New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

What to Expect at Apple's 'Spring Forward' Media Event

With just one day to go until Apple's "Spring Forward" media event in San Francisco, there are still plenty of unknowns about what the company will be showing off beyond a focus on the Apple Watch. As a result, we've put together this summary of what we expect to see, what we might see, and what we probably won't see at the event.

Apple Watch

Given the time-related tagline of "Spring Forward" and today's start of Daylight Saving Time in the United States, it's clear the Apple Watch is the focus of tomorrow's event. We got a first look at the device last September, but now with just a month to go until launch, it's time for Apple to provide final details and shape the marketing message. Expect more details on launch dates and pricing of course, as well as some updates on performance aspects such as battery life.

Also expect apps to play a significant role in the event, with Apple allowing a few developers to show off what they've been able to accomplish over the past few months since guidelines and developers tools for the device were made available.

Pricing will undoubtedly be one of the most interesting topics to be covered, with the company so far refusing to disclose any information beyond a $349 starting price. Daring Fireball's John Gruber has made his final predictions, arguing the stainless steel Apple Watch collection will be more expensive than people think.
[T]he steel Apple Watch, that’s something that most people still look at as for them. And so they expect the starting price to be around $500, and the various leather and metal band options to cost $100-300 more.

But if the starting price for the steel Apple Watch is $500, I don’t see why Apple Watch Sport exists at $350. $150 difference does not justify the difference. If they were that close in price, there’d only be one of them. [...] With Sport and steel Apple Watches, everything you can see or touch is different. Different metal (aluminum vs. steel), different finishes (matte vs. highly-polished), different displays (glass vs. sapphire), different case backs (plastic vs. ceramic and sapphire).
With that in mind, Gruber predicts the steel Apple Watch collection will start at $749 while the gold Apple Watch Edition collection starts at $7500. He expects Apple will charge a small premium for the 42mm size compared to the 38mm casing, and various band options will quickly drive up the cost of the steel and gold models.

Gruber is of course only one voice among many who are speculating about pricing, but he offers a clear and thorough argument for his pricing predictions, serving as a solid basis for debate and discussion.


With the Apple Watch undoubtedly being the main attraction tomorrow, the question becomes just how much Apple is willing to have the watch share the spotlight with other announcements. Here are a few of the possibilities for additional announcements:

11" and 13" MacBook Air

There have been rumors about an imminent update to the current MacBook Air line for several weeks now, and a leak from late last week claimed to share system information from a new 13-inch model and general details on the rest of the 13-inch lineup. The 11-inch MacBook Air would undoubtedly also receive an update, as it uses the same processors and other components as its larger sibling.

The updates would be modest ones, involving a shift to Intel's latest Broadwell processors that were launched in January. General specs otherwise appear to be the same as the current generation, with 4 and 8 GB RAM options and 128/256/512 GB flash storage configurations.

13" Retina MacBook Pro

While we haven't seen any specific claims of an imminent update to the Retina MacBook Pro lineup, there are a few signs that one could be coming, at least for the 13-inch portion of the family. As with the MacBook Air, Broadwell chips for the 13" Retina MacBook Pro were released in January, suggesting a release could come at any time.

And on Friday, shipping estimates for all base configurations of the MacBook Air and 13-inch Retina MacBook Pro in Apple's online store slipped from "in stock" to "1 business day". It's not much of a move, but with the change applying to a logical set of machines ready for possible updates and the delay coinciding with tomorrow's event, it's easy to speculate about an imminent refresh.

Given that the MacBook Air and 13-inch Retina MacBook Pro updates are fairly minor, it's possible Apple could simply quietly update them without a mention at Monday's event.

The 15-inch Retina MacBook Pro is not yet ready for an update, as the higher-power Broadwell chips for that machine are not expected to launch until mid-year.

12" Retina MacBook Air

It looks like this one needs to be filed away in the "possible but unlikely" category for the time being. Rumors of an even thinner MacBook Air with a 12-inch Retina display have been circulating for some time now, but the latest rumor says shipments of the machine from suppliers aren't scheduled to start until the second quarter.

Rendering of 12-inch Retina MacBook Air

Assuming this is accurate, Apple technically could introduce the machine at tomorrow's event but not begin shipping until next month when the new quarter starts. There appears, however, to be little reason for an early announcement that would have to share the limelight with the Apple Watch, and an April launch for the machine would also bump up against the Apple Watch debut.

As a result, it appears more likely we'll see an unveiling of the Retina MacBook Air at Apple's Worldwide Developers Conference in early June, with shipping beginning shortly after to meet the "second quarter" timeframe.

iPad mini

Here's another one that should be considered unlikely: a new iPad mini 4. There's a single report of a possible update from Japanese site Mac Otakara, which has offered accurate information in the past, but even the report's author expresses skepticism about this one. The update would include a move to an A8 chip and 802.11ac Wi-Fi, bringing it more in line with the iPad Air 2's specs.

In trying to justify the possibility of a mid-cycle update for the iPad mini, it's easy to look back to the introduction of the iPad mini 3 in October, which was viewed as a significant disappointment by many fans of the smaller tablet. Unlike the iPad Air 2, which received significant upgrades, the iPad mini 3 was unchanged from the iPad mini 2 with the exception of Touch ID and a new gold color option.

Still, we'd have expected more rumors and leaks if a significantly upgraded iPad mini was on the way.

Not Ready Yet

Apple has a number of other major updates to its products and services in the works, according to rumors, but several prominent ones appear to not be ready for launch yet. The first is the so-called "iPad Pro", a 12.9-inch tablet that has been rumored for some time but yet to come to fruition. The latest report says Apple's internal timeline for the project has been pushed back due to difficulties with display production, and Apple is reportedly now looking to begin mass production in September, perhaps for launch in October as part of the company's usual iPad refresh event.

Another topic of conversation has been Apple's plans for its Beats Music service acquired last year, with the company said to be working to revamp Beats and fold it into the iTunes brand. "Industry scuttlebutt" last year had indicated Apple was shooting to launch the revamped service around February, but it now appears a debut will come at WWDC in June. A revamped Apple TV has also been rumored to be in the works for quite some time, but does not yet appear to be ready for launch.


Apple's media event kicks off at 10:00 AM Pacific Time tomorrow, and the company will be offering a live video stream. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We'll also have specific coverage of tomorrow's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during, and after the event.

Top Rated Comments

(View all)

22 months ago
I plan on taking a break from my usual morning routine of lighting $100 bills on fire to watch this and decide which Edition watch I really need. :cool:
Rating: 38 Votes
22 months ago
Gruber talks himself right out of his own argument. The strategy in pricing in tiers is to induce up-selling. Considering this reality, a $400 premium for the stainless steel watch with the sport band make no sense. Nobody will in induced to spend that much more just to get steel. More like $100-150 makes a lot more sense. Apple already does this all across their model lines. Why Gruber thinks they will take a radically different approach with Apple Watch is beyond me, and unless I missed some deep thinking, I don't see where he's articulated any argument for it.

Edit: Read Gruber again looking for evidence of deep thinking. None found. His argument for the huge gap between the Sport and Apple Watch models is based on something he calls "operational efficiency." What the hell is that? He doesn't say, but he does say it should be convincing. Sorry, no sale.
Rating: 32 Votes
22 months ago
Was the first iPad speculated at $1000? Gruber is no different compared to an average poster in this blog. Apple must be crazy to price it at $750 unless they want no sale. Even me, i want one but would remove myself out if it is more than $500 for stainless steel version.
Rating: 27 Votes
22 months ago

I don't think the Apple Watch will be a hit, which should be expected as other watches had the same fate.

Until a smartwatch can act as a smartphone I don't get why anyone would find it a need.

Yup totally agree. I will not buy any smart-watch until it is independent from a smart-phone.

I dont see the appeal nor do I quite understand what and how it will be used.

I can hoesntly say I'm completely disinterested in this Apple Event and launch. There was a time that if Apple released a turd and called it "the only turd your ever going to need" I would have bought it.

These people need a thread of their own. Call it the "I don't want it and don't understand why anyone would" thread, and let them post all of their repetitious questions and complaints there. At this point, they are less than chaff.
Rating: 27 Votes
22 months ago

Don't we know all of this already?

its called a wrap up
Rating: 20 Votes
22 months ago

As a watch collector and an Apple geek, I'm beyond excited for the Apple Watch. I'm leaning towards the Apple Edition in rose gold.

If the new Airs come with retina display, I'll probably pick one up, too.

You know that this watch will be laughably obsolete in five years. No one will want it because the newer Apple Watch will be so much better. You will be able to keep this "collectable" watch right next to your iPhone 1. Both will represent a bit of history but be useless.

Will this $6,000 gold "edition" watch even continue to function after IOS 9 is replaced by IOS 10? Given apple's history I'd guess "no". I'd give it a 6 to 8 year lifetime. Same as phones.

Eventually it will fail. For a few years Apple will keep replacement parts in stock, it five years those parts will be gone, if not in five then in eight. But after that you will have a nice looking gold brick with a blank black glass face that is unrepairable. Not really the best collectable watch. It is a consumer item, made to be used then trashed (or recycled for metal content)
Rating: 17 Votes
22 months ago
Whenever a "new" Apple product comes out, I begin to see the waters get muddier. Problems on existing devices will have almost no chances of being fixed with so many devices/products to look after. Shame. Everything will be iWatch now, ZERO chance of getting my iTunes match issues resolved at this point or even continuity problems!
Rating: 15 Votes
22 months ago
I don't think the Apple Watch will be a hit, which should be expected as other watches had the same fate. The watch is just for fashion, that's it.

I can understand its use if it had health capabilities but there aren't any. And it takes way too long to do one simple thing on the watch where you can just easily take your phone out of your pocket.

...and how does one update that thing anyways? And its dependent on your phone too, so you can't just leave your phone at home or something. Watches like these just aren't ready for primetime.
Rating: 15 Votes
22 months ago
What to expect....ohhh about 1/2 or more of the rumors to be wrong.

It is amazing how much time is wasted on trying to guess what is coming out and what is being done....Maybe this whole site should seek a rename, MacUNFOUNDEDRumors as you guys just keep tossing more and more garbage up in hopes of luring readers.

It used to be lots of the info here was good, now it is more like it is just a race to outdo the other pundits and "experts" with more claims not founded in reality.
Rating: 14 Votes
22 months ago
The reason the sport exists is to grab the attention of people not willing to drop tonnes of cash. By pricing it close to the steel, it's an easy up sell. The sport will bring them into store, the staff can upgrade them to the steel by selling the benefits it brings over the sport.

This doesn't tell me they're undercharging for the steel, it tells me they're overcharging for the sport. Just like cinema's do with drink sizes.
Rating: 13 Votes

[ Read All Comments ]