Phil Schiller Moving on to Become 'Apple Fellow,' Greg Joswiak Taking Over as Marketing SVP

Apple's Phil Schiller is moving on to become an "Apple Fellow," Apple announced today, while Greg Joswiak will take over as Apple's senior vice president of Worldwide Marketing.

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Schiller will continue to lead the App Store and Apple Events, but will no longer be in charge of marketing.

Apple CEO Tim Cook said he is "thrilled" that Joswiak will be leading the marketing team, and that his experience will ensure a seamless transition.

"Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple," said Tim Cook, Apple's CEO. "Joz's many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I'm thrilled that the whole executive team will benefit from his collaboration, ideas, and energy."

Schiller said that he'll work at Apple for "as long as they will have me," but that he also wants to make some time for family, friends, and personal projects.

"It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends -- Steve, Tim, and so many more," said Schiller. "I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I'll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about."

Going forward, Joswiak will be in charge of Apple's product management and product marketing, developer relations, market research, business management, and education, enterprise, and international marketing.

Joswiak has been serving as vice president of Worldwide Product Marketing for the past four years and has been at Apple for more than 20 years.

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Top Rated Comments

coolfactor Avatar
52 months ago
Maybe they are supposed to be funny, but there are a lot of negative and immature comments in this thread about Phil.

Phil has been one of my favourite Apple execs. Truly a nice guy, down to earth. I am glad he's able to recognize when it's time for a change. Family matters, and every day matters.

Way to go, Phil. Apple would not be what it is without the passion that you brought to the company and the community. Now go enjoy your extra time off. :)
Score: 68 Votes (Like | Disagree)
TheAustrianGuy Avatar
52 months ago

So he got fired in an extremely nice way?
Well, Phil turned 60 in June, so this more looks like a part-time retirement to me.
Score: 57 Votes (Like | Disagree)
adamjackson Avatar
52 months ago
WHOA. when I woke up today I didn't expect to be reading this.

Phil has been there for 23 years and is currently 60 years old. Honestly 23 years of vesting stock options and working at the pace a VP at Apple has work both with media exposure and managing hundreds of product maketing decisions and recently the App Store, I'm not surprised at all that he's transitioning out. He is a multi-millionaire many times over and has given an equivalent of lifetime hours to the company in the last 20 years good for him, go enjoy retirement (if that's even possible for someone who works at his level)
Score: 36 Votes (Like | Disagree)
Red Oak Avatar
52 months ago
Phil, congratulations on an AMAZING career! You are one of a kind!
Score: 34 Votes (Like | Disagree)
TSE Avatar
52 months ago
He has done a great job and I always looked forward to seeing him on stage every year.
Score: 26 Votes (Like | Disagree)
moabal Avatar
52 months ago
I guess he cannot innovate his a** anymore.
Score: 25 Votes (Like | Disagree)