Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy.


In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so.

To prevent messages from being previewed on the Lock Screen without Face ID, open the Settings app, tap Notifications → Show Previews, and select When Unlocked.

Top Rated Comments

zorinlynx Avatar
3 weeks ago
Seriously, when I first experienced notifications magically becoming full message previews when I glanced at my new iPhone 11 Pro Max a few years ago, it felt like I was in the future.

This is undoubtedly the coolest smartphone feature of the past few years.
Score: 12 Votes (Like | Disagree)
dannyyankou Avatar
3 weeks ago
7 years later and no competitor has caught up to Face ID yet. Google is the closest one, but it's a 1 in 50,000 false acceptance rate compared to Apple's 1 in 1,000,000
Score: 12 Votes (Like | Disagree)
nfl46 Avatar
3 weeks ago
Lmao. Okay. That was really funny.
Score: 11 Votes (Like | Disagree)
adib Avatar
3 weeks ago

Nice try.

I love this privacy-focused campaign.
In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
Score: 6 Votes (Like | Disagree)
zorinlynx Avatar
3 weeks ago

In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
I know right? I see people up there trying to call the ad racist for depicting something that happens universally in every culture.

C'mon folks stop seeing demons behind every corner.
Score: 5 Votes (Like | Disagree)
daneoni Avatar
3 weeks ago

Twins and sibligns can open even parents phones. The "1 in a million chances" is bogus.
Touch id is MUCH more safe in actual real life. Not even twins can unlock each other phone!.
Faceid is the leas secure option,why nobody "has catch up" yet?: nobody is so silly to make a HUGE hole in the phone screen as Apple. Not a technical reason.
Why Appke has not opted ofr under display touch id?: App,e does not want to pay for the tech. Apple does not invetn, Apple just buys chinese engineering. Accept it.
I'd take Face ID over Touch ID everyday all day.

Countless times Touch ID fails to register my fingerprint and i have to enter a passcode which defeats the purpose...especially if i've just washed my hands.

Meanwhile Face ID has never let me down. Especially after they allowed mask recognition.

Can't wait for Face ID to come to Mac.
Score: 3 Votes (Like | Disagree)

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