Microsoft today announced that it will purchase the game studio Activision Blizzard, the maker of hit games such as Call of Duty, Candy Crush, World of Warcraft, and more, for almost $70 billion. Microsoft says this purchase will help it "bring the joy and community of gaming to everyone, across every device."
The seismic purchase for Microsoft will see several of Activision's games move to Xbox Game Pass, Microsoft's gaming subscription service.
The acquisition also bolsters Microsoft's Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard's nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.
Microsoft's Xbox Game Pass is available on the iPhone and iPadthrough Safari, but not the App Store. While Apple does allow all-in-one gaming subscription services to be on the platform, every game offered on the service must be submitted individually for approval through the App Store review process.
Apple's equivalent games subscription service to Xbox Game Pass is Apple Arcade. Launched in 2019, Apple Arcade has continued to add new games to its catalog for users to play across the iPhone, iPad, Mac, and Apple TV. The purchase of Activision and the addition of more hit games to Xbox Game Pass may put more pressure on Apple to bolster Apple Arcade's offerings.
Thursday December 5, 2024 11:48 am PST by Juli Clover
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
Wednesday November 27, 2024 1:05 pm PST by Joe Rossignol
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March.
The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
Friday December 6, 2024 4:42 am PST by Tim Hardwick
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Friday December 6, 2024 5:14 am PST by Tim Hardwick
Apple's next-generation iPhone 17 lineup may bring some of the most significant display improvements we've seen in recent years. While the iPhone 17 series isn't expected until late 2025, multiple rumors suggest Apple is working on substantial screen upgrades across its entire smartphone range.
From enhanced refresh rates to advanced materials and improved power efficiency, these display...
Friday December 6, 2024 4:07 pm PST by Juli Clover
In 2025, Apple is planning to debut a thinner version of the iPhone that will be sold alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. This iPhone 17 "Air" will be about two millimeters thinner than the current iPhone 16 Pro, according to Bloomberg's Mark Gurman.
The iPhone 16 Pro is 8.25mm thick, so an iPhone 17 that is 2mm thinner would come in at around 6.25mm. At 6.25mm,...
Thursday November 28, 2024 3:30 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
Thursday December 5, 2024 10:03 am PST by Juli Clover
Apple today seeded the release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 updates to developers and public beta testers for testing purposes, two weeks after releasing the fourth betas. Alongside the release candidate versions of the iPhone, iPad, and Mac operating system updates, Apple has also seeded the watchOS 11.2, tvOS 18.2, and HomePod Software 18.2 RCs....
Thursday December 5, 2024 4:19 pm PST by Juli Clover
OpenAI today announced the launch of ChatGPT Pro, a $200 per month subscription service that provides unlimited access to OpenAI o1, the company's newest and most advanced large language model.
The plan includes unlimited use of OpenAI o1, o1-mini, GPT-4o, and Advanced Voice, along with o1 pro mode, an o1 version that uses more compute to provide better answers to the hardest problems. In...
Thursday December 5, 2024 10:54 am PST by Joe Rossignol
The upcoming iOS 18.2 update expands the hearing test feature on the AirPods Pro 2 to nine additional countries, including Cyprus, Czechia, France, Italy, Luxembourg, Romania, Spain, the United Arab Emirates, and the United Kingdom, according to Apple. The feature first launched in the U.S. and select other countries in late October.
The five-minute test allows adults to identify if they...
Apple keeps missing the boat. There will be no game dev houses left to buy and M1 Max Macbook Pro gamers will be playing nothing but phone games forever. Can anyone seriously compare Apple Arcade to Game Pass and not laugh their ass off?
Big win for Microsoft. Shows they are dedicated to gaming and are solidifying its tight grip on the market. It also represents a set back to Apple's pretensions in gaming -- if there were any to begin with.
Microsoft keeps acquiring studios. They really know gamings and streamers are next generation of big things. What is Apple doing? Apple TV? not doing anything at all in gaming? start acquiring AAA studios and come up with a console.
Microsoft knows the gaming industry. They are dominating it. Look at the world-class games that are included in this deal. Apple really needs to catch up and get serious.
