MacRumors

While much was made of Microsoft's efforts to reenter the retail store market by going head-to-head with Apple, things have moved rather slowly for the PC software company, which has opened only eleven stores scattered around the United States over the past two years.

But Neowin reports that Microsoft today unveiled an acceleration of those plans at its Worldwide Partner Conference, targeting 75 new stores for opening over the next two to three years. The initiative will also include some international stores, mirroring Apple's own recent emphasis on international locations.

Apple has approximately 350 retail store locations and continues to open new stores on a regular basis, meaning that Apple will remain significantly in the lead in terms of total stores by the end of this push from Microsoft, but it is clear that Microsoft is making a significant commitment to the initiative after only dabbling in it for the past two years.

Microsoft has mimicked Apple's retail strategy of trying to create warm and inviting spaces prominently featuring wood surfaces throughout in order to draw in customers to interact with the products on display, while also including an "Answer Desk" very similar to Apple's Genius Bars for support purposes. The company has even worked to strategically place its locations in close proximity to Apple's stores in an attempt to target many of the same customers. And while Microsoft has to rely on hardware from its partners in order to show off its PC offerings, the company's new retail push seems indicate that it is intent on establishing a retail rivalry with Apple.

9 to 5 Mac reports that it is receiving word from some international third-party retailers that some of the new machines reportedly being released tomorrow are carrying reduced price tags compared to the current models.

According to the report, the price reductions seem to be adjusting for the fact that the U.S. dollar has fallen in value against many other world currencies over the past year, making Apple's pricing in those countries appear significantly higher than in the United States when considering exchange rates. Consequently, lower international pricing is not necessarily indicative of forthcoming price drops for the new hardware in the U.S.

We've been getting word from some international Apple retailers that not only are MacBook Airs, Minis and White MacBooks getting updated tomorrow, but they are also going to see modest-significant price drops in some countries we've polled. While we can't get into the specifics of where and how much, we can tell you some models are being reduced more than the equivalent of $100.

Along similar lines, MacStories put forth an interesting theory earlier today regarding Apple's iTunes Store downtime today, suggesting that the company might be trying to rebalance its country-by-country pricing tiers to account for the weakening U.S. dollar.

While there was no direct evidence for that suggestion and there has yet to be any sign of such changes, the report did note that some of the odd collection of countries most affected by Apple's downtime are among those furthest out of line on pricing compared to the U.S. In addition, Australian politicians reported last week that Apple would be responding to their earlier requests for information about pricing disparities "in mid July".

With Apple set to report earnings for the third fiscal quarter and second calendar quarter of 2011 next Tuesday, July 19th, Wall Street analysts are beginning to line up their final predictions for Apple's performance. As noted by Barron's, a pair of analysts this morning issued new reports that show last-minute bumps in their estimates for the quarter.

Citigroup's Richard Gardner is now pegging quarterly iPhone shipments at 18 million units, an increase of 2 million units over his previous estimate and now above the Wall Street consensus in the range of 16.5-17 million units. Results at that level would come in just below the record 18.6 million iPhones shipped in the previous quarter and would be a very strong performance given the fact that many consumers are likely holding out for the next-generation iPhone.

Gardner places his iPad estimate at 8 million units, slightly above Wall Street consensus and well ahead of Apple's 4.69 million units shipped in the previous quarter as the company struggled to meet demand as it shifted production from the original iPad to the iPad 2. Overall, Gardner sees Apple's earnings per share now coming in at a healthy $6.34 for the quarter, nearly matching last quarter's strong performance.

In a separate report, UBS analyst Maynard Um similarly tweaked his estimates, pushing his iPad shipment figure up by 200,000 to 7.9 million while holding steady at a prediction of 18.35 million iPhone units. Um is looking for earnings per share of $5.88 and suggests that evidence of Apple's patent settlement with Nokia may appear in the financial results.

As always, analyst estimates are to be taken with a grain of salt, and professional analysts are known to consistently underestimate Apple's performance, suggesting that the company may indeed once again post very strong numbers. And with even the professional analysts increasing their estimates down the homestretch toward the earnings release, Apple appears to once again be in solid position.

It seems that some the part numbers leaked earlier this week are not for the new Mac Pros, but instead for new Mac minis and White MacBooks. At least, according to 9to5Mac who originally reported the part numbers, and who has now issued a correction.

The revised part descriptions and groupings are as follows:

MC914LL/A – J59, BEST – USA - White MacBook
MC936LL/A – J40, ULTIMATE – USA – Mac mini Server
MC815LL/A – J40I, BETTER – USA – Mac mini standard configuration
MC816LL/A – J40, BEST – USA Faster Mac mini

The original report had pegged these as "Mac Pro" part numbers instead. Meanwhile, the associated MacBook Air part numbers in the original report are said to still be considered accurate and are believed to be launching imminently.

Both the Mac mini and white MacBook are overdue for updates as tracked by our Buyer's Guide. There had been few rumors about their release, though they'll certainly adopt the latest Intel processors as well as Thunderbolt interfaces.

Meanwhile, the last credible rumor for the next Mac Pro release had it pegged in early August which is only a few weeks away.

Early last evening, the Mac App Store and iTunes App Store began having intermittent connectivity problems that we originally reported on our Mac Blog. The issues were widely reported by our readers in many geographic areas though the problems came and went for individuals. Reports of problems, however, have persisted all night, representing one of the longest durations of connection issues with the App Store ever.

Late this evening, Apple has started emailing developers to let them know that their developer portal iTunes Connect will be undergoing maintenance throughout the day on Wednesday (emphasis ours):

iTunes Connect will be undergoing scheduled maintenance on Wednesday, July 13 from 9 a.m. to 4 p.m. PDT.

During this time, iTunes Connect will still be available. However, pricing changes made between 9 a.m. and 4 p.m. PDT will cause the app to become unavailable for purchase until maintenance is complete, at which point the app will become available at the new price. To avoid interruptions to the availability of your apps, do not make price changes during this time.

Lastly, customers may not be able to purchase apps in the Mexico, U.K., Australia, Switzerland, Japan or Norway storefronts during the scheduled maintenance.

Regards,
The App Store team

It's not entirely clear if the maintenance is related to the downtime, but it seems likely given the short notice. The window of time covers the entire day and Apple says it could actually affect customer purchasing in many geographic areas.

While Apple is expected to also release OS X Lion to the App Store in July, the duration and scope of this maintenance seem beyond what might be considered normal downtime.

According to a new survey from Retrevo, 34% of iPhone users are under the mistaken impression that they already have "4G" cellular technology on their devices, highlighting the confusion that has resulted from shifting definitions of just what constitutes "4G" speeds.

Maybe the "4" in the iPhone 4 name gives iPhone owners (34%) the false impression that they already own a 4G phone but the fact is Apple doesn't offer a 4G phone at the moment. Coincidentally, a suspiciously large percentage of Android and BlackBerry owners may be suffering from the same delusion. BlackBerry owners (24%) are almost as confused as iPhone owners since RIM doesn't currently offer a 4G phone. At least some Android owners could be answering correctly as Android 4G phones like the HTC Evo 4G or Samsung Infuse 4G have been available for some time. If nothing else this large number of "misinformed" phone owners serves to emphasize the fact that consumers are quite confused about 4G.

Confusing the issue is the fact that the marketing term "4G" is now being used to apply to not only the Long Term Evolution (LTE) technology being rolled out by Verizon and other carriers but also HSPA+ networks such as those run by AT&T and T-Mobile. In addition, carriers running HSPA+ and LTE network won't necessarily all be offering the same speeds for a given standard, resulting in a spectrum of data speeds for consumers to compare.

Apple is not expected to offer LTE support in the next-generation iPhone, but has been said to be supporting HSPA+, which would technically make the iPhone a 4G device on GSM carriers that support the HSPA+ standard. But consumers appear willing to embrace the next iPhone even if it doesn't have 4G capabilities, with 40% of current iPhone owners stating they will be buying the next iPhone even without 4G and an additional 21% stating that they would consider purchasing it. Significant percentages of current Android and BlackBerry owners are also registering interest in the next iPhone, with or without 4G.

Apple's forthcoming iOS 5 contains code that, if activated, would allow users to connect a Bluetooth wireless keyboard to the second-generation Apple TV. The new Apple TV contains a combination Wi-Fi/Bluetooth chip, but the Bluetooth functionality is not enabled in its present state.

- "Your Apple TV is paired with this %@"
- "The pairing attempt was unsuccessful. Make sure your device is in range of this Apple TV, turn on and 'discoverable.' When ready, click Continue to try again."

The ability to pair a Bluetooth keyboard with the Apple TV would obviously make for significantly easier text entry, simplifying such tasks as initial setup with iTunes Store accounts and Wi-Fi network passwords as well as day-to-day content searching.

But activation of the Apple TV's Bluetooth capabilities could also open the door to a host of other developments on the platform if Apple were to allow third-party apps on the Apple TV. Such possibilities include the ability to use other Bluetooth peripherals such as gaming controllers.

With the Apple TV running on the same iOS code base as the company's mobile devices, app development for the Apple TV should be a relatively straightforward process once design considerations for the lack of direct touch input and other differences in usage are accounted for. Apple CEO Steve Jobs even acknowledged at the time of the Apple TV's debut last September that the company could launch an App Store for the device when the time is right.