MacRumors


Apple will look to restrict vacation days for its German retail employees this September ahead of a likely launch for the 4.7-inch iPhone 6 and other products, reports German site iFun.de (Google Translate). The move will likely also be enacted at the company's other stores across the globe, and follows a similar move last year in which Apple restricted vacation time for AppleCare employees from September 15 to 28 for the launches of the iPhone 5s, iPhone 5c, and iOS 7 in that time period.

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The Apple Store Kurfürstendamm in Berlin, Germany

The majority of rumors throughout the past few months have indicated a September release for the 4.7-inch iPhone 6, with the larger 5.5-inch version of the device to launch towards the end of the year or in early 2015 due to production issues. However, this latest report contrasts a rumor from earlier this month that stated Apple will launch the 4.7-inch iPhone 6 in August and the larger 5.5-inch version in September, which would be a different strategy compared to past iPhone launches that have traditionally come in the fall for the past three years.

In addition to a larger display, Apple's next-generation iPhone is said to feature a thinner profile, a faster A8 processor, and an upgraded rear-facing camera in the form of either optical or electronic image stabilization.

The report also gives an update on the progress of Apple's upcoming retail store in Hanover, Germany, which is now on track to open sometime this fall. A previous report in March estimated that the store would open sometime in April, however multiple structural problems and mold have resulted in a delay for Apple's move into the location. When the store eventually opens, the location will mark Apple's 14th in the country, following stores in Düsseldorf, Berlin, and Frankfurt.

Tag: iFun
Related Forum: iPhone

Apple saw its share of the Japanese mobile phone market rise to 36.6% in the first quarter of 2014 amid surging sales on the country's largest carrier, NTT DoCoMo, reports Bloomberg. The company shipped 14.43 million phones in Japan in the past fiscal year and saw its market share increase 11.1% from 25.5% in the year-ago quarter.

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Apple's market share in the country was followed by Sharp and Sony, which accounted for 13% and 12.3% of the market, respectively. Rival Samsung owned the sixth-biggest market share with 5.7%.

The debut of the iPhone 5s and iPhone 5c on NTT DoCoMo last Fall marked the first time that Apple's phones were offered on the carrier. Citing the absence of the iPhone, a report last July pointed to a loss of 3.2 million users for NTT DoCoMo over the last four and a half years. DoCoMo's troubles continued in September with a record loss of 66,800 subscribers, which was attributed to a lack of iPhone 5s stock.

Since then however, DoCoMo has enjoyed surging sales of the iPhone, as Apple's device now accounts for more than 40% of phone sales on the network. Last October, the iPhone 5s and iPhone 5c also accounted for 76% of smartphone sales in Japan, marking a record high.

All three major Japanese carriers including DoCoMo, SoftBank, and KDDI have been offering the iPhone 5s free on contract through special offers since its launch in September.

Related Forum: iPhone

One of the side effects of the tremendous popularity of iPhones and iPads has been the counterfeit Apple product market, which looks to lure in consumers who want to purchase items like chargers for less money than Apple's official offerings.

However, those counterfeit chargers can be fairly dangerous, as highlighted by the tragic story of a Chinese woman who was electrocuted by a counterfeit charger while charging her iPhone last year. Following up his look at the difference between real and counterfeit iPhone chargers, Ken Shirriff has taken to his blog (via Daring Fireball) to explore the differences between the real and fake iPad chargers.

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Apple's official iPad charger (left) vs counterfeit (right).

He compared the differences between Apple's real $19 iPad charger and a $3 he found on eBay. While they look exactly the same on the outside, he found major differences on the inside. Apple's charger is crammed full of bigger, higher quality components while the counterfeit has low-quality components and more space. Another difference was a safety measure:

One safety difference is obvious: the Apple charger has much more insulation. The upper (high-voltage) half is wrapped in yellow insulating tape. Some components are encased in shrink tubing, there are plastic insulators between some components, and some wires have extra insulation. The counterfeit charger only has minimal insulation.

Flipping the boards over reveals another obvious safety difference: Apple's charger includes red insulating tape while the counterfeit does not. One not-so-obvious difference is the space between high and low voltage currents running through the boards. While Apple's charger includes a safe 4mm separation between the two, the counterfeit only features a 0.6mm separation. Shirriff notes this means a simple drop of condensation could cause the charger to zap the user.

Another key difference is the power output. Apple's charger outputs 10W at a steady rate while the counterfeit outputs 5.9W with frequent spikes, which means that Apple's charger charges the iPad quicker with a higher quality of energy.

Shirriff goes into far greater detail with extensive images and graphs detailing the specific differences between Apple's real iPad charger and the counterfeit. The full comparison is available on his blog. Users who believe they have a counterfeit charger may take part in Apple's third-party charger takeback program.

Apple has published its iOS Human Interface Guidelines to iBooks. The guidelines are Apple's recommendations and suggestions to developers for designing cohesive and usable apps that follow similar user interface principles to other iOS applications.

The company has long offered user interface guidelines, dating back to the original Macintosh, but has recently only offered its iOS 7 guidelines on the Developer Portal. By making them available to anyone via iBooks, the company appears to be looking to inform and inspire more designers.

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An excerpt from the book:

Designing for iOS 7

iOS 7 embodies the following themes:

- Deference. The UI helps users understand and interact with the content, but never competes with it.
- Clarity. Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.
- Depth. Visual layers and realistic motion impart vitality and heighten users’ delight and understanding.

Whether you’re redesigning an existing app or creating a new one, consider approaching the job in the way that Apple approached the redesign of the built-in apps:

- First, strip away the UI to expose the app’s core functionality and reaffirm its relevance.
- Next, use the themes of iOS 7 to inform the design of the UI and the user experience. Restore details and embellishments with care and never gratuitously.
- Throughout, be prepared to defy precedent, question assumptions, and let a focus on content and functionality motivate every design decision.

The iOS Human Interface Guidelines are a free download from iBooks.

Tim Cook's second CharityBuzz auction, for a one hour lunch meeting with Cook at Apple's Cupertino headquarters, ended today at $330,001. Bids for this year's auction were quite a bit more reserved than the coffee charity meeting Cook auctioned last year, which brought in $610,000.

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The money earned from the auction will benefit the RFK Center for Justice & Human Rights, a charity that aims to achieve "a just and peaceful world by partnering with human rights leaders, teaching social justice and advancing corporate responsibility."

The winner of the auction will be able to meet with Tim Cook for approximately one hour at Apple's Cupertino campus, on a "mutually agreed upon date." The cost of the meal is included, but travel to Cupertino must be paid by the auction winner.

On May 10, Tim Cook added an additional benefit for the auction winner -- a VIP guest spot at an upcoming Apple event, announced on Twitter.

Following multiple shill bids last year, CharityBuzz implemented a credit card authorization requirement for all bidding customers, a policy that may explain why this year's auction was ultimately less popular with bidders.

(Thanks, Eric!)

Apple today updated its professional audio software Logic Pro X to version 10.0.7, adding support for 24 processing threads on 12-core Mac Pro models along with several new features to enhance the functionality of the app and an array of bug fixes.

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What's new

- Now supports 24 processing threads on 12-core Mac Pro models
- The current volume, pan, and send values for all selected tracks can now be inserted at the playhead position
- Enabling Low Latency Mode no longer creates sync issues for Drummer, Ultrabeat, Native Instruments Machine and other plug-ins with integrated step sequencers
- Automation can now be copied and pasted to any location using the Marquee tool
- Adds an option for MIDI volume and pan data to control the instrument plug-in instead of the channel strip
- Resolves several snap and alignment guide issues
- Various fixes that improve XML import and export with Final Cut Pro X
- Contains multiple enhancements to Accessibility

Logic Pro X 10.0.7 can be downloaded from the Mac App Store for $199.99. [Direct Link]

googlesearchGoogle today updated its Google Search app to version 4.0.0, adding new voice question capabilities that let users have smarter conversations with Google.

For example, after initiating a casual conversation with an "Ok Google" command, users can ask simple questions like "What's the weather like?" followed by "What about this weekend?" Google Search is able to interpret that the questions are linked together, providing weather information for each query.

The app's Google Now functionality will also inform users of interesting articles on preferred topics, give information about upcoming trips, and share information on favorite blogs and authors.

Finally, the app has also been updated with cricket sports cards in Google Now, faster loading of both Google Search and Google Now, and more fluid image results.

With today's update, you can ask questions with your voice & get updates on topics you care about.

Have a smarter conversation with Google:
- Tap the microphone or say "Ok Google" to start
- Ask questions such as "What's the weather like?"
- Then follow up with "How about this weekend?"

At Google, we know the web well. With Google Now, we'll tell you when there's an interesting article for:
- Your favorite topics
- Your upcoming trips
- Your favorite authors and blogs

Smaller updates include:
- Cricket sports cards in Google Now
- Faster loading of Google Search and Google Now
- More beautiful and fluid image results

Google Search can be downloaded from the App Store for free. [Direct Link]

Earlier this month, a clandestine report on anonymous sharing site Secret suggested Apple might be exploring the possibility of sensor-laden EarPods able to measure heart rate. The report was later revealed to be a hoax, but earphones with built-in sensors are a reality -- for LG.

First introduced during January's CES, LG's fitness-oriented Heart Rate Earphones are designed to offer real-time heart monitoring. The earphones, which use sensors to measure blood flow through the inner ear, connect to a small medallion that is strapped to the arm or attached to a waistband, tracking metabolic rate and maximum oxygen consumption, while allowing users to listen to music.

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The medallion that connects to the earphones is designed to work as a data processing hub, sending biometric information directly to the LG Fitness app or other popular third-party apps on an iPhone via Bluetooth. The earphones are said to offer hi-fi sound and they include a built-in microphone for making calls.

LG's earphones are also designed to work alongside the company's Lifeband Touch Activity Tracker, which is a full-fledged fitness band that measures a range of fitness-related statistics, including distance covered, calories burned, steps taken, and more.

LG's Heart Rate Earphones are designed to provide accurate heart rate data by measuring blood flow signals in the ear via PerformTek sensor technology while also delivering excellent sound. Because of the unique physiology of the ear, wearers can get more accurate health and fitness metrics with LG's Heart Rate Earphones than with other devices, especially when engaged in physical activity. LG Heart Rate Earphones can be used alone or with LG Lifeband Touch.

The Heart Rate Earphones and the Lifeband Touch can both be pre-ordered today from Best Buy and will see an official launch on May 18. The earphones retail for $180, while the Lifeband Touch can be purchased for $150.

Though the report of Apple developing EarPods with sensors was fabricated, the company has invested research into the concept, filing several patents on the subject. It has also recently hired Eric Winokur, a researcher who developed an ear-worn vital signs monitor, likely for its wearables team. Despite this evidence, there's currently no indication that Apple is working on or plans to work on EarPods with sensors, but LG has demonstrated that the technology certainly exists should the company choose to go in that direction.

A new screenshot shared by The Trichordist (via The Guardian) allegedly reveals that the Beats Music service had only about 111,000 subscriber accounts during the month of March, indicating that Apple is indeed likely to be purchasing Beats for some combination of its headphones business, streaming technology, brand, and industry connections rather than the existing subscription service.

An acquisition by Apple would undoubtedly boost exposure for the Beats Music service, and potential tie-ins with Apple's existing iTunes services would offer a strong platform for growth, meaning that Apple is likely relatively unconcerned with the small subscriber base.

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The leaked royalty sheet breaks down the subscriber numbers according to the available plans, and of the roughly 111,000 accounts, just under 50,000 were individual accounts while 61,621 were joint "family" accounts available through a promotional arrangement with AT&T. Beats Music has not released subscriber numbers, but this leaked sheet appears to corroborate an earlier report from Billboard that claims Beats' early subscriber estimates have been "disappointing" to music label executives.

Apple had reportedly been impressed with the subscription conversion rate for Beats, although it is not entirely clear from the chart where those users are accounted for. Roughly 70% of total plays fall under a "promotional royalty rate" category, with the remaining being subject to standard royalty calculations, although it is unclear what criteria cause a play to be placed in either of the two categories.

Looking at the individual subscriptions, the numbers show that Beats pays out approximately 65% of its revenue to rightsholders, similar to other streaming services, with labels receiving by far the largest chunk and songwriters receiving only a tiny slice through their performance rights organizations (PROs).

Apple is reportedly acquiring Beats Electronics for music industry veteran Jimmy Iovine and musician Dr. Dre, both of whom may play a crucial role in Apple's future music strategy. The Cupertino company also will receive a high-margin headphone business that could be help Apple attract a wealthier and younger clientele.

Apple may advance the functionality of the iPad by adding a new split-screen multitasking feature to the tablet in iOS 8, reports 9to5Mac. The option would allow iPad owners to use two apps simultaneously on a single screen in landscape mode, a function frequently touted by Microsoft as an advantage for its Surface tablets over the iPad.

Previous concept for split-screen multitasking (not based on specific rumors)

Besides allowing the operation of multiple apps at the same time, the feature also may allow users to share data such as links and images between apps. The integration of this sharing functionality suggests Apple may open up support for XPC services in iOS, making it easier for developers to share content between apps.

In addition to allowing for two iPad apps to be used at the same time, the feature is designed to allow for apps to more easily interact, according to the sources. For example, a user may be able to drag content, such as text, video, or images, from one app to another. Apple is said to be developing capabilities for developers to be able to design their apps to interact with each other.

The multitasking feature, which is said to work in landscape mode only, is likely to land in the 9.7-inch iPad, with its extension to the smaller iPad mini unclear at this time. It may also be a critical feature for the rumored iPad Pro, which may ship sometime in 2015 with a 12-inch display.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forums: iOS 8, iPad

While there have been numerous renderings, cases, and physical mockups of the rumored 4.7-inch iPhone 6 in recent weeks, there has been considerably less attention paid to the even larger 5.5-inch model, which is said to be released several months after the 4.7-inch version.

New photos showing what appears to be simple cases for both the 5.5-inch and 4.7-inch iPhone 6 models, paired with physical mockups, have been shared by Nowhereelse.fr [Google Translate]. The images show the larger 5.5-inch "iPhone Air" along with the 4.7-inch version, providing a scale comparison and approximate dimensions for both handsets.

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The larger case obtained by Nowhereelse.fr is identified as being for the "iPhone 6s" and reportedly measures 157 mm long, 81 mm wide and 7 mm thick. This model is slightly larger than the 4.7-inch model, which measures 138x67 mm and is 7.0 mm thick. The dimensions for both of these cases closely match design drawings published by MacFan earlier this year, which are the foundation for most recent renderings and mockups.

Both cases also show similar physical features, including a rear cutout for the camera and a cutout for the usual mute switch and volume buttons along the left side as well as a new cutout along the right side reportedly for a relocated power button.

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These photos follow many recent images of cases and physical iPhone 6 mockups, including one crude mockup showing the larger 5.5-inch iPhone 6. High-quality physical mockups of 5.5-inch device have yet to be seen, but users with access to a 3D printer can print their own mockup using 3D files based on the MacFan schematics.

Both versions of the iPhone 6 are expected to include a thin profile similar to the iPod touch fifth generation, a faster A8 processor, a Touch ID fingerprint sensor, and an improved camera that may include either optical or electronic image stabilization. The 4.7-inch version may launch as soon as this fall, with the 5.5-inch version arriving several months later.

Related Forum: iPhone

ituneslogo.jpg Apple is said to be introducing high definition audio playback in iOS 8 alongside new versions of its In-Ear Headphones and Lightning connector, according to a report from Mac Otakara (Google Translate).

Building off of a report last month which claimed that Apple will announce high-fidelity iTunes music downloads at this year's Worldwide Developers Conference (WWDC), the post notes that Apple will enable high-quality audio files to be played on iOS 8 compatible devices.

Currently, iOS 7's stock Music app cannot play high quality 24-bit audio files that contain a sampling frequency beyond 48 kHz. Additionally, while third-party apps such as Onkyo's HF Player and FLAC Player are able to play said audio files, users are still limited to onboard playback at a 16-bit rate. Apple is also said to be preparing an upgraded Lightning cable to accommodate high-definition playback on Made For iPhone (MFi) audio accessories, although it isn't clear when the company would introduce the updated wire.

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Finally, the report notes that Apple is working on a new version of its In-Ear Headphones to accommodate high-quality audio playback. The premium in-ear headphones have not been updated since 2008, however the product is still officially sold by Apple at its retail locations and in its Online Store for $79.

Apple is expected to introduce iOS 8 at WWDC 2014, which will kick off on June 2. In addition to potentially enabling high-definition audio playback, the new mobile operating system is expected to include major improvements to Siri and Maps along with a rumored "Healthbook" app that displays various fitness and health-related information.

Apple will also likely debut OS X 10.10 at the event, and may introduce Beats Electronics co-founders Jimmy Iovine and Dr. Dre as new senior advisers following a likely forthcoming announcement regarding its acquisition of the audio company.

Related Forum: iOS 8

Jimmy Iovine and Dr. Dre, who are expected to take on senior roles at Apple following the company's rumored acquisition of Beats Electronics, may make their first appearance at Apple's upcoming Worldwide Developers Conference, which takes place in June.

Citing sources familiar with the Beats Electronics acquisition talks, Billboard suggests Apple may introduce the two new hires during the event, possibly announcing Iovine as the company's new music chief. Iovine's role may include overseeing Apple's music strategy, securing deals and maintaining relationships with music labels.

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Apple is currently said to be in talks with Beats Electronics over a $3.2 billion acquisition that would see the company gaining the Beats headphone business, its music service, and its two co-founders, Iovine and Dre.

Apple's interest in the company is said to be centered around Iovine, who has deep ties to the music industry, but it also gives Apple a successful speaker and headphone accessory line along with an established streaming music service. According to a recent report from Reuters, Apple will likely keep the Beats brand as a separate entity, giving it a way to test a subscription music service without compromising its own iTunes store.

As noted by Billboard, Dr. Dre, aka Andre Young, has previously appeared at an Apple event, congratulating Steve Jobs on the launch of both the iPod and the iTunes Store via video. Iovine has also had an ongoing relationship with Apple, initially pitching Steve Jobs on a music service back in 2003 and speaking with Apple executives prior to the launch of Beats Music earlier this year.

The deal between Apple and Beats Electronics is expected to be announced soon, possibly as early as this week.

twitterTwitter is adding a new "mute" feature to its iOS app and web experience, allowing users to control the content they see in their Twitter feeds by muting other Twitter users. When a user is muted, their Tweets and Retweets will no longer be visible.

In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you'd like to hear from less. Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The muted user will still be able to fave, reply to, and retweet your Tweets; you just won't see any of that activity in your timeline.

Muting can be accomplished by visiting a user's profile page or tapping on "More" on a tweet and choosing the mute option. Muted users will not be notified that they are muted, and a mute can be removed any time. At this time, Twitter's mute function is somewhat more limited than third-party apps like Tweetbot, which also includes keyword and hashtag muting.

Twitter has also updated its app with several iPad improvements that were previously introduced to the iPhone app, including photo and video previews directly in the timeline, easier access to Direct Messages, and the ability to reply, retweet, favorite, or follow users directly from timeline Tweets.

This update includes minor improvements.

Changes to iPad include:

- Choose between "Top" and "All" Tweets in search results.
- Tweets with Twitter photos, Vine videos and other select content now show a preview in your home timeline
- You can reply, retweet, favorite or follow someone straight from a Tweet in your home timeline.
- Easier access to DMs
- Choose a filter for your photo.
- Refreshed look for navigation.
- Discover has been updated to show Tweets related to Trends.

Twitter can be downloaded from the App Store for free. The new mute feature will be rolling out to users starting today and all users will receive access over the course of the next few weeks. [Direct Link]

Several comparison photos and videos have already depicted physical iPhone 6 mockups next to a range of devices, including the iPhone 5s, but a new video from Macitynet has a highly detailed comparison of a good quality iPhone 6 mockup next to Apple's iPhone 5s, demonstrating all of the prospective design differences from multiple angles.


As can be seen in the video, the iPhone 6 mockup appears to be much thinner than the iPhone 5s. Based on design drawings, the mockup measures in at 7mm thick, while the iPhone 5s is a good bit thicker at 7.6mm. It is, of course, taller and wider as well, due to the larger 4.7-inch display.

The mockup also has iPod touch-style curved edges, which contrast the distinct corners of the iPhone 5s, and it has also adopted the microphone holes and the rectangular volume buttons of the iPod touch. Rumors have suggested the iPhone 6 could include a repositioned sleep/wake button on the right side of the device, which is also visible on the mockup. There's also a redesigned circular flash that replaces the pill-shaped flash of the iPhone 5s, which suggests the possibility that Apple has found a way to combine its existing dual-LED True Tone flash into a single LED.

In addition to today's video, various images and videos have depicted iPhone 6 mockups compared to a several other devices, including Apple's iPod touch and the Samsung Galaxy S5, giving us an idea of what Apple's 4.7-inch device might look like when it is released. Printable 3D plans have also been made available, allowing users to 3D print their own 4.7 and 5.5-inch iPhone 6 mockups.

It is important to note that all of the mockups that we've seen have largely been based on the same set of design drawings published in a March issue of Japanese magazine MacFan and it remains unclear whether those schematics are representative of the true design of the iPhone 6.

Apple is expected to launch the 4.7-inch version of the iPhone 6 in the fall, possibly as early as September. A larger 5.5-inch version may follow a few months later, debuting at the end of the year or in early 2015. Rumors have suggested the devices will include an upgraded processor and an improved camera, in addition to a fully redesigned body.

Related Forum: iPhone

webkit_logoApple is apparently working on significant improvements to JavaScript performance for its Safari browser, as shown by the inclusion of accelerator upgrades in recent builds of WebKit, reports InfoWorld.

WebKit is the open source browser engine created by Apple and which serves as the basis for Safari, and the new upgrades to WebKit's "Nitro" JavaScript engine are known as "FTLJIT". With the upgrades, WebKit's JavaScript engine would become more competitive with Google's V8 and Mozilla's SpiderMonkey engines.

FTLJIT is still considered experimental, so although it's being made available in the OS X port of WebKit by default, it's not actually turned on yet -- it has to be enabled through command-line flags.

One attribute that could make FTLJIT stand out from the pack all the more is how well it runs JavaScript code that is not specifically optimized for [Mozilla's] asm.js. Every JavaScript engine will run asm.js code, but only Mozilla's SpiderMonkey honors asm.js-specific optimizations, and right now no other browser maker has elected to follow Mozilla's lead.

The report notes that speed tests are showing WebKit with FTLJIT enabled outperforming Chrome, while Firefox still tops the charts when using asm.js-optimized benchmark tests.

JavaScript has been a key technology for web browsers for many years, facilitating a variety of user interactions with web pages such as dynamic loading of content without reloading pages and handling page animations and other media. Because JavaScript code embedded on a website is run inside the user's browser when the page is loaded, the efficiency of the browser's JavaScript engine can have a significant impact on the user experience as JavaScript implementations become increasingly complex.

It is unclear whether Apple is targeting OS X 10.10 for these JavaScript improvements, but with them only being enabled in the OS X version of WebKit, it appears that there is still substantial work to be done.

beatsMusic industry veteran Jimmy Iovine is believed to be the primary target in Apple's rumored acquisition of Beats Electronics, but the company also is eyeing Beats' streaming music service and the Beats branded headphone business, reports Bloomberg. Apple likely will assume leadership of the company, but keep the Beats brand independent.

Beats co-founder Iovine previously pitched the idea of a streaming music service to both Steve Jobs and Tim Cook, but neither party showed interest until the streaming music service launched earlier this year.

Apple became interested in doing a deal with Beats after executives were impressed by Beats Music, an online music streaming service unveiled earlier this year, which was rapidly converting users into paying subscribers, said a person with knowledge of the talks, who asked not to be identified because the discussions are private.

Beats Music could fill a gap in Apple's music portfolio, which now offers digital downloads via iTunes and iTunes Radio, a channel-based music streaming service akin to Pandora. Though still a leader in the music download arena, iTunes is losing ground to full-library streaming music services like Spotify, which is poised to overtake iTunes as Europe's largest online digital music service.

Besides the music service, Apple also will obtain a high-margin headphone business co-founded by rap musician Dr. Dre, Iovine, and early partner Monster cable. As part of the acquisition, Beats will likely remain an independent brand with Apple providing design improvements for future Beats products.

Both Iovine and Dre may take on senior roles at Apple following Apple's acquisition, remaining at Beats' Los Angeles headquarters and traveling to Cupertino when necessary. Iovine is expected to leave his role as chairman of Interscope Geffen A&M records and use his music industry experience to help Apple secure future deals with music labels.

Apple has improved its return policy, offering faster refunds for customers who purchase items online, reports Reuters. Apple was able to shorten the refund processing time from 10 days to less than a week by using an expedited shipping method to send devices back to the company for return.

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According to retail-intelligence firm StellaService, Apple switched to FedEx 2Day service last November during the holiday shopping season and has continued to use the service, despite the greater upfront cost associated with the faster shipping method. Customers will not incur any additional costs for Apple's decision to use FedEx, notes a source "with knowledge of the new procedure."

StellaService researchers first noted the improvement in refund processing times in November, but chalked it up to a temporary measure for the busy holiday season. The company, which orders items from Apple's website several times a day for research purposes, also discovered that packages were stamped with FedEx 2Day, rather than a Newgistics prepaid label.

Apple is going against the grain by investing in the returns process, an area that companies often trim because it does not help their bottom line. CEO Tim Cook has repeatedly said Apple does not have a profits-first policy, but instead prides itself on delivering a quality experience to its customers.

This focus on the overall experience benefits Apple's brand reputation among consumers as the company routinely leads its competitors in customer satisfaction. Apple recently reclaimed its spot as the highest ranked tablet manufacturer in J.D. Power's latest U.S. tablet customer satisfaction study, earning a 5-star rating and edging out rival Samsung.