The MacRumors Show: Where Is Apple in the Generative AI Race?

On this week's episode of The MacRumors Show, we discuss Apple's place in the ongoing race to develop generative AI tools.

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Earlier this week, Apple held its annual AI summit for employees at the Steve Jobs Theater, the first fully live in-person event at the company's Apple Park headquarters since the pre-COVID era. The latest AI summit comes at a time of great excitement surrounding the Microsoft-backed ChatGPT artificial intelligence chatbot and Google's recent announcement that it is releasing its own LaMDA-powered AI chatbot, called Bard.

Google is adding the technology behind Bard to the Google search engine to enable complex queries to be distilled into digestible answers, and Microsoft is expected to follow a similar path by integrating ChatGPT into Bing Search. AI image generation tools such as DALL-E 2 have also captured public interest in recent months, alongside the technology's potential for music creation, video editing, and more.

In February last year, Apple purchased an AI start-up focused on auto-generated music, but the company is publicly missing from the current race to innovate in the generative AI space. We look at where Apple may have advantages that it could leverage for AI, potential integrations in features like Siri and Spotlight search, and where we could see the first Apple generative AI tools emerge.

We also talk through some of the week's biggest news, including the apparent delay of Apple's mixed-reality headset to June, the indefinite delay of the company's 27-inch mini-LED external display, iMac skipping the M2 chip, and the method Apple apparently has in store to authenticate iPhone 15 USB-C accessories. In addition, we look at the increasingly tangible 15-inch MacBook Air with the M2 chip, which Apple could launch as soon as April.

Listen to The MacRumors Show in Apple Podcasts, Spotify, Overcast, Pocket Casts, Castro, Google Podcasts, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player. Watch a video version of the show on the MacRumors YouTube channel.


If you haven't already listened to the previous episode of The MacRumors Show, catch up for our in-depth discussion about the rumored "iPhone Ultra" model that could emerge next year with Andru Edwards.

Subscribe to ‌The MacRumors Show‌ for more episodes, where we discuss some of the topical news breaking here on MacRumors, often joined by exciting guests like Tyler Stalman, Jon Prosser, Sam Kohl, Quinn Nelson, John Gruber, Federico Viticci, Sara Dietschy, Luke Miani, Thomas Frank, Jonathan Morrison, iJustine, Ross Young, Ian Zelbo, Jon Rettinger, Rene Ritchie, and Mark Gurman. Remember to rate and review the show, and let us know what subjects you would like the podcast to cover in the future.

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Top Rated Comments

vegetassj4 Avatar
18 months ago
Here is where they are ?:



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Score: 40 Votes (Like | Disagree)
mannyvel Avatar
18 months ago
Generative AI? Apple/MacOS can't even sync my photos library to my iDevices anymore.
Score: 8 Votes (Like | Disagree)
purplerainpurplerain Avatar
18 months ago
By this time next year nobody will give AF. The hype cycle will be over, people will be annoyed with AI just like they are annoyed with all the over hyped unicorn companies and software bugs and crashing products. Whatever works will just blend into the background and most people will not notice it even when they are using it.

Has anyone fixed auto type bugs and lags yet? Why does Adobe Premiere crash like a b and have terrible bugs after 30 years? The same fate and user anger awaits all this crap.

Btw Sam Altman is a dumb ass and just like Zuckerberg and Dorsey he is living in his hype cycle. In the end he will just be remembered as that kid who sold a failed social media app that nobody remembers and then used that money to buy himself into positions he doesn’t understand.
Score: 6 Votes (Like | Disagree)
Attirex Avatar
18 months ago
ChatGPT created a chinese weather spy balloon that flew over the Rhianna and blew up a train in Ohio while doing the Wednesday dance on tiktok.
Score: 5 Votes (Like | Disagree)
Danfango Avatar
18 months ago
Hopefully Apple are ignoring the crapfest.
Score: 5 Votes (Like | Disagree)
purplerainpurplerain Avatar
18 months ago

Ross Douthat, writing for the New York Times ('https://www.nytimes.com/2023/02/17/opinion/ai-chatbot.html'), warns that "aside minor questions like whether rogue A.I. might wipe out the human race", AI carries other risks that include: "this kind of creation would inevitably be perceived as a person by most users, even if it wasn’t one", and "a place where an entire civilization could easily get lost."

So between OpenAI's ChatGPT, Microsoft's Sydney, Google's Bard, and Apple's souped-up Siri or Siri-enhanced Safari browser, AI may one day have the power to:
1. Terminate us like Skynet
2. Control us like the Matrix
3. Delude us with false truths.

I think that last possibility is the most dangerous.
There are dangers and lots of bugs and hallucinations that could be dangerous. In those cases people and orgs can just sue the mother out of AI companies for releasing and maintain software that is so bad it screws society up.

Simply put, social media has gotten away with being a cesspool because they blame users. They can’t do that with AI. If the machine is a cesspool and produces misinformation then the blame is all on the developers.

As for people who keep posting insane infatuated ideas about AI generated garbage, most of those are not programmers. They are just some people who watched some sci fi movies and are so lazy they want a machine to do all the work AND thinking for them. They don’t understand that it isn’t possible and that it will be janky and broken forever.

Every new tech hype cycle brings these people out.



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Score: 4 Votes (Like | Disagree)