MacRumors

Apple today invited journalists to London, England to preview its redesigned Regent Street store, set to open this weekend. Dozens of images have been shared on Twitter and other websites, providing us our first glimpse at the revamped location that's been under construction for more than a year.

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The lower level of the redesigned store (Sebastian Anthony via Twitter)

Apple Regent Street now features Apple's next-generation retail design, previously seen at its flagship Union Square location in San Francisco, including wide, open spaces with indoor trees, sequoia wood tables and shelves for displaying products, a large 6K video screen, and light boxes extending the length of the ceiling.

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Two new side staircases lead to a second level (Ian Betteridge via Twitter)

The location now has a Genius Grove, a section at the center of the store designated for customers to receive support side-by-side with Geniuses under the canopy of local trees. This area is able to accommodate more customers than a traditional Genius Bar commonly found at Apple's other retail locations.

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Apple's new Regent Street storefront (Nick Dines via Twitter)

In line with remodeling plans filed last year, the storefront is no longer adorned with four Apple logos in each window, but rather a large, white flag with the Apple logo. The central glass staircase has been removed, replaced with two new side staircases that lead to the second level with more product displays and workshop space.

Apple retail chief Angela Ahrendts was on hand to preview the new store, designed by Foster and Partners, the award-winning architecture firm behind Apple's upcoming Campus 2 headquarters and Union Square retail location. Apple Regent Street will open its doors to the public on Saturday at 10:00 a.m. local time.

Thanks to a boost from supplying parts for the increasing demand of the iPhone 7 and iPhone 7 Plus, Taiwan Semiconductor Manufacturing Company has raised its forecast for 2016. Specifically, the manufacturer expects a revenue growth of between 11 and 12 percent, whereas it was previously holding out only for an increase of between 5 and 10 percent for the year (via Reuters).

Third quarter net profit jumped 28 percent from previous quarters to $3.1 billion, which came in above analyst predictions of an approximately $2.9 billion forecast for the July-September quarter. It also set a new quarterly record for the company in the net profit category, which previously sat at $2.5 billion.

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Overall revenue for the quarter broke another record for the company, with revenue amounting to $8.1 billion in total, a 23 percent increase from the second quarter of 2016. In addition, the company recently said that revenue for the first nine months of 2016 jumped 7.1 percent to $21.6 billion, increasing 39 percent in September alone thanks to the launch of the iPhone 7. According to industry insiders and confirmed by teardowns of the handset, TSMC mainly supplies the iPhone 7 with its A10 chip.

TSMC's good fortunes have also been inversely related to Samsung's ongoing Galaxy Note 7 debacle, but executives at the Taiwan-based manufacturing company noted that it's "too early to tell how business will play out."

"Samsung is a very strong company," TSMC acting spokeswoman Elizabeth Sun, told reporters at a briefing after the company met analysts. "I think the issue today is that even they (Samsung) cannot say what has caused this, so this makes everyone nervous."

Looking at the fourth quarter, TSMC predicts revenue to remain steady at around $8 billion, but the company forecasted its results just under the $8.1 billion third quarter earnings. The numbers for the rest of 2016 didn't factor in the potential for increased profit from users displaced because of Samsung's scrapping of the Note 7.

"The previously anticipated inventory reduction at the end of Q4 will be mild," co-CEO Liu said during the earnings briefing. "The end of this year will be more peaceful than in previous years. We see end-market demand is still healthy."

While still not quite as popular as last year's model, shipments of iPhone 7 units are expected to reach 80 to 84 million units in the second half of this year, compared to 85 to 90 million iPhone 6s devices shipped in the latter half of 2015. Samsung's exploding Note 7 battery problem is believed to be a catalyst to a potential boost in iPhone sales, with a recent SurveyMonkey poll finding that 26 percent of Note 7 owners plan to use their refunds to switch to Apple's flagship phone.

Tag: TSMC
Related Forum: iPhone

Samsung is offering $100 bill credit to U.S. customers caught up in its ill-fated Galaxy Note 7 recall if they're willing to stay loyal to the brand (via TechCrunch).

Samsung discontinued the Note 7 earlier this week after handsets deemed safe by the company began setting on fire just like the handsets they replaced. Samsung is now offering those who choose to exchange the phone for any other Samsung device up to $100 credit as a goodwill gesture.

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Those who opt to exchange the Note 7 for a full refund or for another brand of smartphone are being offered a smaller $25 credit for the hassle. Currently the goodwill credit appears to be limited to U.S customers.

Commenting in a statement on the U.S. refund and exchange program, Tim Baxter, president and COO of Samsung Electronics America, said: "We appreciate the patience of our consumers, carrier and retail partners for carrying the burden during these challenging times. We are committed to doing everything we can to make this right."

According to a report by The New York Times, Samsung still doesn't know exactly why Note 7 smartphones have been catching fire. The company was apparently unable to replicate the problem at their labs and have so far been unable to identify the exact cause of the issue.

Samsung's recall of the devices was made official today via the U.S. Consumer Product Safety Commission, citing "serious fire and burn hazards" to consumers. According to the statement, Samsung has received 96 reports of batteries overheating in the U.S., including 23 new reports since the September 15 recall announcement. Samsung has also received 13 reports of burns and 47 reports of property damage associated with Note 7 phones.

Some reports predict the recall could cost the company $17 billion. Samsung has already issued a profit warning and slashed its Q3 estimate by a third, with $2.3 billion in lost operating profits, down nearly 30 per cent from a year earlier.

apple_watch_sensorThe U.S. Patent and Trademark Office published an invention today that suggests the next Apple Watch could identify its owner simply by checking their heart rate.

Apple's patent application is titled "User identification system based on plethysmography" and describes how a pulse oximeter is used to determine the biometric signature of a user's cardio rhythms. This data could then be used to identify the wearer and unlock the watch in a manner similar to Touch ID on the iPhone.

The system works similarly to existing monitors, by projecting light on the user's skin and measuring how much of it is absorbed and reflected back to the device. The measurement can then be used to determine the amount of blood present in the vasculature. According to the patent, the data gathered by the two photosensors is either stored or compared against previously saved information to positively identify the user.

In an associated patent also published today, the invention is extended to take in data from motion sensors like accelerometers and gyroscopes to determine user movement. Certain gestures, for example raising the device from waist height to head height, trigger the authentication process.

AppleInsider notes that the system could replace Touch ID during Apple Pay payments and further reduce the watch's reliance on iPhone, although it's unclear if heart rate data can be a unique enough identifier to ensure the same level of security.

Related Roundup: Apple Watch 11
Tag: Patent
Buyer's Guide: Apple Watch (Buy Now)

Google has announced a few notable updates to its Photos app, with some new features powered by its machine-learning technology.

The app can now automatically generate animated GIFs from videos you upload to the service. Google says its technology looks for video segments that capture activity – "a jump into the pool, or even just an adorable smile" – and creates short animations that can then be easily shared over email or social media.

Google Photos
In addition, Photos now uses facial recognition to surface older pictures of people that appear in your most recent uploads, and can also serve up what it considers to be picture 'highlights' from each month – similar to Apple's Memories feature in its native Photos app.

Last but not least, Google Photos now detects sideways photos in your uploads and offers to rotate them in one batch, saving you from having to correct their orientation yourself one by one.

Google Photos is a free download for iPhone and iPad from the App Store. [Direct Link]

While on a visit to Japan, Apple CEO Tim Cook met with Nintendo's legendary game designer Shigeru Miyamoto. Earlier this morning, Cook posted a good morning greeting from the county alongside a picture of him walking through torii, traditional Japanese gates that are often posted outside of shrines.

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Photo via Tim Cook

Cook tweeted that he was learning how to play the upcoming Super Mario Run as he met with Miyamoto and his team at Nintendo's Kyoto headquarters. Miyamoto appeared at Apple's September special event and announced that the new game would appear on iOS by the end of the year.

Nintendo had consistently refused to license its intellectual property to other platforms, fearing that it would threaten its console and handheld-based business model. However, in early 2015 it changed its mind, announcing that it would partner with Japanese mobile game make DeNA to release 5 mobile games by March 2017.

Miyamoto says the Japanese game maker had realized that most children's first interaction with technology is more likely to be a parent's smartphone than one of its game consoles. By putting simple games based on its biggest characters, like Mario, on mobile devices the company hopes that it can convince players to migrate over to its first-party hardware for more complex experiences.

In addition to Super Mario Run, Nintendo and DeNA plan to release Animal Crossing and Fire Emblem this fall, though details for the latter two games have been scarce thus far.

Cook's Japan trip comes shortly after the CEO made a stop in Shenzhen, China, announcing that Apple would be opening a new research and development center in the city. It's unclear what else Cook has planned during his Japan trip.

Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it.


The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For You" section. The ad showcases how the service will recommend music users currently love while also introducing them to music they will love.

From there, the ad quickly shows users that they can share playlists and easily add music to their libraries before mentioning that Apple Music receives the newest music from major artists. Finally, the ad moves toward the radio component of Apple Music, letting users know that they can listen to live or on-demand radio shows. It also shows highlights from some of the Beats 1 programming available on Apple Music, including content from Zane Lowe, other DJs and artists.

The new ad is a part of Apple's campaign to push iOS 10's redesigned Apple Music. Last month, the company debuted an ad starring "Late Late Show" host and "Carpool Karaoke" producer James Corden pitching commercial ideas for the service.

iOS-9-SiriThe Verge's Walt Mossberg today wrote a critical article on Apple's Siri personal assistant, exploring the service's shortcomings, mistakes, and inability to answer some simple questions that competing products have no problem with.

Entitled, "Why does Siri seem so dumb?", Mossberg's article, covers several questions Siri couldn't answer, ranging from queries about political candidates to the date of the World Series to the weather in Crete. In each instance, Siri failed to provide the desired information, while Google Now, Google's Siri competitor, was able to answer every single question correctly.

In recent weeks, on multiple Apple devices, Siri has been unable to tell me the names of the major party candidates for president and vice president of the United States. Or when they were debating. Or when the Emmy awards show was due to be on. Or the date of the World Series. When I asked it "What is the weather on Crete?" it gave me the weather for Crete, Illinois, a small village which -- while I'm sure it's great -- isn't what most people mean when they ask for the weather on Crete, the famous Greek island.

According to Mossberg, Apple has fixed many of the above Siri shortcomings thanks to his feedback, and has "stressed" to him that the company is "constantly improving Siri." Apple says it focuses more on tasks like placing phone calls, sending texts, and finding places rather than "long tail" questions, which aren't as popular with iPhone and iPad users. Mossberg speculates that such questions aren't popular anymore because people "just give up" on asking Siri these types of things due to failed responses.

Mossberg also outlines several failures with Siri's cloud-based services, from searching through iMessages to locating photos to finding calendar appointments, drawing the conclusion that Apple has "wasted its lead" with Siri, which is now forced to compete with services from Google, Amazon, and Microsoft. Mossberg believes that Siri "seems stagnant" and is "too limited and unreliable" compared to other services.

Though it may not seem like it, Apple has been putting a lot of effort into improving Siri. Back in August, Apple executives Eddy Cue, Craig Federighi, and Phil Schiller explained that machine learning techniques have cut Siri's error rate by a factor of two, improving understanding. Since 2014, Siri and other on-device features, like the QuickType keyboard, Spotlight, autocorrect, Maps, and more, have been powered by a neural net-based system that is able to provide users with more personalized responses and actions.

Recent rumors suggest Apple aiming to improve Siri's functionality even further in an effort to build the personal assistant into an Echo-like Smart home device that would do things like control smart home accessories. Apple is also said to be working on an "Invisible Hand" initiative that would allow users to fully control their devices through a Siri command, something that could debut within three years.

Mossberg's full article on Siri, which is well worth reading, can be accessed over at The Verge.

Several employees at the Carindale Apple Store in Brisbane, Australia were today fired for stealing personal photos from customers and taking pictures of customers and female staff as part of a lewd rating game, according to Australian news site The Courier Mail.

The behavior was discovered by at the Carindale Apple Store after an employee caught a technician looking through a customer's iPhone in the repair room.

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In the biggest scandal to hit the technology giant in Australia, The Courier-Mail can reveal that more than 100 close-up and explicit photos were taken of female staff and customers without their knowledge and photographs were also lifted from some Apple customers' phones.

The victims' pictures were then shared with employees at other Queensland stores to receive a ranking out of 10.

Apple has reportedly brought in an HR executive from "overseas" to "manage the fallout," but has not yet let employees and customers know who was involved in the breach. Apple confirmed in a statement that the Carindale store is under investigation.

"Apple believes in treating everyone equally and with respect, and we do not ­tolerate behaviour that goes against our values," the statement read.

"We are investigating a ­violation of Apple's business conduct policy at our store in Carindale, where several employees have already been terminated as a result of our findings."

According to The Courier Mail, four male employees have been let go from the Carindale store as Apple continues to investigate the incident.

Update: On Thursday Apple released a statement, which reads: "Based on our investigation thus far, we have seen no evidence that customer data or photos were inappropriately transferred or that anyone was photographed by these former employees. We have met with our store team to let them know about the investigation and inform them about the steps Apple is taking to protect their privacy."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple Pay today launched in New Zealand, marking the 11th country where the payments service is available. The "Coming Soon" label has been removed from the Apple Pay New Zealand website and New Zealand website Stuff confirms Apple Pay is now functional in the country.

Apple Pay in New Zealand is available through a partnership with ANZ bank, meaning it can only be used with Visa credit and debit cards issued by ANZ at this time. Some banks in Australia and New Zealand have been reluctant to accept Apple Pay due to the fee Apple collects. ANZ executive Liz Maguire told Stuff Apple Pay was worth the fee.

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"For us it much more about the value it brings out customers than anything else. I think we're going to see a lot of people using it because it's so easy."

She said the bank had received enquires from new customers but did not say how many.

"We think there's a lot of interest for Apple Pay in the market and when it was announced there was a lot of commentary on social media saying 'when is my bank going to offer Apple Pay'".

Apple Pay works with all of Apple's latest iPhones, including the iPhone 6, 6s, 7, 6 Plus, 6s Plus, 7 Plus, and SE, plus it is available on the iPhone 5, 5c, and 5s with an Apple Watch.

In New Zealand, Apple warns that a PIN may be required for purchases over 80 NZD, a restriction also implemented in several other countries for security purposes. For purchases under 80 NZD, no confirmation beyond Touch ID (or skin contact on an Apple Watch) is required.

Apple Pay is available at many locations in New Zealand, including McDonald's, Domino's, Glassons, K-Mart, Hallenstein Brothers, Stevens, Noel Leeming, Storm, and more.

Apple Pay is now available in the United States, the UK, China, Australia, Russia, Canada, Switzerland, Singapore, France, Hong Kong, and New Zealand. Later in 2016, Apple plans to expand Apple Pay to Spain through a partnership with American Express.

Apple Pay will soon expand to Japan, Spain, and Taiwan.

Related Roundup: Apple Pay

Apple today seeded the third beta of watchOS 3.1 to developers for testing purposes, just over one week after seeding the second beta and a month after releasing watchOS 3 to the public. watchOS 3.1 has been in testing since September 21.

watchOS 3.1 can be downloaded through the dedicated Apple Watch app on the iPhone by going to General --> Software Update. To install the update, the Apple Watch must have 50 percent battery, it must be placed on the charger, and it must be in range of the iPhone. watchOS 3.1 requires an iPhone running iOS 10 to install.

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watchOS 3.1 appears to focus on bug fixes and under-the-hood performance improvements rather than outward-facing changes, as no new features were discovered in the first two betas. Should any changes be found in the third beta, we'll update this post.

watchOS 3 brings a new interface to the Apple Watch, with a dedicated App Dock and instant launch apps. There are new Activity sharing features, a "Breathe" app guides you through daily deep breathing sessions to cut down on stress, and there are new Reminders, Find My Friends, and Heart Rate apps.

Three new watch faces are included, and an SOS feature can automatically call emergency services. A revamped Messages app makes it easier to reply to incoming texts, plus there's a new "Scribble" feature for writing replies on the Apple Watch face with a finger. For more details on what's new in watchOS 3, make sure to check out our watchOS 3 roundup.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

safaripreviewiconApple today released another update for Safari Technology Preview, the experimental browser Apple first introduced in March of 2016. Apple designed the Safari Technology Preview to test features that may be introduced into future release versions of Safari.

Safari Technology Preview release 15 includes bug fixes and updates for fetch API, JavaScript, CSS, web APIs, Web Inspector, media, accessibility, URL handling, and Safari Extensions.

Starting with release 14, Safari Technology Preview includes regular updates and bug fixes for Safari's WebDriver implementation.

The Safari Technology Preview update is available through the Software Update mechanism in the Mac App Store to anyone who has downloaded the browser. Versions are available for developers running both macOS Sierra and OS X El Capitan. Full release notes for the update are available on the Safari Technology Preview website.

Apple's goal with Safari Technology Preview is to gather feedback from developers and users on its browser development process. Safari Technology Preview can be run side-by-side with the existing Safari browser and while designed for developers, it does not require a developer account to download.

Online radio service Pandora today announced a rebranding of its iOS and Android apps, complete with a new logo that includes a "vibrant and bold color scheme" that the company says will showcase "the next phase of the product and the music experiences Pandora brings you." The app's icon has transitioned from a gray background with a navy blue "P" to an all-white background a lighter, bolder "P." It's also shifted from an uppercase to a lowercase font choice for "Pandora."

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The old Pandora logo (left) and the new one (right)

The company's aim with the updated brand scheme is to introduce an aesthetic that "embraces the dynamic range of sound and color," so the logo can adapt to any musician, song, or genre available on Pandora. The new P icon is said to serve as the user's "portal" into the streaming radio service and its new ad-free subscription service Pandora Plus. Pandora also created a video to showcase its new brand.

Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it. And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.

The rebranding comes ahead of Pandora's impending on-demand music listening service, which CEO Tim Westergren has confirmed will arrive "later this year." The service is believed to cost $9.99 and offer users the ability to listen to any song and musician they want, create playlists, and various other features, all putting it in the competitive music streaming category alongside Apple Music and Spotify.

Amazon today also entered the on-demand music streaming space with Music Unlimited, which grants users access to tens of millions of songs and costs $9.99 per month (or $7.99 for Amazon Prime subscribers). If users have an Amazon Echo, they can also subscribe to an Echo-only $3.99 streaming option.

For Pandora, the company mentioned that the rebranding will begin to rollout to iOS and Android users throughout today, "whether you listen to ad-supported Pandora or Pandora Plus." The new look will then make it to the desktop, web, and other devices "over the year."

Tag: Pandora

Adobe-FlashAdobe has released security updates for Flash Player that address critical vulnerabilities that could put Mac users at risk.

Flash Player version 23.0.0.162 and earlier, Flash Player Extended Support Release version 18.0.0.375 and earlier, and Flash Player for Google Chrome version 23.0.0.162 and earlier are affected on macOS Sierra and OS X.

Mac users should update to the latest Flash Player version through the built-in update mechanism, or by visiting the Adobe Flash Player Download Center.

Mac users running Flash Player 11.3.x or later who have selected the option to "allow Adobe to install updates" will receive the update automatically. Likewise, Google Chrome will automatically update Flash Player to version 23.0.0.185.

Safari on macOS Sierra deactivates Flash by default, only turning on the plug-in when user requested. Chrome, Firefox, and most other modern web browsers also have web plug-in safeguards in place due to repeated security risks.

Similar critical security updates were issued in March, for example, while Adobe released an "emergency" Flash Player security update in April to address ransomware attacks affecting Flash-based advertisements on Mac and other platforms.

Ransomware is a type of malware that encrypts a user's hard drive and demands payment in order to decrypt it. These type of threats often display images or use voice-over techniques containing instructions on how to pay the ransom.

The latest vulnerabilities, discovered by Palo Alto Networks, Trend Micro, Tencent, and other researchers, could lead to nondescript "code execution." Adobe gave the Flash Player updates its top priority rating, meaning that users should update immediately.

(Thanks, rshrugged!)

Following confirmation that Samsung has discontinued the Galaxy Note 7 amid its well-publicized fire-catching problems, the company today gave the first indication of how much the move will cost it for the third quarter of 2016. In a report by Bloomberg, Samsung is said to have cut its third quarter operating profit by $2.3 billion and adjusted profit expectations from 7.8 trillion won ($6.9 billion) to 5.2 trillion won ($4.6 billion).

The company's projection "effectively erases all the mobile business profit that analysts had been projecting," with revenue expected to dive from 49 trillion won to 47 trillion won. On the wave of Samsung's woes, Apple shares reached a record high this year, but Samsung had yet to divulge its potential quarterly loss. Analyst Greg Roh said that Samsung's prediction accounts not only for defective units, but also "the inventories of Note 7s in the channel as well as the components they bought a few months back.”

Samsung Galaxy Note 7

“This is a huge cutback,” said Greg Roh, an analyst at HMC Investment Securities Co. “It means Samsung has reflected not only the sales loss from the shutdown but it also means it would bear the costs of the inventories of Note 7s in the channel as well as the components they bought a few months back.”

Samsung’s mobile division was projected to report operating income of 2.7 trillion won in the quarter, according to estimates compiled by Bloomberg. HMC’s Roh said the revised outlook probably erased that number. “We expected the mobile division to see about 2.6 trillion won previously but it will only see a mere 0.3 trillion won in the third quarter,” he said.

Samsung's manufacturing division -- which sees the output of semiconductors, glass panels, appliances, and other materials -- is expected to keep the company profitable for the quarter.

As the recall of Samsung Galaxy Note 7 phones continues, the company has begun delivering fireproof shipping boxes to customers affected by the exploding smartphone (via TechCrunch). In one video shared by XDA Developers, the contents of the box are revealed to include three smaller boxes within the larger packaging and a static shield to place the Note 7 in.


The outside of the shipping container notes that it is "forbidden" to transport the contents of the box by aircraft, and can only be returned via ground shipment. Samsung's return box contents also include plastic gloves, reportedly due to the surface of the fireproof layer inside the main package having the potential to irritate some people's skin.

Western Digital yesterday refreshed its popular portable and desktop hard drive range with a more colorful line-up and increased capacities.

As part of a "reimagined" design that WD says better reflects how data is now "much more of a personal commodity", the company's portable USB 2.0/3.0 My Passport drives are available in six vivid colors – Black, Yellow, Red, White, Orange and Blue. The Black color is available pre-formatted for Mac systems, while all the others need reformatting to HFS + Journaled Mac to work with Apple hardware.

Western Digital My Passport
The My Passport drives can be had in 1TB ($79.99), 2TB ($94.99), 3TB ($129.99), and 4TB ($139.99) storage capacities.

Meanwhile, the company's redesigned My Book USB 3.0 desktop storage solution will soon be available in 3TB ($129.99), 4TB ($129.99?), 6TB ($199.99), and 8TB ($249.99) capacities, and is compatible with Mac and Windows systems out of the box.

All the WD drives come with an Auto backup schedule feature as part of the Time Machine-compatible WD Backup software, as well as password protection, 256-bit AES hardware encryption tools, and a two-year warranty.

In conjunction with the new HD drives, for the first time Western Digital also announced a range of internal SSD drives for desktop and laptop PC computers.

Amazon today launched Amazon Music Unlimited, its new standalone, on-demand streaming service.

Amazon Music Unlimited is distinct from the company's Prime-only music library, which offers access to "over a million songs." By contrast, the new service promises access to "tens of millions" of songs from all the major labels. Prices start at $7.99 per month for Prime members and $9.99 per month for non-members, the latter of which puts it in the same cost bracket as Apple Music, Spotify, Google Play Music, and Tidal's standard price plans. A similar free 30-day trial is also being offered.

Amazon Music Unlimited
In addition, Amazon is offering a separate $3.99 subscription plan for owners of connected speakers from the company's popular Echo range. The plan lets them stream music to Amazon's devices, but only those devices. A $14.99 per month (or $149 per year) family subscription plan for up to six people is currently in the works, and should become live later this year.

Amazon says its library includes music from Sony, Universal, and Warner, as well as hundreds of indie labels, with thousands of curated playlists and personalized stations also accessible via the company's recently revamped mobile app. However, the service enters a crowded market already commanding millions of subscribers, which makes it increasingly difficult for newcomers to differentiate their service. In this respect, Amazon is likely betting on enticing existing Prime subscribers, and perhaps more significantly, those eligible for its Echo-only option, which could prove popular with a user base already familiar with the company's ecosystem.

alexa family shot copy
For example, the Echo-based service plan integrates with the speaker's intelligent assistant Alexa, meaning voice commands can be used to play particular songs and/or playlists based on specific criteria – to play songs from a particular decade, or to match a mood, say. Indeed, Echo owners can sign up for Amazon Music Unlimited simply by asking Alexa to start their free trial.

Amazon is estimated to have sold over 4 million smart speakers so far, and is hoping to sell 10 million by the end of 2017, which could put it on course for a subscription coup. For its own part, Apple is said to be pressing ahead with plans for its own connected smart home device, powered by Siri, which would rival Echo. Meanwhile, on Tuesday, Apple Music executive Jimmy Iovine commented on the future of Apple Music, saying that Apple is "building the right hybrid," which will be "technologically and culturally adept" and "have a voice," rather than just be a utility to listen to music.

Amazon Music Unlimited goes live in the U.S. today and is set to debut in the U.K., Germany, and Austria later this year.

Apple announced tonight that it would open a new research and development center in Shenzhen, China, continuing attempts to boost its presence in the country, reports Reuters. The move comes a couple weeks after Apple opened a Beijing R&D center, which was announced in August.

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Shenzhen's High-Tech Industrial Park, Photo by Brucke Osteuropa

Cook announced the new Shenzhen plan during a meeting with officials from the city. The Apple CEO is reportedly attending a "nation-wide innovation" event.

"We are excited to be opening a new Research and Development center here next year so our engineering team can work even more closely and collaboratively with our manufacturing partners," Cupertino-based Apple spokesman Josh Rosenstock said in emailed comments.

Apple is interested in attracting talented software developers in Shenzhen to its platform. The Cupertino company told Reuters that the new Shenzhen and Beijing centers are aimed at "strengthening relationships" with local partners and universities across the country.

The new centers are also seen as the company's response to concern about its future in China, where consumers are opting for low-cost alternatives to the iPhone. Additionally, Apple has experienced a number of road blocks in its China plans, including the closure of the iTunes and iBooks stores.

Apple has also set up R&D centers in Japan, Israel and the U.K, and is reportedly planning similar centers in Canada, India, Vietnam and more.

Tag: China