Apple Kills iPhone 12 Mini Production Due to Poor Sales

Apple has reportedly ended production of the iPhone 12 mini after months of lackluster sales, according to Taiwanese research firm TrendForce.

iphone 12 mini front
Following widespread reports that the iPhone 12 mini has suffered from poor sales relative to other iPhone 12 models since its launch last year, TrendForce claims that Apple has now ceased production of the device. The ‌iPhone 12 mini‌ is said to have "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling its existing inventory of the device without producing any further units.

Launched in October of last year, the ‌iPhone 12 mini‌ features a 5.4-inch display that accommodates fans of smaller smartphones, with pricing starting at $699 in the United States. While production of the device has now allegedly ceased, the ‌iPhone 12 mini‌ remains available on Apple.com without any unusual shipping delays for now. The device is available in six colors, including a purple option that went on sale in late April.

The warning signs began when Apple was believed to have shifted production away from the ‌‌iPhone 12 mini‌‌ for the first quarter of 2021, in an effort to combat continuing lead times for the more popular ‌‌‌iPhone 12‌ Pro‌‌. Since then, analysis has indicated that the ‌‌‌iPhone 12 mini‌‌‌ suffered from lackluster sales, capturing just six percent of the total ‌‌‌‌iPhone 12‌‌‌‌ sales during the launch period, despite broad satisfaction reported by owners of the smaller device. The ‌iPhone 12 mini‌ also failed to obtain a spot in the top five list of best-selling smartphones earlier this year.

Apple is still expected to unveil an iPhone 13 mini later this year, but rumors suggest that the 5.4-inch model will be discontinued in 2022 in favor of a larger 6.1-inch model.

Related Stories

Apple iPhone13 family lineup 220308 2

Apple Unveils New iPhone 13 'Green' and iPhone 13 Pro 'Alpine Green' Colors

Tuesday March 8, 2022 10:09 am PST by
Apple debuted two new iPhone 13 colors at its "Peek Performance" digital event today, offering the iPhone 13 and iPhone 13 mini in a new "green" and the iPhone 13 Pro and iPhone 13 Pro Max in "alpine green." "People love the design of iPhone 13 Pro and iPhone 13, and we're excited to unveil the stunning new alpine green and green finishes, which join the wide range of beautiful colors on the...
Peek Performance Feature

Four Apple Devices You Shouldn't Buy Right Now – New Models Are Imminent

Saturday March 5, 2022 7:00 am PST by
New Apple products are expected to be announced at the company's "Peek Performance" event on March 8, so prospective customers should now hold off on buying at least four currently-available Apple devices until updated models launch. Based on reports from reliable sources over the past two years, Apple is expected to announce replacements for at least four of its current devices with new...
iMac M1 Blue Mini LED Feature

Reputable Analyst Doubles Down on Claim Apple Will Unveil 27-inch Mini-LED Product in June

Thursday March 17, 2022 4:56 am PDT by
Reliable display analyst Ross Young has reiterated his belief that Apple will unveil a new product with a 27-inch mini-LED display around June, despite another well-known analyst claiming new mini-LED products from Apple are unlikely this year. On Wednesday, Ming-Chi Kuo said there may be no new products with mini-LED displays from Apple in 2022 because of cost concerns to do with sourcing...
iPhone mini wonder feature

iPhone 13 Mini to Be Assembled By Pegatron and Foxconn [Updated]

Monday July 5, 2021 10:19 pm PDT by
Taiwanese Apple supplier Pegatron will remain a major assembler of smaller iPhones and will share orders for this year's forthcoming iPhone 13 mini with Foxconn, claims a new report from DigiTimes. Pegatron has obtained orders for the upcoming 5.4-inch iPhone model, as well as a portion of orders for another upcoming iPhone model that will feature a 6.1-inch display, according to market...
iphone 12 vs iphone 12 mini

Deals: Woot's New Sale Offers Up to $160 Off Refurbished iPhone 12 Models and AirPods for $99.99

Tuesday August 3, 2021 6:27 am PDT by
Woot today has a few deals on refurbished models of the iPhone 12 mini, iPhone 12 Pro, and AirPods. Starting with the iPhone 12 mini, you can get the 64GB model unlocked for $579.99, down from $729.00. Note: MacRumors is an affiliate partner with Woot. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The 128GB iPhone 12 mini is ...
iphone 13 pricing

Goodbye 64GB: iPhone 13 Lineup Starts at $699 With 128GB of Storage

Tuesday September 14, 2021 11:06 am PDT by
Apple today announced that the iPhone 13 and iPhone 13 mini start with 128GB of storage, which is double the base 64GB offered for the iPhone 12 and iPhone 12 mini. The storage capacities available for the iPhone 13 and iPhone 13 mini include 128GB, 256GB, and 512GB, while the iPhone 13 Pro and iPhone 13 Pro Max also have a new 1TB storage option. Pricing continues to start at $699 for the...
iPad mini and iPhone 12 Best Buy Feature

Deals: Best Buy Takes $300 Off iPhone 12 Mini and $100 Off iPad Mini

Wednesday August 25, 2021 7:16 am PDT by
Today we're tracking a few deals at Best Buy, including record low prices on the iPhone 12 mini and iPad mini 5. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. iPhone 12 mini To start, you can get Apple's 64GB iPhone 12 mini from T-Mobile for $429.99, down...
f1631641207

Apple Announces iPhone 13 and iPhone 13 Mini With Smaller Notch, Repositioned Rear Cameras, and More

Tuesday September 14, 2021 10:41 am PDT by
Apple today announced the iPhone 13 mini and iPhone 13, both featuring a smaller notch, repositioned rear-cameras, improved performance, and more while maintaining the same 6.1-inch and 5.4-inch sizes of their respective iPhone 12 predecessors. The new iPhone 13 and iPhone 13 mini, as rumored, includes a smaller notch allowing for more display area. In specific, Apple said that the notch is ...

Popular Stories

maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple tv 4k design green

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

Monday May 16, 2022 9:57 am PDT by
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks. tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple...