MacRumors

During its Spring Forward Apple media event, Apple announced that the new 12-inch MacBook would adopt the new USB standard USB Type C, which is a multifaceted port that can do multiple things like video and charging. In the newest episode of his podcast The Talk Show, John Gruber mentioned that Apple may have invented the new standard. The mention was first spotted by The Tech Block.

I have heard, can't say who, but let's call them "informed little birdies", that USB-C is an Apple invention and that they gave it to the standard bodies. And that the politics of such is that they can't really say that. They're not going to come out in public and say it, but they did. It is an Apple invention and they do want it to become a standard.

Gruber's comment comes at the 54 minute mark of the podcast, with TechCrunch's Matthew Panzarino saying that Apple inventing USB-C and giving it to the standard bodies wouldn't surprise him. Gruber goes on to note that there are some contexts in which Apple wants users to have a standard port, but that there are other contexts in which they want users to have proprietary ports.

However, Gruber says he does not know whether Apple will adopt USB-C in other devices like iPhones and iPads. Currently, the new USB standard will be only be available for the new 12-inch MacBook. Recently, Google announced that its new Chromebook Pixel would also adopt the standard.

Earlier this week, we shared some Geekbench benchmarks for the Broadwell processors in the new 13-inch Retina MacBook Pro and the new 13-inch MacBook Air, which pointed towards speeds that were comparable to mid-2014 models.

At the time, we noted the results might shift once more data came in and the machines got past their initial housekeeping tasks, and Primate Labs' John Poole has now shared additional benchmarks for all stock versions of the new machines. The new data indicate that performance improvements may indeed be somewhat better than initially thought, though still relatively moderate.

On the new MacBook Air, both the default 1.6 GHz Core i5 chip and the 2.2 GHz Core i7 chip available as an upgrade performed somewhat better than their predecessors on the 32-bit single-core test, but there were more significant gains in the multi-core test for the higher-end processors.

According to the new averages, single-core performance increased 6 percent from Haswell to Broadwell. Multi-core performance on the i5 chip increased 7 percent, while multi-core performance for the i7 model increased 14 percent.

Due to the more meaningful jump in multi-core performance between the 2.2GHz Core i7 chip and the 1.6GHz Core i5 chip, Poole recommends that MacBook Air buyers go for the processor upgrade.

If you're thinking of buying the new MacBook Air I would strongly recommend the i7 processor. It has 20% faster single-core performance and 25% faster multi-core performance for only a 15% increase in price.

Benchmarks of the new 13-inch MacBook Pro showed slight gains over previous-generation models, but the differences were not quite as pronounced as on the MacBook Air. Single-core performance increased between 3 percent and 7 percent from Haswell to Broadwell, depending on the model, while multi-core performance increased 3 percent to 6 percent.

I have no recommendations regarding the processor for the new MacBook Pro. The performance differences and the price differences between the processors are roughly equivalent.

Intel operates on a "Tick-Tock" chip manufacturing model. Tock upgrades represent a new microarchitecture, while tick upgrades like Broadwell are generally an improvement on tock architecture, leading to improvements in efficiency. As a tick upgrade, the minor speed improvements Broadwell brings are no surprise. Intel's last tock upgrade was Haswell, and its next tock upgrade will be Skylake, coming later this year.

Apple's new 13-inch Retina MacBook Pro and new MacBook Air models are available immediately from the online Apple Store and from Apple's retail stores.

iOS developer Hamza Sood has shared further screenshots of the official Apple Watch app on iOS 8.2, providing a closer look at what the companion software looks like after pairing an Apple Watch. In particular, the screenshots reveal an Apple Watch setting menu for configuring the app layout, notifications, glances, brightness and text size, sounds and haptics, individual apps, internal options, and more.

Apple Watch settings are similar to those found on iPhone, with About, Software Update and Automatic Downloads menus under General alongside options to adjust the watch orientation, accessibility, language and region, and Apple ID settings. Two toggle switches allow for Handoff and wrist detection to be enabled, the latter of which locks your Apple Watch when you're not using it to keep your information secure.

Sood has shared a full gallery of screenshots with 9to5Mac, which provided the first look at the Apple Watch app back in January based on code compiled by developer Steven Troughton-Smith. The additional screenshots show individual settings for Airplane Mode, Activity, Brightness and Text Size, Workout, Contacts, Friends, Maps, Messages, Passcode, Privacy, Photos, Stocks, Watch Orientation and more.

Apple Watch will be available April 24, with pre-orders starting April 10 in the first wave of launch countries: United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. The wrist-worn device starts at $349 for the Apple Watch Sport, while the stainless steel models will retail for between $549 to $1,099 and the 18-karat gold Apple Watch Edition will cost up to $17,000.

Apple's "Project Titan", its secretive and much-rumored electric car project, may involve a campus leased by Apple last year that is located in Sunnyvale, California, just a few minutes from the company's main 1 Infinite Loop campus in Cupertino, reports AppleInsider.

According to "two people with knowledge of the project", the company has been receiving shipments that may be related to the project's development at the Sunnyvale address, though it remains unclear if that location is indeed the headquarters of the car project.

According to one AppleInsider source familiar with "Titan," many of Apple's new auto-related hires, including recruits from Tesla, have been working out of the Sunnyvale campus. This person claims that some of the projects underway there have been kept "very secret" within the company.

It is said that the "Titan" development building itself is codenamed "SG5."

Apple's presence at the campus is not a secret, but AppleInsider believes Apple is linked to another company quietly operating at the site, likely as a front for Apple's more secretive efforts. That company, SixtyEight Research, claims to be a market research firm, but there is little public evidence of any actual operations in that field. Instead, the building where SixtyEight Research is listed as a tenant has seen city permits issued for construction of an "auto work area" and a "repair garage".

SixtyEight's affiliation with Apple could not be confirmed, but Apple does have a long history of using shell corporations and deceptive methods to hide its secret projects. Aside from a barren website, there is scant other information about SixtyEight — lending more credence to its use as a front.

It wouldn't be a stretch to surmise that SixtyEight could play a role in allowing Apple to purchase and import automotive equipment and tools without drawing any suspicion. Apple, after all, is the biggest company in the world, and has been known to force engineers to use false names in the past when visiting suppliers to avoid unwelcome attention.

A visit to SixtyEight's offices by AppleInsider was met with frosted opaque glass and security cameras, with a note pointing those looking for the company offices to a three-story building in the complex leased to Apple.

Much of the evidence is circumstantial, but there definitely appear to be some curious circumstances at Apple's Sunnyvale campus. Apple's car project is reportedly still in the early stages, but the company is said to have committed to building a team of up to 1000 employees with a goal of launching a car around 2020 if the project proves promising.

iOS developer Hamza Sood has tweeted a series of screenshots from iOS 8.2 that provide a closer look at the upcoming "Activity" companion app for Apple Watch previewed on the Apple Watch microsite. Activity does not show up on iPhone until an Apple Watch is paired with the device, at which point the app provides a comprehensive overview of your daily activity and workout history.

The main History tab allows you to view your Activity rings on a calendar to track how much walking, standing and exercise you have done, sorted over the course of a day, month or year. A second Achievements tab displays a grid of achievements that are unlocked for reaching personal bests or milestones. The screenshots reveal there are at least a dozen achievements to unlock.

Apple is pushing the health and fitness capabilities of Apple Watch as one of three main selling points for the wrist-worn device, the others being communication and timekeeping. The upcoming Activity app is an important feature in that regard, and looks polished in time for the Apple Watch's release next month. Apple will begin taking pre-orders for the Apple Watch on April 10 ahead of an April 24 launch.

Microsoft is beefing up "Cortana", its virtual voice assistant found in its line of Windows Phones, with plans to provide her contextual reminders and various other features on iOS and Android devices later this year, according to Reuters.

Announced for Windows 10 desktops earlier this year, Microsoft is planning to upgrade Cortana's functions even more through research from an artificial intelligence project called "Einstein." Reuters notes that the new iteration of Cortana would double-down on her being less reactive, akin to iOS users needing to instigate Siri commands themselves, and more proactive.

The virtual assistant, named after an artificial intelligence character who appears in most of the main Halo games, could go so far as to plan out a trip to the airport. She would prep boarding passes, check traffic and flight delays, all from reading emails related to the matter.

Cortana could tell a mobile phone user when to leave for the airport, days after it read an email and realized the user was planning a flight. It would automatically check flight status, determine where the phone is located using GPS, and checking traffic conditions.

"This kind of technology, which can read and understand email, will play a central role in the next roll out of Cortana, which we are working on now for the fall time frame," said Eric Horvitz, managing director of Microsoft Research and a part of the Einstein project, in an interview at the company's Redmond, Washington, headquarters.

While still not officially confirmed by Microsoft, Reuters notes that a Cortana app for iOS and Android could extend the program's reach beyond the company's smaller share of the smartphone business, and perhaps win over converts not impressed with Siri's functionality.

Microsoft definitely sees Siri as a competitor, releasing a string of advertisements last year pointing out Cortana's biggest features still unavailable to Siri users on iOS, like mapping out traffic patterns to provide a user alerts and contextually aware reminders

Apple CEO Tim Cook called into "Mad Money" on CNBC today to speak to host Jim Cramer in honor of the show's 10th anniversary, where he shared some thoughts on ResearchKit, Apple's competitors, Apple Pay, the next frontiers of product development, and more.

When asked what he believes the "next frontiers" will be when it comes to product development, Tim Cook highlighted health as "the biggest one of all," along with cars and the home. According to Cook, devices like the Apple Watch and services like ResearchKit and the Health app that allow people to track their own health and fitness are part of a market that's "probably significantly underestimated."

Cook called ResearchKit, which the company debuted on Monday, "an absolute game changer." ResearchKit is an open source software framework aimed at researchers, and several apps have already been created with it. On Wednesday, two days after the first apps were available, Stanford University researchers said they had received 11,000 signups for just one of them.

In regard to the Apple Watch and HealthKit, Cramer asked whether it was "within the realm of our lifetime" that the device paired with HealthKit might be able to monitor diabetes, blood pressure, and detect cancer, and Tim Cook said "Oh, I absolutely do."

On competition, when Cramer asked whether or not Apple felt like the competition had been left behind, Cook said the company is "always paranoid" and always working towards the best possible product.

We're always paranoid. We live paranoid. We always want the very best product. And so if we're not beating someone else we're trying to beat the thing that we have currently shipping.

Everybody here lives on edge.

As he often does, Cook spoke about Steve Jobs, reiterating that Jobs' DNA is "deep in the company" even though many of the products that Apple is shipping now were created entirely on Tim's watch, conceptualized after Jobs had passed away. Cook wrapped up the call by wishing an excited Cramer a happy anniversary.

Cook's segment aired on "Mad Money" on CNBC at 6PM Eastern Time.

There's a new Steve Jobs book coming out later this month, written by Brent Schlender, a reporter who interviewed Jobs several times throughout his life, and Rick Tetzeli, editor at Fast Company.

The book, Becoming Steve Jobs, isn't set to be released until March 24, but Cult of Mac discovered some of the contents could be read using Amazon's "Look Inside the Book" feature and shared a few interesting tidbits that we haven't heard before. One of the best parts is a story about Steve Jobs and Tim Cook, which took place when Steve Jobs first got sick.

When Jobs was ill and needed a new liver, Tim Cook offered to donate a portion of his own liver because the two shared a blood type. Jobs turned down Cook's offer and later received a full liver transplant in 2009.

After discovering that he shared a rare blood type with his sick colleague, and undergoing a battery of tests at a hospital "far from the Bay Area, since he didn't want to be recognized," Cook offered his liver to Jobs -- only for Steve to turn it down.

"Somebody that's selfish doesn't reply like that," Cook says.

The book also reveals that Steve Jobs and Disney CEO Bob Iger contemplated buying Yahoo! as a way for Apple to get into the search business, and it unveils some details that contrast information that Walter Isaacson shared in his Steve Jobs biography.

Walter Isaacson's biography was largely responsible for igniting rumors about Apple creating a literal television, but according to Becoming Steve Jobs, Jobs was not particularly interested in television, telling Jony Ive at one point "I just don't like television. Apple will never make a TV again."

In Isaacson's telling, Jobs wanted to "do for television sets what he had done for computers, music players, and phones," creating an integrated television set that's "completely easy to use." At one point, he even reportedly said "It will have the simplest user interface you could imagine. I finally cracked it."

Amazon has removed much of the content that was offered via "Look Inside the Book," so additional stories about Jobs and other executives will be kept under wraps until its debut 12 days from now.

With the book, Tetzeli and Schlender have aimed to explore the story of how Steve Jobs made the transformation from an arrogant young man exiled from Apple to the visionary leader that skyrocketed Apple to fame. The two authors interviewed many of Jobs' friends, family, and inner circle, getting access to never-before-told stories. Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, and Robert Iger all contributed to the book.

Daring Fireball's John Gruber received an advanced copy of Becoming Steve Jobs, and has called it "the book about Steve Jobs that the world deserves," with stories that are "sensational."

A hardcover copy of Becoming Steve Jobs can be pre-ordered on Amazon.com for $21.78. There's also an iBooks version available for $14.99. [Direct Link]

Apple today made a pre-release version of iOS 8.3 available to those who sign up for the company's public beta testing program, giving them early access to a new version of iOS for the first time ever. The version of iOS 8.3 being distributed to beta testers is the third iOS 8.3 beta, which was seeded to developers a few hours ago.

The launch of today's iOS beta testing program has also been accompanied by an overhaul to Apple's Appleseed Beta testing site. Previously the language on the site was heavily focused on OS X, but a site revamp gives it a more general focus to encompass both iOS and OS X testing.

iOS 8.3 was first seeded to developers on February 9, while iOS 8.2 was still in testing. iOS 8.2 is mainly focused on the Apple Watch, but thus far, iOS 8.3 has introduced several new features including support for wireless CarPlay connectivity, a new emoji picker, support for Google 2-step verification, and Apple Pay support for the China UnionPay network.

The second beta brought all new diversified emoji and skin tone modifiers, along with new emoji for country flags and updated emoji icons to represent the iPhone, iMac, and Apple Watch. Siri also gained several new languages, including Danish, Dutch, English (India), English (New Zealand), Portuguese (Brazil), Russian, Swedish, Thai, and Turkish.

Apple introduced its public beta testing program with the launch of OS X Yosemite, allowing more than a million consumers to sign up for and participate in the Yosemite beta. Prior to today, public beta testing was limited to OS X, but Apple appears to be ready to expand its beta testing program to iOS.

Apple has also continued offering OS X betas, most recently seeding OS X Yosemite 10.10.3 with the Photos app to public beta testers.

Update: Apple is now sending out emails to certain members of the OS X public beta program, inviting them to also test out iOS 8.3.

Thank you for participating in the OS X Beta Program. For the first time ever, we are broadening the program to include the all-new iOS Beta. The feedback you have provided on the OS X Yosemite Beta continues to help us shape OS X, and we would like to offer you an invitation to the iOS 8.3 Beta.

The iOS 8.3 Beta is available for download from the new Apple Beta Software Program website. Try it out and submit your feedback. You can use the iOS 8.3 Beta while continuing to use the OS X Yosemite 10.10.3 Beta. And with the all-new Photos app for Mac and iCloud Photo Library, you can now access your entire library on all your devices.

Apple today seeded the third beta of OS X Yosemite to developers, almost a month after seeding the first OS X 10.10.3 beta and a week after releasing OS X 10.10.3 to public beta testers.

The new beta, build 14D98g, is available for registered developers through the Software Update mechanism in the Mac App Store and through the Mac Dev Center. Apple has also released OS X Server 4.1 for developers.

According to the release notes, today's 10.10.3 beta includes developer APIs for the new Force Touch trackpad in the 13-inch Retina MacBook Pro and the upcoming Retina MacBook, which will allow developers to create apps that take advantage of Force Touch.

There's also a new feature that adds additional data sources when using "Look Up." When right-clicking on a highlighted word, Look Up will now search iTunes, App Store, movie showtimes, nearby locations, and more, in addition to the dictionary. Sources included in Look Up can be customized in Preferences. Currently, the feature is buggy on some machines, causing the keyboard to stop working.

Earlier betas of OS X 10.10.3 have brought several new features to Yosemite, including the new Photos for OS X app. Designed to integrate with iCloud Photo Library, Photos for OS X is a replacement for both iPhoto and Aperture and is on track to see an early 2015 public launch. Reviews have suggested that while Photos is a suitable replacement for iPhoto, with more advanced tools and performance optimizations, it may leave professional users disappointed.

Along with the new Photos for OS X app, the first two OS X 10.10.3 betas introduced a redesigned emoji picker that consolidates emoji into a single page with clear labels, new diversified emoji and emoji skin tone modifiers, new flag emoji and updated emoji for the iPhone, iMac, and Apple Watch, and support for Google 2-step verification when setting up accounts in System Preferences.

Apple today seeded the third beta of iOS 8.3 to developers, more than two weeks after seeding the second iOS 8.3 beta and more than a month after releasing the first iOS 8.3 beta. Today's third beta release comes just days after the public launch of iOS 8.2, which included support for the Apple Watch.

The beta, build 12F5047f, is available as an over-the-air download and through the iOS Developer Center. Apple has also released Xcode 6.3 beta 3.

Though iOS 8.2 introduced Apple Watch support, it brought only minor bug fixes and security updates to the operating system. iOS 8.3 brings more consumer-facing updates, like a new emoji picker and all new diversified emoji and skin tone modifiers. It also introduces new country flag emoji and updated emoji icons to represent the iPhone, iMac, and Apple Watch.

Along with those emoji changes, iOS 8.3 brings wireless CarPlay connectivity, support for Google 2-step verification, Apple Pay for the China UnionPay network, and several new Siri languages.

What's new in iOS 8.3 beta 3:

Messages - There's an option in the Messages portion of the Settings app to enable "Conversation List Filtering." With this turned on, messages received from people who are not in your contact list will be filtered into a separate list.

Apple Watch app - Since iOS 8.2 has been released, iOS 8.3 has been updated to add the Apple Watch app to the iPhone's home screen.

IDC on Thursday reduced its five year forecast for worldwide tablet shipments following the tablet market's first year-over-year decline in the fourth quarter. The research firm estimates that 234.5 million tablets will be shipped during 2015, representing marginal growth of 2.1% from 2014.

Android is expected to remain the market leader among platforms throughout the course of the forecast, whereas the iPad is predicted to be the "weakest link" and see its volume share of the market continue to decline in 2015. IDC believes that iOS will drop from its present 27.6% market share to 23% through 2019.

The research firm also estimates that Microsoft could see its worldwide tablet market share nearly triple from 5.1% today to 14.1% market share in 2019 on the strength of Windows 10. IDC research director Jean Phillippe Bouchard claims Microsoft will slowly gain a foothold by delivering a consistent experience across all devices and platforms.

"Microsoft is doing a lot of good things right now and we believe the launch of Windows 10 later this year will not only have a significant impact on Microsoft's share of the market, but on the industry as a whole," said Bouchard, Research Director, Tablets. "There is an appetite for a platform that can provide a productivity experience that remains consistent across multiple form factors and device types, and we believe Microsoft is well positioned to capture some of that demand."

iPad momentum fell flat in the fourth quarter as overall tablet market growth continues to decline. iPad sales have declined for four consecutive quarters, and Apple CEO Tim Cook and CFO Luca Maestri cautioned investors during its latest earnings call that iPad sales are unlikely to see a dramatic year-over-year improvement in the near future. Nevertheless, it is rumored that Apple could have two new iPad in the works in an attempt to reinvigorate tablet sales.

First and foremost, Apple is expected to release the much-rumored "iPad Pro" later this year with a larger 12.9-inch screen and faster A8X processor. Meanwhile, a questionable rumor from last week claims that the company may release an iPad mini 4 with an A8 processor and 802.11ac Wi-Fi in the near future, after some users expressed disappointment that Touch ID was virtually the only new feature on the iPad mini 3.