By MacRumors Staff

Unboxing Articles


First White Magic Keyboard for iPad Pro Unboxing Surfaces Online

Monday May 17, 2021 5:12 am PDT by
The first unboxing video of the Magic Keyboard for the iPad Pro in White has surfaced online, giving the first real-world look at what the new all-white accessory is like. YouTube channel "Michaelangelo's Tech" was among a lucky few to get their hands on a Magic Keyboard in White earlier than expected, enabling an early look at the recolored accessory. The YouTuber did not have a 12.9-inch ‌...

First iPad Air 4 Unboxing Video Shared Online

Tuesday October 20, 2020 4:56 am PDT by
The first unboxing video of the fourth-generation iPad Air has been shared online. The short video offers the first in-person look at the iPad Air's new Sky Blue color, packaging, and Touch ID in the power button. Other than some demo videos from a Chinese media event last month, this unboxing video appears to be the first of its kind, ahead of more detailed unboxings and reviews expected...

iPhone 6s: Early Unboxing, Drop Test and Teardown [Updated]

Thursday September 24, 2015 6:16 pm PDT by
It's September 25 in Australia, which means the first customers who pre-ordered the iPhone 6s and 6s Plus are now beginning to receive their shipments or are getting home from purchasing one at an Apple Store. Australians and those who went to Australia to receive their phones have now taken to YouTube to show off the device in unboxing videos, drop tests and more. YouTube user Lachlan Likes ...

First Apple Watch Unboxing Video Surfaces

Wednesday April 8, 2015 6:12 am PDT by
As the initial wave of reviews for the much-anticipated Apple Watch began flooding in this morning, French website Metronews posted one of the first unboxing videos for Apple's wrist-worn device, showing off specifically what appears to be the 42mm Stainless Steel Case with Milanese Loop Apple Watch. The video is short, but confirms that photos of the packaging shared yesterday were...
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New Retina MacBook Appears in Early Unboxing Video

Wednesday April 1, 2015 8:31 am PDT by
With the official launch of the new ultra-slim 12-inch MacBook with Retina display still over a week away on April 10, Vietnamese site Tinhte.vn has managed to get its hands on the brand-new silver MacBook and has shared an unboxing video and photos. The entirety of the video is in Vietnamese, of course, but is still worth a watch to check out the design of the new MacBook, the USB-C...

First iPhone 6 Unboxing Video Surfaces

Tuesday September 16, 2014 8:06 pm PDT by
As the first reviews of both the iPhone 6 and iPhone 6 Plus hit the Internet, T3 took the opportunity to post the first unboxing of the iPhone 6, depicting the specific packaging and layout of the box for the smaller device. The video starts off showing off the new packaging for the iPhone 6, which, unlike the packaging for other Apple products, does not feature a color photo of the device...

OWC Shares Mid-2014 Retina MacBook Pro Unboxing, SSD Tests

Tuesday July 29, 2014 3:50 pm PDT by
Following this morning's release of Retina MacBook Pros with improved Haswell processors, OWC has procured both the entry-level 13-inch and and the entry-level 15-inch 2014 Retina MacBook Pro and provided a gallery of unboxing photos featuring the new devices. As expected, the packaging on the updated versions is the same as previous-generation Retina MacBook Pros. The site did a quick...

First Mac Pro Unboxing Videos Revealed

Thursday December 19, 2013 10:16 am PST by
With the first review units of the Mac Pro in the wild, FCP.co has posted an actual unboxing video of the device. The Mac Pro, which is assembled and packaged in Austin, Texas, comes in a sleek black box with a plastic handle at the top. Inside, there is minimalist, environmentally friendly molded foam with the aluminum Mac Pro wrapped in plastic for protection. Several reviewers have...
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First iPhone 5s and iPhone 5c Unboxing Photos and Video Surface

Tuesday September 17, 2013 7:09 am PDT by
As Apple prepares to begin selling the new iPhone 5s and lower-cost iPhone 5c this Friday, September 20, the first publicly-revealed unboxing photos of both devices have surfaced, depicting the specific packaging layout and content of each device. Italian technology website HDblog.it [Google Translate] has shared a set of unboxing photos of both devices showing various details about each...

New iMac Unboxing Video and Teardown Photos

Thursday November 29, 2012 10:56 pm PST by
The new iMac is going on sale around the world on Friday, November 30th. In Australia, Ben Pasternak was able to walk into his local Apple Store and buy one and has posted the first unboxing video of the new machine: Meanwhile, Japanese site Kodawarisan has
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Unboxing Photos from Early iPad Mini Delivery Surface in France

Wednesday October 31, 2012 6:36 am PDT by
Yesterday, we noted that early iPad mini pre-orders were en route to customers and that resellers were receiving shipments ahead of Friday's official launch for the Wi-Fi models. French site igen.fr now shares some unboxing photos [Google translation] from a customer who pre-ordered a white iPad mini from French reseller Darty and has already received his shipment. The unboxing photos do...

First iPhone 5 Unboxing Videos Posted as Reports of Premature Deliveries Begin

Wednesday September 19, 2012 9:19 am PDT by
Following yesterday's publication of the first unboxing photos of the iPhone 5, several unboxing videos have now begun appearing. Among the first is one from UK gadget site T3, which received an official review unit from Apple and published its review as the embargo lifted late yesterday. T3 has also posted a number of other videos showing off features of the iPhone 5. A second video has ...
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First iPhone 5 Unboxing Photos Reveal Packaging Layout and EarPods Travel Case

Tuesday September 18, 2012 12:48 pm PDT by
BGR shares a few photos of what seems to be the first publicly-revealed unboxing of the iPhone 5. It is unclear how the source was able to obtain an iPhone 5, but the photos show the box itself and the rear of the device, as well as the trio of accessories that are included in the box: EarPods, power adapter, and Lightning to USB cable. The EarPods appear to be packaged identically to the...
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First Unboxing Video of 3rd Generation Retina iPad

Tuesday March 13, 2012 2:07 am PDT by
While the official launch of the 3rd Generation iPad isn't until March 16th, Vietnamese site Tinhte.vn has managed to get their hands on one of the new iPads and shot an unboxing video. The video, of course, is in Vietnamese, but you can follow along pretty easily. There are no new revelations, but you can see the unboxing and also the LTE toggle in the settings: Additional...
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Apple Has an Unboxing Room to Test Hundreds of Variants of their Product Packaging

Tuesday January 24, 2012 12:11 am PST by
iPod nano packaging photo by iLounge From an advance copy of Adam Lashinsky's upcoming Inside Apple book, NetworkWorld notes an interesting bit of information about how Apple approaches retail packaging. Perhaps it should be no surprise, given the elegance of some of Apple's product packages, but Apple is said to have a secretive packaging room where a package designer goes through...
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iPad 2 Unboxing Photos and Video

Friday March 11, 2011 1:29 pm PST by
The first customers have received their iPad 2s after standing in line for much of the day. Some of the first photos from an unboxing are provided here: PCMagazine also had a good unboxing and review video of the iPad 2 based on a review unit they had received: We've started a forum discussion thread for readers to post their first impressions of the iPad 2 and...
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Apple TV Unboxing and Hands on Video with Streaming and Netflix

Tuesday September 28, 2010 6:16 pm PDT by
PCMag has posted a review, hands on video and unboxing slideshow of the new Apple TV which should be arriving in customer's hands this week. Their hands on video shows the new Apple TV's interface which looks much like the existing previous model. It shows the speed of renting movies and TV shows, flickr, as well as the Netflix interface: In the end they describe the new Apple TV as...
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Unboxing Photos of Apple's New iPod Nano and iPod Touch

Wednesday September 8, 2010 7:41 am PDT by
Following up on its extensive gallery of unboxing and comparison photos for the new iPod shuffle yesterday, iLounge has now done the same for the new iPod nano and iPod touch. The gallery, which will continue to be updated with additional photos today, shows off the packaging, organization, and included accessories available with the new models. ...
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Fourth-Generation iPod Shuffle Unboxing and Comparison Photos

Tuesday September 7, 2010 7:24 am PDT by
iLounge has received a new fourth-generation iPod shuffle and posted a photo gallery documenting the unboxing as well as showing a comparison to the similar second-generation iPod shuffle and other iPod models. After moving navigation buttons to the headphone cord in the third-generation model, Apple has gone back to its earlier button design, although it has still been able to...
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Mac Pro Unboxing Photos, Early Benchmarks and Notes

Monday August 23, 2010 8:47 pm PDT by
The new hexacore 2010 Mac Pros have been filtering in over the past few days to the first lucky customers. Here is a set of unboxing pictures from Recruit in Japan. They show the Mac Pro, the SSD drive, ATI Radeon 5870, and new Hexacore Xeon CPUs. Additional photos and notes are summarized here: - 64-bit kernel is now default for the 2010 Mac Pros - Unboxing photos from OWC -...