Everything Announced at Today's Apple Event

Apple today held its annual iPhone-centric event, introducing the iPhone 13 mini, ‌iPhone 13‌, iPhone 13 Pro, and ‌iPhone 13 Pro‌ Max. We also got a look at the new Apple Watch Series 7 and were surprised with the new ninth-generation low-cost iPad and the iPad mini 6.


It took Apple an hour and twenty minutes to introduce the new devices during the "California Streaming" event, but we've recapped all of the announcements in a seven-minute video for our readers who want a no-frills but thorough overview of everything that's new.

All of our event coverage is also available below. Make sure to check out our articles so you don't miss any details about Apple's newest products.

iPhone 13 Lineup

Apple Watch Series 7

iPad mini 6

iPad 9

Software

Accessories

Apple Fitness+

Other Announcements

The ‌iPad mini‌ 6 and the low-cost ‌iPad‌ can be pre-ordered starting today, while the ‌iPhone 13‌ models will be available for pre-order this Friday with launches of both to follow on September 24. The ‌Apple Watch Series 7‌ will be available later this fall.

Top Rated Comments

cjboffoli97 Avatar
12 months ago

The ‘Apple negativity’ we see yearly is typical on discussion forums like this.

For those who were wanting to upgrade one of the previous Apple Watch models, probably isn’t a target demographic for the Series 7. But for those who own an Apple Watch Series 3 or older, definitely would appreciate the upgrade.

My point is, It really depends on where you are with what you own that you would appreciate an upgrade to the iPhone or Apple Watch, but not every year has to appeal to everybody in terms of what Apple offers.

These Products will still be wildly popular, aside from a very vocal minority on Macrumors that says otherwise.
I can't think that there is a bigger Apple fan than I am. I've been a customer since my very first Apple II in the late 70's and Apple stock comprises the majority of my investment portfolio. Even I have to say that this keynote was underwhelming and disappointing. The Apple Watch in particular seemed to be the slightest iteration forward. Maybe you're too young to remember the true excitement of a Steve Jobs keynote? I miss Apple announcements that surprise and delight... that really push these products categories forward. Never has Tim Cook seemed so gray.
Score: 45 Votes (Like | Disagree)
ghanwani Avatar
12 months ago
Apple wasted 53 minutes of everyones time.
Score: 35 Votes (Like | Disagree)
jmh600cbr Avatar
12 months ago
Everything Apple didn’t announce:
[LIST=1]
* AirPods 3
* AirPower like device
* MacBook Pro
* Anything with m1/x
* Squared Apple Watch
* Apple car
* Apple VR/AR device
* Tim’s retirement
* October event
Score: 23 Votes (Like | Disagree)
SegNerd Avatar
12 months ago
I know that every year, there's always someone who is like, "The sky is falling! Apple is doomed!" And I'm really NOT trying to be that guy. But having said that, I think this might be the least exciting iPhone event ever, in my opinion.

The new iPad mini looks cool, but it's really ironic that an iPad is the most exciting thing about an iPhone event. iPhone 13 and AppleWatch 7 are VERY light on new features. Basically they just refined the CPU, camera, and screen, like every year. The AppleWatch in particular has basically only had two new features in the past three years (always-on display and oximeter), and I'm really surprised that AW7 doesn't have any new health sensors, not even a thermometer.

Did you notice how much time they spent focusing on things like EKG and fall detection - things that aren't even new?

AFAIK, they STILL didn't even add landscape FaceID.

Honestly, my money is pretty tight right now, and I was afraid this event would leave me drooling over stuff that I can't afford. Well... that didn't happen for me.
Score: 21 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
12 months ago
Next up... Wait for the October event.

I’m not going to lie. I really missed Craig Federighi and Phil Schiller. I’m pretty sure they were being missed by many others.
Score: 19 Votes (Like | Disagree)
Biglethal69 Avatar
12 months ago
Totally underwhelmed by the lack of upgrades and the disgusting colour of the new 13 pro what happened to innovation with Apple everything is boring no fast charging six times zoom Wow Same old 12 megapixel cameras I would swap to a different brand if it wasn’t for the software and the ecosystem I got a $300 real me android has 64watt of fast charging Apple sticks with its own 20watt wahoo. Okay so they got a faster chipped in other phones on the market so they say but it’s taken them all these years to get 120 Hz refresh rate useless it took them a whole year to work out about five different upgrades they should be ashamed of themselves with what they’ve released not saying it’s the best phone ever. Steve Jobs would roll over in his grave he saw what came out this year.
Well there you go that’s my opinion anyway and just a really poor effort on Apple’s part and have you seen the price of their accessories here in Australia AU$95 for a leather case you’ve gotta be kidding me right but at least I’ve got some decent colours better than the pro colours that they already had from last year.
Score: 18 Votes (Like | Disagree)

Related Stories

Apple Watch 7 Unreleased Feature Flat

When is the Apple Watch Series 7's Release Date?

Thursday September 9, 2021 2:00 am PDT by
Apple announced the Apple Watch Series 7, the company's latest and most advanced smartwatch, at its September "California Streaming" event, revealing the long-awaited features of the new device. The Apple Watch Series 7 was announced alongside the iPhone 13 lineup, featuring a larger design, a bigger Retina display with slimmer display borders, improved durability, faster charging, new color ...
iPhone 14 Mock Pill Blue Feature

iPhone 14 Pro Design Details Starting to Emerge

Wednesday January 12, 2022 2:10 am PST by
Key design elements of Apple's "iPhone 14 Pro" are beginning to emerge ahead of the device's expected unveiling in September. The iPhone 14 Pro and iPhone 14 Pro Max, which are expected to come in the same 6.1-inch and 6.7-inch display sizes as the iPhone 13 Pro and iPhone 13 Pro Max, are expected to feature a refreshed design. Apple usually redesigns its flagship iPhone models every two to...
Apple Watch Series 8 What We Know Feature

Gurman: Apple Watch Series 8 to Bring 'Major Updates to Activity Tracking'

Monday February 28, 2022 3:45 am PST by
This year's Apple Watch Series 8 will include major updates in the area of activity tracking and a faster chip that will power all of Apple's smartwatch models in a new-look lineup, according to well-connected Bloomberg journalist Mark Gurman. Apple is believed to be bringing three new Apple Watch models to customers in 2022, including the Apple Watch Series 8, an updated Apple Watch SE, and ...
iphone 13 yellow with text

When is the iPhone 13's Release Date?

Monday August 23, 2021 3:16 am PDT by
Apple announced the iPhone 13 and iPhone 13 Pro at its September "California Streaming" event, revealing the long-awaited features of the new smartphones ahead of the first devices arriving to customers. After a later-than-usual launch for the iPhone 12 models last year, Apple has returned to its traditional September smartphone unveiling timeframe for the iPhone 13 lineup, which features...
apple store down

Apple Online Store Down Ahead of iPhone 13 and 13 Pro Pre-Orders

Thursday September 16, 2021 9:48 pm PDT by
Apple's online store is down ahead of iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m....
iphone lineup september

iPhone XR and iPhone 12 Pro Discontinued, iPhone 12, iPhone 12 Mini, iPhone 11, and iPhone SE Still Available

Tuesday September 14, 2021 11:37 am PDT by
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro. The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
iPhone 13 and 13 Pro Pre Orders Live Feature

iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max Now Available for Pre-Order

Friday September 17, 2021 5:01 am PDT by
Apple is now accepting pre-orders for the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max through its online storefront and through the Apple Store app. Pre-orders are available in more than 30 countries and regions around the world. Those who used the "Get Ready" feature to prepare for pre-orders will just need to hit a button to get their orders in. This year's iPhones...
maxresdefault

Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

Friday September 17, 2021 9:27 am PDT by
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live. Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...

Popular Stories

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
battery percentage ios 16

Here's Why the iPhone Battery Status Icon in iOS 16 Is So Controversial

Wednesday August 10, 2022 4:34 am PDT by
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented. In iOS 15 and earlier, battery percent has not been present on iPhones that have...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...