Simply Mac, a well-known Apple Authorized Reseller and Service Provider owned by GameStop, is shutting down a number of its brick and mortar stores across the United States.
Locations in North Carolina, North Dakota, Montana, Texas, Illinois, Indiana, Utah, Idaho, Maryland, South Dakota, and more, are closing this week.
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Notices at some of the locations have suggested Simply Mac is being shut down because Apple is ending its agreement with the retail chain, and several local newspapers are reporting the same news, but on Twitter, Simply Mac says that is not true.
A notice sent out by the West Acres Mall in Fargo, North Dakota:
We wanted to reach out to you with news of another change at West Acres. As of today, Simply Mac has closed. Simply Mac opened at West Acres in August 2014 and we've enjoyed having them as part of the West Acres family.
The closure is due to the Apple Corporation ending its national agreement with Simply Mac to sell them Apple product, making it impossible for them to continue. They will be onsite for a few days to help with customers who have repaired items to pick up.
A GameStop spokesperson who spoke to the Midland-Reporter Telegram in Texas and the Billings Gazette in Montana said the closure of the Simply Mac store in that location was done as part of a business transformation plan that involves closing non-productive store locations.
"As GameStop announced in its holiday sales release, the company continues to focus on the execution of our business transformation plan, which includes growing our non-gaming businesses and right-sizing our global store portfolio across all our retail brands. This involves evaluating and closing non-productive locations. The closure of this Simply Mac store is part of that strategy."
It is not clear why there is mixed information being shared about the store closures, but it appears that only a select number of stores are being shuttered at this time. We've reached out to GameStop for a full list of the locations that are disappearing.
The closure of several Simply Mac stores comes as GameStop faces flagging sales. Earlier this month, GameStop announced that its holiday sales fell 16.4 percent compared to 2015.
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Top Rated Comments
Allow me to add that they do NOT represent most independent Apple-authorized resellers and service providers.* From what I hear, SimplyMac was fine when it was a small business with couple of locations in the Salt Lake City area. It's when they got bought out by Game Stop and turned into a national chain that things went down the toilet FAST.
(* I may be biased by the fact that I own one.)
[doublepost=1484887125][/doublepost]As a former store manager of simply mac that was with the company when we had 8 store and stayed to the point of 80 stores, you are exactly right. The currently leadership (HY, TA, JE, and GL) have all but destroyed this company with their super egos and inability to lead with inspiration. Instead, they resort to fear tactics, nepotism, and the removal of anyone with differing opinions. The company took a huge shift downward when PeachMac leaders started usurping the roles of faithful Simply Mac employees. It's unfortunate that hundreds of my friends are about to lose their jobs, but this is what happens when sociopaths are placed in charge of businesses like these.
[doublepost=1484887376][/doublepost]As a former store manager of Simply Mac, one who was with the company when we were private and only left a few months ago, I can speak to the likelihood of this commenters experience. The level of high expectation around service knowledge and accuracy has drastically dropped in the 3 years since GameStop purchased my company and forced us to expand and acquire other ASPs and Apple Specialists. This has created thousands of similar experiences across the country.
[doublepost=1484887583][/doublepost]This is not true. Apple has pulled away from Simply Mac due to our inability to train our service teams across the country to actually perform service with accuracy and care. I am a former store manager of Simply Mac that left just a few months ago due to many reasons that are contributing to this demise. Apple Inc is in no way responsible for my company's failure.