Phil Schiller Says iPad Pro Can Both Supplement and Replace the Mac

Apple's marketing chief Phil Schiller believes the iPad Pro can be both a PC replacement and a supplementary device to the Mac.

ipad pro vs mac
In a wide-ranging interview with T3 about the iPad Pro and other Apple products, including the iPhone X, iMac Pro, HomePod, and AirPods, Schiller said the iPad Pro's exact use case ultimately varies by customer.

What we've learned, truthfully, is that it's both, and that depends on the user. For some people, iPad Pro is a replacement for their computer. Not that you throw away your computer. People don't often do that.

Schiller added that, for many customers, the iPad Pro becomes their primary computing device, especially while traveling.

But that it becomes your primary computing device. The way you mostly hear about this is people say, 'I use a computer at my desk' or 'I use a notebook at my desk, but when I travel, I travel just with my iPad Pro'. It is so great in that situation.

So for those customers, the iPad has become their primary device, but they don't think of it in their brains as competing with their previous computer. It's just the computer they spend the most time with.

Schiller acknowledged that this isn't the case for everyone, as some customers may only use an iPad Pro for certain tasks where a tablet can provide a better experience, such as reading or watching movie and TV shows.

So depending on what those tasks are, for those customers they're augmenting. And what we try to do is not tell the customer that either direction is the right or wrong way. It's almost like they’re making a distinction between the two, even though the uses are overlapping, and one is replacing the other frequently.

Schiller referred to the iPad Pro as a computer on a few occasions, which contrasts with Apple's latest "What's a Computer?" ad for the tablet.


At the end of the video, a mother asks her young daughter "what are you doing on your computer?" and the daughter responds by asking "what's a computer?" to imply that the iPad Pro is not a computer.

While the ad might suggest Apple's increasing focus on the iPad over the Mac, Schiller ensured that the company "cares deeply" about its pro customers. "We love that so much is created on Mac," he said.

To address the needs of those professionals, Apple is launching a powerful iMac Pro this week. The company is also working on a modular Mac Pro that will be accompanied by Apple-branded pro displays.

Interview: Apple's Phil Schiller on How the iPhone X 'Seemed Impossible at the Start'

Top Rated Comments

longofest Avatar
67 months ago
The lack of a pointer interface on iPad means that it will never replace a computer for me.
Score: 103 Votes (Like | Disagree)
drewyboy Avatar
67 months ago
Yet you can’t develop iOS apps on it...
Score: 96 Votes (Like | Disagree)
Stella Avatar
67 months ago
Phil in Marketing mode.

Nothing more.

If an iPad could replace a computer, you didn't need a computer in the first place.
Score: 68 Votes (Like | Disagree)
vipergts2207 Avatar
67 months ago
Let me know when iOS allows for multiple users to sign in to a single device. Until then, this is a poor replacement for a computer.
Score: 56 Votes (Like | Disagree)
B4U Avatar
67 months ago
Phil, seriously? When I can't even open a webpage like on a computer while I have already requested the desktop site?
Score: 35 Votes (Like | Disagree)
gugy Avatar
67 months ago
Sorry Phil, the iPad cannot hold a candle to the Mac. Two total different devices.
While I can do some "work" on the iPad. As a graphics designer the Mac is the king. No discussion there.
Score: 28 Votes (Like | Disagree)

Popular Stories

dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...