Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone 6 and 6 Plus, the Apple TV 4, the iPad Pro, and the Retina MacBook. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and virtual reality.

'Tim Cook' Articles

Apple CEO Tim Cook Sells More Than $35M in Stock

Apple CEO Tim Cook recently sold more than $35 million worth of Apple stock, according documents filed with the SEC this week. Cook sold 334,000 shares at prices ranging from $107.21 to $107.69, netting himself almost $36 million dollars. Apple also sold more than 656,000 shares on Tim Cook’s behalf, an amount over $70 million, to settle the tax liability for the RSUs that vested earlier this week as he reached his five-year anniversary as CEO of Apple. Cook on Wednesday unlocked awarded stock bonuses worth more than $100 million for both his time spent at Apple and the company’s performance under his leadership, earning 1,260,000 total shares. That number consists of 980,000 tenure-based RSUs and an allotment of 280,000 shares awarded because Apple’s shareholder return reached 61%, putting it in the top-performing third of the S&P 500 index. Tim Cook continues to hold more than 1.3 million shares of Apple stock following the sale, which is worth more than $140

Tim Cook Reaches Five Years as Apple CEO, Unlocks Over $100 Million in Bonuses

Today marks the fifth anniversary since Tim Cook was named Apple CEO on August 24, 2011, the same day that late co-founder Steve Jobs stepped down as chief executive for the final time and recommended the board of directors appoint Cook as his permanent successor. Upon reaching the five-year mark, Cook has today unlocked previously awarded stock bonuses currently worth over $100 million. The bonuses are tied to both his tenure and Apple's performance under his leadership, including its total shareholder return relative to the S&P 500 index. Cook's bonus includes 700,000 tenure-based restricted stock units that vested today as part of a larger compensation package of over 4.7 million shares awarded on August 24, 2011, in addition to his first of six annual installments of 280,000 tenure-based restricted stock units that vested today. The combined 980,000 shares are valued at nearly $106.7 million based on AAPL's closing price of $108.85 on Tuesday. Cook's bonus could be even higher if Apple's total shareholder return is in the middle third or top third relative to other companies in the S&P 500 from August 25, 2013 through August 24, 2016. He will receive another 140,000 RSUs for middle third performance, or 280,000 RSUs for top third performance. AAPL has risen around 52% since August 25, 2013, while the S&P 500 has risen around 32% in the same time period, making at least a middle third finish a strong possibility. A restricted stock unit, or RSU, is a form of compensation valued in terms of company stock, but the stock is not issued at the time of the grant.

Tim Cook Announces R&D Center to Be Built in China 'By the End of the Year'

Apple is planning an all-new research and development center in China, attempting to boost its presence and market share in the country following multiple reports of the iPhone's dwindling returns as users flock towards low-cost alternatives. The R&D center, said "to be built by the end of the year," will mark Apple's first location of its kind in the Asia-Pacific region (via Reuters). The announcement comes from Apple CEO Tim Cook, on a visit in China this week, who spoke with Vice Premier Zhang Gaoli on Tuesday and detailed the company's plans for the center. Those details weren't specifically disclosed to the public, so it's still unclear where the new R&D center will be located, or how many employees it might house. Apple's new research and development center will be built by the end of the year, Cook told Vice Premier Zhang Gaoli, one of China's most senior officials, according to the official Chinese state broadcaster. The pledge comes after the head of China's industry and technology regulator in May told Cook he hoped Apple could deepen its cooperation with the country in research and development and stressed information security. Cook's August trip marks his second visit to China this year, following a tour of Beijing in May where he met with App Store developers and Didi Chuxing president Jean Liu. Although once Apple's second largest market in the world, the company announced during last month's earnings report that its revenue in China dropped 33 percent year-over-year, ultimately allowing Europe to overtake China as its second biggest market, following

Apple Says 'You're Only as Good as the Last Thing You Did' Amid Sales Slowdown

After recording its first quarterly sales decline since 2003 this year, the doom and gloom sentiment surrounding Apple has reemerged. Some critics believe that Apple is doing too many things at once, or wrongly placing its focus on areas like Apple Watch bands rather than its core product lineup. MacRumors Buyer's Guide for Macs The most vocal critics often point towards the state of Apple's current Mac lineup, which is beginning to stagnate. It has been 447 days since the last MacBook Pro release, while the MacBook Air has not been updated beyond a RAM bump in 518 days. Mac mini: 662 days. Mac Pro: 963 days. Apple's stock also remains down over 13 percent from its 52-week high, and investors perhaps have at least some reason for concern. Rumors suggest, for example, that the next iPhone will be an incremental improvement over the iPhone 6s, with more significant changes not coming until 2017. In a new Fast Company interview alongside CEO Tim Cook, Apple services chief Eddy Cue acknowledged that technology companies are "only as good as the last thing" they did."Look," says Cue, who somehow manages to look both like a man who just woke up and a compact ball of perpetual energy, "one thing you know if you’ve been in technology a while, you’re only as good as the last thing you did. No one wants an original iPod. No one wants an iPhone 3GS."Cook admitted that Apple can "sometimes fall short," but indirectly added that the "Apple is doomed" narrative has existed during his entire 18-year span at the company."Is Apple making more mistakes than we used to? I don’t

App Store Developer Payout Hits $50 Billion, July Sets Record as Biggest Month Ever

Apple CEO Tim Cook today announced on Twitter that a new App Store record was set last month, with July seeing Apple's highest ever monthly billings for the App Store and the largest amount of money paid out to developers. According to Cook, Apple has now paid out more than $50 billion to developers over the lifetime of the App Store, which first launched for the iPhone in 2008, a year after the iPhone was released to the public. App Store revenue has been growing rapidly over the past several years, with Apple citing its success as the reason behind its steadily increasing services category. July was a record-breaker for the @AppStore! Highest-ever monthly billings and money paid to developers.— Tim Cook (@tim_cook) August 3, 2016 During Apple's most recent earnings call, Cook also said that Apple saw its highest quarterly App Store revenue ever, with a 27 percent growth rate year over year. Apple also set a new record for customers making purchases through the App Store, with the average amount spent per customer reaching the highest level the company has ever seen. Cook expects that over the course of the next 12 months, revenue from Apple's services category (consisting of the App Store, iTunes Store, Apple Music, iCloud, and AppleCare) will "be the size of a Fortune 100 company." .@AppStore developers have now earned over $50 billion! Congratulations on your success and such inspired creativity.— Tim Cook (@tim_cook) August 3, 2016 In July, the App Store's most notable release was Pokémon Go, which launched in the United States on July 5 and then in

Apple CEO Tim Cook Plans to Host Fundraiser for Hillary Clinton Next Month

Apple CEO Tim Cook plans to host a fundraiser that will benefit Democratic presidential nominee Hillary Clinton, reports BuzzFeed. Cook, along with Lisa Jackson, Apple's vice president of environment, policy, and social initiatives, will host the event as private citizens, not as representatives of Apple. Cook and Jackson plan to raise money for the Hillary Victory Fund, a committee that contributes to the Clinton campaign, the Democratic National Committee, and 38 state parties. Invites for the event, which will take place on August 24, went out this morning. Apple CEO Tim Cook is eager to demonstrate support for Democrats and Republicans to strengthen Apple's relationship with both parties. The Hillary fundraiser will follow a fundraiser Cook co-hosted for Republican House Speaker Paul Ryan in June. Cook and Ryan teamed up to host a private breakfast in Menlo Park on June 28. Money raised benefited Ryan and a fundraising committee that helps elect other House Republicans. While Cook hosted a fundraiser for Ryan, Apple elected not to support the 2016 Republican Convention in Cleveland due to some of presidential nominee Donald Trump's controversial statements on the subjects of minorities, women, and immigrants. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple Has Sold 1 Billion iPhones

Apple today announced that it recently sold its one-billionth iPhone, marking a major milestone for the company. CEO Tim Cook shared the news with employees at a staff meeting this morning, as noted in a news story published by Apple. In a statement, Cook called the iPhone one of the most successful, world-changing products in history, echoing similar sentiments from yesterday's earnings call where he said believes the iPhone is becoming a device that people can't live without. Tim Cook holds the billionth iPhone sold "iPhone has become one of the most important, world-changing and successful products in history. It's become more than a constant companion. iPhone is truly an essential part of our daily life and enables much of what we do throughout the day," said Cook. "Last week we passed another major milestone when we sold the billionth iPhone. We never set out to make the most, but we've always set out to make the best products that make a difference. Thank you to everyone at Apple for helping change the world every day."Apple first introduced the iPhone in 2007, and since then, the company has gone on to release nine generations, each with major improvements, revisions, and new features. While iPhone sales have been down for the last two quarters, the 1 billion milestone highlights what a successful product it is. The iPhone has long been Apple's most important device, responsible for a majority of the revenue that the company brings in. Next year, Apple will celebrate the 10th anniversary of the iPhone and the company has something big planned. Rumors

Nike Appoints Apple CEO Tim Cook as Lead Independent Director

Nike today announced some changes to its board of directors, which will see Apple CEO Tim Cook serving as lead independent director going forward. Cook has been a member of Nike's board since 2005, serving as chair of the Compensation Committee and as a member of the Nominating & Corporate Governance Committee. Nike Chairman Phil Knight has also retired from the board of directors and is being replaced by Mark Parker, who has served as Nike's president and CEO since 2006, in a transition that was first announced a year ago. In addition to serving on Nike’s board of directors, Apple CEO Tim Cook also serves on the board of directors for the Robert F. Kennedy Center for Justice and Human Rights, a role he was appointed to earlier this

Apple CEO Tim Cook to Host Fundraiser for House Speaker Paul Ryan

Apple CEO Tim Cook plans to co-host a fundraiser for House Speaker Paul Ryan next week in an attempt to strengthen Apple's relationship with key Republicans, reports Politico. The announcement comes following news Apple has decided not to donate money and Apple products to the Republican National Convention, reportedly because of comments made by presumptive nominee Donald Trump. Cook and Ryan will host a private breakfast on Tuesday, June 28 in Menlo Park alongside longtime Apple treasurer Gary Wipfler. Money raised will benefit Ryan and a fundraising committee that helps elect other House Republicans. Invitations were sent out today, and Politico was able to obtain one.Cook is hosting the fundraiser on his own accord, as Apple does not have a corporate political action committee like Facebook, Google and other tech giants in Silicon Valley. Still, the move reflects Apple's desire to court Republican and Democratic officeholders alike, even at a time when it has serious reservations about Trump, the GOP's presumptive presidential nominee.Over the weekend, Apple told Republican leaders it would not donate resources to the convention due to Trump's comments on women, immigrants, and minorities, despite having traditionally made donations to both the Republican and Democratic conventions. HP has also announced that it will not provide funding, but Facebook, Google, and Microsoft have all agreed to provide support to the upcoming event. It is not clear if Apple will donate to the Democratic convention. As Politico points out, Cook has made an effort to bolster

Apple CEO Tim Cook: Health Industry is 'Ripe for Simplicity and a New View'

Apple CEO Tim Cook spoke this morning at Startup Fest Europe, a festival geared towards helping startups grow, where he gave some sage business advice and shared some insight into Apple's future plans in the television and healthcare industries. Some of Cook's most interesting comments were on healthcare, which has been a focus for Apple in recent years with ResearchKit, HealthKit, and the Apple Watch. According to Cook, healthcare could be significantly improved through the use of apps and it's one area where the App Store has potential for growth. Cook went on to say that health is something that interests Apple because it's an area where hardware, software, and services can come together into "something that's magical." Apple said health is a "huge problem in the world" that's ripe for a revamp.The things that interest us the most are things where we can bring our ability to integrate hardware, software, and services into something that's magical and enriches people in some way. If you look at some of the things we're doing that do not drive revenue but they have massive interest in them from our teams - health is very much one of those. [...] The net of that is we believe that health is something that is a huge problem in the world, a huge issue, and we think it is ripe for simplicity and sort of a new view and we'd like to contribute to that. So that's an area where we're very focused.He also made some predictions on the Apple Watch, once again stating that people will one day look back at the watch and wonder how they lived without it. The "holy grail" of

Tim Cook and Lisa Jackson's India Trips Continue With Cricket Games, Bollywood Stars and 'Solar Mamas'

Apple CEO Tim Cook and Lisa P. Jackson, vice president of environment, policy and social initiatives, are currently in India on a multi-day trip meeting various business leaders, politicians, developers and more. Yesterday, Cook visited the famous Siddhivinayak Temple in Mumbai before proceeding to a series of meetings. Meanwhile, Jackson made her way to the Indian state of Rajasthan to meet the "Solar Mamas" at The Barefoot College. The Barefoot College trains rural women to assemble and manufacture solar lamps, earning the nickname "Solar Mamas", according to Yahoo India. The College connects rural communities to solar power and water. The college also uses iPads to teach the women, with Apple India having donated 20 iPads and 10 Macs earlier this year, reports The Better India. Powerful: Visiting amazing solar mamas in Rajastan and visiting a school using iPads to teach.. @BarefootCollege pic.twitter.com/3yJjIP8nsx— Lisa P. Jackson (@lisapjackson) May 19, 2016 Cook went to his first cricket game, a match from the country's Indian Premier League (IPL). Cook was interviewed on the sideline alongside IPL chairman Rajiv Shukla, with Shukla noting that the league, from professional to junior levels, uses iPads to organize matches. After noting how excited he was to be at his first cricket match, Cook once again called India "a great marketplace," saying that he's optimistic for the future of the country because of how talented its people are. Bollywood superstar Shah Rukj Khan invited Cook to a private dinner at his home, which was attended by other big

Tim Cook Starts India Trip With Temple Visit and Meetings in Mumbai

After arriving in India from Beijing on late Tuesday night, Apple CEO Tim Cook started his five-day trip in the country with a pre-dawn visit to the famous Siddhivinayak Temple in Mumbai on Wednesday, according to The Indian Express. Cook was accompanied by newly promoted Apple India head Sanjay Kaul. Tim Cook and Apple India head Sanjay Kaul, right (Image: The Indian Express) Cook proceeded to meet Anant Ambani, the son of Reliance Industries chairman Mukesh Ambani, before holding business meetings with Vodafone India CEO Sunil Sood, Tata Group Chairman Cyrus Mistry, and TCS CEO Natarajan Chandrasekaran, among others, at the luxurious Taj Mahal Hotel where he is staying in Mumbai. Local media reports claim that Cook also has plans to have dinner with Bollywood actor Shah Rukh Khan at his seaside home in Bandra, a suburb of Mumbai, and meet Chief Minister of Maharashtra Devendra Fadnavis. Indian website Mid-Day reported that Cook will travel to Hyderabad, India on Thursday, where he is expected to formally announce a $25 million technology development center that will focus on Apple Maps development and house over 150 employees. The CEO is also expected to make stops in Bangalore and Delhi later this week. Great to hear from some of India's top iOS developers today. Innovative apps and many ideas for the future! pic.twitter.com/ZhEfE7wNW7— Tim Cook (@tim_cook) May 18, 2016 Cook is reportedly scheduled to meet India Prime Minister Narendra Modi on Saturday before wrapping up his visit. The conversation may center upon the Indian government's recent decisions to appro

Tim Cook to Visit India This Week Following Beijing

Following his trip to Beijing, China on Monday, Apple CEO Tim Cook will travel to India tomorrow to meet with Prime Minister Narendra Modi later this week, according to Reuters. Cook will be making his first-ever trip to India as CEO, as Apple seeks to increase its presence in the world's most populous country after China. He is also expected to hold meetings with employees and partners in the country. It is unclear what Cook and Modi plan to discuss, but the conversation could revolve around the Indian government's recent decisions to approve single-branded Apple retail stores but deny the sale of refurbished iPhones in the country. As growth in the Greater China region begins to slow, India is becoming an increasingly important market for Apple. Last month, the iPhone maker reported that revenue has grown 56 percent in the first three months of the year, while smartphone sales are projected to grow by 25 percent in the country this year. Cook and Modi first met in the U.S. last year (Image: The Financial Express) Apple's growth in India has been dominated by lower-priced devices like the iPhone 5s, which has since been succeeded by the iPhone SE, but India's stance against Apple selling refurbished smartphones could make it more challenging for the company to grow its estimated 2 percent market share in the country. Apple recently confirmed plans to set up a $25 million technology development center in Hyderabad, which will be focused on Apple Maps development and house over 150 employees. Apple partner Foxconn is also reportedly close to reaching a deal

Tim Cook Visits Beijing, Shares Ride to Apple Store Using Didi Chuxing

As planned, Apple CEO Tim Cook arrived in Beijing on Monday for his latest visit to China, where the iPhone maker has experienced a turbulent few months. Earlier today, he caught a ride using Didi Chuxing, the Chinese ride-sharing service that Apple just invested $1 billion in, alongside the Uber rival's president Jean Liu. Cook meets with Liu, left, and developers at an Apple Store in Beijing (Image: CNBC) While an earlier report said Cook plans to meet with senior Chinese government officials to discuss a range of issues, including iBooks and iTunes Movies store closures and a recent patent dispute, the CEO has thus far met with App Store developers at an Apple Store in Beijing for a seminar hosted by Liu, per CNBC.At the Apple store, Cook attended a seminar hosted by Didi Chuxing's President Jean Lui, also known as Liu Qing, and attended by the founders and CEOs of some of China's top app providers, including Groupon-like Meituan, picture-editing app MeituPic, news content provider Toutiao.com, culinary app DayDayCook and game developer Tap4Fun.Cook, who shared photos of his visit on Twitter and Weibo, understands the importance of Apple maintaining a positive image in China. "Taxi!" Caught a cab in Beijing this morning with Didi Chuxing's Jean Liu. pic.twitter.com/Sl2xnzXtNY— Tim Cook (@tim_cook) May 16, 2016 Greater China, including Taiwan and Hong Kong, is Apple's second largest market by revenue after the U.S. Last month, the iPhone maker reported that sales dropped 26 percent in the region in the second quarter, primarily due to declining iPhone sales as China's

Tim Cook Named Keynote Speaker at Startup Fest Europe in Late May

Apple CEO Tim Cook has been named as one of several tech industry executives that will speak at Startup Fest Europe, a festival geared towards helping startups grow faster, according to the event website.Tim Cook (Apple) and Travis Kalanick (Uber) have accepted their invitation to come to the Netherlands with great enthusiasm. Neelie Kroes (special envoy StartupDelta) personally invited Cook and Kalanick during her visit to San Francisco together with Prime Minister Mark Rutte.Cook is scheduled to speak on Tuesday, May 24 at 11:10 a.m. local time for approximately 35 minutes. The topic of the discussion has not been revealed, but Cook will likely reflect on his CEO role and operational background at Apple since joining the company in 1998. Other international keynote speakers scheduled to speak on May 24 include Alphabet chairman Eric Schmidt, Airbnb co-founder Nathan Blecharczyk, Uber co-founder/CEO Travis Kalanick, Seedcamp co-founder Reshma Sohoni, Adyen co-founder Pieter van der Does, Elastic co-founder/CEO Steven Schuurman, Booking.com COO Gillian Tans, The Netherlands P.M. Mark Rutte, European Commission VP Andrus Ansip, and Atomico partner Mattias Ljungman. Cook has maintained a busy agenda this month, starting with appearances on CNBC's Mad Money and at Met Gala 2016 on Monday. He will also reportedly visit Beijing later in May to meet with high-level Chinese government officials as Apple looks to counter a series of recent setbacks in the country. Meanwhile, a recent charity auction for a one-hour lunch date with Cook raised more than $500,000 for the Robert

Apple CEO Tim Cook to Visit China, Meet Government Officials This Month

Apple CEO Tim Cook will visit Beijing later in May to meet with high-level government officials as the company looks to counter a series of recent setbacks in the country (via Reuters). According to sources familiar with the matter, Cook plans to meet senior government and Communist Party leaders to discuss a range of issues, including weakening iPhone sales and the company's loss of control of its smartphone trademark in China, now its second biggest market. The news comes after Apple's earning call last month revealed sales fell 26 percent in greater China in the second quarter of 2016. Following the earning's call, billionaire Carl Icahn, who has been buying large amounts of Apple stock over the past three years, sold his stake in the company and expressed worries over China's attitude towards Apple. As part of his visit, Cook will also meet with officials from the Communist Party's propaganda wing, in order to address concerns after Apple fell foul of a state campaign to control online content and enforce strict localization of data storage, according to the Reuters source. Last month, Apple's iTunes Movies and iBooks stores were reportedly forced offline in the country by the Chinese State Administration of Press, Publication, Radio, Film and Television. One Hong Kong-based news outlet linked the store closures to the release of controversial independent movie Ten Years, which won best picture prize at April’s Hong Kong Film Awards, despite being banned in China. The dystopian film imagines Hong Kong in 2025 with language police, mini Red Guards,

Tim Cook's Charity Lunch Auction Raises More Than $500,000 for RFK Center

Apple CEO Tim Cook's fourth annual CharityBuzz auction ended this afternoon, raising more than $500,000 for the Robert F. Kennedy Center for Justice and Human Rights. The auction, which garnered more than 40 bids, includes a one hour lunch date with Tim Cook At Apple's Cupertino headquarters along with passes to a forthcoming Apple keynote event. Two people are able to attend the lunch meeting with Cook, with the experience set to last for approximately one hour. While lunch is included in the price of the auction, travel and accommodations are not. The offer expires on May 5, 2017, and the winner will be able to schedule their appointment on a "mutually agreed upon date." In the final hours of the auction, bidding ramped up significantly, jumping from $275,000 yesterday afternoon to the more than $500,000 finishing price. Image via 9to5Mac At $515,000, the 2016 CharityBuzz auction brought in more money than it did in 2014 and 2015. In 2014, the auction raised $200,000, while in 2015, it brought in $330,001. In 2013, the first year the auction was held, someone paid $610,000 to have lunch with Cook. It's possible the auction winner will be able to use the keynote event tickets to attend the keynote for the Worldwide Developers Conference, where Apple is expected to debut new versions of iOS, OS X, watchOS, and tvOS, and perhaps new Mac models. Proceeds from the auction will benefit the RFK Center for Justice and Human Rights, a charity Tim Cook has supported for several years. Earlier in 2016, Tim Cook was elected to the RFK Center's board of directors.

Apple CEO Tim Cook: 'We Want to Change the World Through Our Products'

Apple CEO Tim Cook spoke with CNBC's Mad Money host Jim Cramer yesterday for a two-part interview covering a wide range of topics. In the second portion of the interview, which aired tonight, Cook talked about Apple's recent feud with the FBI, what Apple stands for, and who he personally admires. On a question about what Apple stands for and what he's most proud of, Tim Cook said Apple conducts business in a way that's "right and just." He pointed towards the company's environmental efforts, use of renewable energy, focus on human rights, employee shareholder plans, and privacy efforts. "All of these things help us stand for something," he said. "And I think that's what people want." He went on to say that he's proud of the products Apple makes that give customers the ability to do things they couldn't have done otherwise, from giving a voice to an autistic child to providing tools for artists to giving grandparents a way to talk to their grandkids with FaceTime. "All of these things excite me because they're bringing out the best in people," he said. Apple has always stood for building the best products on Earth that enrich people's lives. Whether it was Steve's Apple or -- I don't view it as my Apple today, I'm the CEO of it -- that is what we're about. And so we want to change the world through our products. We produce products that give people the ability to do things they couldn't do before.The discussion on Apple's values turned towards the company's recent dispute with the FBI, where Apple was ordered to unlock the iPhone 5c of San Bernardino shooter Syed

Apple CEO Tim Cook Teases 'Great Innovation' in Product Pipeline on CNBC's Mad Money

Apple CEO Tim Cook today sat down with CNBC Mad Money host Jim Cramer, where he discussed his thoughts on innovation, the future of the iPhone and the Apple Watch, the growth of Apple services, Apple's performance in China, and more. Last week, Apple reported its first year-over-year revenue decline since 2003, announcing $10.5 billion in profit on $50.6 billion in revenue. Apple also saw its first ever decline in year-over-year iPhone sales, leading one Wall Street analyst to claim Apple's best days are behind it. "I couldn't disagree more," said Cook when asked about the comment, attributing the perceived sales dip to an abnormally high upgrade rate in late 2014 and 2015 as people upgraded to the iPhone 6 and pointing towards growth opportunities in China and India. Cook went on to tease future advances in iPhone technology that will inspire people to buy new devices.We've got great innovation in the pipeline. New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones. We are going to give you things you can't live without that you just don't know you need today. That has always been the objective of Apple. To do things that really enrich people's lives. That you look back on and you wonder how did I live without this.He reiterated Apple's future plans later in the interview when questioned on whether Apple is still innovating. "We're fairly secretive," he said, "but I would tell you we're incredibly excited about things we're working on." Cook also commented on Apple acquisitions. "We've acquired a lot of

Apple CEO Tim Cook to Speak With Jim Cramer on CNBC's 'Mad Money' Tonight

Apple CEO Tim Cook will appear on CNBC's Mad Money this evening, where he will speak with host Jim Cramer. On the show, Cook is expected to discuss Apple's future in China, his outlook on innovation, what's next for the iPhone, Apple Watch, and Apple services, and whether Apple is pursuing any potential acquisitions. GUESS WHO'S BACK? The man behind the BIG Apple CEO @tim_cook, is here for an exclusive with @JimCramer tonight! pic.twitter.com/ve5VrWPB91— Mad Money On CNBC (@MadMoneyOnCNBC) May 2, 2016 Cook last spoke with Cramer in March of 2015, where he discussed topics like ResearchKit, health, and the "next frontiers" of development. Mad Money will air at 6 p.m. Eastern