Apple has also shared introductory videos for the new iPad Pro, iMac, and AirTag shown during the event on its YouTube channel.
For a full recap of Apple's announcements, check out our "Spring Loaded" event news hub and our live blog coverage. We'll also have a condensed version of Apple's event video available later that highlights the major announcements.
Just hours after Apple unveiled its long-awaited AirTag, Tile CEO CJ Prober released a statement expressing his concerns about competition in the item tracking arena.
As relayed by TechCrunch, Prober said that while Tile welcomes "fair competition," the company is "skeptical" about Apple's aims, given its "history of using platform advantage to unfairly limit competition."
Tile plans to ask congress to take a look at Apple's business practices specific to Find My and competition with other item tracking options. The full statement is below:
Our mission is to solve the everyday pain point of finding lost and misplaced things and we are flattered to see Apple, one of the most valuable companies in the world, enter and validate the category Tile pioneered.
The reason so many people turn to Tile to locate their lost or misplaced items is because of the differentiated value we offer our consumers. In addition to providing an industry leading set of features via our app that works with iOS and Android devices, our service is seamlessly integrated with all major voice assistants, including Alexa and Google. And with form factors for every use case and many different styles at affordable prices, there is a Tile for everyone.
Tile has also successfully partnered with top brands like HP, Intel, Skullcandy and fitbit to enable our finding technology in mass market consumer categories like laptops, earbuds and wearables. With over 30 partners, we look forward to extending the benefits of Tile to millions of customers and enabling an experience that helps you keep track of all your important belongings.
We welcome competition, as long as it is fair competition. Unfortunately, given Apple's well-documented history of using its platform advantage to unfairly limit competition for its products, we're skeptical. And given our prior history with Apple, we think it is entirely appropriate for Congress to take a closer look at Apple's business practices specific to its entry into this category. We welcome the opportunity to discuss these issues further in front of Congress tomorrow.
To avoid complaints like the one that Tile is going to make to congress, Apple waited to unveil the AirTag until it had launched the Find My Network accessory program, which is designed to allow third-party item trackers to integrate into the Find My app right alongside AirTags.
Third-party accessory makers can build Find My tracking into their Bluetooth devices, with U1 chip support coming in the near future. If desired, Tile could create item tracking tags designed to integrate with the Find My app, but Tile has its own established accessory finding network already.
Find My accessories can only operate with the Find My app, and it is unlikely that Tile will want to give up its customer base to create a Find My tag that works with Apple devices alone. Tile believes that just by releasing an item tracker, Apple will be able to dominate the market because of its first-party advantage.
Apple's AirTags are set to be available for order on April 23, with a launch coming on April 30.
Apple's long-awaited AirTag was finally unveiled today, and as expected, the small circle-shaped accessories can be attached to items like wallets, keys, and more to allow them to be tracked in the Find My app.
As was rumored ahead of release, each AirTag is equipped with a U1 chip, and on devices that also have U1 chips, there's a Precision Finding feature.
U1 Ultra Wideband chips are included in the iPhone 11 and iPhone 12, with Precision Finding able to more accurately determine the distance and direction of a lost AirTag when it is in range when compared to Bluetooth alone.
If you're aiming to find a lost item and you have an iPhone 11 or 12, Precision Finding will direct you to your lost AirTag using input from the camera, ARKit, accelerometer, and gyroscope, with guidance provided through sound, haptics, and visual feedback.
It will display very specific directions to get you right to where your lost item is located, which has the potential to be handy if you lose something like your keys somewhere in your home.
AirTags that are separated from their owner and out of Bluetooth range will take advantage of the Find My network, which uses Apple devices like iPhones, iPads, and Macs. The Find My network can detect Bluetooth signals from a lost AirTag and relay the location back to its owner.
Each AirTag is priced at $29, with a pack of four available for $99. AirTags can be purchased starting at 5:00 a.m. Pacific Time on April 23.
Apple today announced that the HomePod mini will be launching in additional countries in June, including Austria, New Zealand, and Ireland.
Pricing is set at €99 in Austria and Ireland, and $159 in New Zealand, with the usual space gray and white color options.
HomePod mini first launched in October 2020 in the United States, Australia, Canada, France, Germany, Hong Kong, India, Japan, Spain, and the UK, with availability expanded to China, Mexico, and Taiwan later in the year.
Last month, Apple announced that the full-size HomePod will be discontinued when supplies run out, with the company placing its focus on the HomePod mini. The smaller version of the HomePod received positive reviews upon its launch, with many people praising the speaker's impressive sound quality relative to its price tag and size. However, critics believe that Siri still lags behind other assistants like Alexa and Google Assistant.
Apple today unveiled new iPad Pro models that look remarkably similar to existing iPad Pro options, but which have an M1 chip, much like Apple's Mac lineup.
The 11-inch iPad Pro model starts at $799, while the 12.9-inch iPad Pro model is much more expensive due to its mini-LED display, starting at $1,099.
Both models come with up to 2TB storage and have higher RAM amounts at higher storage tiers, which can drive costs up.
A cellular 12.9-inch iPad Pro with 5G connectivity and the 2TB storage option costs a total of $2,399, which is actually more expensive than the highest-tier M1 MacBook Pro and MacBook Air with all available upgrades.
The maxed out 11-inch cellular model will run you $2,099, which is just about as expensive as the maxed out M1 MacBook Pro. Neither of those price points includes an Apple Pencil or a Magic Keyboard, both of which can be purchased separately.
Apple's new iPad Pro models will be available for order on April 30 and will ship out in May.
At its jam-packed "Spring Loaded" event today, Apple finally announced its long-rumored item tracker, called AirTags. AirTags allow users to keep track of items such as their keys, bags, and more using the Find My network, and ultra-wideband technology.
AirTags are small in design, and according to Apple, this small design means that it is water-resistant per the IP67 industry rating. An IP67 rating means that AirTags are water-resistant with a maximum depth of 1 meter up to 30 minutes. Despite this rating, Apple says the resistance may “decrease as a result of normal wear.”
As for battery life, Apple says that AirTags, thanks to their use of low-energy, and encrypted Bluetooth, feature more than a year of battery life. Once the battery does run out, it can easily be replaced since they use a CR2032 coin cell battery. Learn more about AirTags.
Apple's newly unveiled AirTag tracking devices can be placed in a bag or pocket on their own, or they can be attached to a range of new Apple-designed AirTag accessories.
The Polyurethane Loop, which Apple describes as lightweight and durable, is available in White, Deep Navy, Sunflower, and Electric Orange, and costs $29.
The Leather Key Ring features specially tanned European leather, and is available in Saddle Brown, PRODUCT(RED), and Baltic Blue for $35. Meanwhile, the Leather Loop comes in Saddle Brown and PRODUCT(RED) for $39.
The enclosure of each accessory fits securely around AirTag, while conveniently attaching to a user's belongings, offering a more personalized AirTag while making sure it's always with their important items.
Apple and Hermès are also introducing AirTag Hermès, an assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag. The Bag Charm and Key Ring come in Fauve Barénia, Bleu Indigo, and Orange leather, while the Luggage Tag and Travel Tag come in Fauve Barénia leather.
Hermès accessories will be sold with a custom-engraved AirTag based on the brand's iconic Clou de Selle signature. Like AirTag devices, all AirTag accessories will be available from the Apple online store beginning Friday, April 30.
Apple's new M1 iMacs are available in a range of color options that include Blue, Green, Pink, Silver, Yellow, Orange, and Purple. The new machines feature vibrant colored backs with lighter colors for the chin and accompanying stand.
Apple is limiting color availability by price point. The entry-level $1,299 M1 iMac is available in Blue, Green, Pink and Silver, while the higher-end $1,499 and $1,699 options are available in all seven colors.
So if you want an iMac in Yellow, Orange, or Purple, you will need to shell out at least $1,499. It's also worth noting that Apple has not introduced any black or space gray versions of the new iMac.
Apple today announced the new M1iMac with a complete design overhaul and a range of new color options, but the company is still continuing to offer several older iMac models that use Intel chips as alternate purchase options.
It should come as no surprise that the 27-inch iMac was not discontinued because it has not yet been replaced, with the 24-inch iMac instead replacing the lower-end 21.5-inch iMac options.
Apple is still selling all 27-inch iMac models at prices starting at $1,799. These iMacs are equipped with 10th-generation Intel processors and Radeon Pro GPUs. Apple is rumored to be working on an iMac that's larger than 27 inches, which we'll presumably see next year.
It is perhaps more surprising that the low-end 21.5-inch iMac is still available for $1,099. This machine uses older 7th-generation Intel chips and Intel Iris Plus Graphics. Apple will presumably keep it around as a low cost option as it is $200 less than the new 24-inch iMac.
The 24-inch iMac model is not much bigger in size than the 21.5-inch version, but it is pricier, starting at $1,299. It will be available for pre-order on April 30, and will ship out in May.
Alongside the announcement of the new Apple TV 4K, Apple today in a press release revealed that users will be able to purchase the current 32GB Apple TV HD bundled with the new Siri Remote at $149.
The Apple TV HD provides many of the same features as the higher-end Apple TV 4K, but it lacks high-quality 4K HDR video and Dolby Vision support. Apple will continue to sell this lower-end model, now bundled with the new Siri Remote.
This new remote features a new clickpad control with five-way navigation, which Apple says provides better accuracy when browsing content on tvOS. Additionally, there's a separate power button that controls a TV's power, a separate button for mute, and Apple moved the Siri button to the side of the remote.
The Apple TV HD bundle with the new Siri Remote will be up for order on April 30, and available in the second half of May. You can read more about the new Siri Remote in our post covering the announcement.
During its "Spring Loaded" event today, Apple shared a new trailer for season two of the popular comedy "Ted Lasso." In the trailer, it's confirmed that the new season will launch on Apple TV+ July 23.
Ted Lasso has garnered a huge amount of praise over the months since it launched last summer, including a Golden Globe for Jason Sudeikis in the titular role, and a Critics Choice award for best comedy series.
The show centers on a small-time college football coach from Kansas who is hired to coach a professional soccer team in England, despite having no experience coaching soccer. Apple has renewed the show through its third season.
Apple today seeded the RC version of an upcoming macOS Big Sur 11.3 update to developers for testing purposes, with the new beta coming one week after the launch of the eighth beta and more than two months after the release of macOS Big Sur 11.2, a bug fix update.
Developers can download the macOS Big Sur 11.3 beta using the Software Update mechanism in System Preferences after installing the proper profile from the Apple Developer Center.
macOS Big Sur 11.3 introduces more customization options for Safari, adding a way to rearrange the different sections on the Start Page like Favorites, Reading List, Siri Suggestions, Privacy Report, and more. Developers also have access to a new integration to develop features for the Start Page.
The update includes optimizations for using iOS apps on M1 Macs. When running iPhone and iPad apps on M1 Macs, there's a Touch Alternatives preference pane that allows users to set keyboard commands for touch input alternatives, plus iPadOS apps launch with a larger window if the Mac's display allows it. Touch Alternatives can be enabled for iPhone or iPad apps by clicking on the app's name in the menu bar and then selecting the Preferences option. Touch Alternatives let you customize taps, swipes, and drags.
Apple has added a "Controller Emulation" feature that can be enabled for iPhone and iPad apps to map game controller buttons to keyboard keys and mouse buttons. Controller Emulation will allow iPhone and iPad games that have controller support built in to be accurately controlled with a keyboard and/or mouse when those games are played on an M1 Mac.
In the Reminders app, reminder lists can be sorted by Due Date, Creation Date, Priority, or Title, and there is an option to print lists by going to File > Print. Reminders can also be moved manually across lists with drag and drop, something that wasn't possible before.
Apple is adding a new "Made For You" library shortcut in Apple Music for finding personal mixes and Replay playlists, and the Listen Now section has been updated with support for highlighting live events.
The Apple Music app includes a new autoplay option that allows the streaming service to continue to play music after a playlist or music queue ends. Apple Music sources music similar to what's in a person's Apple Music library, similar to the autoplay feature added in iOS 14.
With this feature enabled, Apple Music audio will not end even after a playlist or album is over. To check that it's on, play a playlist or album and then click on the three dot/line menu button in the upper right hand corner. From there, make sure the infinity symbol is toggled on.
In the Apple News app, there's a redesigned Apple News+ tab with a dedicated "For You" section and a new Browse tab that makes it easier to browse through available content. The new For You section is designed to help Apple News+ users find favorite magazines and newspapers much faster, plus it adds new tools for managing downloaded issues.
macOS Big Sur 11.3 adds support for the latest PlayStation 5 DualSense and Xbox Series X/S controllers for use with macOS games, and there's an updated "Support" interface when accessing "About This Mac." The new design includes details on your warranty and it allows for starting a repair right from the Mac interface.
The tab works similarly to the AppleCare coverage menu in the iOS Settings app, which lets users request repairs, buy an AppleCare plan, and check their coverage.
For HomePod users, macOS Big Sur 11.3 brings support for HomePod Stereo pairs, allowing a set of paired HomePods to be set as the default sound output option, with the two HomePods showing up as a single selectable speaker rather than separate as in prior versions of macOS.
Code in macOS Big Sur 11.3 suggests that the Optimized Battery Charging feature will now make sure the Mac's battery is fully charged before a scheduled calendar event. The Mac will charge to 100 percent three hours before a calendar event's start time.
Optimized Battery Charging is designed to preserve the lifespan of the Mac's battery by limiting the amount of time that a Mac sits at 100 percent battery.
In Safari, there's support for WebM video playback, allowing users to play WebM videos using Apple's browser. WebM is a niche video format designed to be a royalty-free alternative to the H.264 codec used in the MP4 format. WebM allows video files to remain small without sacrificing quality and can be played with little processing power, making it ideal for webpages and browsers.
There are also appear to be new assets that suggest a feature for mapping game controller buttons to keyboard layouts, and there's a Game Center toggle to enable or disable connections with friends, which lets games set you up with your friends or prevents apps from accessing that info.
Apple's M1iPad Pro is available with either 8GB RAM or 16GB RAM, the most memory that's ever been made available in an iPad model.
iPad Pro models with 128GB, 256GB, or 512GB of storage will come with 8GB RAM, while iPad Pro models with 1TB or 2TB of storage will feature 16GB RAM.
It does not appear that there will be a way to customize lower storage iPad Pro models with the upgraded RAM, so those who want the 16GB RAM option will need to opt for higher storage tiers. Both the 11 and 12.9-inch iPad Pro models are available with up to 2TB storage.
The iPad Pro will be available for order on April 30, but orders will not ship out until late May.
Apple today seeded the RC versions of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the eighth iOS and iPadOS 14.5 betas.
iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad.
iOS 14.5 is the biggest update to iOS 14 to date, introducing several significant new features. First and foremost, Apple is making it easier to unlock an iPhone when you're wearing a face mask with a new "Unlock with Apple Watch" feature.
This opt-in option lets you use an unlocked and authenticated Apple Watch as a secondary authentication method to unlock an iPhone alongside Face ID. With this feature, you no longer have to enter a passcode or remove your mask to unlock your iPhone. Both an iPhone running iOS 14.5 and an Apple Watch are required to use this, and the Apple Watch cannot authenticate Apple Pay purchases, App Store purchases, or unlock third-party apps that use Face ID.
The update also brings worldwide support for 5G in Dual-SIM mode on iPhone 12 models, so if you use multiple lines, both can now connect at 5G speeds. Prior to now, Dual-SIM mode was limited to LTE networks.
With watchOS 7.4, iOS and iPadOS 14.5 include AirPlay 2 support for Apple Fitness+, so Apple Fitness+ subscribers can start a workout on an iPhone or iPAd and then AirPlay it to a compatible smart TV or set-top box. AirPlay 2 supports audio and video, but it does not display on-screen workout metrics.
PlayStation 5 DualSense and Xbox Series X controllers are supported on the iPhone and the iPad with iOS 14.5, and code suggests that Apple is going to add joint account support for the Apple Card in the near future.
iOS 14.5 includes a Waze-like crowdsourcing feature for reporting accidents, hazards, and speed checks along a route in Maps when getting directions.
There's a new "Report" button available in the Apple Maps app that lets you tap to report an accident, hazard, or speed trap at your location in the Apple Maps app, which is a feature that mapping app Waze offers. This is available directly on the iPhone and in CarPlay.
There are several new emoji characters in the iOS 14.5 beta, with Apple introducing heart on fire, mending heart, exhaling face, face with spiral eyes, face in clouds, along with different gender options for people with beards. There are also new couple emojis that have new skin tone mixes.
Apple removed the blood from the syringe emoji, updated the Headphone emoji to look like the AirPods Max rather than a generic set of headphones, and added a helmet to the rock climbing emoji.
In the Find My app, there's a new "Items" tab that's been added, which will work with non-Apple products like Beats headphones and Belkin's wireless earbuds that have been designed to integrate with the Find My app. Anything item tracking function that uses Apple's Find My API will be shown here right alongside your Apple devices, and the Items tab will also work with AirTags when those are finally released.
The iOS 14.5 beta addresses the green tint issue that some iPhone owners have been experiencing, with Apple confirming that the beta has "optimizations" to help with the issue.
"iOS and iPadOS 14.5 beta 2 includes an optimization to reduce the appearance of a dim glow that might appear at reduced brightness levels with black backgrounds," reads Apple's iOS 14.5 beta notes. For some users, there are improvements thanks to the optimizations, but for others, the issue still appears to exist, so Apple may have some further work to do.
iOS 14.5 also includes a new process for recalibrating the battery health reporting in the iPhone 11, 11 Pro, and Pro Max. Apple says that the update recalibrates the maximum battery capacity and peak performance capacity on the iPhone 11 models to address inaccurate estimates of battery health reporting that some users have encountered.
iOS and iPadOS 14.5 add a new feature for choosing a preferred streaming music service to use with Siri. So if you prefer Spotify over Apple Music, for example, you can now choose Spotify as the app you want to use with Siri and all Siri song requests will go through Spotify without the need to add "on Spotify" to the end of Siri requests. This is a new Siri intelligence feature that works with music apps, podcast apps, and audiobook apps.
There are two new Siri voices in iOS 14.5, and Siri is no longer female by default in the United States, with users instead able to select their preferred Siri voice at setup.
iOS 14.5 is the update where Apple will begin requiring developers to comply with its App Tracking Transparency rules. Going forward, developers will need to ask for and receive your permission to access your random advertising identifier and track your activity across apps and websites.
Apple has made design tweaks to the Apple News and Podcasts apps, plus there are new print and sort options in Reminders. There are new settings for emergency alerts, a horizontal loading screen on the iPad, and tons of other smaller feature tweaks that are outlined in our full iOS 14.5 features guide, which we've been keeping updated throughout the testing process.
Apple today in a press release about its new AirTag item tracker announced that iOS 14.5 and iPadOS 14.5 will be available starting "next week."
iOS 14.5 and iPadOS 14.5 are packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask. iOS 14.5 and iPadOS 14.5 will also be the minimum software versions required for the just-announced AirTag item tracker, according to Apple.
Apple today seeded the RC version of an upcoming watchOS 7.4 update to developers for testing purposes, with the new beta coming two weeks release of the seventh beta and over two months after the launch of watchOS 7.3 with "Time to Walk" functionality, expanded ECG availability, and a new Unity watch face.
To install the watchOS 7.4 beta, developers need to download the proper configuration profile from the Apple Developer Center. Once the profile is in place, the watchOS 7.4 beta can be downloaded through the dedicated Apple Watch app on the iPhone by going to General > Software Update.
To update to the new software, the Apple Watch needs to have 50 percent battery life, it must be placed on the charger, and it must be in range of the iPhone.
Alongside iOS 14.5, watchOS 7.4 introduces a new "Unlock with Apple Watch" feature that lets an iPhone with Face ID use an unlocked and authenticated Apple Watch as a secondary authentication measure when you're wearing a mask, alleviating the need to enter a passcode to unlock the iPhone.
Face ID does not work when wearing a mask, but this new Apple Watch feature provides an easy but still secure way to access the iPhone without the hassle of a passcode. It's similar to the Apple Watch unlocking on Mac and can be enabled in the Settings app under Face ID & Passcode.
An unlocked Apple Watch paired with Face ID can unlock the iPhone when a mask is worn, but it's only for mask usage. The Apple Watch cannot be used to authenticate Apple Pay or App Store purchases, nor can it be used to unlock apps that require a Face ID scan. In these situations, the mask will need to be removed or a passcode/password will need to be used instead.
When the Apple Watch unlocks the iPhone, you'll feel a haptic tap on the wrist and will receive a notification on the watch, similar to how it works when using the watch to unlock a Mac.
For those who use Apple Fitness+, the watchOS 7.4 update combined with iOS 14.5 and iPadOS 14.5 enables AirPlay 2 for Apple Fitness+, so workouts can be streamed to an AirPlay 2-enabled TV or set-top box. Apple Watch metrics do not show up on the screen when AirPlayed, however, and that feature is limited to iPhone/iPad/Apple TV.
Apple today seeded the RC version of an upcoming tvOS 14.5 update to developers for testing purposes, with the new beta software coming two weeks after Apple released the seventh tvOS 14.5 beta.
Designed for the fourth and fifth-generation Apple TV, the tvOS 14.5 developer beta can be downloaded onto the Apple TV via a profile that's installed using Xcode.
tvOS 14.5 brings support for the latest PlayStation 5 DualSense and Xbox Series X controllers, which can be used to play games from the tvOS App Store and Apple Arcade.
Support for the new controllers has also been included in iOS 14.5 and iPadOS 14.5, so the latest gaming controller options from Sony and Microsoft are now compatible with Apple's product lineup.
In tvOS 14.5, Apple is removing mentions of the "Siri Remote" and replacing them with "Apple TV Remote" across the operating system. This could be just a general cleanup of the language because there's no real need to refer to it as the Siri Remote anymore, but it also suggests that the next-generation Apple TV remote will not be called the Siri Remote and will have a simpler name.
The update renames the "Home Button" under the "Remotes and Devices" section to "TV Button," but the functionality is ultimately the same and can be set to go to the Apple TV app or the Home Screen.
Other new features include frame rate options of 29.97Hz and 59.94Hz instead of 30Hz/60Hz, an optional "Type to Siri" Accessibility feature that can be enabled, which mirrors the Type to Siri feature on iOS devices, a new option for choosing "Other Wireless Speakers" as the Default Audio Output, and tweaks to the Podcasts app to bring it in line with the changes introduced in iOS 14.5.
The release of tvOS will see Apple begin enforcing its new App Tracking Transparency rules, with developers now required to ask for and receive a user's permission to access their random advertising identifier (known as the IDFA) to track user activity across apps and websites for ad customization purposes.
Going forward, when an app wants to access a person's advertising identifier on tvOS, users will have a prompt with options to "Allow Tracking" or "Ask App Not to Track." Selecting "Ask App Not to Track" will prevent the app's developer from accessing the user's IDFA, and developers will also have to respect the user's tracking preference and refrain from using other invasive cross-app tracking methods.
The main tvOS 14 update released in September brought expanded Picture in Picture support, new HomeKit integration with HomeKit Secure Video cameras, support for multiple Apple Arcade profiles, and more, with details available in our tvOS 14 roundup.
As part of its new iPad Pro unveiling, Apple today also announced the availability of the Magic Keyboard in a new white color.
Apple in the spring of 2020 unveiled and released the Magic Keyboard for iPad Pro, which is similar to a Smart Keyboard for iPad but with a built-in trackpad for better navigation with a cursor. The only color it originally came in was black, but Apple is now offering an optional white color.
The Magic Keyboard for the 11-inch iPad Pro costs $299, and the Magic Keyboard for the 12.9-inch iPad Pro costs $349. The Magic Keyboards can be purchased from Apple's online store, with layouts for over 30 languages.
