Apple Looking to Increase Exposure for Free App Store and iBookstore Content?

Late last month, Apple launched a new "Free App of the Week" promotion on the App Store, featuring a single app on each of the iPhone and iPad platforms and offering the normally-paid titles for free. Apple's digital content stores have of course offered free apps for years, but the new promotion seeks to bring greater visibility to content being temporarily discounted from paid to free.

great free apps banner
In another sign that Apple may be looking to increase exposure for free content, the company earlier this week registered two new domains: freeonappstore.com and freeonibookstore.com. There is currently no content located at either of the sites, but it seems that Apple may be interested in either creating specific websites featuring free content or using them as redirects to point to existing features.

freeonappstore com whois
The two domains were registered the day after Apple's Worldwide Developers Conference keynote, but they do not appear to have any direct relationship to announcements made during the event. Consequently, Apple's intentions for the domains remains unknown.

Outside of the digital stores themselves, Apple has a number of other venues for promoting free and discounted content, including a partnership with Starbucks for free "Pick of the Week" offerings such as apps and book samples. The current Free App of the Week promotion also began as a Facebook promotion on Apple's App Store page, but has since migrated directly into the App Store.

Top Rated Comments

Moonjumper Avatar
155 months ago
Promoting paid apps that are temporarily free helps devalue the paid apps. Such promotions are a large part of the reason for the move towards freemium and ad-supported models.

I would rather Apple promotes normally free games, and choses games that have quality, but are unknown, rather than games that are already successful.

A problem for developers is that the downloads are concentrated onto a few massive hits, while other great apps go unnoticed. Apple promotions should be widening the circle of success, not narrowing it.
Score: 9 Votes (Like | Disagree)
Born Again Avatar
155 months ago
I'd rather have trial apps than a random free app apple
Score: 8 Votes (Like | Disagree)
Z400Racer37 Avatar
155 months ago
They should have free trials that last for 10 full hours of usage. there is no way I would download a $10 or $20 app without trying it out first... They would sell a lot more paid apps ( to me at least:)).
Score: 6 Votes (Like | Disagree)
Piggie Avatar
155 months ago
I would like to add that I also hate with a passion Freemium apps.

Never heard that term before I like it.

There should be 3 types of apps.

1: Paid for apps
2: Free apps that only give you say a few levels/and or require payment to advance or do much with the product
3: Free apps

Jeez, we are even getting full paid for apps now that try and get you to buy things in-game.
It's a nasty trend that's growing and I've never experienced it before I bought an iPad.
Score: 5 Votes (Like | Disagree)
Moonjumper Avatar
155 months ago
Hope they limit it to truly free aps. i.e. no freemiums. Nothing more annoying than seeing a "free" app only to discover it's freemium.

Freemium is applied in many different ways, not all bad. I have played Jetpack Joyride for many hours, yet never felt pressurised to use in-app purchases. While some others are in your face as soon as you launch the app and have little value before paying out.

Freemium is not inherently bad, but it is applied badly far too often, giving it a bad name. Don't write off the potential because of some applications of it.

----------

Does anyone know what fraction of the original price (0-100%) apple pays the developers for the downloaded free copies?

Considering the developers have to pay to be on some other free app promotions (I know, it sounds daft to pay to give stuff way for free), I suspect Apple won't have to pay anything.
Score: 4 Votes (Like | Disagree)
ChrisH3677 Avatar
155 months ago
Hope they limit it to truly free aps. i.e. no freemiums. Nothing more annoying than seeing a "free" app only to discover it's freemium.
Score: 4 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...