First Magazine Advertisement for iPhone 5s Appears, Highlights Touch ID Sensor
Apple has started a new print advertising campaign for the iPhone 5s. The first spot, running on the back of this week's issue of The New Yorker, showcases the Touch ID-equipped home button of the new gold iPhone 5s.
Your finger is the password.
Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.
Touch ID. Only on iPhone 5s.
The spot in our image includes T-Mobile branding, but Apple's iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.
Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The print ads mention 'limited availability' of the iPhone 5s in fine print.
Update: Entertainment Weekly and Sports Illustrated are running the same ad but with Sprint co-branding, while Rolling Stone is running it with Verizon co-branding and TIME is running it with AT&T co-branding.
Popular Stories
Apple is set to release iOS 18.2 in early December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup.
If you plan to skip...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch for 10 more months, there are already plenty of rumors about the devices.
An imaginative iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models so far:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro ...
Black Friday 2024 is over, but you can still find great deals on numerous Apple devices this weekend. Right now, this includes big savings on AirPods, Apple Watch, MacBook Air, iPad, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Specifically, in...
On this week's episode of The MacRumors Show, we discuss the recently leaked design of the iPhone 17 "Air" and iPhone 17 Pro.
Subscribe to The MacRumors Show YouTube channel for more videos
Earlier this week, a report from The Information's Wayne Ma revealed that the iPhone 17 Air will have a thickness of between 5mm and 6mm, which would make it the thinnest iPhone ever. In comparison, iPhone ...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
Black Friday is over, but you can still find great savings on streaming memberships this weekend as we head into Cyber Monday. Some of the biggest services have great discounts for new and select returning members, including Disney+, Hulu, Paramount+, and Peacock.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March.
The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
