Following yesterday's addition of Soundgarden to its SXSW concert lineup, Apple has now announced that Kendrick Lamar will also perform during the iTunes Festival [iTunes Store Link], headlining on March 12. Joining Kendrick Lamar will be ScHoolboy Q and Isaiah Rashad.

kendrickitunesfestival
With the addition of Soundgarden and Kendrick Lamar, Apple's SXSW iTunes Festival lineup is complete with the following acts scheduled (times listed in CST):

March 11
10:00 p.m. - Coldplay
8:30 p.m. - Imagine Dragons
7:30 p.m. - London Grammar

March 12
10:00 p.m. - Kendrick Lamar
8:45 p.m. - ScHoolboy Q
8:00 p.m. - Isaiah Rashad

March 13
10:00 p.m. - Soundgarden
8:45 p.m. - Band of Skulls
8:00 p.m. - Capital Cities

March 14
10:00 p.m. - Pitbull
8:45 p.m. - ZEDD
8:00 p.m. - G.R.L

March 15
10:00 p.m. - Keith Urban
8:45 p.m. - Willie Nelson
8:00 p.m. - Mickey Guyton

Apple first announced the SXSW concert series last week, as an expansion of its long-running iTunes Festival in the UK. The festival will offer five nights of music, beginning on March 11 at Austin City Limits Live at the Moody Theater in Austin, Texas.

While the SXSW concerts are presented for free, tickets are given to attendees on a lottery basis. Live and on-demand streams of the shows will be available through the iTunes Store on iOS devices and computers, the iTunes Festival app on iOS devices, and the Apple TV.

Top Rated Comments

AppleWarMachine Avatar
130 months ago
Who?
Score: 4 Votes (Like | Disagree)
Silencio Avatar
130 months ago
He's fantastic. One of the best hip-hop artists to emerge in a long time.

Will he be performing again with Imagine Dragons like they did at the Grammys?
Score: 2 Votes (Like | Disagree)
obliquity Avatar
130 months ago
everyone loves K.dot!

Nope.
Score: 2 Votes (Like | Disagree)
CrazyForApple Avatar
130 months ago
I'm only interested in Coldplay, Soundgarden and Willie Nelson
Score: 2 Votes (Like | Disagree)
TreyCox Avatar
130 months ago
I'm a huge fan of Kendrick. I'll have to tune in for this.
Score: 2 Votes (Like | Disagree)
melendezest Avatar
130 months ago
I love how balanced the lineup is to suit different musical tastes.

Personally, I'd tune in for Soundgarden and Soundgarden only... I'm not familiar with most of the other lineup's music.

But kudos for catering to a wide audience, since not everyone can be open-minded about music genres other than their own, as some of the comments here clearly show.
Score: 1 Votes (Like | Disagree)

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