Tim Cook Responds to Rise of ChatGPT, Says AI's Potential is 'Very Interesting'

Apple CEO Tim Cook today provided some commentary surrounding artificial intelligence amid the surging popularity of ChatGPT and other chatbots.

Tim Cook WWDC Stage
Speaking on Apple's quarterly earnings call today, Cook said artificial intelligence's potential is "very interesting," but noted that there are a "number of issues that need to be sorted" out with the technology and that it is "very important to be deliberate and thoughtful" in regards to how artificial intelligence is used.

Cook said Apple has already integrated artificial intelligence and machine learning across several of its products and services, pointing out features like Fall Detection, Crash Detection, and the ECG app on the Apple Watch. He added that Apple will continue to weave artificial intelligence into its products on a "very thoughtful basis."

The New York Times in March reported that excitement surrounding chatbots demonstrates how Siri and other traditional voice assistants have "squandered their lead in the A.I. race," as Siri's functionality remains far more limited than chatbots despite launching over a decade ago. The Information last month reported that Apple employees "widely criticize Siri for its shortcomings" and have proposed large language model improvements that they hope will be ready to launch in an iOS version released next year.

Top Rated Comments

TMRJIJ Avatar
12 months ago

Very interesting... and absolutely terrifying.

I use chatGBT and it is very interesting... and useful. But the potential for computers to replace humans, for teens and college students to have AI write, or at least write most of, their essays, for creativity to being and end with "Hey ChatGBT, write me a funny story about ..." is terrifying.

Personally, I think the world is better than that but as machine learning gets better, and AI really can write movie scripts, television scripts, create beautiful imagery, etc. I am concerned about the loss of... well our humanity.
Settle down, bro. We still have the upper hand.

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Score: 52 Votes (Like | Disagree)
mac 2005 Avatar
12 months ago
"Very interesting." How insightful. The man heads a Fortune 10 company and can't say anything bold or visionary? Very interesting indeed....
Score: 25 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
12 months ago

Siri is extremely limited to the point that it's frustrating. Apple obviously doesn't see the money in improving Siri, because their phones still sell themselves with the way it is. Siri tells me 2-3 times a week that after a text is read on my headphones, she'll listen for a few seconds for a command. In total, I would guess I've heard this "tip" 50+ times. If you call Alexa horrible names, she won't bother you again for the same thing. Siri doesn't seem to be phased by the things I call her.
Siri is frustrating because Apple stopped caring for Siri. Siri has been outdated for a long time and Apple has not worked on it in a while now. At this point, Siri is not even a selling point on iPhones anymore. Those days are long gone.
Score: 24 Votes (Like | Disagree)
F23 Avatar
12 months ago
I believe Apple will be very late to the AI game but once it fully commits, the product will be superb.
Score: 24 Votes (Like | Disagree)
wilhoitm Avatar
12 months ago
All Tim has to do is ask ChatGPT to re-write Siri! ?
Score: 18 Votes (Like | Disagree)
MacProFCP Avatar
12 months ago
Very interesting... and absolutely terrifying.

I use chatGBT and it is very interesting... and useful. But the potential for computers to replace humans, for teens and college students to have AI write, or at least write most of, their essays, for creativity to being and end with "Hey ChatGBT, write me a funny story about ..." is terrifying.

Personally, I think the world is better than that but as machine learning gets better, and AI really can write movie scripts, television scripts, create beautiful imagery, etc. I am concerned about the loss of... well our humanity.
Score: 18 Votes (Like | Disagree)

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