Phil Schiller Reflects on iPod, Timeless Design, Electric Cars, and More in Interview With Lamborghini

Lamborghini is celebrating the 50th anniversary of the Countach sports car with a new video series involving inspirational personalities, and the latest videos shared today feature Apple's former marketing chief Phil Schiller.

phil schiller lamborghini interview
Schiller, who is now an Apple Fellow, said innovative products that stand the test of time have both great design and solve a problem.

"At Apple, we like to exist at the intersection of technology and the liberal arts, and I think that's a wonderful place to be," said Schiller. "It's not just enough to make something — you have to make it in a way that has meaning in people's lives."


In a companion Q&A video on Lamborghini's website, Schiller said the iPod is the project he is the most proud of. When asked if he prefers gas or electric vehicles, Schiller said that while he would always say combustion engines, he is "getting ready for electric" and he is excited to see what companies like Lamborghini can deliver in the space. Lamborghini recently announced plans to release its first fully-electric vehicle after 2025, and Apple has for years been rumored to be planning its own electric vehicle.

As an Apple Fellow, Schiller is responsible for leading the App Store and Apple Events, after helping guide Apple's products and marketing for 30 years.

(Thanks, Benjamin Cartwright!)

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Top Rated Comments

Apple Knowledge Navigator Avatar
38 months ago

"It's not just enough to make something — you have to make it in a way that has meaning in people's lives."
Our lives:




Score: 37 Votes (Like | Disagree)
ArtOfWarfare Avatar
38 months ago

making an electric car is also polluting more than gas car...they just moved the pollution from the big city to outside the cities, but outside the cities is part of this world too so...this is just a stage until hydrogen cars
mild-hybrid is the way now for those who dont like electric cars
This is nonsense from the oil companies, who would much rather you continue to depend on them rather than just buy solar panels and an EV and never pay another cent for power again.

You wouldn't consider using a hydrogen fuel cell to power your phone or laptop. You wouldn't use a gas generator to power your TV. So why do you think it's a good idea for your car to be powered that way (it's not. Oil companies today are the same as cigarette companies from decades past. They have nothing left other than to lie and distort, telling you that you shouldn't or can't switch.)

https://www.forbes.com/sites/enriquedans/2018/08/19/myths-and-shibboleths-about-electric-vehicles-the-long-tailpipe-theory/?sh=6c3fcabf7f26
Score: 10 Votes (Like | Disagree)
nicho Avatar
38 months ago

I somehow doubt Lamborghini will make an electric car for the masses
Did I miss their combustion engine car for the masses?
Score: 9 Votes (Like | Disagree)
nathan_reilly Avatar
38 months ago
Intersection of technology and liberal arts - first time I heard Steve Jobs say this, when I was a kid, I knew immediately I needed to work in that field. It wasn't obvious till he said it, and then it was immediately so.
Score: 9 Votes (Like | Disagree)
HeavenDynamic Avatar
38 months ago
Great to see Phil again. You can always hear the passion in his voice when he talks about subjects that he loves.
Score: 8 Votes (Like | Disagree)
opeter Avatar
38 months ago

I somehow doubt Lamborghini will make an electric car for the masses. Electric is here now Phill not 2025 or 2030.
Maybe. But than, if you read the media and such, people are against nuclear power.

So I wonder, from where will you and all other people pull all the electricity, that is needed for the eletric cars for the masses?
Score: 8 Votes (Like | Disagree)