Major Change Coming to Siri as Soon as This Year
Apple is working on a major change to Siri that will move away from the "Hey Siri" trigger phrase currently required to invoke the virtual assistant hands-free, according to Bloomberg's Mark Gurman.

In a recent edition of his "Power On" newsletter, Gurman said that Apple is working on a way for Siri to be able to understand and respond to commands without the need to use "Hey Siri" as a trigger-phrase. Instead, users will simply need to say "Siri."
The company is working on an initiative to drop the "Hey in the trigger phrase so that a user only needs to say "Siri"—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.
The complexity involves Siri being able to understand the singular phrase "Siri" in multiple different accents and dialects. Having two words — "Hey Siri" — increases the likelihood of the system properly picking up the signal.
The change would bring Siri closer to Amazon's voice assistant, which can be triggered simply by beginning a command with "Alexa." Gurman added that Apple is also working on deeper Siri integrations with third-party apps and services to provide better assistance thanks to additional context.
The changes to Siri are expected to roll out sometime in 2023 or 2024, meaning that they could arrive as soon as this summer with the announcement of iOS 17 at WWDC. iOS 17 as a whole may have "fewer major changes than originally planned" due to Apple's focus on the "xrOS" operating system for its AR/VR headset. This could result in the software update having more of an overall focus on bug fixes and stability improvements rather than new features, but the rumored trigger phrase change for Siri would be a significant change for the voice assistant.
Popular Stories
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April.
iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro.
Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today.
Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa.
Voice...
The iOS 16.4 release candidate version that was provided to developers today appears to hint at a new set of AirPods that could be coming in the near future. According to @aaronp613, the beta features references to AirPods that have a model number of A3048 and an AirPods case with a model number of A2968.
There have been no rumors that new AirPods are on the horizon, and it is early for...
Nothing today announced the launch of its second-generation wireless earbuds, the Nothing Ear (2), which offer many of the same features as Apple's AirPods Pro 2 at a lower price point. We went hands-on with the Ear (2) earbuds to see whether they're a viable alternative to the AirPods Pro 2 for those who want to save some cash.
The Ear (2) earbuds are the successor to the Nothing Ear (1),...
Apple today seeded the release candidate versions of upcoming iOS 16.4 and iPadOS 16.4 updates to developers for testing purposes, with the software coming a week after the launch of the fourth betas. The RCs mark the final version of the software that will be provided to the public in the near future. Registered developers are able to download the iOS 16.4 and iPadOS 16.4 updates...
Apple is tracking the attendance of its employees at offices using badge records in order to ensure they are coming in at least three times a week, according to Platformer's Zoë Schiffer.
Since April 2022, Apple employees have been operating on a hybrid home/office work policy as part of a gradual return strategy following the pandemic, with staff required to work from the office at least...
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular.
Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...