Apple CEO Tim Cook Talks the Future of iPhone, Driving an EV, and More in New Interview
Apple CEO Tim Cook has explained why the company releases a new iPhone every year, what the device will be like in the future, what he is personally doing to reduce his carbon footprint, and more in a new interview with Brut.
The brief interview, shot at an Apple data center and solar power facility in Denmark, delves mainly into Cook's opinion on various environmental issues such as "greenwashing." Cook explained that Apple wants to contrast its secrecy about its products with openness about its environmental efforts because it wants to be copied by others. Cook added that Apple still has more work to do in terms of renewable power and use of recycled materials to reach its environmental goals.
When asked if "we really need a new iPhone every year," Cook answered:
I think having an iPhone every year for those people that want it is a great thing. And what we do is we allow people to trade in their phone. And so we then resell that phone if it's still working. And if it's not working, we've got ways of disassembling it and taking the materials to make a new iPhone out of.
The interviewer then asked what the iPhone will be like 20 or 30 years into the future:
I think it'll be carbon neutral. I think obviously it will be way ahead of where it currently is, but I wouldn't want to give you all of our secrets in that regard. I'll just say from an environmental point of view, it'll be carbon neutral.
When asked what Cook does personally to help the environment, he responded:
I do drive an electric car. I try to avoid plastics and plastic bottles. I recycle. I compost. All of these things I try to do, everything I do, I try my best to do something that has a lower carbon footprint.
See the full interview video over on Brut.'s website or TikTok.
Popular Stories
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China.
"I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India."
"They [India] have offered us a deal where...
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music.
The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software.
British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
On Friday, Epic Games submitted Fortnite to the U.S. App Store, and since then, we've been waiting to see if Apple would approve the game and allow it back on the iPhone and the iPad. There's been no word from Apple so far, but Epic Games opted to pull its first App Store review request, and has now resubmitted Fortnite.
Fortnite leaker Shiina shared the news, with the information reposted by...
