Apple Releases 'Every Dimension' TV Commercial for Retina MacBook Pro - MacRumors
Skip to Content

Apple Releases 'Every Dimension' TV Commercial for Retina MacBook Pro

macbook pro retina hand
Apple has just released a new TV ad for the Retina MacBook Pro, naturally focusing on the breakthrough Retina display included in the machine unveiled yesterday.

The radical new MacBook Pro with Retina display. Innovation in every dimension.


While Apple has had several high-profile Mac ad campaigns such as "Get a Mac" and "Switch" , the company only rarely advertises specific Mac products in television commercials. But with the revolutionary new form factor and Retina display in the new MacBook Pro, Apple is clearly interested in drawing widespread attention to the product.

Related Roundup: MacBook Pro

Popular Stories

Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

Top Rated Comments

ECUpirate44 Avatar
182 months ago
First Mac commercial i've seen in years. Rejoice!
Score: 60 Votes (Like | Disagree)
182 months ago
I want it..

HAHA wish I could afford it...
Score: 24 Votes (Like | Disagree)
182 months ago
Are new commercials for Apple products really worth a page 1 post? Isn't that just an advertisement, too?

Well, 99% of the articles will be about Apple; note the "macrumors" domain name. Anyone coming to the forum is looking for Apple info, so it's not like a soda ad placement or something. It's legitimate news in that it shows what Apple's focus is, relevant for both investors and consumers alike. I for one do not watch TV, so I don't see popular-culture ads. Furthermore, if these forums don't constantly post fresh articles, people will stop visiting.
Score: 16 Votes (Like | Disagree)
182 months ago
Insanely great commercial :)
Score: 16 Votes (Like | Disagree)
Ljohnson72 Avatar
182 months ago
Love it!
Score: 14 Votes (Like | Disagree)
AustinIllini Avatar
182 months ago
Too expensive for my taste, but it's good Apple can flex its muscles a bit.
Score: 12 Votes (Like | Disagree)