I was in the future.

This is undoubtedly the coolest smartphone feature of the past few years.
Score: 12 Votes (Like | Disagree)
dannyyankou Avatar
25 months ago
7 years later and no competitor has caught up to Face ID yet. Google is the closest one, but it's a 1 in 50,000 false acceptance rate compared to Apple's 1 in 1,000,000
Score: 12 Votes (Like | Disagree)
nfl46 Avatar
25 months ago
Lmao. Okay. That was really funny.
Score: 11 Votes (Like | Disagree)
adib Avatar
25 months ago

Nice try.

I love this privacy-focused campaign.
In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
Score: 6 Votes (Like | Disagree)
zorinlynx Avatar
25 months ago

In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
I know right? I see people up there trying to call the ad racist for depicting something that happens universally in every culture.

C'mon folks stop seeing demons behind every corner.
Score: 5 Votes (Like | Disagree)
svish Avatar
25 months ago
Good ad. FaceID is a really nice and useful feature. One of the reasons why I prefer to buy the iPad Pro over the Air.
Score: 4 Votes (Like | Disagree)