Earlier today, reports indicated Apple's $25 gift card with the purchase of an Apple TV promotion could be an effort to clear out stock ahead of an imminent updated Apple TV launch, but notable Apple journalist Jim Dalrymple has said that is not the case.

According to one of his famous "Nope" posts, Apple does not have plans to release a new Apple TV in the immediate future. Specifically, Dalrymple clarified to MacRumors that the company is not on the verge of launching a revamped Apple TV next week, but he does not appear to refute reports suggesting a redesigned box could come in later in the year, possibly ahead of Apple's Worldwide Developers Conference.

apple_tv_interface_2012
While the promotion led to some chatter about an immediate Apple TV product launch, the majority of Apple TV reports over the course of the last month or two have pointed towards a revamped Apple TV that might be revealed at some point in March or April. Bloomberg has suggested the new Apple TV could be revealed in April with a launch coming later in the year, while the Financial Times has just released a similar report pointing towards a launch ahead of WWDC in June.

Though an updated Apple TV will not come in the immediate future, a launch later in the year has not been ruled out. It is clear that Apple is working on some kind of update to the product, with rumors hinting at the new Apple TV gaining gaming support and possibly a full App Store.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

Redbeard25 Avatar
110 months ago
Nope means nope. :(

Yup.
Score: 6 Votes (Like | Disagree)
sulpfiction Avatar
110 months ago
Nope means nope. :(
Score: 4 Votes (Like | Disagree)
demodave Avatar
110 months ago
It's very sad to see Apple put their name on such a mediocre product. They should make it decent or take it out of the market, and immediately. Just yesterday I was using Youtube on Apple TV and I had to select the letters by going up/down/left/ritght with the controller, and it felt like I was going back to the early 90s, adding my name to the high score of older arcade games. And even those were more advanced.

Have you not learned to use the virtual keyboard on your iPhone or iPad Remote App to enter movie names? Apple may be a great company, but even Apple can't fix stupid.
Score: 2 Votes (Like | Disagree)
jkar Avatar
110 months ago
Best buy matched

I am waiting for the new one like everyone. But I'm taking my old one to use in my classroom with the students. So I went to Best Buy and got them to match Apples promotions.
Score: 1 Votes (Like | Disagree)
Koodauw Avatar
110 months ago
Why should a non-employee be the person to make these statements?

Because he knows. And has an awesome beard.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...