Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone 6 and 6 Plus, the Apple TV 4, the iPad Pro, and the Retina MacBook. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and virtual reality.

'Tim Cook' Articles

Apple CEO Tim Cook: Health Industry is 'Ripe for Simplicity and a New View'

Apple CEO Tim Cook spoke this morning at Startup Fest Europe, a festival geared towards helping startups grow, where he gave some sage business advice and shared some insight into Apple's future plans in the television and healthcare industries. Some of Cook's most interesting comments were on healthcare, which has been a focus for Apple in recent years with ResearchKit, HealthKit, and the Apple Watch. According to Cook, healthcare could be significantly improved through the use of apps and it's one area where the App Store has potential for growth. Cook went on to say that health is something that interests Apple because it's an area where hardware, software, and services can come together into "something that's magical." Apple said health is a "huge problem in the world" that's ripe for a revamp.The things that interest us the most are things where we can bring our ability to integrate hardware, software, and services into something that's magical and enriches people in some way. If you look at some of the things we're doing that do not drive revenue but they have massive interest in them from our teams - health is very much one of those. [...] The net of that is we believe that health is something that is a huge problem in the world, a huge issue, and we think it is ripe for simplicity and sort of a new view and we'd like to contribute to that. So that's an area where we're very focused.He also made some predictions on the Apple Watch, once again stating that people will one day look back at the watch and wonder how they lived without it. The "holy grail" of

Tim Cook and Lisa Jackson's India Trips Continue With Cricket Games, Bollywood Stars and 'Solar Mamas'

Apple CEO Tim Cook and Lisa P. Jackson, vice president of environment, policy and social initiatives, are currently in India on a multi-day trip meeting various business leaders, politicians, developers and more. Yesterday, Cook visited the famous Siddhivinayak Temple in Mumbai before proceeding to a series of meetings. Meanwhile, Jackson made her way to the Indian state of Rajasthan to meet the "Solar Mamas" at The Barefoot College. The Barefoot College trains rural women to assemble and manufacture solar lamps, earning the nickname "Solar Mamas", according to Yahoo India. The College connects rural communities to solar power and water. The college also uses iPads to teach the women, with Apple India having donated 20 iPads and 10 Macs earlier this year, reports The Better India. Powerful: Visiting amazing solar mamas in Rajastan and visiting a school using iPads to teach.. @BarefootCollege pic.twitter.com/3yJjIP8nsx— Lisa P. Jackson (@lisapjackson) May 19, 2016 Cook went to his first cricket game, a match from the country's Indian Premier League (IPL). Cook was interviewed on the sideline alongside IPL chairman Rajiv Shukla, with Shukla noting that the league, from professional to junior levels, uses iPads to organize matches. After noting how excited he was to be at his first cricket match, Cook once again called India "a great marketplace," saying that he's optimistic for the future of the country because of how talented its people are. Bollywood superstar Shah Rukj Khan invited Cook to a private dinner at his home, which was attended by other big

Tim Cook Starts India Trip With Temple Visit and Meetings in Mumbai

After arriving in India from Beijing on late Tuesday night, Apple CEO Tim Cook started his five-day trip in the country with a pre-dawn visit to the famous Siddhivinayak Temple in Mumbai on Wednesday, according to The Indian Express. Cook was accompanied by newly promoted Apple India head Sanjay Kaul. Tim Cook and Apple India head Sanjay Kaul, right (Image: The Indian Express) Cook proceeded to meet Anant Ambani, the son of Reliance Industries chairman Mukesh Ambani, before holding business meetings with Vodafone India CEO Sunil Sood, Tata Group Chairman Cyrus Mistry, and TCS CEO Natarajan Chandrasekaran, among others, at the luxurious Taj Mahal Hotel where he is staying in Mumbai. Local media reports claim that Cook also has plans to have dinner with Bollywood actor Shah Rukh Khan at his seaside home in Bandra, a suburb of Mumbai, and meet Chief Minister of Maharashtra Devendra Fadnavis. Indian website Mid-Day reported that Cook will travel to Hyderabad, India on Thursday, where he is expected to formally announce a $25 million technology development center that will focus on Apple Maps development and house over 150 employees. The CEO is also expected to make stops in Bangalore and Delhi later this week. Great to hear from some of India's top iOS developers today. Innovative apps and many ideas for the future! pic.twitter.com/ZhEfE7wNW7— Tim Cook (@tim_cook) May 18, 2016 Cook is reportedly scheduled to meet India Prime Minister Narendra Modi on Saturday before wrapping up his visit. The conversation may center upon the Indian government's recent decisions to appro

Tim Cook to Visit India This Week Following Beijing

Following his trip to Beijing, China on Monday, Apple CEO Tim Cook will travel to India tomorrow to meet with Prime Minister Narendra Modi later this week, according to Reuters. Cook will be making his first-ever trip to India as CEO, as Apple seeks to increase its presence in the world's most populous country after China. He is also expected to hold meetings with employees and partners in the country. It is unclear what Cook and Modi plan to discuss, but the conversation could revolve around the Indian government's recent decisions to approve single-branded Apple retail stores but deny the sale of refurbished iPhones in the country. As growth in the Greater China region begins to slow, India is becoming an increasingly important market for Apple. Last month, the iPhone maker reported that revenue has grown 56 percent in the first three months of the year, while smartphone sales are projected to grow by 25 percent in the country this year. Cook and Modi first met in the U.S. last year (Image: The Financial Express) Apple's growth in India has been dominated by lower-priced devices like the iPhone 5s, which has since been succeeded by the iPhone SE, but India's stance against Apple selling refurbished smartphones could make it more challenging for the company to grow its estimated 2 percent market share in the country. Apple recently confirmed plans to set up a $25 million technology development center in Hyderabad, which will be focused on Apple Maps development and house over 150 employees. Apple partner Foxconn is also reportedly close to reaching a deal

Tim Cook Visits Beijing, Shares Ride to Apple Store Using Didi Chuxing

As planned, Apple CEO Tim Cook arrived in Beijing on Monday for his latest visit to China, where the iPhone maker has experienced a turbulent few months. Earlier today, he caught a ride using Didi Chuxing, the Chinese ride-sharing service that Apple just invested $1 billion in, alongside the Uber rival's president Jean Liu. Cook meets with Liu, left, and developers at an Apple Store in Beijing (Image: CNBC) While an earlier report said Cook plans to meet with senior Chinese government officials to discuss a range of issues, including iBooks and iTunes Movies store closures and a recent patent dispute, the CEO has thus far met with App Store developers at an Apple Store in Beijing for a seminar hosted by Liu, per CNBC.At the Apple store, Cook attended a seminar hosted by Didi Chuxing's President Jean Lui, also known as Liu Qing, and attended by the founders and CEOs of some of China's top app providers, including Groupon-like Meituan, picture-editing app MeituPic, news content provider Toutiao.com, culinary app DayDayCook and game developer Tap4Fun.Cook, who shared photos of his visit on Twitter and Weibo, understands the importance of Apple maintaining a positive image in China. "Taxi!" Caught a cab in Beijing this morning with Didi Chuxing's Jean Liu. pic.twitter.com/Sl2xnzXtNY— Tim Cook (@tim_cook) May 16, 2016 Greater China, including Taiwan and Hong Kong, is Apple's second largest market by revenue after the U.S. Last month, the iPhone maker reported that sales dropped 26 percent in the region in the second quarter, primarily due to declining iPhone sales as China's

Tim Cook Named Keynote Speaker at Startup Fest Europe in Late May

Apple CEO Tim Cook has been named as one of several tech industry executives that will speak at Startup Fest Europe, a festival geared towards helping startups grow faster, according to the event website.Tim Cook (Apple) and Travis Kalanick (Uber) have accepted their invitation to come to the Netherlands with great enthusiasm. Neelie Kroes (special envoy StartupDelta) personally invited Cook and Kalanick during her visit to San Francisco together with Prime Minister Mark Rutte.Cook is scheduled to speak on Tuesday, May 24 at 11:10 a.m. local time for approximately 35 minutes. The topic of the discussion has not been revealed, but Cook will likely reflect on his CEO role and operational background at Apple since joining the company in 1998. Other international keynote speakers scheduled to speak on May 24 include Alphabet chairman Eric Schmidt, Airbnb co-founder Nathan Blecharczyk, Uber co-founder/CEO Travis Kalanick, Seedcamp co-founder Reshma Sohoni, Adyen co-founder Pieter van der Does, Elastic co-founder/CEO Steven Schuurman, Booking.com COO Gillian Tans, The Netherlands P.M. Mark Rutte, European Commission VP Andrus Ansip, and Atomico partner Mattias Ljungman. Cook has maintained a busy agenda this month, starting with appearances on CNBC's Mad Money and at Met Gala 2016 on Monday. He will also reportedly visit Beijing later in May to meet with high-level Chinese government officials as Apple looks to counter a series of recent setbacks in the country. Meanwhile, a recent charity auction for a one-hour lunch date with Cook raised more than $500,000 for the Robert

Apple CEO Tim Cook to Visit China, Meet Government Officials This Month

Apple CEO Tim Cook will visit Beijing later in May to meet with high-level government officials as the company looks to counter a series of recent setbacks in the country (via Reuters). According to sources familiar with the matter, Cook plans to meet senior government and Communist Party leaders to discuss a range of issues, including weakening iPhone sales and the company's loss of control of its smartphone trademark in China, now its second biggest market. The news comes after Apple's earning call last month revealed sales fell 26 percent in greater China in the second quarter of 2016. Following the earning's call, billionaire Carl Icahn, who has been buying large amounts of Apple stock over the past three years, sold his stake in the company and expressed worries over China's attitude towards Apple. As part of his visit, Cook will also meet with officials from the Communist Party's propaganda wing, in order to address concerns after Apple fell foul of a state campaign to control online content and enforce strict localization of data storage, according to the Reuters source. Last month, Apple's iTunes Movies and iBooks stores were reportedly forced offline in the country by the Chinese State Administration of Press, Publication, Radio, Film and Television. One Hong Kong-based news outlet linked the store closures to the release of controversial independent movie Ten Years, which won best picture prize at April’s Hong Kong Film Awards, despite being banned in China. The dystopian film imagines Hong Kong in 2025 with language police, mini Red Guards,

Tim Cook's Charity Lunch Auction Raises More Than $500,000 for RFK Center

Apple CEO Tim Cook's fourth annual CharityBuzz auction ended this afternoon, raising more than $500,000 for the Robert F. Kennedy Center for Justice and Human Rights. The auction, which garnered more than 40 bids, includes a one hour lunch date with Tim Cook At Apple's Cupertino headquarters along with passes to a forthcoming Apple keynote event. Two people are able to attend the lunch meeting with Cook, with the experience set to last for approximately one hour. While lunch is included in the price of the auction, travel and accommodations are not. The offer expires on May 5, 2017, and the winner will be able to schedule their appointment on a "mutually agreed upon date." In the final hours of the auction, bidding ramped up significantly, jumping from $275,000 yesterday afternoon to the more than $500,000 finishing price. Image via 9to5Mac At $515,000, the 2016 CharityBuzz auction brought in more money than it did in 2014 and 2015. In 2014, the auction raised $200,000, while in 2015, it brought in $330,001. In 2013, the first year the auction was held, someone paid $610,000 to have lunch with Cook. It's possible the auction winner will be able to use the keynote event tickets to attend the keynote for the Worldwide Developers Conference, where Apple is expected to debut new versions of iOS, OS X, watchOS, and tvOS, and perhaps new Mac models. Proceeds from the auction will benefit the RFK Center for Justice and Human Rights, a charity Tim Cook has supported for several years. Earlier in 2016, Tim Cook was elected to the RFK Center's board of directors.

Apple CEO Tim Cook: 'We Want to Change the World Through Our Products'

Apple CEO Tim Cook spoke with CNBC's Mad Money host Jim Cramer yesterday for a two-part interview covering a wide range of topics. In the second portion of the interview, which aired tonight, Cook talked about Apple's recent feud with the FBI, what Apple stands for, and who he personally admires. On a question about what Apple stands for and what he's most proud of, Tim Cook said Apple conducts business in a way that's "right and just." He pointed towards the company's environmental efforts, use of renewable energy, focus on human rights, employee shareholder plans, and privacy efforts. "All of these things help us stand for something," he said. "And I think that's what people want." He went on to say that he's proud of the products Apple makes that give customers the ability to do things they couldn't have done otherwise, from giving a voice to an autistic child to providing tools for artists to giving grandparents a way to talk to their grandkids with FaceTime. "All of these things excite me because they're bringing out the best in people," he said. Apple has always stood for building the best products on Earth that enrich people's lives. Whether it was Steve's Apple or -- I don't view it as my Apple today, I'm the CEO of it -- that is what we're about. And so we want to change the world through our products. We produce products that give people the ability to do things they couldn't do before.The discussion on Apple's values turned towards the company's recent dispute with the FBI, where Apple was ordered to unlock the iPhone 5c of San Bernardino shooter Syed

Apple CEO Tim Cook Teases 'Great Innovation' in Product Pipeline on CNBC's Mad Money

Apple CEO Tim Cook today sat down with CNBC Mad Money host Jim Cramer, where he discussed his thoughts on innovation, the future of the iPhone and the Apple Watch, the growth of Apple services, Apple's performance in China, and more. Last week, Apple reported its first year-over-year revenue decline since 2003, announcing $10.5 billion in profit on $50.6 billion in revenue. Apple also saw its first ever decline in year-over-year iPhone sales, leading one Wall Street analyst to claim Apple's best days are behind it. "I couldn't disagree more," said Cook when asked about the comment, attributing the perceived sales dip to an abnormally high upgrade rate in late 2014 and 2015 as people upgraded to the iPhone 6 and pointing towards growth opportunities in China and India. Cook went on to tease future advances in iPhone technology that will inspire people to buy new devices.We've got great innovation in the pipeline. New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones. We are going to give you things you can't live without that you just don't know you need today. That has always been the objective of Apple. To do things that really enrich people's lives. That you look back on and you wonder how did I live without this.He reiterated Apple's future plans later in the interview when questioned on whether Apple is still innovating. "We're fairly secretive," he said, "but I would tell you we're incredibly excited about things we're working on." Cook also commented on Apple acquisitions. "We've acquired a lot of

Apple CEO Tim Cook to Speak With Jim Cramer on CNBC's 'Mad Money' Tonight

Apple CEO Tim Cook will appear on CNBC's Mad Money this evening, where he will speak with host Jim Cramer. On the show, Cook is expected to discuss Apple's future in China, his outlook on innovation, what's next for the iPhone, Apple Watch, and Apple services, and whether Apple is pursuing any potential acquisitions. GUESS WHO'S BACK? The man behind the BIG Apple CEO @tim_cook, is here for an exclusive with @JimCramer tonight! pic.twitter.com/ve5VrWPB91— Mad Money On CNBC (@MadMoneyOnCNBC) May 2, 2016 Cook last spoke with Cramer in March of 2015, where he discussed topics like ResearchKit, health, and the "next frontiers" of development. Mad Money will air at 6 p.m. Eastern

Apple Design Chief Jony Ive Attends 'Manus x Machina' Met Exhibition Opening

The Metropolitan Museum of Art today opened its "Manus x Machina" Costume Institute Exhibition, which is being sponsored by Apple. The show focuses on the dichotomy between handmade haute couture and machine-made fashion, featuring pieces that juxtapose traditional hand techniques like embroidery, pleating, and lacework with technologies like laser cutting and thermo shaping. Apple Design Chief Jony Ive, who is serving as co-chair alongside pop star Taylor Swift and actor Idris Elba, was on hand at the opening and gave an introductory speech, a portion of which was captured on social networking site Periscope. Image via Jim Shi We are thrilled at Apple to help bring to life Manus x Machina: Fashion in an Age of Technology. When Anna and Andrew first talked to me about the exhibition, I was particularly intrigued that it would stimulate a conversation exploring the relationship between what is made by man and what is made by machine. That it would challenge the preconception held by some that the former is somehow inherently more valuable. Not only in the context of today, but also the future. The Chanel dress that Tom mentioned, which was Andrew's inspiration for the exhibition is a wonderful example of artisan like craft executed with the deepest consideration yet enabled with the very latest technology. The most breakthroughs in craft were once, of course, perceived as truly innovative. Often shockingly so. Once even the simple metal needle challenged the conventional thinking of the time. Now I'm humbled by the innovations of the past in the same way that I am

Apple CEO Tim Cook Named to TIME's Annual List of 100 Most Influential People

Apple CEO Tim Cook was once again named one of "the 100 most influential people" by TIME magazine in its annual list recognizing individuals who have made a major impact on the world. Tim Cook is recognized as a "Titan" alongside people like Yuri Milner, Binny and Sachin Bansal, Dwayne "The Rock" Johnson, Wang Jianlin, and Pope Francis. Each person included on TIME's list is featured alongside an essay written by an associate, with Cook's 2016 note penned by Disney CEO Bob Iger. Apple is known for elegant, innovative products that change the world by transforming how we connect, create and communicate, as well as how we work, think and act. Its continued success requires a leader of great courage and character who demands excellence, upholds the highest ethical standards and routinely challenges the status quo, including encouraging vital conversations about who we are as a culture and a community. Tim Cook is that kind of leader. Behind his soft-spoken demeanor and Southern manners is a focused fearlessness that comes from deep personal conviction. Tim is committed to doing the right thing, in the right way, at the right time and for the right reasons. As CEO, he's led Apple to new heights, and he continues to build a global brand that is universally recognized as an industry leader and widely respected for its values.Tim Cook has been included on the list of most influential people several times, and in 2014, Cook was nominated for the TIME person of the year after making the bold move of publicly announcing his sexual orientation despite being a notoriously

Tim Cook Joins Robert F. Kennedy Center Board of Directors

Apple CEO Tim Cook today joined the board of directors for the Robert F. Kennedy Center for Justice and Human Rights after being a longtime supporter of the organization. Cook counts Robert F. Kennedy as one of his personal heroes and has said there are two photos of Kennedy in his office that he looks at each day."Growing up, I was inspired by Robert Kennedy's infinite hope for humanity and his belief that people at their core are good, sharing universal goals for themselves and the world in which we live," said Cook. "Robert Kennedy spoke to our highest aspirations, calling Americans from all walks of life to fight for something better. He was and is a hero and role model to me, and I am honored to serve alongside Kerry and the rest of the board to advance his message of justice and equality."The Robert F. Kennedy Center for Justice and Human Rights aims to reach Robert F. Kennedy's goal for a just and peaceful world by advancing corporate responsibility, teaching social justice, and partnering with human rights leaders. On Cook's appointment to the board of directors, CEO Kerry Kennedy said Tim Cook is dedicated to the cause.Announcing the appointment, Kerry Kennedy, President and CEO of Robert F. Kennedy Human Rights, said, "Tim knows the importance of advocating for and representing people who have not been heard. He has integrity and does not shy away from challenging issues when he knows they are right and just. Tim is deeply committed to the social justice work that he is helping Robert F. Kennedy Human Rights accomplish."On multiple occasions in the past, Tim Cook

Tim Cook Featured on Cover of TIME Magazine in New Apple-FBI Interview

Apple CEO Tim Cook will be featured on the cover of the March 28th edition of TIME Magazine in relation to the ongoing Apple-FBI debate over unlocking an iPhone belonging to deceased San Bernardino shooter Syed Farook. The print edition includes a lengthy interview with Cook, who talked mostly about widely known background details pertaining to the case, just days before Apple and the FBI are set to appear in a U.S. court on Tuesday, March 22. Cook insists that Apple's refusal to create a modified, less-secure version of iOS, enabling the FBI to unlock Farook's passcode-protected iPhone using brute force, was a "labored decision" based on lengthy internal discussions.“We had long discussions about that internally, when they asked us,” Cook says. “Lots of people were involved. It wasn’t just me sitting in a room somewhere deciding that way, it was a labored decision. We thought about all the things you would think we would think about.”Cook said that he found out about the FBI-backed court order demanding Apple help federal investigators access data on the shooter's iPhone through the press, and he admitted to being "deeply offended" by the government agency "talking about or lying about [Apple's] intentions."“Do I like their tactics?” Cook says. “No, I don’t. I’m seeing the government apparatus in a way I’ve never seen it before. Do I like finding out from the press about it? No, I don’t think it’s professional. Do I like them talking about or lying about our intentions? No. I’m offended by it. Deeply offended by it.”Cook likened Apple's stance to "freedom of

Tim Cook Teases Apple Car: 'It's Going to Be Christmas Eve for a While'

Apple CEO Tim Cook has remained tight lipped about the so-called "Apple Car," but today he dropped a hint about the much-rumored electric vehicle at the company's annual shareholders meeting in Cupertino (via Business Insider).Do you remember when you were a kid, and Christmas Eve it was so exciting, you weren't sure what was going to be downstairs? Well, it's going to be Christmas Eve for a while.Cook's comment suggests that, if such a project exists, the purported "Apple Car" will not be publicly revealed for quite some time -- in line with reports claiming Apple is currently targeting a 2019 or 2020 production date. Apple has recruited hundreds of engineers from Tesla, Ford, GM, Samsung, A123 Systems, Nvidia, and elsewhere, likely to work on the purported car project, which has allegedly been called "Project Titan" internally. Tesla CEO Elon Musk recently said it is an "open secret" that Apple is developing an electric car, based on its number of recent automotive-related hirings. Other evidence that points towards Apple's interest in the automotive industry includes its discussions with a secure Bay Area testing facility for connected and autonomous vehicles and its meeting with the California DMV to review self-driving vehicle regulations in 2015. More recently, Sunnyvale residents have reported hearing loud "motor"-sounding noises at night on a campus where Apple leases at least one building. When questioned about the "Apple Car" in a recent interview, Cook provided a more elaborate non-answer:Yeah, I’m probably not going to do that. The great thing about

Apple CEO Tim Cook: FBI's Backdoor Would Be 'Software Equivalent of Cancer'

Apple CEO Tim Cook today spoke with ABC News anchor David Muir, explaining Apple's decision to object to the court order that would require it to help the FBI break into the iPhone owned by Syed Farook, one of the shooters in the December attack in San Bernardino, California. In the interview, Cook reiterated much of what he wrote in the open letter where he announced Apple's plans to stand against the government and oppose the order to create a backdoor into iOS devices. According to Cook, the software the FBI wants to use to brute force the passcode on Farook's iPhone would be "the equivalent of cancer" that has the potential to put hundreds of millions of Apple's customers at risk.The only way to get information -- at least currently, the only way we know -- would be to write a piece of software that we view as sort of the software equivalent of cancer. We think it's bad news to write. We would never write it. We have never written it. And that is what is at stake here.He went on to say that the fulfilling the FBI's request could set a precedent that eventually leads to weaker smartphone encryption. "If a court can ask us to write this piece of software, think about what else they could ask us to write," said Cook. "I don't know where this stops. But I do know this is not what should be happening in this country." Cook says Apple has cooperated fully with the FBI, giving all of the information that it could provide. He said opposing the government "doesn't feel right" and that it's a "very uncomfortable position." He also expressed deep sympathy for the

Tim Cook to Discuss Ongoing FBI Battle on Tonight's Episode of 'World News Tonight'

ABC World News Tonight anchor David Muir recently sat down with Apple CEO Tim Cook for an interview airing tonight that covers Apple's ongoing dispute with the FBI. In the interview, Cook will outline the reasons why Apple is objecting to the court order that would require it to help the FBI break into the iPhone owned by Syed Farook, one of the shooters in the December attack in San Bernardino, California. Over the past two weeks, Apple and the United States government have been embroiled in a monumental dispute over privacy and encryption, stemming from the FBI's request that Apple develop new software to help it hack the passcode on Farook's iPhone 5c. Apple has refused to do so, saying the request sets a "dangerous precedent" that could lead to an overall weakening of encryption policies that endangers the privacy of tens of millions of American citizens.Opposing this order is not something we take lightly. We feel we must speak up in the face of what we see as an overreach by the U.S. government. We are challenging the FBI's demands with the deepest respect for American democracy and a love of our country. We believe it would be in the best interest of everyone to step back and consider the implications.Since the request was made public, Apple and the FBI have engaged in a very public sparring match. The FBI called Apple's refusal a "marketing strategy," while Apple shared details on an Apple ID password change that may have prevented the FBI from obtaining the desired information through an iCloud backup. The interview will air on World News Tonight

Tim Cook on Revealing Apple's Car Plans: 'Yeah, I'm Probably Not Going to Do That'

Apple CEO Tim Cook discussed a range of topics in an interview with Fortune posted online today. Although Cook skirted the topic of the Apple Car, eventually Fortune brought up the recent hiring of automobile industry people by Apple, and asked Cook to put the rumors to rest once and for all. Yeah, I’m probably not going to do that. The great thing about being here is we’re curious people. We explore technologies, and we explore products. And we’re always thinking about ways that Apple can make great products that people love, that help them in some way. And we don’t go into very many categories, as you know. We edit very much. We talk about a lot of things and do fewer. We debate many things and do a lot fewer. According to Cook, the addition of people from the automotive industry isn't a confirmation of the Apple Car, but simply a way for Apple to "explore things with teams of people." Once an idea gets past that stage, and the company begins "spending large amounts of money," that's when Cook and the team are "committed" to seeing the project through to the end. Although he doesn't directly confirm it, the suggestion hints that Apple's potential smart car is in the exploratory phase. Part of exploring technologies and picking the right one is becoming so familiar with it you can see ways that it can be used. And for us, we’ve never been about being first. We’ve been about being best. So we explore many different things, many different technologies. And at first we might not know what product it might wind up in. And then later we’ll see that that really cool

Tim Cook and Jony Ive Talk Apple Campus 2, Apple Watch in New Interview

Apple executives Tim Cook and Jony Ive sat down with Vogue this week to discuss a range of design-oriented topics, from the company's spaceship-shaped second campus to the Apple Watch. On Apple's second campus, which is under development in Cupertino, Tim Cook shared some details on the giant pile of dirt that's been building up in the center of the site as construction has progressed. According to Cook, none of that dirt will be removed, as Apple plans to use it all for the landscaping that will support more than 7,000 trees. "Hard to know which is more beautiful, the building or that pile of dirt," he told Vogue. When Steve Jobs envisioned the second Apple camps, he pictured large swathes of greenery, which have been included in campus plans since the idea was first pitched to the Cupertino City council in 2011. Apple is planning on 80 percent green space, with a central garden that offers outdoor dining areas and more than 300 species of trees, including fruit tree orchards that are a throwback to Steve Jobs' childhood in Northern California. Apple's design partner for the campus, Norman Foster, was on hand to give some color on the building's iconic curved glass windows, which span nearly four miles. "The sheets of glass are so long, so clear, that you don't feel that there is a wall between you and the landscape," Foster said. Vogue also spoke to Jony Ive about the Apple Watch, his position as co-chair for the upcoming Met Gala Exhibition, "Manus x Machina," and Apple's growing connection to the world of fashion. According to Ive, technology has reached a