Apple's VR Headset to Cost $3,000

Amid a flurry of leaks and rumors surrounding Apple's upcoming mixed-reality headset, a recent report has placed the price of the device at $3,000.

Apple VR Feature

A new, extensive report from The Information, based on details from a source with direct knowledge of the device, has revealed a range of points about Apple's headset. The device is believed to be able to blend augmented and virtual reality, with the ability to pass video of the real world through the visor and display it to the user, creating a "mixed-reality effect."

A recent report from JP Morgan said that Apple's headset will be targeted at the top end of the consumer market. According to The Information, Apple has discussed pricing its headset at around $3,000. This would place it the range of Microsoft's mixed reality HoloLens 2 headset, which retails for $3,500.

apple mixed reality headset mockup feature

JP Morgan explains that the high retail price is partly due to the cost of the headset's bill of materials, which "alone may exceed $500." The Information's report claims that the headset will be equipped with a range of expensive high-end components, including two ultra-high-resolution 8K displays, more than a dozen cameras for tracking hand movements, and advanced eye-tracking technology.

The expected price would make Apple's headset a high-end, niche product. The Information says that Apple is setting an internal goal of shipping only 250,000 units during the first release year, which according to Bloomberg, would be equivalent to less than one headset per day per retail store.

At a $3,000 price point, Apple's headset will be far more expensive than those from rivals. Facebook's Oculus Quest 2, an all-in-one virtual reality headset, costs just $299 by comparison. Bloomberg's Mark Gurman remarked that the price puts the headset on par with other more expensive Apple products, such as the $5,999 Mac Pro desktop computer.

Bloomberg recently explained that Apple is planning to launch a AR/VR headset as a "pricey, niche precursor" to a more ambitious AR glasses product that is set to follow at a later date. Reliable analyst Ming-Chi Kuo said earlier this month that Apple will unveil an augmented reality device at some point in 2021, and JP Morgan speculates that the launch date will follow in the first quarter of 2022.

Related Roundup: Apple Glasses

Related Stories

apple ar headset concept 2

Video: Would You Pay $2000+ for Apple's AR/VR Headset?

Friday February 11, 2022 12:35 pm PST by
Apple hasn't come out with a new product category since the 2018 launch of the HomePod, and there hasn't been a new wearable since the 2015 debut of the Apple Watch. That's set to change in the not too distant future, as Apple's AR/VR headset is nearing completion and will likely see a launch in 2023. Subscribe to the MacRumors YouTube channel for more videos. Rumors about the first head worn ...
apple mixed reality headset mockup feature purple

Report: Apple AR Headset With Rumored $2,000+ Price Tag to Enter Mass Production in Second Quarter of 2022

Wednesday September 22, 2021 6:17 am PDT by
Apple's augmented reality headset will enter mass production in the second quarter of next year, with a launch expected between the third and fourth quarter of 2022, according to a translated report from the Taiwanese version of DigiTimes. In June, Apple analyst Ming-Chi Kuo offered a similar timeline for Apple's AR headset, reporting it will launch sometime between April and June of next...
apple mixed reality headset mockup feature orange

Apple's Upcoming AR/VR Headset to Require Connection to iPhone

Thursday September 2, 2021 10:08 am PDT by
The first AR/VR headset that Apple has in development will need to be wirelessly tethered to an iPhone or another Apple device to unlock full functionality, reports The Information. It will be similar to the WiFi-only version of the Apple Watch, which requires an iPhone connection to work. The headset is meant to wirelessly communicate with another Apple device, which will handle most of the ...
apple mixed reality headset mockup feature orange

Apple's Upcoming AR/VR Headset to Feature Three Displays

Tuesday January 4, 2022 10:29 am PST by
Apple's mixed reality headset that's set to launch in 2022 will be equipped with three displays, according to a research report shared today by display analyst Ross Young. The display configuration will include two micro OLED displays along with one AMOLED panel, with Sony set to supply the micro OLED displays that Apple will use. The micro OLED displays will be the main displays for the...
apple ar headset concept 2

Apple's 'realityOS' for Rumored AR/VR Headset Referenced in Source Code

Wednesday February 9, 2022 2:12 am PST by
New references to "realityOS," the AR/VR operating system that will run Apple's rumored mixed reality headset, have been found in App Store upload logs and Apple open source code this morning. Concept render based on purported leaked information by Ian Zelbo Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed ...
apple ar headset concept 2

Kuo: Apple Headset Will Use Same 96W Power Adapter as 14-Inch MacBook Pro

Monday January 10, 2022 9:07 pm PST by
Apple's rumored AR/VR headset will use the same 96W USB-C power adapter included with the higher-end 14-inch MacBook Pro, according to analyst Ming-Chi Kuo. Apple Headset render by Ian Zelbo In a research note today with TF International Securities, obtained by MacRumors, Kuo said that Apple's headset using a 96W power adapter proves that it will have Mac-level computing power, as he has...
apple ar headset concept 2

Apple Reportedly Completes Production Tests for AR/VR Headset

Monday February 21, 2022 7:49 am PST by
Apple has completed key production tests for its long-rumored augmented reality (AR) and virtual reality (VR) headset, according to DigiTimes. Concept render based on purported leaked information by Ian Zelbo Citing information from the headset's component suppliers, the device has reportedly completed second-phase engineering validation tests (EVT 2) to ensure that prototype units meet...
apple view concept right corner

First Apple Mixed Reality Headset Rumored to Focus on Gaming, Media, and Communication

Sunday December 5, 2021 9:34 am PST by
Apple's rumored augmented reality (AR) and virtual reality (VR) headset will focus on gaming, media consumption, and communication, according to Bloomberg's Mark Gurman. Concept render of Apple's rumored AR headset by Antonio De Rosa Gurman, who often reveals accurate insights into Apple's plans, outlined the broad use-cases that users can expect from the company's mixed reality headset in...

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...