When Will the iPhone 12 Launch? Here's What We Know

Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch.

The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear until October. In recent weeks, multiple rumors, including some from Apple's supply chain, have said that the iPhone 12 models will arrive in October.

During an earnings call earlier this year, Apple CFO Luca Maestri confirmed that the new iPhones will be released later than usual. The statement remained indistinct about the exact release date, simply saying that the devices will be "available a few weeks later" than usual. Last year's iPhone 11 was officially announced on September 10, 2019 and wasn't available until September 20th, 2019.

Apple often holds two events in the fall, with the first typically being for new iPhones and Apple Watches, and the second being for other hardware such as Macs and iPad Pros. This year, it seems that Apple has probably swapped the iPhone from the first event to the second event to account for its delays in manufacturing.

A brief moment in Apple's "Time Flies" event promoting the updated iPad highlighted the date of Wednesday, September 30.

Although the video clip probably does not constitute a leak, this fleeting part of Apple's event has been generating speculation on the significance of September 30. Past precedent suggests that Apple does not hold events on Wednesdays, so the date may ultimately be of no consequence.

Apple did unveil the Apple Watch Series 6 in a number of new finishes, including a blue color. Several rumors have alleged that the iPhone 12 will arrive in a new blue finish, so this now seems more likely. Apple also explained that they would not be shipping new Apple Watches with power adapters, lending credence to similar rumors about the iPhone 12.

For a summary of all iPhone 12 rumors to date, see our comprehensive iPhone 12 roundup.

Related Roundup: iPhone 12

Top Rated Comments

(View all)
Avatar
1 week ago


Don't wish your life away.

I don't recall Apple hiding release details in other videos. Is there a precedent for this?

Is there a precedent for any of 2020?
Score: 23 Votes (Like | Disagree)
Avatar
1 week ago
October can’t come soon enough! It was very strange not seeing the iPhone being announced yesterday.
Score: 13 Votes (Like | Disagree)
Avatar
1 week ago
I would argue they are not actually being released until November considering the new Air was announced yesterday and doesn’t even have a clear launch date in October yet.

i just hope they release a Dark Blue iPhone 12 Pro to go with the Series 6 watch I just ordered ?
Score: 8 Votes (Like | Disagree)
Avatar
1 week ago
Still don't understand why they couldn't introduce them. Surely they have advanced production models for internal testers.
Score: 8 Votes (Like | Disagree)
Avatar
1 week ago
We will save a billion pounds of fossil fuels by not shipping charging adapters...also 300,000,000 $$$$
Score: 7 Votes (Like | Disagree)
Avatar
1 week ago


Still don't understand why they couldn't introduce them. Surely they have advanced production models for internal testers.

they wouldn't do that because whatever sales they can still get off the iphone 11 would stop and everyone would wait. there are actually some people still buying the 11 still right now.
Score: 6 Votes (Like | Disagree)

Top Stories

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....