Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'
Engadget's Chris Velazco recently sat down for an interview with Apple's marketing chief Phil Schiller to discuss all things iPhone XR. We've rounded up some of Schiller's comments about the device below.
What the "R" stands for in iPhone XR:
I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special.
How the iPhone X led to the iPhone XS, iPhone XS Max, and iPhone XR:
We had this technology we were working on for many years to be the future of the iPhone. It was a huge ask of the engineering team to get it to market last year, and they did. ... We knew that if we could bring that to market and it was successful very quickly after that, we needed to grow the line and make it available to more people.
Making sure the iPhone XR is still "the best phone":
If we're going to push the upper boundaries with XS and XS Max to make something the best, how do we make something that's more affordable for a larger audience? To make the overall iPhone audience even larger? What choices can we make and still make it a phone that people can hold and say, "I have the best too"?
Expanding on that:
We don't think about categories. We think the iPhone X technology and experience is something really wonderful, and we want to get it to as many people as possible, and we want to do it in a way that still makes it the best phone.
Addressing concerns about the iPhone XR's lower-resolution display:
I think the only way to judge a display is to look at it. …
If you can't see the pixels, at some point the numbers don't mean anything. They're fairly arbitrary.
As far as the iPhone XR launching over a month after the iPhone XS and iPhone XS Max, Schiller simply said "this is when it's ready."
iPhone XR pre-orders began last Friday in over 50 countries. The first deliveries to customers and in-store availability will begin Friday, October 26. The colorful device starts at $749 in the United States.
Full Article: With the iPhone XR, Apple broadens its 'best'
Popular Stories
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that.
The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro."
In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected.
The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...
Top Rated Comments
1. Firmly grasp the XR in your dominant hand.
2. Move it a little farther from your bloody face.
If you're unable to follow the instructions above, there's an Optimal iPhone XR Viewing Distance (OIXVD) spot check your friends can perform on the fly. Apparently, your pose should approximately match the illustration below:
If anything, I'd rather have the lowest number of pixels needed to not see the pixels. This results in the best performance possible since the GPU is pushing less data per frame.