Tim Cook Watched Entire Third Season of 'Ted Lasso' on Apple Vision Pro, Which Remains on Track for Early 2024

Apple CEO Tim Cook confirmed in an interview with CBS Sunday Morning's John Dickerson that the company's Vision Pro headset remains on schedule for release in early 2024, and revealed that he's already using it on a regular basis.


When asked how he uses the upcoming headset, Cook said he watched "the entire third season of 'Ted Lasso' on the Vision Pro," and admitted there are "some things I have access to that other people don't have access to, so I'm doing that, but that I can't talk to you about."

Cook went on to say that the challenges Apple has faced creating the headset are "more complex" than making something like the iPhone, so it requires "more innovation, not only in the development but also in the manufacturing." However, the Apple chief batted away any suggestion that the company was facing production issues with the Vision Pro, saying the device was "on track" for a launch early next year.

In the course of the interview, Cook also touched on other topics including Apple's environmental initiatives (he hopes other companies "rip it off"), whether Apple should be advertising on X, formerly known as Twitter, when its owner Elon Musk has been accused of promoting anti-Semitism on the platform ("It's something we constantly ask ourselves"), and the post-pandemic return to working in the office.

In between a walk-and-talk around Apple's Austin, Texas campus, Cook was also filmed taking a sales call with a surprised customer. "The caller wanted to upgrade their iPhone," Cook later explained to Dickerson. When asked if he told her to hold out for the iPhone 15, Cook laughed. "I didn't exactly say that."

You can watch the full interview above or view it on YouTube here.

Related Roundup: Apple Vision Pro
Tags: Tim Cook, CBS
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Top Rated Comments

Burai Avatar
10 months ago
This is the prototype he used to be able to sit through Ted Lasso season 3:

Score: 38 Votes (Like | Disagree)
cableguy84 Avatar
10 months ago
Yea of course he did
Score: 22 Votes (Like | Disagree)
NARadyk Avatar
10 months ago
But why? Use your TV.
Score: 20 Votes (Like | Disagree)
klasma Avatar
10 months ago
What a wholesome, engaged and visionary CEO, gotta buy more Apple product!
Score: 14 Votes (Like | Disagree)
ApostolisApo Avatar
10 months ago
This will be primarily a dev machine. Save your hate for when a mass market device comes out. You will have plenty of time to embarrass yourselves then :)
Score: 13 Votes (Like | Disagree)
Contact_Feanor Avatar
10 months ago

With the promised battery life you wouldn’t even be able to get through two full episodes on a single charge.
Especially since the newer episodes of that show are usually over an hour.
Instead of like 32 minutes as the first seasons episodes were
When I'm watching movies on my laptop, I usually keep them plugged in. When I'd be watching movies at home on a Vision device, I don't see any reason why I'd do it on battery (unlike, say, on a plane or -ahem- the toilet ?).
Score: 11 Votes (Like | Disagree)