iPhone 12 Mini Reportedly Accounted for Only 5% of Sales in First Half of January

The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 ‌iPhone‌ series in the first half of January in the United States, according to Counterpoint Research cited by Reuters.

iphone 12 mini front
Counterpoint Research indicates that handsets over 6 inches such as the ‌iPhone‌ 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the 5.4-inch ‌iPhone 12 mini‌ for the start of this year. The relatively low sales for the 12 mini is expected to be due to a trend in the overall market where consumers are veering away from smaller displays and opting for larger, more immersive smartphone sizes.

Reports of lackluster ‌iPhone 12 mini‌ sales began emerging in early January, and last week JP Morgan analyst William Yang stated in a note seen by AppleInsider that weak demand for the model could result in Apple cutting production entirely in the second quarter of 2021 to allow it to sell through its existing supplies.

Last month Apple reported its quarterly earnings for the first time following the launch of the ‌iPhone‌ 12 in October. While Apple did not disclose specific sales figures for each of the models in the lineup, the company did report $65.60 billion in revenue for its ‌iPhone‌ business alone, a new quarterly record.

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Top Rated Comments

vagos Avatar
44 months ago
Conclusion: Don't base your products on forum requests.
Score: 53 Votes (Like | Disagree)
UltraInstinct Avatar
44 months ago
It would be a huge shame if they cancel the mini line after one year.
Score: 46 Votes (Like | Disagree)
FelineTech Avatar
44 months ago
I love my iPhone12 mini. I guess I'm in the minority. I think if they had put a telephoto lens on it (instead of wide angle), it might have appealed to more people.
Score: 46 Votes (Like | Disagree)
trevorep Avatar
44 months ago
I absolutely love my mini. It's the phone I've been wanting Apple to make for SOOOO many years. Would make me super sad if they dropped it from the lineup in the future.
Score: 42 Votes (Like | Disagree)
senttoschool Avatar
44 months ago
I think the pandemic has had a huge negative effect on the Mini's sales. The small size is most important when you're going out. When you're at home, you want a bigger screen to watch videos on the bed or couch.

I want an iPhone 12/13 Mini in the future when I can go out a lot more. For now, I will keep my XR because I'm staying home so much.
Score: 38 Votes (Like | Disagree)
lupend88 Avatar
44 months ago
I have had the Plus/Max variant of the iPhone ever since they started making them. And for whatever reason I was so drawn to the Mini this year. I can say it has been my favorite iPhone ever, I really hope they don't cancel them! Such a joy to hold and it has really helped me cut my screen time down and not be so tied to my phone.
Score: 22 Votes (Like | Disagree)