Apple Releases New iPad Television Ad: "Do It All"
Apple today posted a
new television ad for the new iPad called "Do It All". The Retina Display is the focus, with a number of different apps sharing the spotlight.
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Catch a show. Make your point.
Make a memory. Make a masterpiece.
Read something. Watch something. And learn something.
Do it all more beautifully, with the Retina display, on iPad.
This is the second television spot that Apple has released for the new iPad. The first, released in March after the introduction of the product, was titled "This Good". It also focused on the new Retina display. Last week, Apple released an ad for the new Retina MacBook Pro that also focused on the screen.
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