Apple's biggest product unveiling of the year is now in our rear-view mirror, with the company taking the wraps off of new iPhone, Apple Watch, and iPad models while also prepping for the launch of its new Apple Arcade and Apple TV+ services.

Pre-orders for all of the new devices are now underway, and we're looking forward to next Thursday's release of iOS 13 and watchOS 6, followed the next day by the new iPhone and Apple Watch models. Read on for more details on Apple's announcements from this week!

Everything Apple Announced at This Week's iPhone Event in Just Seven Minutes

Apple's highly anticipated September media event on Tuesday saw the company unveil its latest iPhone and Apple Watch models, as well as an updated entry-level iPad. We also got final details on the upcoming Apple Arcade and Apple TV+ subscription services.

appleiphone11pro
While there were quite a few announcements at the event, we didn't quite get everything we were hoping for, perhaps setting the stage for an October event where we could see Mac and iPad Pro updates, as well as the Tile-like item tracker Apple has been working on.

Make sure to check out our recap video summing everything up in just seven minutes, as well as links to all of our news stories from the event.

Apple Announces iPhone 11 Pro and iPhone 11 Pro Max With Triple-Lens Rear Camera and Midnight Green Color

The successors to the iPhone XS and XS Max debuted as the iPhone 11 Pro and 11 Pro Max, and as expected, both sizes come with triple-lens rear cameras for improved photo and video capabilities.

iphone11prolineup
The devices are available in four colors including a new Midnight Green, and they come with a more durable textured matte glass back and improved water resistance. An improved Super Retina XDR display and A13 Bionic chip drive performance gains, while the new iPhones also get four to five additional hours of battery life compared to their predecessors. The also now come with a faster 18-watt USB-C power adapter in the box.

The iPhone 11 Pro and 11 Pro Max became available for pre-order on Friday at 5:00 a.m. Pacific Time, and they will officially launch on Friday, September 20. Pre-order supplies started to sell out fairly quickly, however, so those ordering now may have to wait until after Friday to receive their phones.

Apple Unveils iPhone 11 With Dual-Lens Rear Camera, Six New Colors, Dolby Atmos, and More

Apple's lowest-cost new iPhone is the iPhone 11, the successor to last year's iPhone XR. The iPhone 11 includes a number of upgrades such as a dual-lens rear camera, six new colors, an A13 Bionic chip, and Dolby Atmos sound.

iphone 11 2019
Camera upgrades include a dual-lens rear camera with 12-megapixel wide-angle and 12-megapixel ultra-wide lenses, a Night Mode for capturing ultra low-light photos, and Smart HDR.

The iPhone 11 starts at $699, which is $50 less than the iPhone XR, and as with the iPhone 11 Pro, pre-orders kicked off at 5:00 a.m. Pacific Time on Friday, September 13 ahead of availability on Friday, September 20.

Apple Announces Apple Watch Series 5 With Always-On Retina Display and New Titanium Case Option

The Apple Watch Series 5 comes with new titanium and ceramic case options as rumored, but one big change remained a surprise until it was announced: an always-on display.

apple watch series 5
Other improvements include a built-in compass and an updated Maps app for improved navigation, as well as support for international emergency calls on cellular models. The new Apple Watch Studio also lets you customize your watch with whichever casing and band combination you prefer.

Apple Watch Series 5 is available for pre-order now ahead of a September 20 launch, starting at $399 for GPS models and $499 for cellular models, although launch-day deliveries of some models are no longer available. Apple Watch Series 3 models also remain available starting at just $199.

Apple Unveils New Low-Cost 10.2-inch iPad Starting at $329

In line with last-minute rumors, Apple at this week's event revealed a new 7th-generation iPad, bringing updated specs including a larger 10.2-inch display, an A10 Fusion chip, and a Smart Connector for attaching a Smart Keyboard.

ipad7keyboard
The new iPad is priced starting at $329 ($299 for education customers) with pre-orders available now ahead of a September 30 launch date.

Apple to Release iOS 13 on September 19, iOS 13.1 and iPadOS on September 30

Ahead of the launch of the iPhone 11 and 11 Pro on September 20, Apple announced that it will be releasing iOS 13 on Thursday, September 19. iPad support will not be included, however, with Apple quickly following iOS 13 with an iOS 13.1 and iPadOS 13.1 release on September 30.

test iOS 13
For Apple Watch owners, watchOS 6 will be launching for Series 3 and newer on September 19, with Series 1 and Series 2 following later in the fall. As for macOS Catalina, Apple says it will be launching in October.

Apple's upcoming subscription services also received launch dates, with Apple Arcade launching September 19 for $4.99/month for the whole family, with a one-month free trial. Apple TV+ will launch on November 1, also priced at $4.99/month with a seven-day free trial. Users will, however, receive a free year of Apple TV+ with the purchase of a new iPhone, iPad, Mac, iPod touch, or Apple TV.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...