MacRumors

Ecovacs recently came out with its newest robot vacuum, the Deebot X11 Omnicyclone. Like the last couple of models, this new vacuum has Matter integration and it's able to connect to HomeKit so it can be sent off to clean the floor with Siri voice commands.

ecovacs x11 2

Design

The X11 is the same size as the prior-generation X9, coming in at 3.86 inches tall. I've tested several robot vacuums now, and that's on the thinner side. It can get under almost all of my furniture, including my stove, to vacuum in areas that are often untouched.

Height is the most important metric when it comes to robot vacuums, but if you have a lot of tightly spaced furniture, you also need to consider width. The X11 is about 13.8 inches across, and it could be too large for smaller apartments.

x11 main design
Underneath the vacuum, there's a roller bar, a mop, a brush that gets into nooks and crannies along baseboards, a canister for dust and debris, and internal areas for clean and dirty water for mop washing and cleaning. You can access the dust canister by removing the top plate of the robot and undoing the latch.

x11 underneath
Exterior vacuum design didn't change much between the X9 and the X11, but the X11's base station is entirely different. It's significantly larger than before because it includes a reusable canister for dust instead of a bag.

The canister is why the X11 has its "Omnicyclone" name. It reminds me of a Dyson-style vacuum canister, and it's built right into the middle of the base station. You can pop it out and empty it into the trash, then stick it right back in. Large chunks of debris can get stuck, so as with a Dyson, the canister can need cleaning at times. There is no need to buy bags with the X11, which does make it stand out from other robot vacuums on the market.

x11 base station
Along with the vacuum canister, the base station houses a 2.7-liter dirty water tank and a 3.2-liter clean water tank. The water tanks are larger than the tanks in the X9, which means less maintenance. I fill the clean water tank less, and I try to remember to empty the dirty water tank regularly because it can get smelly if it sits.

x11 canister
Inside the base station, there's a spot to add cleaning fluid. The X11 supports two kinds of cleaning fluid, one for standard cleaning and one for deep cleaning. Two cleaning fluid options are more expensive and more of a hassle, so I'm not a fan of the dual cleaning. Ecovacs recommends that you use Ecovacs cleaning fluid, and it sells the two variants.

Setup and Maintenance

Setting up the X11 is straightforward enough that anyone can do it. There's a single-page startup guide that has easy instructions on putting the base station components together, then it's just a matter of filling the water tank, downloading the app, turning on the robot, and following the app steps for pairing.

The X11 is simple enough that someone not technologically inclined could operate it, but the number of app settings and complicated features like voice activation could be confusing. None of those features are required, and it can clean on default settings, but if you have older parents who struggle with electronics and buy this (or any robot vacuum) for them, you're going to get calls for troubleshooting.

There is maintenance to take care of, like occasionally replacing the rollers and brush with parts purchased from Ecovacs. The site sells a bundle that includes a new roller brush, three filters and two side brushes for $60, and a new roller mop is $35.

Vacuuming

The X11 has the strongest suction of any robot vacuum that I've tried. It is excellent at picking up pet hair, dust, and debris on my hardwood and tile floors. I started tossing a handful or two of dirt on the floor to see how much robot vacuums can clean up, and the X11 got almost all of it in the first pass.

Robot vacuums are meant to clean regularly rather than deeply, which is why it's not an ideal test, but it does give me a clear metric to compare by.

x11 front
According to Ecovacs, the X11 has 19,000 Pa suction and it uses the same Blast system (multi-stage suction and airflow) from prior Ecovacs robots. It's more suction than the X9, which I already thought worked well, and more suction than the Roborock vacuum I use regularly. If you have hard floors and pets or kids, it's good at getting up even trace amounts of pet hair, and it doesn't miss crumbs in the kitchen.

There's a side brush for sweeping along baseboards and in corners, and it's able to get most dirt and fur up. You'll want to manually vacuum in corners every so often, but it's not a situation where the X11 is vacuuming the main area of a room and pushing dust to the sides. It is able to use the added side brush and the improved suction to do a passable job keeping hard to reach areas clean.

Ecovacs' robots have a ZeroTangle brush, and it works. I have long hair, my partner has long hair, and we have two cats. I haven't seen the brush get tangled up with hair, and I've never had to fuss with it.

x11 edge cleaning
The X11 is able to get over higher thresholds than prior Ecovacs robots, so if you have a tall threshold that other robots can't handle, the X11 might be able to navigate it. It can go over thresholds as high as 2.4cm (0.95 inches). It can get into a bathroom that has a higher than average threshold, but another room with a baby gate has a threshold too high for it to overcome. I definitely notice a difference between the X11 and the older X9 when it comes to threshold navigation.

Despite stronger suction, the X11 isn't louder than prior models, measuring in at around 62 dBA in tests. I wouldn't want to sleep while the X11 is running, but I can work while it's on if I put in my AirPods Pro to block out the noise. Emptying the vacuum into the canister at the base station is the loudest action that it performs (close to 80 dBA), so keep that in mind when positioning the base station.

The X11 is one of the quieter robot vacuums that I've tried in terms of straight vacuuming and operation sound, and it has a mode that makes it even quieter. Turning down the suction level will also help.

Mopping

Like Ecovacs' prior-generation high-end robots, the X11 has a roller mop rather than two rotating mopping pads. I am a fan of this design because it continually removes dirty water, so it's washing the floor with clean water.

x11 back cleaning
It sprays water onto the mop, cleans the floor, and squeezes the dirty water into a collection tank before starting the process over again. With this version, the roller extends out further, so it can get into corners. It's also supposed to have stain-detecting AI to go over a dirty area again, and I've seen this work as long as certain AI cleaning modes are enabled.

With wet stains, the X11 can get a mess in one go. A squirt of ketchup on the floor, for example, gets wiped up with a single cleaning. With dried-on stains, it can take a few passes. I tested dried ketchup, and needed to have the robot go over it three times to get every speck up. Anecdotally, the X11 seems to be better at getting up things like dried up cat food in fewer passes than prior Ecovacs robots.

Every so often, the X11 returns to the base station to wash the mop with hot water, and when a cleaning is finished, it's dried with hot air.

I wouldn't expect any robot vacuum to get a floor entirely spotless in one cleaning, but weekly cleanings paired with daily cleanings in specific areas like the kitchen keep the floors clean.

Time

Cleaning 2,000 square feet takes the X11 approximately five hours on the standard setting with one pass, though that can vary depending on the number of passes that it's instructed to make when mopping, how often it empties the vacuum and washes the mop, and how far it is from the base station. That time is fairly standard for the robot vacuums that I've tested, though some will take longer because of long periods for charging.

I find it useful to set up scheduled cleanings with the Ecovacs app or the Home app. I schedule the X11 to clean one area of the house per day, which keeps the floor clean but doesn't subject me to listening to a vacuum run for hours on end. It can be set to clean after meal times or more frequently just in high traffic areas, which is helpful.

Navigation and AI

When you set up the X11 for the first time, it maps each room in your house prior to cleaning. You can see the map as it goes, and it's clear that the lidar sensor at the front works well. It made a perfect map of my house, though unlike some other robot vacuums, it doesn't detect furniture and add those items to the map automatically, nor is it great at labeling rooms.

It can detect some thresholds, but it's best to go in and edit the map to make changes. My house has an open-concept main area, and it wasn't able to distinguish between the kitchen, dining room, and living room, and it also merged one bedroom with those areas. In my office, it wasn't able to tell the bathroom from the main office area, I suppose because it didn't detect the door.

x11 on floor
The X11 is good at obstacle avoidance, using a camera-based sensor system for object detection. It hasn't run directly into anything, and it is better at not getting trapped by furniture. It knows where walls are, where furniture legs are, and it can detect and avoid items on the floor like cables, socks, pets, and more. It doesn't see smaller items like LEGO bricks, and it can suck those up.

Some vacuums will label the in-app map with items that have been detected so you can go in and tell them whether to avoid that item in the future. The X11's object detection is more behind-the-scenes, so I don't get a readout of what it's avoiding.

It's good at navigating the house, though I did see it get inexplicably lost one time. It might have been that the hallway was too dark, but it couldn't find its way back to the dock in another room.

The AI in the X11 is more transparent than in prior models, and I can better keep track of what the robot is doing, why it's doing it, where it's cleaned, where it hasn't cleaned, and where access was blocked by a closed door or another obstacle.

Rugs

I've been frustrated with the way the Ecovacs robots handle small rugs, and there's no change with the X11 Omnicyclone. It regularly gets trapped on the rugs in bathrooms and thin, soft-backed rugs on my wood floors that don't have grip. It also cannot handle tassels. By "trapped," I mean that the roller vacuum sucks up the rug and can't release it, so I'm forced to go pull it out and set the vacuum to continue cleaning.

x11 stuck on rug
To be fair, Ecovacs does recommend picking up smaller rugs and tucking tassels away underneath the rug to avoid these issues, but that's a hassle. It's annoying to have to fix the vacuum when it sucks up a rug, and it's annoying to have to take the time to move everything out of the way every time it's running. Having to regularly move rugs makes it more difficult to automate and schedule cleanings.

With bigger, thicker rugs anchored by furniture, the X11 works with no issue. I have one rug that sheds like crazy even two years after I bought it. Sometimes the X11 will leave behind a big ball of rug fuzz, but all of my vacuums do that. My Dyson can't even clean that rug without getting clogged.

ecovacs app notifications
There is another rug in my laundry room that is an absolute dirt and lint magnet, and the X11 can get every speck of dust off of it. I'm satisfied with how well it cleans rugs, but it needs to be better about not getting stuck.

Battery

The X11 has a fast-charging feature where the robot can go back to the base station and quick charge for about 10 minutes. For a large home, this means that there's no multi-hour pause in cleaning.

ecovacs app fast charging
With prior Ecovacs robots, there would be a long break for charging in the middle of a cleaning. With the X11, it cleaned for six hours straight with only brief stops to quick charge.

Ecovacs recommends the fast charge system for homes that are over 2,000 square feet, and there is an option to turn it off for smaller homes. Faster charging works well, and it sets the X11 apart from other vacuums. If you have a large home, it's a reason to consider this model over other options.

Ecovacs App

Even if you're planning to use the X11 with the Home app and through ‌Siri‌ voice commands, you need the Ecovacs app. It's the only place to manage the many, many settings that are available for the vacuum, and it houses the map the robot uses for navigation.

ecovacs app
There are settings to adjust the vacuum suction, mopping water level, noise, and set up different types of cleaning such as after-meal cleaning, daily cleaning, and deep cleaning. You can set up custom scenarios for future one-touch cleanings, customize charging and station settings, adjust settings for carpet, view cleaning logs, and more. There's more than I can go over in a review, but if you get an Ecovacs robot, expect to spend a half-hour or so going through the options selecting your preferred parameters.

The X11 has an AI cleaning mode that incorporates cleaning history and preferences that you set. You can customize it with natural language commands, and it's meant to learn over time. It's new to this model, and it wasn't a feature that was available in prior Ecovacs robots I've reviewed.

The AI mode is listed in the app as "Agent Hosting," and you can tap on it instead of "Start" when beginning a cleaning. The AI will analyze your prior cleaning, take into account your app settings and preferences you've provided, and then adjust its settings on its own to clean the house.

ecovacs app ai
I've had mixed results with it, but I'm still working on customization. The first time I used it, it determined that the living room hadn't been cleaned for seven days, so it proceeded to clean it for like three hours (two passes) even though it wasn't dirty (the X11 hadn't vacuumed the floor in a week because I had). There is an AI feature that's supposed to notice messes and do another pass, but it clearly wasn't using that when evaluating how to clean.

The AI cleaned for 5.5 hours, and because it was doing double passes everywhere, it didn't get the task finished. I had to turn it off at around 11 p.m., and I wasn't able to resume the cleaning the next day because it can't pick up a task if the pause is more than a few hours.

In other tests, the AI performed better and selected reasonable cleaning parameters for various rooms, successfully executing a cleaning. I like that I can see what the AI is thinking and follow along as it completes each task, but there is a major issue I've run into. For some reason, the X11 has the wrong time. I started a clean at 2:30 p.m., and it thought it was 2:30 a.m. Another time, it was around 11:00 a.m., and it thought it was 11:00 p.m. The time is an issue because it will adjust suction to avoid being too loud if it's late at night.

The AI cleaning option is useful overall if you don't want to mess with settings for every clean, but it also takes time and effort to train it with your preferences. Luckily, plain old "Start" launches a standard clean where you can select the options that you want.

There's also a "Yiko" voice assistant that you can use to direct the X11 to clean. It's been present in the last several Ecovacs robots, but I don't use it often. Yiko isn't super responsive when I attempt to activate it, doesn't understand some simple commands, and doesn't do enough where I can use it instead of the app.

Home App

The X11 has Matter integration, so it connects to the Home app. You only get a few controls in the Home app, but it's enough to operate it on a basic level.

You can have the robot vacuum or vacuum and mop, selecting the entire house or just a single room. You can also choose from a standard clean or a deep clean for two mopping passes instead of one. The app will let you know if there's an error, such as when the water tank needs to be filled up. You can also play a sound so you can locate the robot if it gets itself stuck somewhere in the house.

ecovacs home app
Matter integration is useful for the ‌Siri‌ voice commands and for automations. You can use the Ecovacs app for setting schedules, or do it through the Home app if you want to use geofencing (such as having the robot clean when you leave home) or pair it with other ‌HomeKit‌ accessories.

Siri

I don't often use the Home app with robot vacuums, but I like being able to use ‌Siri‌. There are HomePods in the main areas of my house, so I can say something like "Hey ‌Siri‌, clean the kitchen" if I happen to be in the kitchen and notice crumbs on the floor.

When I first used a robot vacuum with ‌HomeKit‌, I was skeptical that it would be useful, but it's been a convenience. I wouldn't necessarily buy a robot vacuum just for the Matter integration, but if there are two robots with similar features and only one has Matter, I'm going to choose the Matter version.

I am hoping that Matter integration with products like the Omnicyclone X11 gets even better when Apple introduces the new version of ‌Siri‌ that it's been working on, and when the rumored home hub comes out.

Bottom Line

The X11 has the strongest AI functionality of a robot vacuum that I've tested, and aside from its poor performance with thin rugs, it's the best vacuum that I've tried so far. I appreciate that the X11's AI can learn my cleaning preferences and adjust, but sometimes a simple scheduled cleaning with pre-set parameters is better than AI. There's a lot of redundancy in the Ecovacs app with the option to use AI, standard settings, or the Yiko voice assistant, and it can be confusing. I'd like to see streamlining in the future.

x11 cat
Matter integration isn't necessarily a reason to buy one robot vacuum over another, but it is useful if you have a lot of Apple devices and tend to use ‌Siri‌ voice commands for smart home devices.

The X11 isn't leagues ahead of the X8 and X9 when it comes to cleaning performance, but there are a few features that could be a reason to consider it instead of another robot vacuum. If there's a threshold in your house that other vacuums can't climb, there's a good chance the X11 can navigate it. It's the only robot vacuum I've tested that has a vacuum chamber you can empty, eliminating the need for vacuum bags.

For larger homes, the change to charging makes a difference in how quickly cleaning gets done, and it prevents frustrating multi-hour pauses. Fast charging could be worth the cost if you have a home larger than 2,000 square feet.

If you don't need those features, Ecovacs' X8 and X9 robots clean well too, and are available at a lower price.

How to Buy

The X11 Omnicyclone can be purchased from the Ecovacs website or from Amazon for $1,499.99, but there is a promo code for $200 off at the current time, which is listed on the website. There are regular sales on Ecovacs vacuums, so don't buy one at full price.

Note: Ecovacs provided MacRumors with an X11 for the purpose of this review. No other compensation was received.

Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.

2024 iPhone Boxes Feature
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.

In addition to the changed values, Apple has stopped accepting 12-inch MacBook trade-ins.

iPhone

iPhone Model New Values Old Values
iPhone 16 Pro Max Up to $670 Up to $700
iPhone 16 Pro Up to $550 Up to $580
iPhone 16 Plus Up to $450 Up to $470
iPhone 16 Up to $420 Up to $450
iPhone 15 Pro Max Up to $470 Up to $630
iPhone 15 Pro Up to $400 Up to $500
iPhone 15 Plus Up to $330 Up to $440
iPhone 15 Up to $310 Up to $400
iPhone 14 Pro Max Up to $370 Up to $455
iPhone 14 Pro Up to $300 Up to $380
iPhone 14 Plus Up to $240 Up to $300
iPhone 14 Up to $220 Up to $290
iPhone SE (3rd generation) Up to $80 Up to $100
iPhone 13 Pro Max Up to $300 Up to $370
iPhone 13 Pro Up to $230 Up to $300
iPhone 13 Up to $180 Up to $250
iPhone 13 mini Up to $150 Up to $200
iPhone 12 Pro Max Up to $220 Up to $280
iPhone 12 Pro Up to $160 Up to $220
iPhone 12 Up to $130 Up to $170
iPhone 12 mini Up to $90 Up to $120
iPhone SE (2nd generation) Up to $50 Up to $50
iPhone 11 Pro Max Up to $150 Up to $180
iPhone 11 Pro Up to $130 Up to $150
iPhone 11 Up to $100 Up to $130
iPhone XS Max Up to $100 Up to $120
iPhone XS Up to $70 Up to $90
iPhone XR Up to $80 Up to $100
iPhone X Up to $60 Up to $60
iPhone 8 Plus Up to $50 Up to $60
iPhone 8 Up to $40 Up to $45

iPad

iPad Model New Values Old Values
iPad Pro Up to $695 Up to $695
iPad Air Up to $415 Up to $400
iPad Up to $175 Up to $190
iPad mini Up to $255 Up to $275

Mac

Mac Model New Values Old Values
MacBook Pro Up to $760 Up to $770
MacBook Air Up to $540 Up to $550
MacBook No longer accepted Up to $60
iMac Up to $375 Up to $490
iMac Pro Up to $240 Up to $385
Mac mini Up to $380 Up to $395
Mac Studio Up to $1,030 Up to $1,140
Mac Pro Up to $2,520* Up to $550

* Given the significant increase to this value, it could be a typo by Apple.

Apple Watch

Apple Watch Model New Values Old Values
Apple Watch Series 10 Up to $160 Up to $175
Apple Watch Ultra 2 Up to $335 Up to $335
Apple Watch Series 9 Up to $125 Up to $130
Apple Watch Ultra Up to $245 Up to $255
Apple Watch Series 8 Up to $95 Up to $100
Apple Watch SE (2nd generation) Up to $60 Up to $60
Apple Watch Series 7 Up to $65 Up to $70
Apple Watch Series 6 Up to $50 Up to $55
Apple Watch SE (1st generation) Up to $30 Up to $35
Apple Watch Series 5 Up to $25 Up to $30

Apple also adjusted its trade-in values for select Android smartphones.

Apple today provided public beta testers with the first releases of upcoming iOS 26.2, iPadOS 26.2, tvOS 26.2, and watchOS 26.2 updates for testing purposes. The public betas come two days after Apple provided the betas to developers.

iOS 26
After signing up for beta testing on Apple's beta site, public beta testers can download the updates using the Software Update section in the Settings app on each device.

iOS 26.2 adds a Liquid Glass slider for the Lock Screen, allowing you to customize the translucency of the clock. Alongside watchOS 26.2, the update changes labeling for the Sleep Score feature, adjusting numbers to better reflect sleep quality.

AirPods Live Translation is available in the European Union with iOS 26.2, and in the Reminders app, there's an option to have an alarm go off when a reminder is due. Apple also added new features to Podcasts, Passwords, Freeform, and more, with a full list of new additions available in our iOS 26.2 feature guide.

Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

Apple today provided the first beta of an upcoming macOS Tahoe 26.2 update to developers for testing purposes, with the update coming a few days after the launch of macOS Tahoe 26.1.

macOS Tahoe 26 Thumb 2
Developers can download the macOS Tahoe 26.2 update by opening up the System Settings app, selecting the General category, and then choosing Software Update. Beta Updates will need to be enabled, and a free developer account is required.

Apple released the first iOS 26.2 and iPadOS 26.2 betas earlier this week, so we have an idea of a few features that are in macOS Tahoe 26.2.

The Reminders app will gain an option to have an alarm go off when a reminder is due, the News app has some design updates, and Apple is adding new features to the Podcasts app. The new additions to iOS 26.2 can be found in our iOS 26.2 feature guide.

The beta is available to developers right now, but a public beta is expected later this week. We'll likely see Apple release macOS Tahoe 26.2 right around mid-December given past launch timelines.

Related Roundup: macOS Tahoe 26
Related Forum: macOS Tahoe

Chipmaker TSMC has begun informing major clients like Apple about further price hikes, according to a new report out of Asia.

apple silicon feature joeblue
The leaker and aggregator known as "yeux1122" outlined the latest news on Korean social media site Naver. TSMC has apparently started notifying major clients of impending price increases for advanced fabrication processes below 5-nanometers. This would include Apple's A16, A17, A18, A19, M3, M4, and M5 chips, as well as any future iterations. The price hikes are expected to be in the range of 8–10% and commence next year.

Last month, the China Times reported that Apple's "A20" chip designed for next year's iPhone models could be considerably more expensive. The A20 chip is likely to be the first widely available 2-nanometer chip, debuting in the iPhone 18 lineup next year and forming the foundation of subsequent M6-series chips. The previous three generations of A-series chips have all been based on TMSC's 3-nanometer node, with the upgrade to 2-nanometer promising further performance and efficiency improvements.

TSMC apparently told customers, presumably including Apple, to expect pricing that is at least 50% higher than 3-nanometer processors. This was attributed to unusually high capital expenditure for the new node and to the lack of discounting strategies while yields are still in their early acceptable phase.

The report further stated that suppliers expect flagship mobile chips built on the 2-nanometer process to carry unit prices around $280 once volume production begins. This would make it the most expensive component in the ‌iPhone‌ and dramatically affect Apple's profit margins, if the increase is not passed on to customers.

A report from DigiTimes last year placed the cost of the A18 chip at around $45, with a total hardware bill of $416 for a model that retailed at $799, implying that the chip represents roughly 10% of bill of materials (BOM) cost and about 5–6% of retail price before logistics and development expenses.

If the component cost rumors are true, Apple could limit 2-nanometer chips to only some 2026 ‌iPhone‌ models, such as the ‌iPhone 18‌ Pro and ‌iPhone 18‌ Pro Max. In September last year, Apple analyst Ming-Chi Kuo warned that "due to cost concerns, not all new ‌iPhone 18‌ models may be equipped with a 2-nanometer processor."

Tags: Naver, TSMC

Target's early Black Friday sale has officially begun today, with an online shopping event that will run through Saturday, November 8. There are quite a few major discounts in this sale, including sitewide savings on Beats headphones, TVs, Apple accessories, home appliances, and more.

Target November Deals SimpleNote: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Target's Black Friday Schedule

Target's Black Friday sale begins today with this week's three-day event and thousands of deals available sitewide. Target is also offering a "Deal of the Day" every day through December 24, with many exclusive deals available only to Target Circle members.

Additionally, a new lineup of deals will drop every Sunday in November and last through the following Saturday. All of this leads up to the week of Black Friday, where shoppers can expect even more discounts and offers both in Target stores and online.

Target's Early Black Friday Sale

Like many retailers, Target's early Black Friday offerings are wide and varied. You'll find notable markdowns on video games, appliances, TVs, smart home products, speakers, headphones, and more this week.

Shoppers should note that some of the deals below do require Target Circle, which does have a free tier and is worth signing up for if you're interested in any of these offers. Once you're a member, the deals will be applied automatically at checkout.

Apple Accessories

iphone case target
Target's early Black Friday sale includes a few Apple accessories on sale, with the highlight being discounts on the new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air cases.

Headphones

beats target

TVs

samsung target

Streaming Devices

More Deals

You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.


Deals Newsletter

Interested in hearing more about the best deals you can find as we head into the holidays? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundups: Apple Black Friday, Apple Deals
Related Forum: Community Discussion

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports.

apple tv logo physical
Rather than using digital techniques, the new sequence was made by shooting large glass versions of the ‌Apple TV‌ logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro.

Ad Age released an exclusive look brief behind-the-scenes clip showing some of that process, which was then shared on X:

The intro now plays before all ‌Apple TV‌ content. The company has made a one-second-long sting for trailers, along with a five-second-long version for TV shows and a 12-second-long cinematic version for movies. It is accompanied by a new sound composed by Finneas.

Earlier this week, Apple's rebrand of ‌Apple TV‌+ was made official, with Apple updating the ‌‌Apple TV‌‌+ page on its website to read just "‌‌Apple TV‌‌" and updated app icons rolling out across devices.

Apple today announced it will accept submissions for the 2026 Swift Student Challenge from Friday, February 6 through Saturday, February 28.

2026 Swift Student Challenge
The annual Swift Student Challenge gives eligible student developers around the world the opportunity to showcase their coding capabilities by using the Swift Playground or Xcode apps to create an interactive "app playground."

Apple said winners will be selected based on submissions that "demonstrate excellence in innovation, creativity, social impact, or inclusivity." A subset of Distinguished Winners with "truly exceptional" submissions will be invited to visit Apple in Cupertino, California for three days in summer 2026, with travel and lodging included.

Distinguished Winners are typically invited to attend Apple's annual developers conference WWDC, at the company's Apple Park headquarters. Apple has yet to announce WWDC 2026 dates, but the weeklong conference is typically held in June.

WWDC 2026 is where Apple will announce iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, visionOS 27, and other software updates.

Apple's announcement highlights three past Swift Student Challenge winners.

Amazon is providing a few record low prices on previous generation Apple Watch models this week, with up to $119 off select devices. This includes savings on the second generation Apple Watch SE and Apple Watch Series 10.

Apple Watch SE 2

apple watch se holidayNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Prices start at just $159.99 for the 40mm GPS Apple Watch SE, then increase to $189.99 for the 44mm GPS model. Both of these are $89 discounts on the wearables, and all-time low prices on each device. You can find Midnight, Silver, and Starlight case color options at these prices for both sizes.


Apple Watch Series 10

apple watch series 10 holiday

Amazon also has a few discounts on the Apple Watch Series 10, with $119 off these models. You can get the 42mm GPS Apple Watch Series 10 for $279.99, down from $399.00, and the 46mm GPS model for $309.99, down from $429.00. The 42mm GPS model is only available in Jet Black Aluminum, but the 46mm GPS model has Jet Black, Rose Gold, and Silver Aluminum options available at this low price.


You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.


Deals Newsletter

Interested in hearing more about the best deals you can find as we head into the holidays? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

Qualcomm is gradually reducing its dependence on Apple, as growing demand for premium Android smartphones becomes the main driver of its chip business, according to a new report from DigiTimes.

qualcomm snapdragon x65
Qualcomm's semiconductor arm, known as Qualcomm CDMA Technologies (QCT), apparently recorded strong year-over-year growth in the fourth quarter of fiscal 2025, led by rising Android device sales and increasing chip content per device. DigiTimes cited remarks from President and CEO Cristiano Amon, who said that non-Apple QCT revenue rose by 18% during the quarter.

The global smartphone market is said to be undergoing a structural transition toward more advanced, feature-rich devices, with users in both mature and emerging markets upgrading to higher-end models. This shift has driven up average selling prices and boosted demand for Qualcomm's flagship Snapdragon processors, which now feature enhanced AI, camera, and connectivity capabilities. Qualcomm's strategy of embedding more value into devices is now apparently central to its long-term growth, reducing its reliance on Apple orders over time.

The company's deepening partnership with Samsung was also a key factor. Amon said Qualcomm currently provides modems for about 75% of Samsung's Galaxy smartphones, a significant rise from approximately half in earlier years. Some Galaxy models, such as the Galaxy S25 series, use Snapdragon modems exclusively.

The update comes as Apple is expected to move away from Qualcomm's modem chips over the coming years. Apple has been developing its own in-house 5G modem technology since acquiring Intel's smartphone modem division in 2019. The iPhone 16e, iPhone Air, and iPad Pro now contain Apple's C1-series custom modems rather than Qualcomm chips. Qualcomm previously announced that it would continue to supply Apple with Snapdragon modems through 2026, but the relationship is widely expected to diminish after that point as Apple's own modems proliferate through its device lineup.

Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.

apple watch se 3 always on
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for example, when the iPhone isn't nearby – without the user needing to enter the password manually.

The feature's removal appears to be Apple's response to the European Commission's Digital Markets Act (DMA) interoperability requirements, which Apple has publicly criticized on more than one occasion. Under the DMA, regulators want Apple to open iPhone Wi-Fi hardware access to third-party accessories by the end of 2025.

The year-end compliance deadline coincides with next month's release of iOS 26.2. But rather than comply with the requirement, Apple is apparently disabling the feature entirely for EU users. Apple reportedly confirmed the decision to French publication Numerama.

In terms of the practical impact, it's likely to be limited for most users. Apple Watch will surely still connect to Wi-Fi networks when the paired iPhone is nearby, but users may be required to manually connect to Wi-Fi by typing in the password when the iPhone is out of range. Afterwards, the Wi-Fi network's credentials will presumably be stored on the watch.

Apple has previously warned that complying with EU interoperability requirements could give "data-hungry companies" access to sensitive information, including notification content and complete Wi-Fi network histories. Apple has explicitly called out Meta for making multiple unreasonable interoperability requests under the DMA that if allowed could compromise user security and privacy.

Apple filed an appeal against the interoperability rules at the EU's General Court in Luxembourg on May 30, targeting the Commission's March decision that requires Apple to make iOS more compatible with rival products including smartwatches, headphones, and VR headsets.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple has changed how you dismiss iPhone alarms in iOS 26.1, and your morning muscle memory may have needed tweaking as a result. By default, the Clock app now requires a slide gesture to stop an alarm from the Lock Screen, replacing the previous tap-to-stop button that was redesigned in iOS 26. Snoozing still works with a simple tap, but turning off an alarm entirely demands the extra swipe motion.

ios 26 1 slide to stop
The change appears designed to prevent accidental dismissals when you're reaching for your phone in the morning. By requiring a more deliberate action, you're less likely to silence your alarm when you meant to hit snooze. If you don't like the change, you can revert the alarm interface back to the previous Stop button by following these steps.

  1. Open the Settings app on your iPhone.
  2. Tap Accessibility.
  3. Under "Physical and Motor," tap Touch.
  4. Swipe to the bottom of the menu and toggle on Prefer Single-Touch Actions.

The change will take effect the next time you set an alarm. If you want to revert back to the slider, simply toggle off Prefer Single-Touch Actions.

Apple's second iPhone Air model is in development and could feature two rear cameras instead of one, according to a Chinese leaker with sources within Apple's supply chain.

iphone air camera
The Weibo-based account "Digital Chat Station" claims that Apple is evaluating a dual-lens setup for the next version of its ultra-thin iPhone, with a 48MP Fusion Ultra Wide camera joining the existing 48MP Fusion Main camera, similar to the base iPhone 17.

However, the leaker says that the second-generation device will keep the distinctive horizontal camera plateau, suggesting the second lens will sit alongside the existing one, unlike the dual-lens vertical arrangement on the iPhone 17.

Multiple technologies are housed in the plateau of the iPhone Air to maximize space for the battery, so Apple would presumably need to redesign the internals considerably to fit in another camera. Apple will reportedly continue to focus on making the device ultra-thin and lightweight.

iphone air internal design@2x
Apple will release a second-generation iPhone Air alongside the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone in the second half of 2026, according to industry analyst Ming-Chi Kuo. Apple also plans to launch a third iPhone Air model with a larger display in the second half of 2027. That said, the first-generation device has apparently not been selling well outside of China, so Apple's plans could change.

Digital Chat Station has a decent track record for Apple rumors. They accurately revealed that the ‌iPhone‌ 15 and ‌iPhone‌ 15 Plus would feature a slightly smaller 48-megapixel sensor than the ‌iPhone‌ 15 Pro and ‌iPhone‌ 15 Pro Max, as well as the display panel design of the ‌iPhone‌ 12 back in 2020.

Related Roundup: iPhone Air
Buyer's Guide: iPhone Air (Buy Now)

A day after seeding the first developer betas of iOS 26.2 and iPadOS 26.2, Apple has stopped signing it for the iPhone Air, iPhone 16e, and cellular models of the new M5 iPad Pro, preventing those devices from installing the update.

iOS 26
The exact reason for the change is unknown, but all three devices use either the C1 or C1X modem, Apple's new custom cellular chips, so it's possible Apple has identified a specific bug related to iOS 26.2 and iPadOS 26.2 with that chip and is preventing users who have yet to update from being affected by it.

The updates will continue to show for users on those devices enrolled in the iOS 26 and iPadOS 26 developer beta programs, but the updates will now fail to install.

It's unknown how long it will take for Apple to address whatever issue it has discovered, at which time we should see revised developer betas for these C1 and C1X devices.

Update 4:50 pm: Creative Strategies analyst Max Weinbach notes that his ‌iPad Pro‌ experienced an issue with the update that forced his device into recovery mode, where he was able to restore it to iPadOS 26.1.

Update 6:30 pm: Apple has now fully pulled the updates for the affected devices, so iOS 26.2 and iPadOS 26.2 beta 1 won't even show as available on these devices.

Related Roundups: iOS 26, iPadOS 26
Related Forum: iOS 26

It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. ‌HomeKit‌ and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.

Home Hub Command Center with Dome Base Feature

Home Hub

Apple is working on a home hub or "command center" that will serve as a centralized location for controlling smart home products, listening to music, making video calls, getting the weather, looking things up with Siri, displaying photos, making notes, viewing calendar events, and more.

The device has an all-display design that resembles an iPad, with a 7-inch display. It's said to be similar in size and shape to two iPhones placed side-by-side, but Apple is designing two variants. The first version is designed to be mounted on a wall, while the second version has a speaker base that looks similar to a HomePod mini and can be placed on a desktop or countertop.

Home Hub Command Center with Dome Base Siri Finder Feature
The home hub will have its own operating system, and while there won't be an App Store, Apple apps will be available as widgets.

Built-in sensors will be able to determine when someone is near the home hub, and the features displayed will change based on presence. If no one is by the hub, it might show information like the time and temperature, but if someone approaches, it could shift to an interface for adjusting the temperature.

Presence detection will enable features like turning on the lights when someone enters the room, and it might also be able to tell one person from another. The home hub will play music, and it does have a camera that can be used for video calls.

Touch-based interactions will be available for widgets, but the hub will be heavily reliant on ‌Siri‌ voice commands. ‌Siri‌ could have a personified look on the hub, with one design described as a version of the Mac Finder icon.

While screen-based smart home devices like the Echo Show are available for under $200, Apple could price the home hub somewhere around $350. Price could vary for the version with the speaker base and the wall mounted version without it.

Apple is aiming to launch the home hub sometime in the March to April 2026 timeframe.

LLM Siri

Apple has held off on launching the home hub because it is waiting to debut the smarter, more capable version of ‌Siri‌ that's been in the works since Apple Intelligence features launched in iOS 18. The original plan was for a better version of ‌Siri‌ to come out in an iOS 18 update, but Apple decided ‌Siri‌ just wasn't good enough to do what it wanted.

iPhone Siri Glow
‌Siri‌ was delayed so Apple could overhaul the underlying architecture that powers the personal assistant. The new ‌Siri‌ will be more similar to ChatGPT or Claude than the ‌Siri‌ of today, incorporating large language models to answer complex queries and complete more complicated tasks.

Here's what Apple originally promised ‌Siri‌ would be able to do with ‌Apple Intelligence‌:

Personal Context

With personal context, ‌Siri‌ will be able to keep track of emails, messages, files, photos, and more, learning more about you to help you complete tasks and keep track of what you've been sent.

  • Show me the files Eric sent me last week.
  • Find the email where Eric mentioned ice skating.
  • Find the books that Eric recommended to me.
  • Where's the recipe that Eric sent me?
  • What's my passport number?

Onscreen Awareness

Onscreen awareness will let ‌Siri‌ see what's on your screen and complete actions involving whatever you're looking at. If someone texts you an address, for example, you can tell ‌Siri‌ to add it to their contact card. Or if you're looking at a photo and want to send it to someone, you can ask ‌Siri‌ to do it for you.

Deeper App Integration

Deeper app integration means that ‌Siri‌ will be able to do more in and across apps, performing actions and completing tasks that are just not possible with the personal assistant right now. We don't have a full picture of what ‌Siri‌ will be capable of, but Apple has provided a few examples of what to expect.

  • Moving files from one app to another.
  • Editing a photo and then sending it to someone.
  • Get directions home and share the ETA with Eric.
  • Send the email I drafted to Eric.

This summer, Apple software engineering chief Craig Federighi said that transitioning ‌Siri‌ to new architecture was a success, and that the personal assistant is going to be an even bigger update than expected.

"The work we've done on this end-to-end revamp of ‌‌Siri‌‌ has given us the results we needed," Federighi told employees. "This has put us in a position to not just deliver what we announced, but to deliver a much bigger upgrade than that we envisioned."

Apple decided to use AI technology from Google, so ‌Siri‌ will in part be powered by a Google Gemini model that Google designed for Apple. ‌Siri‌ will be as capable as Gemini since it is using the same underlying technology, but Apple will run the model on its own Private Cloud Compute server with no information provided to Google.

The new version of ‌Siri‌ is expected to be ready for an iOS 26.4 update planned for the same March or April timeframe rumored for the home hub.

HomePod mini and Apple TV

We're supposed to be getting updated versions of the ‌HomePod mini‌ and the Apple TV at some point between now and early 2026.

homepod mini purple 2
Both devices will get chip upgrades, and in the case of the ‌Apple TV‌, it could gain support for some ‌Apple Intelligence‌ features. New Apple-designed networking chips will be included, but neither device is going to get a design update.

The ‌HomePod mini‌ and the ‌Apple TV‌ are linked to Apple's smart home platform and serve as smart home hubs for Matter, the cross-platform protocol that opens up the number of smart home accessories that are compatible with ‌HomeKit‌.

Apple Security Cameras

Rumors suggest that Apple is designing its own indoor security cameras that will connect to ‌HomeKit‌ and interface with the planned home hub.

Cameras designed directly by Apple would offer unique integrations with Apple devices, and would offer greater privacy than competing devices because of Apple's dedication to privacy and security. The first cameras could come out as soon as late 2026, and we could see other accessories like doorbells follow.

Read More
More on Apple's plans for the smart home hub can be found in our Apple Hub guide, while details on ‌Siri‌ can be found in our LLM Siri guide.

With iOS 26.2, Apple is adding a prompt that allows iPhone users in Japan to select a preferred search engine. As noted on Reddit, the option to choose a search engine comes up after installing iOS 26.2 for the first time.

apple search engine settings safari
‌iPhone‌ users in Japan can select from Bing, Google, DuckDuckGo, Yahoo Japan, or Ecosia, the same options available globally in the Safari settings. In most other countries, Google is the default search engine and there is no prompt to choose a different option when the ‌iPhone‌ first starts up.

While ‌iPhone‌ users outside of Japan can choose one of the other options, doing so requires going into the Safari section of the Settings app to make a change. According to court documents, Google pays Apple roughly $20 billion per year to be the default search engine on Apple devices, which helps to explain why Apple does not offer an up-front choice in most countries.

Japan recently established guidelines that say Apple has to present a neutral choice screen for selecting a search engine during initial setup, hence the new functionality. While Google is the dominant search engine in many countries, Yahoo Japan is widely used in the country.

iOS 26.2 also appears to include support for installing alternative app marketplaces in Japan, which is also required by the Japan Fair Trade Commission's Mobile Software Competition Act. Japan's new rules go into effect on December 18, 2025, which is around the time that iOS 26.2 will see a public launch.

Tag: Japan

The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.

Finder Siri Feature
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more capable, though training and architecture are also factors. Bloomberg says that Google's model "dwarfs" the parameter level of Apple's current models.

The current cloud-based version of Apple Intelligence uses 150 billion parameters, but there are no specific metrics detailing how the other models Apple is developing measure up.

Apple will use Gemini for functions related to summarizing and multi-step task planning and execution, but Apple models will also be used for some ‌Siri‌ features. The AI model that Google is developing for Apple will run on Apple's Private Cloud Compute servers, so Google will not have access to Apple data.

Gemini uses a Mixture-of-Experts architecture, so while it has over a trillion total parameters, only a fraction of them are activated for each query. The architecture allows for a large total compute capacity without racking up significant processing costs.

Apple weighed using its own AI models for the LLM version of ‌Siri‌, and also tested options from OpenAI and Anthropic, but it decided to go with Gemini after deciding Anthropic's fees were too high. Apple already has a partnership with Google for search results, with Google paying Apple around $20 billion per year to be the default search engine option on Apple devices.

Though Apple is planning to rely on Google AI for now, it plans to continue working on its own models and will transition to an in-house solution when its LLMs are capable enough. Apple is already working on a 1 trillion parameter cloud-based model that could be ready as soon as 2026. Apple is unlikely to publicize its arrangement with Google while it develops in-house models.

Apple was meant to debut an updated version of ‌Siri‌ in iOS 18, but deficiencies required the company to overhaul the underlying ‌Siri‌ architecture and significantly delay the rollout. The smarter ‌Apple Intelligence‌ ‌Siri‌ is expected to be introduced in an iOS 26.4 update that's coming in spring 2026.

‌Siri‌ will be able to answer more complex queries and complete more complicated tasks in and between apps. It will be closer in function to Claude and ChatGPT, though Apple is not planning a dedicated chatbot app.

Google has proposed sweeping changes to its Play Store and Android to end an ongoing antitrust dispute with Epic Games. The two companies filed a joint settlement agreement with the court last night, and if approved, Apple will be left as the only company embroiled in a public antitrust fight with Epic.

Google Logo Feature Slack
Google will allow Android app developers to use alternative payment methods in apps or through external links instead of forcing them to use Google Play Billing. Google is supporting Registered App Stores, which are alternative app stores that can be easily installed alongside Google Play. ‌Epic Games‌ would be a Registered App Store, able to be installed on Android devices to offer its own catalog of app titles.

As for fees, Google will charge a maximum of 9 percent or 20 percent based on transaction type and date of install, with the lowered fees applicable worldwide instead of solely in the United States. Google can charge a fee for transactions completed using alternative payment methods, and it is also able to charge an additional fee for transactions processed by Google Play Billing.

The wording around fees is complicated and could be somewhat open to interpretation for virtual items in games, plus it applies to new app installs, not existing app installs. Google can charge a 20 percent fee for in-game purchases providing more than a de minimis gameplay advantage, which would presumably be things like power ups, items that increase experience, or loot boxes.

Google can only charge a 9 percent fee for items that do not affect gameplay, such as additional levels, events, or Fortnite skins that are considered cosmetic. The 9 percent maximum fee is also applicable to in-app subscriptions, non-game app purchases, or up front app and game purchases. In a situation where there's a mixed bundle that includes in-game items like weapons and in-game skins, Google can charge the higher 20 percent rate. Google told The Verge that it would also charge a five percent fee for apps that choose to use the Google Play Billing system, which would be in addition to the 9 to 20 percent fee.

To simplify, the base fee for all apps will be 9 percent, while fees for games will range from 9 percent to 20 percent. Developers will pay another five percent if using Google Play Billing. For alternative app stores, Google is able to charge reasonable fees that cover operational costs, but nothing additional. ‌Epic Games‌ will be able to create an ‌Epic Games‌ Store on Android, paying minimal fees to Google, which is what the company set out to do when it initially filed lawsuits against Apple and Google back in 2020. ‌Epic Games‌ CEO Tim Sweeney said that Google's proposal is "awesome" and a "comprehensive solution that stands in contrast to Apple's model of blocking all competing stores."


Google agreed not to enter into agreements that would see apps launch "first or exclusively" on Google Play, and it will not require an app to provide the same features on Google Play that it does on another app store. Developers are also free to communicate with customers about cheaper prices available outside of the Google Play Store.

It's possible that Google's settlement with ‌Epic Games‌ could impact the eventual outcome of the ‌Epic Games‌ v. Apple case. Apple and Google have charged developers similar fees historically, and there is inevitable change coming to the ‌App Store‌ ecosystem.

There are important differences between the two legal disputes, however, so what's going on with Google is not directly applicable to Apple. In Epic v. Apple, Apple largely won the case. The judge did not find that Apple had a monopoly, and Apple was only required to allow developers to link to web-based purchase options.

In Epic v. Google, Google lost. If Google didn't settle with Epic, it was going to be forced to make Play Store changes anyway. A jury decided that Google abused its power by operating an app store monopoly and charging developers exorbitant fees. Google has also always allowed for sideloading on Android devices and has been more open to it, even though it isn't as easy as it will be in the future.

Apple has consistently opposed sideloading and will not likely make the same concessions that Google made without being forced into it.

In Epic v. Apple, Apple is currently fighting an injunction requiring it to allow developers to link to outside purchase options in apps in the U.S. Apple is currently not allowed to collect fees on purchases made through in-app links, an order that came after the court found that Apple had willfully violated the original order requiring links by controlling the appearance of links and charging high fees.

The court is planning to review the proposed Epic v. Google settlement on November 6.