Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an ‌M1‌ iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags.


It took Apple an hour to introduce all of the new devices during its virtual "Spring Loaded" event, but we've recapped all of the announcements in just six minutes for our readers who want a quick but thorough overview of what's new. We've also included all of our event coverage below for those who may have missed something.

iPad Pro

AirTag

iMac

iPhone

Apple TV

Podcasts

iOS 14.5

Other Announcements

Related Coverage

Make sure to stay tuned to MacRumors this week, as we'll have in-depth coverage of all of Apple's announcements as new tidbits and features are discovered. We'll also have hands-on content and reviews in the weeks to come.

Popular Stories

AirPods Pro 3 Heart Rate Tracking Feature

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Sunday August 24, 2025 7:16 am PDT by
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Just Weeks Away: Eight Reasons to Upgrade

Wednesday August 20, 2025 6:44 am PDT by
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Sunday August 24, 2025 12:40 pm PDT by
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...
iPhone 17 Pro Dark Blue and Orange

When Is iPhone 17 Coming Out?

Wednesday August 20, 2025 5:00 am PDT by
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall. To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
maxresdefault

The MacRumors Show: Apple Watch Series 11 and Ultra 3 or Wait for Next Year?

Friday August 22, 2025 9:15 am PDT by
On this week's episode of The MacRumors Show, we talk through what to expect from the Apple Watch SE 3, Series 11, and Ultra 3, and whether it's worth holding off on an upgrade until next year. Subscribe to The MacRumors Show YouTube channel for more videos The third-generation Apple Watch SE is rumored to feature a larger display (perhaps like the Apple Watch Series 7), the S11 chip, and...

Top Rated Comments

Kylo83 Avatar
57 months ago
Here is my honest take; and you won’t agree but it’s my opinion; apple has lost everything that used to make it great, all the updates are minor, the airtags I don’t see the point, Apple TV has a way old chip and nothing really new still over priced, the new iMac is well in my opinion disgusting it looks like a Lenovo all in one, it now makes the old one look nicer, the new one just looks like a kids computer now. The iPad Pro is kinda cool but again all this power and hardware just to run iOS apps there is nothing my 2018 can’t run on it so what’s the point, am I missing something but where is the wow factor gone; as usual the hype before an event is always a lot better, about spend to much time talking about climate change in these events, I am upset because a company I love has gone so down hill; yeah they make a lot of money but speaking from a huge apple fan I just don’t get excited anymore; anyways respect my views
Score: 14 Votes (Like | Disagree)
ErikGrim Avatar
57 months ago
Great:
- Colour returns to iMacs!
- Matching accessories
- Touch ID desktop keyboards
- M1 in iPads
- MiniLED debuts

Good:
- Redesigned Siri remote with click wheel
- Thread support in Apple TV
- HDMI 2.1 in Apple TV
- Colour balance in Apple TV
- AirTags finally (water resistant, long lasting user replaceable battery, customisable is cute)
- Ted Lasso in July!
- Redesigned Podcast app
- I guess we are waiting for bigger iMacs until we have M1X/M2

Meh:
- Purple iPhone
- Podcast Subscriptions
- Apple Card still US only
- Nothing new on the HomeKit front
- I guess we are not getting a new pencil...?
- ...or AR finding in Find My?

WTF:
- ZERO gaming story for Apple TV. None. It's dead Jim
- No Spatial Audio in new Apple TV???
- No U1 in redesigned remote
Score: 12 Votes (Like | Disagree)
iapplelove Avatar
57 months ago
The iMac is a big letdown
Score: 7 Votes (Like | Disagree)
macduke Avatar
57 months ago
The biggest surprise for me was the iPad with up to 16GB of RAM. What are they working on for iPad OS in secret?? Hoping for a full version of macOS mode when using keyboard/mouse. Or maybe something hybrid? Though macOS keeps feeling more like iPad/iOS.

The second biggest surprise for me is how bold the iMac colors are. I was worried we’d get more pastel BS.

The third biggest surprise is the Apple TV color calibration with the iPhone stuff. Such a good idea and instantly makes everyone’s TV look better.

My biggest disappointment is the fact that the new Apple TV remote doesn’t work with Find My. Like, for real Apple?
Score: 6 Votes (Like | Disagree)
jjack50 Avatar
57 months ago

Good huh? A horrible iMac redesign a minor old Apple TV update what was so good
You asked that your opinion be respected. Respect opinions that disagree with yours.
Score: 4 Votes (Like | Disagree)
_Spinn_ Avatar
57 months ago
Today’s event was way better than I expected. Lots of good stuff announced.

I’m particularly excited to try out AirTags and the joint Apple Card.
Score: 4 Votes (Like | Disagree)