Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'

Engadget's Chris Velazco recently sat down for an interview with Apple's marketing chief Phil Schiller to discuss all things iPhone XR. We've rounded up some of Schiller's comments about the device below.

iphone xr display
What the "R" stands for in iPhone XR:

I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special.

How the iPhone X led to the iPhone XS, iPhone XS Max, and iPhone XR:

We had this technology we were working on for many years to be the future of the iPhone. It was a huge ask of the engineering team to get it to market last year, and they did. ... We knew that if we could bring that to market and it was successful very quickly after that, we needed to grow the line and make it available to more people.

Making sure the iPhone XR is still "the best phone":

If we're going to push the upper boundaries with XS and XS Max to make something the best, how do we make something that's more affordable for a larger audience? To make the overall iPhone audience even larger? What choices can we make and still make it a phone that people can hold and say, "I have the best too"?

Expanding on that:

We don't think about categories. We think the iPhone X technology and experience is something really wonderful, and we want to get it to as many people as possible, and we want to do it in a way that still makes it the best phone.

Addressing concerns about the iPhone XR's lower-resolution display:

I think the only way to judge a display is to look at it. …

If you can't see the pixels, at some point the numbers don't mean anything. They're fairly arbitrary.

As far as the iPhone XR launching over a month after the iPhone XS and iPhone XS Max, Schiller simply said "this is when it's ready."

iPhone XR pre-orders began last Friday in over 50 countries. The first deliveries to customers and in-store availability will begin Friday, October 26. The colorful device starts at $749 in the United States.

Full Article: With the iPhone XR, Apple broadens its 'best'

Related Forum: iPhone

Top Rated Comments

AngerDanger Avatar
39 months ago
Think the XR screen is too low-res? I managed to find an instructional guide on a particularly unstable Apple support page.

1. Firmly grasp the XR in your dominant hand.
2. Move it a little farther from your bloody face.



If you're unable to follow the instructions above, there's an Optimal iPhone XR Viewing Distance (OIXVD) spot check your friends can perform on the fly. Apparently, your pose should approximately match the illustration below:



Attachment Image
Score: 53 Votes (Like | Disagree)
Scottsoapbox Avatar
39 months ago
And yet they increased the PPI for the X and XS... Apparently Apple's design team could still see the pixels.
Score: 51 Votes (Like | Disagree)
RogerWilco Avatar
39 months ago
$749 is “affordable” ... sure Phil, whatever.
Score: 47 Votes (Like | Disagree)
Tsuchiya Avatar
39 months ago
I don't think Apple should try and go for the "more affordable" angle when it comes to a $749 phone...I mean it's technically true considering their flagship starts at $999, but still...it's $749.
Score: 41 Votes (Like | Disagree)
zorinlynx Avatar
39 months ago
He's right. iPad Pro 10.5 is 264PPI and looks fantastic.
Also, the 5K iMac's display is 218PPI and you really have to get close to the screen to see pixels.

If anything, I'd rather have the lowest number of pixels needed to not see the pixels. This results in the best performance possible since the GPU is pushing less data per frame.
Score: 32 Votes (Like | Disagree)
NIKKG Avatar
39 months ago
He is right, once your eyes can't detect the difference, than you're just wasting extra battery life and graphics performance for no reason other than to play the specs game.
Score: 28 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
ryanscoolios13thumbnail

Apple Releases iOS 13.1.3 With Bug Fixes for Phone, Mail, Health, and More

Tuesday October 15, 2019 10:09 am PDT by
Apple today released iOS 13.1.3 and iPadOS 13.1.3, minor updates to the iOS 13.1.2 software that was released two weeks ago. This is the fourth update to the iOS 13 operating system that came out in September. The iOS and iPadOS 13.1.3 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update....
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
iOS 14 on iPhone feature emergency

Apple Seeds Third Betas of iOS and iPadOS 14.6 to Developers [Update: Public Beta Available]

Monday May 10, 2021 10:13 am PDT by
Apple today seeded the third betas of new iOS and iPadOS 14.6 updates to developers for testing purposes, one week after seeding the second iOS and iPadOS 14.6 updates. iOS and iPadOS 14.6 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS and iPadOS 14.6 appear to be more minor changes focusing on...