Nintendo's First Smartphone Game Due This Year, 5 Planned by March 2017

In Nintendo's financial results briefing posted today, which relays the company's past fiscal year ending in March 2015 and looks ahead to the future, Nintendo president Satoru Iwata provided a few more details regarding the company's future release plans with mobile gaming partner DeNA.

nintendo_iphones
Essentially, the first game in the lineup will launch "by the end of this calendar year," with the current long-term plan to release five games in total by the end of the company's next fiscal year ending in March of 2017, just under two years away. Iwata promises that while that estimation for a release schedule seems low, the company hopes to retain its well-known degree of polish and customer satisfaction when transitioning to mobile, and taking a quality over quantity approach is its way of doing that.

You may think it is a small number, but when we aim to make each title a hit, and because we want to thoroughly operate every one of them for a significant amount of time after their releases, this is not a small number at all and should demonstrate our serious commitment to the smart device business.

During the briefing, Iwata also went further into detail regarding the actual strategy for creating games on a mobile device, such as an iPhone and iPad. While the initial announcement of the deal with DeNA had fans excited, Nintendo was quick to specify that the experiences provided on mobile wouldn't simply be ports of existing franchises and would be more tailored for a smaller, bite-sized experience.
nintendo financial briefingAlthough that dashed most fan hopes for full-fledged Pokemon, The Legend of Zelda, and Animal Crossing experiences on the iPhone, it does provide hope that the sometimes fumbling company is at least aware of what makes mobile games work in the first place.

As we confirmed on March 17, all of our IP can be considered for a smart device game. On the other hand, since the game business on smart devices is already severely competitive, even with highly popular IP, the odds of success are quite low if consumers cannot appreciate the quality of a game.

Also, if we were simply to port software that already has a track record on a dedicated game system, it would not match the play styles of smart devices, and the appropriate business models are different between the two, so we would not anticipate a great result. If we did not aim to achieve a significant result, it would be meaningless for us to do it at all. Accordingly, we are going to carefully select appropriate IP and titles for our smart device deployment.

Iwata last mentions the company's hope to "expand this business," in regards to the mobile games, to global markets so more and more fans will have a chance to experience Nintendo games on mobile. "We are aiming to make this one of the pillars of Nintendo’s revenue structure," Iwata said.

Since the deal with DeNA, the company has begun slowly relinquishing its stranglehold over its precious characters and IPs, after first being burned by various motion picture and CD-i partnerships in the past. Most recently, this week Nintendo announced a partnership with Universal to include the former company's popular characters as various attractions and locations in a theme park expansion of the latter's well-established park experiences.

Top Rated Comments

phillipduran Avatar
84 months ago
Just release the mario and zelda for $1 each and you'll make millions!
Score: 69 Votes (Like | Disagree)
uptempos Avatar
84 months ago
Man..just release the mario and zelda for $1 each and you'll make millions!
Score: 34 Votes (Like | Disagree)
Klae17 Avatar
84 months ago
Please wait 3 hours to heal your Pokemon! For 100 gems $0.99 IAP you can insta-heal!
Score: 23 Votes (Like | Disagree)
randystrikes Avatar
84 months ago
I sincerely hope these aren't freemium games with in-app purchasing. I'd gladly pay $10-$20+ for a quality game that's not nickel & diming me every time I play.
Score: 20 Votes (Like | Disagree)
0xyMoron Avatar
84 months ago
damn..just release the mario and zelda for $1 each and you'll make millions!
Score: 15 Votes (Like | Disagree)
GizmoDVD Avatar
84 months ago
and here comes to...

"Just release the mario and zelda for $1 each and you'll make millions!" comments.

Not happening.
Score: 15 Votes (Like | Disagree)

Top Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
twitterqrcode

Twitter Introduces QR Codes for Sharing and Following Accounts

Wednesday November 16, 2016 4:13 pm PST by
Twitter today introduced Snapchat-style QR codes, which are designed to make it easier to find and follow friends on the social network. Each Twitter QR code is unique to an individual Twitter user, so when scanned, it'll bring up the person's account. To access your Twitter QR code, you'll need the official Twitter app for iOS. In the app, go to your profile, tap on the gear icon, and select...
macOS Monterey on MBP Feature

Apple Seeds Sixth Beta of macOS Monterey to Developers

Monday August 30, 2021 1:11 pm PDT by
Apple today seeded the sixth developer beta of macOS Monterey, the newest version of the macOS operating system. The sixth beta comes three weeks after Apple released the fifth macOS Monterey beta. Registered developers can download the beta through the Apple Developer Center and once the appropriate profile is installed, betas will be available through the Software Update mechanism in...