Apple's biggest product unveiling of the year is now in our rear-view mirror, with the company taking the wraps off of new iPhone, Apple Watch, and iPad models while also prepping for the launch of its new Apple Arcade and Apple TV+ services.

Pre-orders for all of the new devices are now underway, and we're looking forward to next Thursday's release of iOS 13 and watchOS 6, followed the next day by the new iPhone and Apple Watch models. Read on for more details on Apple's announcements from this week!

Everything Apple Announced at This Week's iPhone Event in Just Seven Minutes

Apple's highly anticipated September media event on Tuesday saw the company unveil its latest iPhone and Apple Watch models, as well as an updated entry-level iPad. We also got final details on the upcoming Apple Arcade and Apple TV+ subscription services.

appleiphone11pro
While there were quite a few announcements at the event, we didn't quite get everything we were hoping for, perhaps setting the stage for an October event where we could see Mac and iPad Pro updates, as well as the Tile-like item tracker Apple has been working on.

Make sure to check out our recap video summing everything up in just seven minutes, as well as links to all of our news stories from the event.

Apple Announces iPhone 11 Pro and iPhone 11 Pro Max With Triple-Lens Rear Camera and Midnight Green Color

The successors to the iPhone XS and XS Max debuted as the iPhone 11 Pro and 11 Pro Max, and as expected, both sizes come with triple-lens rear cameras for improved photo and video capabilities.

iphone11prolineup
The devices are available in four colors including a new Midnight Green, and they come with a more durable textured matte glass back and improved water resistance. An improved Super Retina XDR display and A13 Bionic chip drive performance gains, while the new iPhones also get four to five additional hours of battery life compared to their predecessors. The also now come with a faster 18-watt USB-C power adapter in the box.

The iPhone 11 Pro and 11 Pro Max became available for pre-order on Friday at 5:00 a.m. Pacific Time, and they will officially launch on Friday, September 20. Pre-order supplies started to sell out fairly quickly, however, so those ordering now may have to wait until after Friday to receive their phones.

Apple Unveils iPhone 11 With Dual-Lens Rear Camera, Six New Colors, Dolby Atmos, and More

Apple's lowest-cost new iPhone is the iPhone 11, the successor to last year's iPhone XR. The iPhone 11 includes a number of upgrades such as a dual-lens rear camera, six new colors, an A13 Bionic chip, and Dolby Atmos sound.

iphone 11 2019
Camera upgrades include a dual-lens rear camera with 12-megapixel wide-angle and 12-megapixel ultra-wide lenses, a Night Mode for capturing ultra low-light photos, and Smart HDR.

The iPhone 11 starts at $699, which is $50 less than the iPhone XR, and as with the iPhone 11 Pro, pre-orders kicked off at 5:00 a.m. Pacific Time on Friday, September 13 ahead of availability on Friday, September 20.

Apple Announces Apple Watch Series 5 With Always-On Retina Display and New Titanium Case Option

The Apple Watch Series 5 comes with new titanium and ceramic case options as rumored, but one big change remained a surprise until it was announced: an always-on display.

apple watch series 5
Other improvements include a built-in compass and an updated Maps app for improved navigation, as well as support for international emergency calls on cellular models. The new Apple Watch Studio also lets you customize your watch with whichever casing and band combination you prefer.

Apple Watch Series 5 is available for pre-order now ahead of a September 20 launch, starting at $399 for GPS models and $499 for cellular models, although launch-day deliveries of some models are no longer available. Apple Watch Series 3 models also remain available starting at just $199.

Apple Unveils New Low-Cost 10.2-inch iPad Starting at $329

In line with last-minute rumors, Apple at this week's event revealed a new 7th-generation iPad, bringing updated specs including a larger 10.2-inch display, an A10 Fusion chip, and a Smart Connector for attaching a Smart Keyboard.

ipad7keyboard
The new iPad is priced starting at $329 ($299 for education customers) with pre-orders available now ahead of a September 30 launch date.

Apple to Release iOS 13 on September 19, iOS 13.1 and iPadOS on September 30

Ahead of the launch of the iPhone 11 and 11 Pro on September 20, Apple announced that it will be releasing iOS 13 on Thursday, September 19. iPad support will not be included, however, with Apple quickly following iOS 13 with an iOS 13.1 and iPadOS 13.1 release on September 30.

test iOS 13
For Apple Watch owners, watchOS 6 will be launching for Series 3 and newer on September 19, with Series 1 and Series 2 following later in the fall. As for macOS Catalina, Apple says it will be launching in October.

Apple's upcoming subscription services also received launch dates, with Apple Arcade launching September 19 for $4.99/month for the whole family, with a one-month free trial. Apple TV+ will launch on November 1, also priced at $4.99/month with a seven-day free trial. Users will, however, receive a free year of Apple TV+ with the purchase of a new iPhone, iPad, Mac, iPod touch, or Apple TV.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
CarPlay Sound Recognition

Apple Previews Three New CarPlay Features Coming With iOS 18

Wednesday May 15, 2024 9:18 am PDT by
Apple today previewed new accessibility features coming with iOS 18 later this year, and this includes some new options for CarPlay. Apple highlighted three new features coming to CarPlay: Voice Control: This feature will allow users to navigate CarPlay and control apps with just their voice. Color Filters: This feature will make the CarPlay interface visually easier to use for...
maxresdefault

Hands-On With the New M4 OLED iPad Pro

Wednesday May 15, 2024 10:40 am PDT by
Today is the official launch day of the new iPad Pro models, and these updated tablets mark the biggest feature and design refresh that we've seen for the iPad Pro in several years. We picked up one of the new 13-inch models to check out everything new. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, Apple is still offering 11-inch and 13-inch size options ...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...