Everything Announced at Today's Apple Event - MacRumors
Skip to Content

Everything Announced at Today's Apple Event

Apple today held its annual iPhone-centric event, introducing the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. We also got a look at the new Apple Watch Series 7 and were surprised with the new ninth-generation low-cost iPad and the iPad mini 6.


It took Apple an hour and twenty minutes to introduce the new devices during the "California Streaming" event, but we've recapped all of the announcements in a seven-minute video for our readers who want a no-frills but thorough overview of everything that's new.

All of our event coverage is also available below. Make sure to check out our articles so you don't miss any details about Apple's newest products.

iPhone 13 Lineup

Apple Watch Series 7

iPad mini 6

iPad 9

Software

Accessories

Apple Fitness+

Other Announcements

The ‌iPad mini‌ 6 and the low-cost ‌iPad‌ can be pre-ordered starting today, while the iPhone 13 models will be available for pre-order this Friday with launches of both to follow on September 24. The Apple Watch Series 7 will be available later this fall.

Popular Stories

app store monthly sub commitment

Apple Introduces App Store Monthly Subscriptions With 12-Month Commitment

Monday April 27, 2026 12:52 pm PDT by
Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable. This new payment option allows you to offer subscribers more affordable...
Dynamic Island iPhone 18 Pro Feature

This Is What the iPhone 18 Pro Looks Like

Saturday April 25, 2026 10:00 am PDT by
A recent leak provides our best look yet at the design of Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models. Leaker Sonny Dickson recently shared images of the first iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone dummy models. The images largely conform with rumors about the designs of the three devices and provide the first real visual confirmation of how they will look. ...
MacBook Pro Low Angle Wide Lens

Apple to Launch 'MacBook Ultra' With These Six New Features

Friday April 24, 2026 10:32 am PDT by
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...

Top Rated Comments

60 months ago

The ‘Apple negativity’ we see yearly is typical on discussion forums like this.

For those who were wanting to upgrade one of the previous Apple Watch models, probably isn’t a target demographic for the Series 7. But for those who own an Apple Watch Series 3 or older, definitely would appreciate the upgrade.

My point is, It really depends on where you are with what you own that you would appreciate an upgrade to the iPhone or Apple Watch, but not every year has to appeal to everybody in terms of what Apple offers.

These Products will still be wildly popular, aside from a very vocal minority on Macrumors that says otherwise.
I can't think that there is a bigger Apple fan than I am. I've been a customer since my very first Apple II in the late 70's and Apple stock comprises the majority of my investment portfolio. Even I have to say that this keynote was underwhelming and disappointing. The Apple Watch in particular seemed to be the slightest iteration forward. Maybe you're too young to remember the true excitement of a Steve Jobs keynote? I miss Apple announcements that surprise and delight... that really push these products categories forward. Never has Tim Cook seemed so gray.
Score: 45 Votes (Like | Disagree)
60 months ago
Apple wasted 53 minutes of everyones time.
Score: 35 Votes (Like | Disagree)
jmh600cbr Avatar
60 months ago
Everything Apple didn’t announce:
[LIST=1]
* AirPods 3
* AirPower like device
* MacBook Pro
* Anything with m1/x
* Squared Apple Watch
* Apple car
* Apple VR/AR device
* Tim’s retirement
* October event
Score: 23 Votes (Like | Disagree)
60 months ago
I know that every year, there's always someone who is like, "The sky is falling! Apple is doomed!" And I'm really NOT trying to be that guy. But having said that, I think this might be the least exciting iPhone event ever, in my opinion.

The new iPad mini looks cool, but it's really ironic that an iPad is the most exciting thing about an iPhone event. iPhone 13 and AppleWatch 7 are VERY light on new features. Basically they just refined the CPU, camera, and screen, like every year. The AppleWatch in particular has basically only had two new features in the past three years (always-on display and oximeter), and I'm really surprised that AW7 doesn't have any new health sensors, not even a thermometer.

Did you notice how much time they spent focusing on things like EKG and fall detection - things that aren't even new?

AFAIK, they STILL didn't even add landscape FaceID.

Honestly, my money is pretty tight right now, and I was afraid this event would leave me drooling over stuff that I can't afford. Well... that didn't happen for me.
Score: 21 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
60 months ago
Next up... Wait for the October event.

I’m not going to lie. I really missed Craig Federighi and Phil Schiller. I’m pretty sure they were being missed by many others.
Score: 19 Votes (Like | Disagree)
Biglethal69 Avatar
60 months ago
Totally underwhelmed by the lack of upgrades and the disgusting colour of the new 13 pro what happened to innovation with Apple everything is boring no fast charging six times zoom Wow Same old 12 megapixel cameras I would swap to a different brand if it wasn’t for the software and the ecosystem I got a $300 real me android has 64watt of fast charging Apple sticks with its own 20watt wahoo. Okay so they got a faster chipped in other phones on the market so they say but it’s taken them all these years to get 120 Hz refresh rate useless it took them a whole year to work out about five different upgrades they should be ashamed of themselves with what they’ve released not saying it’s the best phone ever. Steve Jobs would roll over in his grave he saw what came out this year.
Well there you go that’s my opinion anyway and just a really poor effort on Apple’s part and have you seen the price of their accessories here in Australia AU$95 for a leather case you’ve gotta be kidding me right but at least I’ve got some decent colours better than the pro colours that they already had from last year.
Score: 18 Votes (Like | Disagree)