Everything Announced at Today's Apple Event

Apple today held its annual iPhone-centric event, introducing the iPhone 13 mini, ‌iPhone‌ 13, ‌iPhone‌ 13 Pro, and ‌iPhone‌ 13 Pro Max. We also got a look at the new Apple Watch Series 7 and were surprised with the new ninth-generation low-cost iPad and the iPad mini 6.


It took Apple an hour and twenty minutes to introduce the new devices during the "California Streaming" event, but we've recapped all of the announcements in a seven-minute video for our readers who want a no-frills but thorough overview of everything that's new.

All of our event coverage is also available below. Make sure to check out our articles so you don't miss any details about Apple's newest products.

iPhone 13 Lineup

Apple Watch Series 7

iPad mini 6

iPad 9

Software

Accessories

Apple Fitness+

Other Announcements

The ‌iPad mini‌ 6 and the low-cost ‌iPad‌ can be pre-ordered starting today, while the ‌iPhone‌ 13 models will be available for pre-order this Friday with launches of both to follow on September 24. The Apple Watch Series 7 will be available later this fall.

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...

Top Rated Comments

cjboffoli97 Avatar
55 months ago

The ‘Apple negativity’ we see yearly is typical on discussion forums like this.

For those who were wanting to upgrade one of the previous Apple Watch models, probably isn’t a target demographic for the Series 7. But for those who own an Apple Watch Series 3 or older, definitely would appreciate the upgrade.

My point is, It really depends on where you are with what you own that you would appreciate an upgrade to the iPhone or Apple Watch, but not every year has to appeal to everybody in terms of what Apple offers.

These Products will still be wildly popular, aside from a very vocal minority on Macrumors that says otherwise.
I can't think that there is a bigger Apple fan than I am. I've been a customer since my very first Apple II in the late 70's and Apple stock comprises the majority of my investment portfolio. Even I have to say that this keynote was underwhelming and disappointing. The Apple Watch in particular seemed to be the slightest iteration forward. Maybe you're too young to remember the true excitement of a Steve Jobs keynote? I miss Apple announcements that surprise and delight... that really push these products categories forward. Never has Tim Cook seemed so gray.
Score: 45 Votes (Like | Disagree)
ghanwani Avatar
55 months ago
Apple wasted 53 minutes of everyones time.
Score: 35 Votes (Like | Disagree)
jmh600cbr Avatar
55 months ago
Everything Apple didn’t announce:
[LIST=1]
* AirPods 3
* AirPower like device
* MacBook Pro
* Anything with m1/x
* Squared Apple Watch
* Apple car
* Apple VR/AR device
* Tim’s retirement
* October event
Score: 23 Votes (Like | Disagree)
SegNerd Avatar
55 months ago
I know that every year, there's always someone who is like, "The sky is falling! Apple is doomed!" And I'm really NOT trying to be that guy. But having said that, I think this might be the least exciting iPhone event ever, in my opinion.

The new iPad mini looks cool, but it's really ironic that an iPad is the most exciting thing about an iPhone event. iPhone 13 and AppleWatch 7 are VERY light on new features. Basically they just refined the CPU, camera, and screen, like every year. The AppleWatch in particular has basically only had two new features in the past three years (always-on display and oximeter), and I'm really surprised that AW7 doesn't have any new health sensors, not even a thermometer.

Did you notice how much time they spent focusing on things like EKG and fall detection - things that aren't even new?

AFAIK, they STILL didn't even add landscape FaceID.

Honestly, my money is pretty tight right now, and I was afraid this event would leave me drooling over stuff that I can't afford. Well... that didn't happen for me.
Score: 21 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
55 months ago
Next up... Wait for the October event.

I’m not going to lie. I really missed Craig Federighi and Phil Schiller. I’m pretty sure they were being missed by many others.
Score: 19 Votes (Like | Disagree)
Biglethal69 Avatar
55 months ago
Totally underwhelmed by the lack of upgrades and the disgusting colour of the new 13 pro what happened to innovation with Apple everything is boring no fast charging six times zoom Wow Same old 12 megapixel cameras I would swap to a different brand if it wasn’t for the software and the ecosystem I got a $300 real me android has 64watt of fast charging Apple sticks with its own 20watt wahoo. Okay so they got a faster chipped in other phones on the market so they say but it’s taken them all these years to get 120 Hz refresh rate useless it took them a whole year to work out about five different upgrades they should be ashamed of themselves with what they’ve released not saying it’s the best phone ever. Steve Jobs would roll over in his grave he saw what came out this year.
Well there you go that’s my opinion anyway and just a really poor effort on Apple’s part and have you seen the price of their accessories here in Australia AU$95 for a leather case you’ve gotta be kidding me right but at least I’ve got some decent colours better than the pro colours that they already had from last year.
Score: 18 Votes (Like | Disagree)