Tim Cook

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone 6 and 6 Plus, the Apple TV 4, the iPad Pro, and the Retina MacBook. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and virtual reality.

'Tim Cook' Articles

Apple CEO Tim Cook to Deliver 2017 MIT Commencement Address

Apple CEO Tim Cook will deliver the 2017 Commencement address at the Massachusetts Institute of Technology, the university announced today."Mr. Cook's brilliance as a business leader, his genuineness as a human being, and his passion for issues that matter to our community make his voice one that I know will resonate deeply with our graduates," MIT President L. Rafael Reif says. "I am delighted that he will join us for Commencement and eagerly await his charge to the Class of 2017."In a statement, Cook said he was looking forward to speaking to MIT's graduating class in 2017. The Commencement will take place on Friday, June 9."Apple stands at the intersection of liberal arts and technology, and we're proud to have many outstanding MIT graduates on our team," Cook says. "We believe deeply that technology can be a powerful force for good, and I'm looking forward to speaking to the Class of 2017 as they look ahead to making their own mark on the world."Cook has previously given Commencement speeches at George Washington University and Auburn University, his alma

Tim Cook Says Apple Watch Set New Sales Record in First Holiday Shopping Week

Earlier today data from market research firm IDC said that Apple Watch's share of the wearables market fell to 5% as fitness trackers "reigned supreme." In an email responding to a Reuters inquiry about the report, Apple CEO Tim Cook said Apple Watch's sell-through rate hit a new high recently. "Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch," he said.Cook added that Apple's data shows that the Watch "looks to be one of the most popular holiday gifts this year." The IDC report estimated that Apple shipped 1.1 million Apple Watch units in the third quarter, down from 3.9 million shipments last year during the same quarter. IDC attributed the decline to an "aging lineup" and an "unintuitive user interface." Apple addressed those concerns with the Apple Watch Series 2, but the model's launch date in mid-September hampered its impact in the third quarter. While Cook told Reuters that Apple's sell-through rate was high, he has not yet responded to Reuters' request for specific sales figures. Apple doesn't disclose Apple Watch sales figures, instead grouping it into its "other products" category, which also includes iPod and Apple TV, in earnings

Tim Cook Says He Expects AirPods to Ship Over 'Next Few Weeks' in Email to Customer

Many customers are anxiously anticipating the release of Apple's wireless AirPods, originally slated to launch in October but later delayed. Fortunately, the wait may soon be over. MacRumors has been forwarded an email in which Apple CEO Tim Cook, responding to a customer, allegedly said he anticipates AirPods to begin shipping "over the next few weeks."Customer's comment: "Give us a release date. I really bought in to the wireless vision you painted. Now I'm stuck waiting with my EarPods but can't charge my 7 at the same time which I need to do at work. Let us know if it's a month or 6 months, because then I'll just buy some other wireless headphones." Tim Cook's response: "Thanks for your note. Sorry for the delay---we are finalizing them and I anticipate we will begin to ship over the next few weeks."MacRumors has verified the email's full headers appear to originate from Apple's corporate servers, while Apple executives are known to respond to customers on occasion, but as a boilerplate disclaimer, it should be noted these emails can of course be faked. Apple did not immediately respond to request for comment. Apple has so far only said it needed "a little more time" before AirPods are ready for customers, while conflicting rumors have pointed towards release dates between December and January, offering little clarity. AirPods remain listed as both "coming soon" and "currently unavailable" on different sections of Apple's

Tim Cook Discusses World AIDS Day, PRODUCT(RED), and Apple's Values in New Interview

Following the announcement of Apple's annual fundraising for World AIDS Day this morning, USA Today has now published a new interview with CEO Tim Cook, discussing the lengths Apple goes to in support of projects like PRODUCT(RED) and what it means to Cook personally. The fundraising will donate $1 to (RED)'s fight against AIDS for every purchase made with Apple Pay in an Apple Store, on Apple.com, or through the Apple Store app from December 1-6. Cook said that the company "wanted there to be something for everyone" in terms of donating, learning about the issue at hand, or simply being excited for a new Apple accessory launch. There are four new PRODUCT(RED) items, including an iPhone 7 Smart Battery Case, iPhone SE Case, Pill+ Portable Speaker, and Beats Solo3 Wireless On-Ear Headphones. (RED) CEO Deb Dugan said that the company, combined with Apple's spotlight on the issue, has positively impacted the lives of 70 million individuals suffering from HIV/AIDS. "We put our weight behind lots of things in the civil rights area," says Cook. "Similarly, I think it's key that people think about what they stand for and help their communities. We always say that we want to leave the world better than we found it. So, we try to thoughtfully decide how we can do that." The topic of Donald Trump's upcoming presidency is briefly touched upon, centering around the possible negative ramifications for Apple and other more left-leaning tech companies. When asked if he's concerned whether Trump supporters would denounce Apple because of its anti-Trump viewpoints, Cook remained

Donald Trump Tells Tim Cook He'll Offer Apple 'Very Large Tax Cut' to Make Products in America

In a recent interview with The New York Times, President-elect Donald Trump said he received phone calls from Apple CEO Tim Cook and Microsoft co-founder Bill Gates after winning the presidential election earlier this month. Donald Trump at The New York Times offices in Manhattan Trump told Cook it will be a "real achievement" for him when he gets Apple to make its products in the United States, as opposed to countries like China and Vietnam where many of its current manufacturing partners operate.I got a call from Tim Cook at Apple, and I said, ‘Tim, you know one of the things that will be a real achievement for me is when I get Apple to build a big plant in the United States, or many big plants in the United States, where instead of going to China, and going to Vietnam, and going to the places that you go to, you’re making your product right here.’Cook acknowledged the proposition by nondescriptly saying "I understand that," according to Trump. Trump said he is confident Apple will turn to U.S. manufacturing based on the incentives he plans to offer the iPhone maker, including a "very large tax cut" and "substantial regulation cuts" for corporations.I said: ‘I think we’ll create the incentives for you, and I think you’re going to do it. We’re going for a very large tax cut for corporations, which you’ll be happy about.’ But we’re going for big tax cuts, we have to get rid of regulations, regulations are making it impossible. Whether you’re liberal or conservative, I mean I could sit down and show you regulations that anybody would agree are

Apple Honors Veterans Day With New Section on App Store

Apple today opened up a new section of its iOS App Store called "For Those Who Serve" in honor of Veterans Day today, November 11. The company said that the collection of apps within the new category focus on "the latest military news, essential health and wellness info, and other valuable tools for everyday life." Each app in the section can be found listed below. News - MarinesMobile [Direct Link] - US Army News & Information [Direct Link] - The Official U.S. Navy App [Direct Link] - AF Link [Direct Link] - Military News from Stars and Stripes [Direct Link] - Military 24/7 for iPhone [Direct Link] Resources - Hero Care by American Red Cross [Direct Link] - Blue Star Families [Direct Link] - USAA Mobile [Direct Link] - Transition by Military.com [Direct Link] - USCG HSWL [Direct Link] - Base Directory [Direct Link] - RallyPoint [Direct Link] - Vetmoji [Direct Link] - Army OneSource Services Locator [Direct Link] Wellness - Charity Miles [Direct Link] - Sesame Street for Military Families [Direct Link] - PTSD Coach [Direct Link] - Moving Forward [Direct Link] - Stay Quit Coach [Direct Link] - MOVE! Coach [Direct Link] - Navy PRT [Direct Link] - Mindfulness Coach [Direct Link] - Army First Aid [Direct Link] - Headspace [Direct Link] - Calm [Direct Link] Apple CEO Tim Cook also tweeted out support for military veterans this morning, including those working within Apple. There's a new "Saluting Our Veterans" section on Apple Music today as well, featuring playlists filled with music handpicked by "a diverse group of former service

Tim Cook Was Named to Hillary Clinton's List of Vice Presidential Candidates

WikiLeaks has leaked yet another email from Hillary Clinton presidential campaign chairman John Podesta that reveals Apple CEO Tim Cook was among a list of candidates for Vice President of the United States, alongside Microsoft co-founder Bill Gates, former New York City mayor Michael Bloomberg, former Democratic presidential candidate Bernie Sanders, and dozens of others. In August, Cook hosted a fundraising event for the Hillary Victory Fund, a committee that contributes to the Clinton campaign, the Democratic National Committee, and 38 state parties. Cook, along with Apple environmental chief Lisa Jackson, acted as private citizens, not as representatives of Apple. Cook has demonstrated support for both Democrats and Republicans. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple's Tim Cook Meets Nintendo's Shigeru Miyamoto During Japan Visit

While on a visit to Japan, Apple CEO Tim Cook met with Nintendo's legendary game designer Shigeru Miyamoto. Earlier this morning, Cook posted a good morning greeting from the county alongside a picture of him walking through torii, traditional Japanese gates that are often posted outside of shrines. Photo via Tim Cook Cook tweeted that he was learning how to play the upcoming Super Mario Run as he met with Miyamoto and his team at Nintendo's Kyoto headquarters. Miyamoto appeared at Apple's September special event and announced that the new game would appear on iOS by the end of the year. Nintendo had consistently refused to license its intellectual property to other platforms, fearing that it would threaten its console and handheld-based business model. However, in early 2015 it changed its mind, announcing that it would partner with Japanese mobile game make DeNA to release 5 mobile games by March 2017. Miyamoto says the Japanese game maker had realized that most children's first interaction with technology is more likely to be a parent's smartphone than one of its game consoles. By putting simple games based on its biggest characters, like Mario, on mobile devices the company hopes that it can convince players to migrate over to its first-party hardware for more complex experiences. In addition to Super Mario Run, Nintendo and DeNA plan to release Animal Crossing and Fire Emblem this fall, though details for the latter two games have been scarce thus far. Cook's Japan trip comes shortly after the CEO made a stop in Shenzhen, China, announcing that Apple

Apple's Tim Cook and Eddy Cue Named to Vanity Fair's 2016 New Establishment List

Apple CEO Tim Cook is ranked 11th on Vanity Fair's 2016 New Establishment List, its annual ranking of the top 100 so-called Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons. Cook's profile was rather nondescript about him personally, instead focusing on Apple's recent battle with the FBI over its refusal to unlock an iPhone belonging to a San Bernardino shooter. Apple senior vice president Eddy Cue, who oversees Apple Music, iCloud, the iTunes Store, and other services, was also named to the list at 54th. Cue is mentioned as being an "increasingly important part of Apple's future."Cue, whose domain includes content, Internet software, and services, is widely believed to be an increasingly important part of Apple’s future—pushing the company into music-themed programming and other forms of content. Apple recently acquired a television series based on “Carpool Karaoke,” the popular brainchild of James Corden (No. 80).Other notable company-related figures that made the cut include Disney CEO and Apple board member Bob Iger, 4th, former Apple investor Carl Icahn, 42nd, and Steve Jobs' widow Laurene Powell Jobs, 73rd.CROWNING ACHIEVEMENT One of the world’s richest women (net worth: approximately $17 billion), Steve Jobs’s widow is pouring her wealth into Emerson Collective, a philanthropic organization that, like Priscilla Chan’s (No. 60), is structured as a limited-liability corporation. DISPLAY OF VULCAN CHESS MASTERY Powell objected to the Aaron Sorkin–written Steve Jobs movie (and to the Walter Isaacson book on which it was

Apple CEO Tim Cook Remembers Steve Jobs on Fifth Anniversary of His Death

As he has done over the past four years, Apple CEO Tim Cook has shared a tribute to the late Steve Jobs, touching on the importance of remembering the Apple co-founder and former CEO today, which marks the fifth anniversary of his death on October 5, 2011. "Most important, have the courage to follow your heart and intuition." Remembering Steve and the many ways he changed our world. pic.twitter.com/ONAuEoq3uU— Tim Cook (@tim_cook) October 5, 2016 Since his death, Jobs' founding and presence at Apple has only become more scrutinized by the public after a string of films and documentaries aimed to depict his life and decisions during both his time at Apple and his years away from the company. Prior to his death in 2011, Tim Cook took the reins of the company as CEO on August 24, 2011, introducing the iPhone 4S, iOS 5, Siri, and iCloud to the public on the day before Jobs passed. In previous years, Apple also updated its website to remember Jobs, creating a two-minute slideshow of his various keynote presentations and most famous audio clips on the one year anniversary of his death. In the days following his passing, Apple started posting "Remembering Steve" comments from fans on its website. The company noted that well over one million submissions came in for the project, all from well-wishing fans in the wake of Jobs' losing battle with pancreatic cancer. Update: An email from Cook to Apple employees has been shared by MacGeneration:Team, I know many of you are thinking of Steve today, as we mark five years since his passing. His presence remains strong here

Tim Cook Tells Utah Tech Audience: Encryption 'Makes the Public Safe'

Apple CEO Tim Cook drew cheers from a Salt Lake City audience on Friday as he reiterated the company's unwavering commitment to encryption and privacy protections for its customers, according to local media reports. The comments were made during a Q&A session at the yearly meeting of the Utah Technology Council (UTC), a trade and advocacy group representing more than 5,000 technology and life-sciences companies across the U.S. state. The 55-year-old CEO was invited along with Utah senator Orrin Hatch to take the stage at the Grand America Hotel and field questions from a public audience. Tim Cook in Q&A with senator Orrin Hatch Calling encryption "one of the biggest issues we face," the CEO noted that most iPhone users have more personal data on their phones than in their homes. "Encryption is one of the things that makes the public safe," he said. "We feel we have a responsibility to protect our customers." "We believe the only way to protect both your privacy and safety from a cyberattack is to encrypt," Cook told about 1,400 industry executives, tech workers and Apple fans. "We throw all of ourselves into this and are very much standing on principle in this."Cook was responding to questions regarding the lingering impact of Apple's dispute with the FBI over the agency's demand that it build a "back door" into its software, following the use of a locked iPhone by the primary suspect in the San Bernardino mass shooting last December. Apple refused to comply with the request from the federal agency, which dropped its pursuit of the company when investigators

Apple CEO Tim Cook to Field Questions at Utah Tech Tour With Senator Orrin Hatch

Apple CEO Tim Cook will participate in a Q&A session with U.S. senator Orrin Hatch this Friday, as part of the senator's Utah Tech Tour (via AppleInsider). The event is being held to highlight the state's technology community, and the Apple chief is scheduled to give a short address before taking questions from Hatch and members of the public. An online form has also been set up for submitting questions for possible inclusion in the Q&A. It's not clear what topics will be up for discussion during the event, although Apple's run-in with the government over encryption and privacy issues following the San Bernardino shooting case is likely to be on the agenda. Senator Hatch serves as the Chairman of the Senate Republican High-Tech Task Force, and in April he invited members of the Senate to a special Q&A session with one of the lawyers Apple hired to head its legal team during its dispute with the FBI. The Utah Tech Tour takes place at the Grand America in Salt Lake City, from 5.30pm to 7pm MDT on Friday, September 30. The event is open to the public. Tickets of limited availability can be ordered online via the Utah Tech Tour website. Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tim Cook Says Augmented Reality is 'Larger' Than Virtual Reality

Apple CEO Tim Cook continued his New York City tour this week with a wide-ranging Good Morning America interview about the iPhone 7, AirPods, virtual reality, and other topics. A teaser of the interview was first shared yesterday. On the subject of virtual reality, Cook said that augmented reality is actually the "larger of the two," because it allows people to "be very present" while using the technology. Cook added that "less people would be interested" in virtual reality, but that the technology has interesting use cases for education and gaming."There's virtual reality and there's augmented reality -- both of these are incredibly interesting. But my own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present, talking to each other, but also have other things -- visually -- for both of us to see. Maybe it's something we're talking about, maybe it's someone else here who's not here present but who can be made to appear to be present."When questioned about the iPhone 7's lack of a headphone jack, Cook touted wireless as the future and said the plug's removal provides space for other features like a larger battery and stereo speakers:Wireless is the future. When you decide on what the future is, you want to get there as soon as you can. Why is that important for the consumer? Well, that plug, that jack, takes up a lot of space in the phone, and there's a lot more important things we can provide for the consumer than that jack. We can provide a larger battery. The stereo

Apple CEO Tim Cook to Talk AirPods, Other New Products on Good Morning America Tomorrow

Apple CEO Tim Cook will appear on Good Morning America tomorrow, for what the show is calling a "wide-ranging and exclusive interview" with Robin Roberts at a school in Harlem in New York City. In a minute long teaser clip shared on the Good Morning America Twitter account, Cook was asked about Apple's upcoming AirPods, where he alleviated fears that they're going to be easy to lose or will fall out of the ear. Cook says AirPods will be kept safe in the dedicated battery case and because there are no wires, there's nothing to pull them out of the ear. "I have never personally had one fall out since I've been using it," he said. "They're absolutely magical." He went on to explain that he's used them on the treadmill and when dancing, all without incident. WATCH: @Apple CEO @tim_cook dismisses concerns new AirPods may fall out, become easily lost: https://t.co/95UoiWYE4F pic.twitter.com/AfiLoxy8TU— Good Morning America (@GMA) September 13, 2016 Good Morning America didn't share details on other topics Cook will speak on, but given the recent announcement of the iPhone 7 and the iPhone 7 Plus and the launch of iOS 10, watchOS 3, and tvOS 10, we can expect to hear his views on those products. Good Morning America's interview with Tim Cook will air on Wednesday, September 14, from 7:00 a.m. to 9:00

Tim Cook Says Apple is 'Very Committed' to the Mac and to 'Stay Tuned'

Apple CEO Tim Cook has responded to a MacRumors reader's email about the lack of a long-awaited MacBook Pro refresh, stressing that he "loves the Mac" and that Apple is "very committed" to it. He told the customer, who wishes to remain anonymous, to "stay tuned," suggesting that updates to the Mac lineup are on the horizon. MacRumors cannot fully confirm the authenticity of the email, but it does appear to originate from Apple's corporate servers based on full headers we saw. Apple executives occasionally respond to customer emails, but it is possible the response was handled by Apple's executive relations or public relations teams. An update to the Mac lineup at some point is inevitable, and the bigger focus is now on when that will happen. The latest word is that Apple will release new MacBook Pro and MacBook Air models with USB-C ports as early as October, while updated iMac models with an option for new AMD graphics chips are also in the works. That report reiterated rumors that the new MacBook Pro will be thinner and include an OLED-based touch bar along the top of the flatter keyboard, which will present functions that dynamically fit the current task or application, as well as integrate Touch ID to enable users to quickly log in using their fingerprint. Our own Mac Buyer's Guide shows that it has been 479 days since the MacBook Pro was last updated, while the MacBook Air has not been refreshed in 550 days. Similarly, the Mac mini has not been refreshed in 694 days, while the Mac Pro is five days shy of 1000 days since its last update. iMacs stand at

Tim Cook Calls Apple's Irish Tax Avoidance Accusations 'Total Political Crap'

Apple CEO Tim Cook today spoke with Paschal Sheehy, the host of Irish radio show Morning Ireland, providing more commentary on the situation with the European Commission and its decision to make Apple pay 13 billion euros in back taxes from a period between 2003 and 2014. Cook's stance falls in line with his open letter on the situation from earlier in the week, first providing backstory about Apple's history in Ireland and then remaining hopeful that the ruling will ultimately be overturned. His wording -- calling the ruling "political crap" -- also echoes an interview from late last year surrounding a similar tax evasion topic. The radio show marks the first interview Cook has made since the European Commission's ruling earlier in the week. He calls the decision "wrongheaded," and specifically refers to the 0.005 percent tax rate claim as a "false number." In its ruling, the EC stated that Apple paid only a 0.005 percent tax on its European profits, but Cook affirmed that Apple is "subject to the statutory rate in Ireland of 12.5 percent," and that the company "paid $400m in taxes in 2014." When asked directly how he feels when Apple is painted as gaining an "illegal" advantage over tax benefits, Cook mentioned his frustrations over the ruling, and compared it to the company's reaction to the FBI drama earlier in the year, saying Apple never chooses the "easy thing" over the "right thing." In this vein, responding to the question of whether Apple has anything to apologize for or if it did anything wrong, Cook said succinctly "no, we haven't done anything

Apple CEO Tim Cook Sells Another $28.7 Million in Stock

Apple CEO Tim Cook this week sold another $28.7 million worth of Apple stock, according to documents filed with the SEC. Cook sold 269,993 shares at prices ranging from $105.95 to $107.37, netting himself a total of $28,703,590. Combined with the 334,000 shares he sold last week for nearly $36 million, Cook has liquidated approximately $65 million in stock over the course of the last few days. Cook last week received combined stock bonuses of 1,260,000, worth more than $100 million, as he reached his five-year anniversary as the CEO of Apple. Following the sale this week, Cook continues to hold more than 1 million shares of Apple stock worth an estimated $110 million. Apple's senior vice president of hardware engineering Dan Riccio also sold 49,996 shares of Apple stock this week, earning more than $5

Tim Cook Pens Open Letter on Tax Evasion Claims, Says Apple is Confident Decision 'Will be Reversed'

Tim Cook has posted an open letter on Apple's website in response to the European Commission's ruling that Apple must pay 13 billion euros ($14.5 billion) in back taxes dating from 2003 through 2014. Cook's letter begins by discussing Apple's long history in Ireland, which dates back to a small facility that housed 60 employees in 1980. That statistic has now expanded to 6,000 employees across Ireland in total, benefiting both the company and local economies. As it's grown, Cook says that Apple has become "the largest taxpayer in the world," and that "Apple follows the law and we pay all the taxes we owe." Directly confronting the European Commission's ruling, Cook claims that the EC has "launched an effort to rewrite Apple's history in Europe." As responsible corporate citizens, we are also proud of our contributions to local economies across Europe, and to communities everywhere. As our business has grown over the years, we have become the largest taxpayer in Ireland, the largest taxpayer in the United States, and the largest taxpayer in the world. Over the years, we received guidance from Irish tax authorities on how to comply correctly with Irish tax law — the same kind of guidance available to any company doing business there. In Ireland and in every country where we operate, Apple follows the law and we pay all the taxes we owe. The Apple CEO points out that the claim -- stating Ireland gave Apple a "special deal" on its taxes -- is completely false and "has no basis in fact or in law." Cook thinks the commission's ruling also has the potential to set a

Apple CEO Tim Cook Sells More Than $35M in Stock

Apple CEO Tim Cook recently sold more than $35 million worth of Apple stock, according documents filed with the SEC this week. Cook sold 334,000 shares at prices ranging from $107.21 to $107.69, netting himself almost $36 million dollars. Apple also sold more than 656,000 shares on Tim Cook’s behalf, an amount over $70 million, to settle the tax liability for the RSUs that vested earlier this week as he reached his five-year anniversary as CEO of Apple. Cook on Wednesday unlocked awarded stock bonuses worth more than $100 million for both his time spent at Apple and the company’s performance under his leadership, earning 1,260,000 total shares. That number consists of 980,000 tenure-based RSUs and an allotment of 280,000 shares awarded because Apple’s shareholder return reached 61%, putting it in the top-performing third of the S&P 500 index. Tim Cook continues to hold more than 1.3 million shares of Apple stock following the sale, which is worth more than $140

Tim Cook Reaches Five Years as Apple CEO, Unlocks Over $100 Million in Bonuses

Today marks the fifth anniversary since Tim Cook was named Apple CEO on August 24, 2011, the same day that late co-founder Steve Jobs stepped down as chief executive for the final time and recommended the board of directors appoint Cook as his permanent successor. Upon reaching the five-year mark, Cook has today unlocked previously awarded stock bonuses currently worth over $100 million. The bonuses are tied to both his tenure and Apple's performance under his leadership, including its total shareholder return relative to the S&P 500 index. Cook's bonus includes 700,000 tenure-based restricted stock units that vested today as part of a larger compensation package of over 4.7 million shares awarded on August 24, 2011, in addition to his first of six annual installments of 280,000 tenure-based restricted stock units that vested today. The combined 980,000 shares are valued at nearly $106.7 million based on AAPL's closing price of $108.85 on Tuesday. Cook's bonus could be even higher if Apple's total shareholder return is in the middle third or top third relative to other companies in the S&P 500 from August 25, 2013 through August 24, 2016. He will receive another 140,000 RSUs for middle third performance, or 280,000 RSUs for top third performance. AAPL has risen around 52% since August 25, 2013, while the S&P 500 has risen around 32% in the same time period, making at least a middle third finish a strong possibility. A restricted stock unit, or RSU, is a form of compensation valued in terms of company stock, but the stock is not issued at the time of the grant.