Apple's Phil Schiller Explains Why Valve's Steam Link App Was Rejected

steamlogoApple recently made the decision to reject Valve's Steam Link app after initially approving it, leading to many unhappy Steam customers who had been looking forward to the feature.

Apple has been silent on the issue despite several requests for comment, but today, Apple marketing chief Phil Schiller explained the reason behind the rejection to a MacStories reader and other Apple customers on Reddit who emailed to ask Apple to reconsider. In the email, Schiller says the Valve app violates a number of guidelines and that Apple is working with the Valve team to rectify the issue.

We care deeply about bringing great games to all of our users on the App Store. We would love for Valve's games and services to be on iOS and AppleTV. Unfortunately, the review team found that Valve's Steam iOS app, as currently submitted, violates a number of guidelines around user generated content, in-app purchases, content codes, etc.

We've discussed these issues with Valve and will continue to work with them to help bring the Steam experience to iOS and AppleTV in a way that complies with the store's guidelines. We put great effort into creating an App Store that provides the very best experience for everyone.

We have clear guidelines that all developers must follow in order to ensure the App Store is a safe place for all users and a fair opportunity for all developers.

The Steam Link app is designed to allow Steam users to play their Steam games on an iPhone, iPad, or Apple TV using either a 5GHz WiFi network or a wired Ethernet connection to a host PC or Mac. As our sister site TouchArcade said in a review of the app, it allows for "real" PC-like game experiences on Apple devices.

"I could see a very real situation where many people just straight up stop buying things from the App Store and exclusively purchase Steam games through Valve instead," wrote TouchArcade editor-in-chief Eli Hodapp.

As MacStories points out, we don't know the specifics of the guidelines the Steam Link app violates, but Apple has strict rules for features like filters for objectionable content, in-app purchases, loot boxes, and more. Steam Link, as a remote access app, does allow customers to purchase Steam games without standard in-app purchase methods, which is likely to be one of Apple's main qualms.

Valve first announced the Steam Link app on May 9 after initial approval from Apple, but Apple later said the preliminary approval had been a mistake and told Valve the app was not eligible for release due to "business conflicts." Valve's statement:

On Monday, May 7th, Apple approved the Steam Link app for release. On Weds, May 9th, Valve released news of the app. The following morning, Apple revoked its approval citing business conflicts with app guidelines that had allegedly not been realized by the original review team.

Valve appealed, explaining the Steam Link app simply functions as a LAN-based remote desktop similar to numerous remote desktop applications already available on the App Store. Ultimately, that appeal was denied leaving the Steam Link app for iOS blocked from release. The team here spent many hours on this project and the approval process, so we're clearly disappointed. But we hope Apple will reconsider in the future.

Valve has not commented on what features might need to be tweaked or removed to earn Apple's approval, and it is not clear when we might see a modified version of the Steam Link app available for sale if Valve is able or willing to make the necessary changes to the Steam Link experience.

Top Rated Comments

sirdir Avatar
41 months ago
OK, he said something but in the end he didn't say anything.
Score: 82 Votes (Like | Disagree)
JoeWal Avatar
41 months ago

in a way that complies with the store's guidelines. omplies with the store's guidelines.
I think Phil Schillers MacBook keyboard has the "c"-key stuck. ;)
Score: 56 Votes (Like | Disagree)
mi7chy Avatar
41 months ago
Apple does not in any way need Steam.
Apple also don't need Netflix, YouTube, Spotify, Google Maps/Waze, etc. but block those apps and see what happens to their user base.

Just look at the failed Homepod when they restrict it to Apple Music only. It's DOA.
Score: 54 Votes (Like | Disagree)
mi7chy Avatar
41 months ago
Apple need Steam but Steam don't need Apple. Tread carefully Apple.
Score: 53 Votes (Like | Disagree)
TimUSCA Avatar
41 months ago
Apple need Steam but Steam don't need Apple. Tread carefully Apple.
If anything, that’s backwards. But neither needs the other. It’s a mutually beneficial relationship, and saying Apple needs Steam is just kind of silly.
Score: 50 Votes (Like | Disagree)
Rudy69 Avatar
41 months ago
Apple need Steam but Steam don't need Apple. Tread carefully Apple.
Do they? I think they’ve done fine without them until now
Score: 42 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
iPad mini pro feature

Next iPad Mini Won't Feature Mini-LED Display, Claims Display Analyst

Friday July 23, 2021 8:07 am PDT by
Yesterday, DigiTimes claimed that the upcoming iPad mini will feature a mini-LED display, but now, display analyst Ross Young is going at odds with that report, claiming that while the updated iPad mini continues to be on track for a release this year, it won't feature a mini-LED display. Young says he "confirmed" with Radiant Opto-Electronics, who DigiTimes claims would provide Apple with...
AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...