Apple's AR/VR Headset Could Come With a Monthly Subscription Service

Apple's long-rumored augmented reality (AR) and virtual reality (VR) headset could come with a monthly subscription service, according to a report from TrendForce.

apple ar headset concept 1Concept render based on purported leaked information by Ian Zelbo

In a report forecasting the growing sales of AR and VR devices from major tech companies in 2022, TrendForce said that Apple's headset will likely be consumer-oriented with similar pricing to Microsoft's HoloLens, which starts at $3,500. Crucially, TrendForce suggests that Apple could offer its headset with a monthly subscription for a software service. The report states (with emphasis our own):

Strong shipments of Oculus and Microsoft products will likely force Apple to release relevant products to join the competition this year. However, TrendForce states, considering hardware performance requirements and gross profit margins, Apple will likely target the commercial market and adopt the same pricing strategy as HoloLens, hardware priced in the thousands of dollars and a monthly subscription-based software solution. Overall, TrendForce believes that the launch of new products this year by Apple, Meta, and Sony may be delayed and will not add significant growth to the overall AR/VR market for the time being.

This is the first time Apple's headset has been explicitly rumored to be accompanied by a subscription service, but it seems likely that the device will at least integrate with some of the services included in the Apple One bundles, such as Apple Music.

It is unclear what a headset-specific software service could offer, given that the three rumored key features of the device, gaming, media consumption, and communication, are already offered by the likes of Apple Arcade, Apple TV+ and ‌Apple Music‌, and FaceTime.

The software Apple's headset will run has been the source of much discussion, including how ‌FaceTime‌ is expected to rely on Memojis and SharePlay and the relevance of the company's insightful patents. The headset itself is rumored to run "rOS" or "realityOS," internally codenamed "Oak." Apple's work on realityOS has been rumored since 2017, but the existence of the operating system was recently confirmed when references to it were found in App Store upload logs and Apple open source code.

Despite enthusiasm over Apple's AR and VR project finally "approaching liftoff" for launch this year, Bloomberg's Mark Gurman believes that the launch of the headset will likely be delayed until 2023. For more information, see our detailed roundup.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

maxresdefault

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Subscribe to the MacRumors YouTube channel for more videos. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees ...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...