Apple AR Headset 'Approaching Liftoff' as Development Mirrors Period Before Apple Watch Launch

Apple's development of its rumored augmented reality (AR) headset is beginning to mirror the period before the launch of the Apple Watch, according to Morgan Stanley analysts.

apple mixed reality headset mockup feature yellow
In a note to investors, seen by Investor's Business Daily, Morgan Stanley analysts explained that after years of building expertise and a number of setbacks, Apple's long-awaited AR headset is "approaching liftoff." This is evidenced by the fact that Apple's AR project is purportedly beginning to match the development of the Apple Watch before its announcement in late 2014.

The company has published a huge number of patents related to augmented reality and virtual reality, including hardware, input mechanisms, and user interfaces. Now, "Apple's patent portfolio is beginning to mirror the period prior to the Watch launch."

Ahead of the Apple Watch's unveiling in 2014, Apple heavily patented the technology behind the device, including iPhone connectivity and sensors, pedometer functionality and step detection, low-power Bluetooth, and more. While MacRumors has been covering many of Apple's patents over a decade, there has been a noticeable uptick in patent filings related to head-mounted displays in recent times.

For example, today, Apple was granted a patent for wrist-based devices, such as the Apple Watch, "to produce a virtual representation of the hands or otherwise be used to receive and interpret gestures as user input" in a head-mounted display.

Morgan Stanley highlighted that while Apple has faced difficulties with the development of its AR technology, the project is steadily nearing launch:

The enormity of the technical challenge — compressing daylong battery, 5G, compute, cameras, lidar, projectors and wave guide lenses into a lightweight, attractive pair of glasses — is hard to overstate, but we are approaching liftoff.

The note added that "Apple's entry into the eyewear market will be the game changer for all participants as the technology gets normalized and popularized."

Apple analyst Ming-Chi Kuo believes Apple's "mixed reality" headset will launch in late 2022 to early 2023, with a separate smart glasses device following between 2023 and 2025.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Generic iOS 18 Feature Real Mock

iOS 18 Available Now With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
iOS 18 Public Beta Thumb 1

Here's When iOS 18 Rolls Out Today in Every Time Zone

Monday September 16, 2024 3:56 am PDT by
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
M4 Mac mini Black Ortho Cooler

Apple Leaks New Mac Mini With 5 USB-C Ports

Monday September 16, 2024 11:40 am PDT by
Apple has seemingly leaked the rumored next-generation Mac mini with five USB-C ports, according to a code change within Apple software that was discovered today by MacRumors contributor Aaron Perris. The code refers to an unreleased Mac mini model with an Apple silicon chip and five ports, which lines up with a previous report from Bloomberg's Mark Gurman that said the next Mac mini will be ...
apple silicon mac lineup wwdc 2022 feature purple

M4 Macs, New iPad Mini, and iPad 11 Expected at Upcoming Apple Event

Sunday September 15, 2024 5:29 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
16 pro

iPhone 16 Pro Demand Has Been Lower Than Expected, Analyst Says

Sunday September 15, 2024 3:58 pm PDT by
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
m4 iPad Pro Horizontal Feature Purple and Blue

Apple Pulls iPadOS 18 for M4 iPad Pro After Bricking Complaints [Updated]

Tuesday September 17, 2024 11:24 am PDT by
Apple stopped signing the iPadOS 18 update for the M4 iPad Pro models, which means the new software is no longer available to be downloaded and installed at the current time. The update appears to have been pulled following complaints from some iPad Pro owners, who found that the update bricked their devices. There are reports on Reddit from iPad Pro users who had an interruption in the...

Top Rated Comments

DelayedGratificationGene Avatar
37 months ago

Like so many of these products it makes for a great demo but little inroads into usefulness.
That’s exactly what they said about smartphones
Score: 16 Votes (Like | Disagree)
timber Avatar
37 months ago
So Apple is finally getting into the scuba diving market.
Score: 13 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
37 months ago

This is an area where consumers are gonna see the benefits of Competition !

Meta vs Apple !
You are talking about this guy?



Attachment Image
Score: 12 Votes (Like | Disagree)
ratspg Avatar
37 months ago
VR/AR is coming..... fast. Sigh. Anybody wants to get together in the REAL universe, instead of the metaverse, just hit me up, lol.
Score: 12 Votes (Like | Disagree)
AmazeSE Avatar
37 months ago
I can't wait. Other companies have made their own VR/AR devices but Apple's implementation is gonna be the best.
Score: 10 Votes (Like | Disagree)
Lounge vibes 05 Avatar
37 months ago

Any App Dev who develops for Apple's AR Headset will ALSO, almost certainly, develop for Meta's AR Headset !

BIG difference vs ANY other market Apple has ever tried to get into !

Zuck will do whatever Meta needs to do try to dominate the market !

I'm NOT sure we've seen that before in ANY area Apple has competed !
I don’t think so.
No matter what Mark Zuckerberg does, Facebook will always be Facebook.
They’ve tried to get into their own devices before, their own phones, now their own headset technology, and it didn’t go well.
Score: 8 Votes (Like | Disagree)