First Magazine Advertisement for iPhone 5s Appears, Highlights Touch ID Sensor

Apple has started a new print advertising campaign for the iPhone 5s. The first spot, running on the back of this week's issue of The New Yorker, showcases the Touch ID-equipped home button of the new gold iPhone 5s.

Iphone5sad

Your finger is the password.

Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.

Touch ID. Only on iPhone 5s.

The spot in our image includes T-Mobile branding, but Apple's iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.

Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The print ads mention 'limited availability' of the iPhone 5s in fine print.

Update: Entertainment Weekly and Sports Illustrated are running the same ad but with Sprint co-branding, while Rolling Stone is running it with Verizon co-branding and TIME is running it with AT&T co-branding.

Top Rated Comments

keysofanxiety Avatar
112 months ago
the ad does not mention that Touch ID was hacked only a few days after the release of the iphone :D :p :rolleyes:

Cloning a fingerprint to work on a fingerprint scanner isn't 'hacking'. Learning somebody's password and using that to login to their computer isn't 'hacking'.

Exploiting a bug in Apple's system to have the TouchID unlock when you whistle a certain tune to it: that's closer.
Score: 18 Votes (Like | Disagree)
WisdomSeed Avatar
112 months ago
Damn, that is one foine-ass device...
Score: 8 Votes (Like | Disagree)
WildCowboy Avatar
112 months ago
About a week late macrumors!

Then submit it as a tip next time! :)
Score: 6 Votes (Like | Disagree)
johnhw Avatar
112 months ago
This is a privacy concern, which is why Apple limited it to Apple apps.

There will be no privacy concern. TouchID is handled OS-level, not app-level. The app won't be able to get that information because it's OS-level.
Score: 6 Votes (Like | Disagree)
keysofanxiety Avatar
112 months ago


Therefore if the intent of the fingerprint sensor is to only allow access to the owner of the fingerprint, then being able to lift a fingerprint and gain access to the device would be exploiting a weakness in the system.
So what you're saying is if I watched somebody put their password into their computer, and did the same to login to their system, that's 'hacking'. If my friend didn't let me use their Internet connection, and I hooked up using Ethernet, that's 'hacking'. If I mugged an old lady for her car keys and drove off in her 2CV, that's 'hacking' (after all, I am getting access without their authorisation).

The only reason I believe we're having this argument about this is because touch sensors haven't really been used in the general public, with such integration. Look at it from the bigger picture and you'll see that cloning a fingerprint is not hacking. There's really no difference between that and learning somebody's password -- both are a code that will need to be entered identically.
Score: 4 Votes (Like | Disagree)
bottled Avatar
112 months ago
Sold out everywhere in Canada, haven't seen a single person with it. I guess only basement nerds got it.

Well it does seem to say "Limited Availability" in the left corner :p
Score: 4 Votes (Like | Disagree)

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