Jeff Williams Named Apple COO, Phil Schiller Takes Over App Store Leadership

Jeff-Williams-Phil-SchillerApple has announced an executive shakeup today that sees Jeff Williams promoted to Chief Operating Officer and marketing chief Phil Schiller taking over App Store leadership across all Apple platforms.

Williams, who joined Apple in 1998 as head of worldwide procurement, becomes Apple's fourth C-level executive alongside CEO Tim Cook, Chief Financial Officer Luca Maestri and Chief Design Officer Jony Ive.

As vice president of operations since 2004, his responsibilities included overseeing Apple's supply chain, service and support, and the company's social responsibility initiatives protecting its employees worldwide. He also continues to supervise development of the Apple Watch and ResearchKit.

Cook called Williams "hands-down the best operations executive I’ve ever worked with."

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Apple's COO position had been vacant since Cook was named CEO in August 2011.

Schiller's expanded role will be focused on strategies to extend Apple's ecosystem across iPhone, iPad, Mac, Apple Watch and Apple TV, alongside his traditional marketing responsibilities. App Store leadership previously belonged to Apple services chief Eddy Cue, who continues to oversee the iTunes Store, Apple Music, Apple Pay, Apple Maps, iAd, iCloud, iWork apps and more.

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Apple also announced that Johny Srouji is joining the company's executive team as Senior Vice President for Hardware Technologies, and that Grey Group chief creative officer Tor Myhren will join Apple in the first calendar quarter of 2016 as Vice President of Marketing Communications, reporting to CEO Tim Cook.

Srouji joined Apple in 2008 to lead development of the A4 chip, and now oversees the company's silicon and hardware technologies, including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets across Apple's entire product line. He previously worked at Intel and IBM in the areas of processor development and design.

Myhren will be responsible for Apple's advertising and marketing communication efforts across a range of creative disciplines, including video, motion graphics, interactive web design, packaging and retail store displays. The experienced advertising executive will succeed Hiroki Asai, who is retiring after 18 years in graphic design and marketing communications roles at Apple.

Update: While Williams is often described as "Tim Cook's Tim Cook," The Wall Street Journal has learned that his new COO title is more about formalizing a role he had within Apple, as opposed to grooming him to be the next Apple CEO.

A senior executive at the company, who declined to be identified, said the move isn't necessarily a sign that Mr. Williams is the heir apparent to Mr. Cook and that many members of the current executive team have what it takes to be the future CEO. The new title formalizes a role that Mr. Williams has been playing inside the company, the executive said.

The leadership changes are reflected on Apple's executive profiles page.

Top Rated Comments

tevion5 Avatar
72 months ago
Put Craig in charge of everything.
Score: 29 Votes (Like | Disagree)
vmachiel Avatar
72 months ago
Ok Phil we need trials and upgrade pricing in the App store, and... just a general working MAS.
Score: 20 Votes (Like | Disagree)
sjinsjca Avatar
72 months ago
Great news about Schiller. My sense is that the App Stores have stagnated, especially for platforms other than iDevices. For example, what was a great potential differentiator for the Mac has become something of a burden. And discovery of Watch apps is needlessly opaque.

Schiller's a great choice for injecting new energy and direction across the platforms. Go, Phil!
Score: 18 Votes (Like | Disagree)
ethanwa79 Avatar
72 months ago
Interesting about Schiller's assignment to control the App Stores completely..... they definitely need work.

They need to give developers more options like trials, paid upgrades, etc. It will improve the quality of the product that developers put out by giving them motivation to update their apps rather than create/dump/create/dump.
Score: 8 Votes (Like | Disagree)
GFLPraxis Avatar
72 months ago
Being the richest country in the world with billions upon billions in untaxed cash sitting somewhere is definitely a big call for a shakeup.

I don't get it. Is it an ego thing? How much more money can a company make?

Personally, I'd like to see everyone involved in the Apple Watch get shown the door, but whatever.

I'd also like whoever made the decision to make games for the Apple TV have to work with the godawful remote go as well.
I think the cash pile was, originally, a leverage tool that Tim Cook (in the Jobs days) was especially good at utilizing. They could get priority manufacturing access by giving out loans to manufacturing partners to build out infrastructure and generally throw their wait around. Tim liked having that tool.

However, the cash pile has gotten so big it's looking silly. Apple should be reinvesting like crazy if they think they have room for growth, or returning it to shareholders.

Unless Tim Cook is secretly saving up to buy a country or something.
Score: 7 Votes (Like | Disagree)
levitynyc Avatar
72 months ago
Being the richest country in the world with billions upon billions in untaxed cash sitting somewhere is definitely a big call for a shakeup.

I don't get it. Is it an ego thing? How much more money can a company make?

Personally, I'd like to see everyone involved in the Apple Watch get shown the door, but whatever.

I'd also like whoever made the decision to make games for the Apple TV have to work with the godawful remote go as well.
Score: 7 Votes (Like | Disagree)

Top Stories

iphone12protriplelenscamera

Apple's Orders for Key iPhone 13 Camera Component Expected to Outstrip Entire Android Market

Wednesday June 9, 2021 12:47 am PDT by
Major camera upgrades coming to the iPhone 13 series are putting increased pressure on suppliers to meet Apple's demand for key lens components, according to a new DigiTimes report. Apple has reportedly put Taiwan-based makers of voice coil motor (VCM) components on notice to increase their capacity by 30-40% in order to meet the company's demand, which is expected to outstrip the entire...
macos monterey setup assistant

macOS Monterey Allows You to Erase a Mac Without Needing to Reinstall the Operating System

Wednesday June 9, 2021 4:41 pm PDT by
It's been a few days since Apple announced macOS Monterey, and we continue to dig through new features that weren't mentioned during the WWDC keynote, including a much more convenient way of erasing a Mac. Following in the footsteps of the iPhone and iPad, the Mac has gained an "Erase All Content and Settings" option on macOS Monterey. The option allows you to erase all user data and...
EEC Apple iphone 13

Apple Registers iPhone 13 Models in Eurasia Ahead of September Launch

Friday June 11, 2021 2:16 am PDT by
Nashville Chatter Class has discovered a new Russian-language regulatory filing in the Eurasian Economic Commission (EEC) database pointing towards several unreleased iPhone 13 models that Apple will be launching in the fall. Versions of iPhone running iOS 14 are listed with the model numbers A2628, A2630, A2634, A2635, A2640, A2643, and A2645. None of the numbers correspond to Apple's...
Dark Sky App Featured

Dark Sky iOS App, Website, and API Now Scheduled to Remain Available Until End of 2022

Thursday June 10, 2021 7:34 am PDT by
Last year, Apple acquired the weather app Dark Sky, and shortly after its purchase, Apple shut down the app for Android. Despite the revamped iOS 15 Weather app taking heavy inspiration from Dark Sky, the weather's app standalone iOS app, web app, and API will remain available until the end of next year, compared to the end of this year, as previously planned. Dark Sky announced in an update ...
mr white ipod touch 5 protoype3

Unreleased iPod Touch 5 With Chamfered Edges and 30-Pin Dock Connector Shared Online

Thursday June 10, 2021 2:05 am PDT by
Occasional leaker Mr White has today shared interesting images on Twitter of what appears to be an old-school fifth-generation iPod touch prototype with chamfered edges and a brushed aluminum finish. The original iPod touch 5 that Apple released in October 2012 had a unibody anodized aluminum chassis with rounded edges, and was available in several colors, including slate. Another...
live text macos monterey

Several macOS Monterey Features Unavailable on Intel-Based Macs

Wednesday June 9, 2021 8:23 am PDT by
While there are many great new features in macOS Monterey, several of them are not available on Intel-based Macs, according to Apple. On the macOS Monterey features page, fine print indicates that the following features require a Mac with the M1 chip, including any MacBook Air, 13-inch MacBook Pro, Mac mini, and iMac model released since November 2020:Portrait Mode blurred backgrounds in...
ipad mini 6

Next iPad Mini Will Allegedly Feature Thinner Bezels, USB-C Port, and Touch ID Power Button

Friday June 11, 2021 1:13 pm PDT by
On his newly launched Front Page Tech website, leaker Jon Prosser has shared renders showing off the alleged design of the next-generation iPad mini, which he says are based on schematics, CAD files, and real images of the device. In line with details shared earlier this month by Bloomberg's Mark Gurman and Debby Wu, Prosser claims that the new iPad mini will feature slimmer bezels around...
apple logo plain

Trump Administration Subpoenaed Apple for Data on Two House Intelligence Committee Democrats

Thursday June 10, 2021 6:21 pm PDT by
When investigating leaks of classified information during the early days of the Trump Administration, the United States Justice Department subpoenaed Apple for metadata from the accounts of at least two Democrats on the House Intelligence Committee, reports The New York Times. Apple was also required to provide data from their aides and family members, with the DoJ requesting the records of...
macos monterey tidbits feature copy

macOS Monterey Tidbits: Animated Memoji on Login Screen, Change the Color of the Mouse Pointer, and More

Friday June 11, 2021 10:27 am PDT by
We've highlighted several new features coming in macOS Monterey, such as Low Power Mode and the option to erase a Mac without reinstalling the operating system, but there are some smaller tidbits that we wanted to share. Animated Memoji on Login Screen One small but fun new feature in macOS Monterey is the addition of a personalized Memoji on the login screen, complete with animated facial...
ios15 mail privacy feature

Apple Putting a Stop to Email Tracking Pixels With Mail Privacy Protection in iOS 15 and macOS Monterey

Thursday June 10, 2021 11:03 am PDT by
Tracking when you've opened up an email and what you've read is something that many companies and advertisers rely on for their marketing efforts, plus there are email clients out there designed to let users know when the emails they've sent have been opened up. Much of this tracking is facilitated by remote images that load when viewing an email, and some of it is even sneakier, with...