Phil Schiller

By MacRumors Staff on March 27, 2024

Phil Schiller's current official title is Apple Fellow, having scaled back from his previous role as senior vice president of worldwide marketing at Apple. He's had a key influence on Apple devices ranging from the iPod to the iPhone, and in 2015, he became responsible for overseeing the App Store, a role he continues to hold today alongside leading Apple Events.

Schiller joined the company in 1987, left in 1993, and re-joined in 1997 when Steve Jobs returned to Apple. He was for many years one of the primary faces of Apple and was often onstage during events to present new products and software.

Phil Schiller Articles

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by Juli Clover

With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on ‌App Store‌ chief Phil Schiller, who is responsible for the ‌App Store‌. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...

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Apple's Phil Schiller Discusses Risks of Alternative App Stores on iPhone

Saturday February 3, 2024 6:09 am PST by Joe Rossignol

Starting with iOS 17.4, currently in beta, Apple is allowing alternative app marketplaces on the iPhone in the EU. Apple made this change to comply with new regulations under the EU's Digital Markets Act, which takes full effect next month. In an interview with Fast Company's Michael Grothaus published today, Apple's former marketing chief and current App Store head Phil Schiller said there...

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Apple Executive Phil Schiller Deactivates Twitter Account

Sunday November 20, 2022 7:55 am PST by Sami Fathi

Apple's Phil Schiller, responsible for Apple events and the App Store, has deactivated his Twitter account following recent developments on the platform. Schiller often used his account to promote new Apple products, services, software, and initiatives and interact with customers. As noted on Twitter by Bloomberg's Mark Gurman, however, Schiller's account no longer exists. The account had...

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Apple Website Experiencing Errors, Briefly Reinstates Phil Schiller As Senior VP of Marketing [Update: Fixed]

Thursday October 7, 2021 1:38 am PDT by Sami Fathi

Apple's newsroom and leadership pages are both currently experiencing some errors, leading to the appearance of some changes to Apple's leadership. From our knowledge, Apple's leadership and newsroom pages have been throwing up errors for the past two hours or so, and it seems to be that Apple is making server-side changes. In an oddity of those changes, Apple mistakenly listed Phil Schiller ...

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Apple's Past Sideloading Plans, Ecosystem Lock-in Strategy, and More Revealed in Internal Documents

Friday August 20, 2021 7:35 am PDT by Hartley Charlton

Documents highlighted by The Verge and disclosed as part of the Apple vs. Epic Games trial have revealed that Apple discussed plans for sideloading apps, sought to lock users into its ecosystem using gift cards, attempted to tackle chaos in the App Store review process, and more. Several of the internal documents related to internal discussions around the possibility of sideloading iPhone...

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Phil Schiller Reflects on iPod, Timeless Design, Electric Cars, and More in Interview With Lamborghini

Monday July 26, 2021 6:20 am PDT by Joe Rossignol

Lamborghini is celebrating the 50th anniversary of the Countach sports car with a new video series involving inspirational personalities, and the latest videos shared today feature Apple's former marketing chief Phil Schiller. Schiller, who is now an Apple Fellow, said innovative products that stand the test of time have both great design and solve a problem. "At Apple, we like to exist...

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Apple's Phil Schiller Takes the Stand in Epic Games v. Apple Trial

Monday May 17, 2021 12:17 pm PDT by Juli Clover

Today marked the kickoff of the third week of the Epic Games v. Apple trial, and this week is notable because Epic has finished with its witnesses and we're now transitioning to Apple witnesses, including notable Apple executives. Apple Fellow and former marketing chief Phil Schiller, who is in charge of the App Store, took the stand today. Schiller will testify for up to nine hours, and...

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Tim Cook, Craig Federighi, Phil Schiller and Scott Forstall to Testify in Epic v. Apple Trial

Friday March 19, 2021 9:49 pm PDT by Juli Clover

Apple today submitted its witness list for its upcoming bench trial with Epic Games, and several Apple executives will be testifying, including Apple CEO Tim Cook, Apple Fellow Phil Schiller, and Apple Senior Vice President of Software Engineering Craig Federighi. Cook will be directly examined for one hour, with a one hour cross examination also included. Federighi will testify for two...

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Phil Schiller Moving on to Become 'Apple Fellow,' Greg Joswiak Taking Over as Marketing SVP

Tuesday August 4, 2020 10:07 am PDT by Juli Clover

Apple's Phil Schiller is moving on to become an "Apple Fellow," Apple announced today, while Greg Joswiak will take over as Apple's senior vice president of Worldwide Marketing. Schiller will continue to lead the App Store and Apple Events, but will no longer be in charge of marketing. Apple CEO Tim Cook said he is "thrilled" that Joswiak will be leading the marketing team, and that his...

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Phil Schiller: App Store Levels Playing Field and Supports Developers

Tuesday July 28, 2020 9:17 am PDT by Hartley Charlton

Ahead of Apple CEO Tim Cook's testimony before U.S. lawmakers on Wednesday at an antitrust hearing, senior vice president of worldwide marketing Phil Schiller has defended App Store policies, in an interview with Reuters. Schiller explained that the ‌App Store‌ was initially viewed at Apple as an experiment in offering "compellingly low commission" to attract developers. Small developers...

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Phil Schiller Talks About the Development of the Original iPad in New Interview

Monday December 16, 2019 10:08 am PST by Juli Clover

In a retrospective on the technology of the last decade, The New York Times has shared a new interview with marketing chief Phil Schiller, covering the debut of the iPad in early 2010. Schiller says that the ‌iPad‌ was conceived when Apple began looking at a future computer device that could be sold under $500. Steve Jobs, Apple's CEO at the time, said that to reach that price point, things...

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Phil Schiller Discusses 16-Inch MacBook Pro, Says Virtual Esc Key Was Number One Complaint About Touch Bar

Wednesday November 13, 2019 9:16 am PST by Joe Rossignol

Apple's marketing chief Phil Schiller has spoken with CNET's Roger Cheng about the new 16-inch MacBook Pro, reflecting on the new Magic Keyboard, the Touch Bar, and many other aspects of the notebook. When asked about the redesigned scissor keyboard on the 16-inch MacBook Pro, Schiller acknowledged that the butterfly keyboards on recent MacBook Pro models have received a "mixed reaction" due ...

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Phil Schiller Lays Out Apple's Case for Cracking Down on Screen Time Monitoring Apps

Saturday April 27, 2019 6:33 pm PDT by Eric Slivka

Earlier today, a report from The New York Times highlighted Apple's removal of a number of App Store apps that had allowed users to monitor usage of their devices or those used by their children. The report suggests that Apple's move to pull the apps is related to having rolled out its own Screen Time feature in iOS 12 that competes in some ways with these apps, raising concerns over...

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Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'

Monday October 22, 2018 6:38 am PDT by Joe Rossignol

Engadget's Chris Velazco recently sat down for an interview with Apple's marketing chief Phil Schiller to discuss all things iPhone XR. We've rounded up some of Schiller's comments about the device below. What the "R" stands for in iPhone XR:I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special.How the iPhone X led to the...

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Apple's Phil Schiller Talks About Upcoming Photoshop for iPad App at Adobe MAX

Monday October 15, 2018 12:40 pm PDT by Juli Clover

Apple marketing chief Phil Schiller today made a surprise appearance at Adobe's MAX conference, which saw Adobe previewing a full version of Photoshop on the iPad, set to be released in 2019. Adobe's upcoming version of Photoshop is "not watered down" and is version of Photoshop with all of the assets and tools needed to create the same projects you can make on the desktop on the iPad....

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Apple's Phil Schiller Explains Why Valve's Steam Link App Was Rejected

Saturday May 26, 2018 1:54 pm PDT by Juli Clover

Apple recently made the decision to reject Valve's Steam Link app after initially approving it, leading to many unhappy Steam customers who had been looking forward to the feature. Apple has been silent on the issue despite several requests for comment, but today, Apple marketing chief Phil Schiller explained the reason behind the rejection to a MacStories reader and other Apple customers on...

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Apple's Phil Schiller on HomePod: We Want to Create a New Kind of Music Experience in the Home That Sounds Incredible

Tuesday January 30, 2018 2:50 pm PST by Juli Clover

Over the weekend, Apple marketing chief Phil Schiller did a quick fifteen minute interview with Sound & Vision, where he once again explained some of the technology behind the HomePod, shed some light on why Apple ultimately decided to create an in-home speaker, and explained how the HomePod will stand out among other smart speakers on the market. Schiller believes that Apple is in a position...

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Phil Schiller Says iPad Pro Can Both Supplement and Replace the Mac

Tuesday December 12, 2017 8:32 am PST by Joe Rossignol

Apple's marketing chief Phil Schiller believes the iPad Pro can be both a PC replacement and a supplementary device to the Mac. In a wide-ranging interview with T3 about the iPad Pro and other Apple products, including the iPhone X, iMac Pro, HomePod, and AirPods, Schiller said the iPad Pro's exact use case ultimately varies by customer.What we've learned, truthfully, is that it's both, and...

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Apple Studied Paintings and Shined Light on People to Perfect New Portrait Lighting Feature

Friday September 22, 2017 8:14 am PDT by Joe Rossignol

iPhone 8 Plus and iPhone X feature advanced cameras with a new Portrait Lighting feature that uses sophisticated algorithms to calculate how your facial features interact with light. That data is used to create lighting effects, such as Natural Light, Studio Light, Contour Light, and Stage Light. In a new interview with BuzzFeed News reporter John Paczkowski, Apple says it studied the work...

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Apple Started Developing A11 Bionic Chip When A8 Chip Was Released Three Years Ago

Friday September 15, 2017 8:13 am PDT by Joe Rossignol

Shortly after Apple's iPhone X event this week, the company's silicon chief Johny Srouji and marketing chief Phil Schiller sat down for an interview about its new A11 Bionic chip with Mashable's editor-at-large Lance Ulanoff. One interesting tidbit mentioned was that Apple began exploring and developing the core technologies in the A11 chip at least three years ago, when the iPhone 6 and...

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