Apple Releases Television Commercial for 'The New iPad'


As it always does when it releases a new product, Apple has produced an elegant television commercial for the new iPad. Unsurprisingly, the ad focuses solely on the retina display, something that Apple feels sets the iPad apart from the other tablets on the market.

The ad doesn't talk about specifications or price. Instead, it shows the iPad being used to edit a photograph, read a book, watch a movie, and draw a picture.

When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good, it's simply you and the things you care about. The stunning Retina Display on the new iPad.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases Firmware Updates for AirPods Pro 2 and AirPods 4

Monday November 11, 2024 11:28 am PST by
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19. It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
General Final Cut Pro Feature

Apple Likely to Announce Final Cut Pro Update This Week With These New Features

Sunday November 10, 2024 12:13 pm PST by
In its announcement video for the new Mac mini last month, Apple teased an "upcoming" version of Final Cut Pro for the Mac. Apple will likely announce the update during the annual Final Cut Pro Creative Summit, which begins this Wednesday. The conference is held in association with Apple, and attendees will be visiting Apple Park on the first day. Apple already teased four new features...
iphone 6 thickness

iPhone 17 'Air' May Not Be Much Thinner Than iPhone 6

Monday November 11, 2024 5:18 am PST by
Next year's iPhone 17 "Air" model may not be as thin as Apple planned, according to a rumor originating in Korea. According to the news aggregator account "yeux1122" on Naver, citing industry sources, Apple has run into problems making the new iPhone 17 model sufficiently thin. The device's reduced thickness is apparently dependent on manufacturing a battery with a thinner substrate, but...
new mac holiday

The Best Early Black Friday Mac Deals

Monday November 11, 2024 7:45 am PST by
Black Friday is getting closer, and prices on MacBook Pro, MacBook Air, iMac, and Mac mini computers have started to drop as the shopping holiday nears. These deals include the latest models of the M4 MacBook Pro and iMac. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
best buy holiday

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Friday November 8, 2024 10:05 am PST by
Black Friday sales are continuing today with Best Buy kicking off early Black Friday deals that will last for the next few days. Similar to other retailers, Best Buy's early Black Friday event includes sitewide savings on Apple products, headphones, TVs, monitors, video games, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may...
iOS 18 2 Share Item Location

Apple Announces iOS 18.2's New AirTag Location Sharing Feature Coming to These 15+ Airlines

Monday November 11, 2024 8:18 am PST by
Last week, we reported on a new feature in the Find My app on the iOS 18.2 beta that allows you to temporarily share an AirTag's location with a trusted person, and soon with airlines. Apple today announced the feature, providing more details. Apple said more than 15 airlines will offer the feature "in the coming months," including Delta, United, Air Canada, British Airways, Virgin Atlantic, ...
iOS 18

Here's Everything New in iOS 18.2 Beta 3

Monday November 11, 2024 4:53 pm PST by
Apple seeded the third betas of iOS 18.2 and iPadOS 18.2 to developers for testing today. While the third betas of each update are minor relative to the first two betas, there are still a handful of changes across the Photos app, TV app, and more. A corresponding iOS 18.2 public beta with these changes will likely be released later this week, and Apple previously confirmed that the software...
Next Generation CarPlay Porsche 1

Apple Continues to Prepare for Next-Generation CarPlay in iOS 18.2 Beta

Monday November 11, 2024 12:42 pm PST by
It has been nearly two and a half years since Apple first previewed next-generation CarPlay at WWDC 2022, and it has still yet to become available in any vehicles. Fortunately, though, Apple continues to work on the software system. Within the code for the third beta of iOS 18.2 seeded to developers today, there are redesigned "Climate" and "Media" app icons for next-generation CarPlay,...

Top Rated Comments

akm3 Avatar
166 months ago
The brand is "Ipad". not ipad 7 or ipad 9 which is what would have happened.
Smart company. Is that an Ipad? you can answer yes, it is.

Exactly. You'd sound weird saying "I'm waiting for the Macbook Air 7"
Score: 14 Votes (Like | Disagree)
Ryth Avatar
166 months ago
You do realize it's just called "iPad" now...right?

"The new iPad" simply means it the new "iPad".

I have no idea how people are thinking they are calling it "the new iPad". Ummmm...hello?

They would never do that.

A little bit of research and looking around would have given you the answer. Or if you were to buy one, you would see it's just called "iPad". Or if you wath the TV AD...at the end it says "iPad".

Shall I go on?
Exactly. It's called the..wait for it...

iPad

This is no different then the saying "The New Camry"..the car model is called the "Camry"...the "new" just telling you it's the latest model.

Man some people are ridiculous.

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is [stupid].
Hopefully smack you over the head with it for your ridiculous belief it's called "the new iPad"

=)
Score: 13 Votes (Like | Disagree)
Hoggles Avatar
166 months ago
Oh dear, Steve hasn't even been gone for that long and Apple is already making huge stupid decisions. The "New iPad"?!?! Are you kidding? Why not just iPad 3 - keep it simple stupid!

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is retarded.

Aside from that, the iPad itself is pretty cool, I'd be curious as to the quality of the pictures it can take, even though its only a 5 megapixel camera.
You do realize it's just called "iPad"...right?

"The new iPad" simply means it the new "iPad".

I have no idea how people are thinking they are calling it "the new iPad".

They would never do that. Please....sorry...but, please.

A little bit of research and looking around would have given you the answer. Or if you were to buy one, you would see it's just called "iPad". Or if you watch the TV AD...at the end it says "iPad".

iPad
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
166 months ago
Where are the robots and explosions?

Oh right.... ;)
Score: 13 Votes (Like | Disagree)
KnightWRX Avatar
166 months ago
This is a great beginning, but can the new iPad replace a MacBook?

I want to know if I can get by with an iPad in place of the MacBook, or do I need a new MacBook?

Hum... you do realise that only you can answer that. No one here can tell you what your needs are.
Score: 12 Votes (Like | Disagree)
bkushner Avatar
166 months ago
Oh dear, Steve hasn't even been gone for that long and Apple is already making huge stupid decisions. The "New iPad"?!?! Are you kidding? Why not just iPad 3 - keep it simple stupid!

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is retarded.

Aside from that, the iPad itself is pretty cool, I'd be curious as to the quality of the pictures it can take, even though its only a 5 megapixel camera.

The brand is "Ipad". not ipad 7 or ipad 9 which is what would have happened.
Smart company. Is that an Ipad? you can answer yes, it is.
Score: 9 Votes (Like | Disagree)