Apple's new M1-equipped MacBook Air, MacBook Pro, and Mac mini do not appear to be compatible with eGPUs, including the Blackmagic eGPU that Apple has promoted alongside other Macs and that is available through the online store.
As noted on Twitter, under the lists of accessories compatible with the new Macs, the Blackmagic eGPU is not listed. In the image above, the eGPU is listed as compatible with the Intel MacBook Pro models still available, but not compatible with the M1 models.
I assumed the M1 Macs would support eGPUs since they have Thunderbolt ports but I was wrong. Maybe a software update can bring back eGPU support to Apple Silicon Macs? https://t.co/M0ixmEkeKz
— Steve Moser (@SteveMoser) November 10, 2020
The same is true for the Mac mini, which also comes in both M1 and Intel varieties. MacBook Air models have all been replaced with M1 chips, and none of those machines support eGPUs.
With no eGPU options available at the current time, the new Macs will have to reply on their own M1 chips with built-in GPUs. All M1 chips feature an 8-core GPU with the exception of the M1 chip used in the entry-level MacBook Air, which has a 7-core GPU.
Update: Apple has confirmed to TechCrunch that the M1 Macs do not support eGPUs.
Apple today held a third fall event, this time focused on Macs. Apple announced new MacBook Air, MacBook Pro, and Mac mini models, all of which are equipped with the first Apple Silicon chip, the M1.
It took Apple a little bit under an hour to introduce all of the new devices during the "One More Thing" event, but we've recapped all of the announcements in just six minutes for our readers who want quick but thorough overview of the announcements.
The new Mac mini, 13-inch MacBook Pro, and 13-inch MacBook Air are available to order today from Apple's website. The machines will begin arriving to customers on November 17.
Apple's new 13-inch MacBook Pro and 13-inch MacBook Air models are equipped with the M1, which is the first Apple Silicon chip. In addition to bringing impressive performance improvements, the M1 chip also significantly increases battery life.
The battery in the MacBook Air (49.9WHr) lasts for up to 15 hours with wireless web browsing and up to 18 hours when watching movies using the Apple TV app. The prior-generation model lasted for up to 11 hours when browsing the web, or up to 12 hours when watching movies.
Battery life is even better in the new MacBook Pro, which has a 58.2 WHr battery. The battery lasts for up to 17 hours when browsing the web and up to 20 hours when watching a movie using the Apple TV app. The prior-generation MacBook Pro lasted for up to 10 hours when browsing the web and up to 10 hours when watching movies.
Long battery life is enabled through the four high-efficiency cores that are included in the M1. Apple says that alone, the four cores offer similar performance as the dual-core MacBook Air but at much lower power, providing an efficient way to run simple tasks like checking email or browsing the web.
When needed, the new machines also engage the four high-performance cores of the M1 chip for more demanding tasks and better CPU performance. Apple promises that the M1 chip brings up to 3.5x faster CPU performance, 6x faster GPU performance, and up to 15x faster machine learning.
Humorously, the event ended with a brief appearance from John Hodgman, known as the PC guy in Apple's iconic "Get a Mac" ads from 2006-2009. Matching his persona from those ads, Hodgman attempted to justify his louder operation and inferior battery life as a PC compared to the new fanless MacBook Air with up to 18 hours of battery life.
Hodgman can be seen at the 45:27 mark of the Apple Event. We've also embedded a user-uploaded clip below, but it might be removed at some point by Apple:
Justin Long, who played the Mac in the ad campaign, did not make an appearance today.
Apple's new MacBook Air, 13-inch MacBook Pro, and Mac mini with the Apple-designed M1 chip are now available to order on Apple.com and through the Apple Store app, and they will be available in stores starting November 17. Pricing starts at $999 for the MacBook Air, $1,299 for the 13-inch MacBook Pro, and a lowered $699 for the Mac mini.
The new M1-equipped MacBook Air, MacBook Pro, and Mac mini are each equipped with two USB-C ports that support USB 4 and Thunderbolt, but as it turns out, Apple is continuing to use Thunderbolt 3 rather than upgrading the new models to Thunderbolt 4.
Intel in July shared details on Thunderbolt 4, which is coming out in new PCs with Tiger Lake processors. Thunderbolt 4 offers the same 40Gb/s maximum speeds available through Thunderbolt 3, but it does bring some notable improvements, such as support for docks with four downstream Thunderbolt ports. From Intel:
Double the minimum video and data requirements of Thunderbolt 3.
Video: Support for two 4K displays or one 8K display.
Data: PCIe at 32 Gbps for storage speeds up to 3,000 MBps.
Support for docks with up to four Thunderbolt 4 ports.
PC charging on at least one computer port.
Wake your computer from sleep by touching the keyboard or mouse when connected to a Thunderbolt dock.
Required Intel VT-d-based direct memory access (DMA) protection that helps prevent physical DMA attacks.
Intel has also designed new cables that support Thunderbolt 4 and USB 4, with longer lengths that don't compromise the 40Gb/s speeds. Thunderbolt 4 uses the same physical USB-C connector design, and Thunderbolt 4 ports and cables are backward and cross-compatible with USB 4, Thunderbolt 3, and other USB standards.
Apple's M1 Macs, which include the MacBook Pro, MacBook Air, and Mac mini, are available for purchase today and will begin arriving to customers on November 17.
The new 13-inch MacBook Pro with an M1 chip replaces the lower-end MacBook Pro models that were previously available, and Apple is continuing to sell it right alongside higher-end models that continue to feature Intel chips.
Apple introduced the Intel-equipped MacBook Pro models in May 2020. They're available for $1,799 and $1,999 alongside the $1,299 and $1,499 M1 MacBook Pro models.
Because the M1 MacBook Pro models are replacing the lower-end models, it's worth noting that the machines have just two USB-C ports that offer Thunderbolt 3 and USB 4, while the higher-end models have four ports.
The Mac mini models with M1 chips, priced at $699 and $899 depending on storage, are also being sold alongside an older Intel-equipped Mac mini model. The MacBook Air models, however, use M1 chips across the board and Apple no longer offers a MacBook Air with an Intel chip.
Despite the transition to Apple Silicon, Apple plans to continue to support Intel chips for years to come. Apps built using the new Universal App binary will be able to run on both Apple Silicon and Intel Macs going forward.
During today's event where Apple unveiled the new MacBook Air and MacBook Pro models, there was a mention of a new image signal processor for the camera, which brings some improvements to camera quality.
Apple did not, however, add new camera hardware to the two machines, and the technical specifications pages continue to list the same 720p camera used in prior-generation models.
Camera quality, especially in the MacBook Air, has been something that Mac owners have complained about for years now. Apple has gone through many generations of the MacBook Air without adding any new camera hardware.
Apple says the M1 chip improves MacBook camera quality with better noise reduction, greater dynamic range, improved auto white balance, and ML-enhanced face detection so users "look their best during video calls," but we'll need to wait to see the camera tested out to see if there's a notable difference between this model and the prior model.
The newly announced MacBook Air and MacBook Pro models that Apple announced today are equipped with the same 8-core M1 chip that also offers an integrated GPU, with Apple offering no CPU upgrades.
There is, however, a GPU upgrade available for the MacBook Air. By default, the MacBook Air ships with an M1 chip with a 7-core GPU, while the MacBook Pro has the same M1 chip with an 8-core GPU.
If you choose the $1,249 MacBook Air model with a 512GB SSD, it upgrades to an 8-core GPU instead of the default 7-core GPU, but there is no custom configuration option to choose the lower tier model with the upgraded 8-core GPU option.
Both the MacBook Air and the MacBook Pro can be customized with more RAM and more storage space. The Mac mini also has the same M1 chip with 8-core GPU as the MacBook Pro with no GPU/CPU upgrade option available. The new models are available today and will start shipping out next week.
Apple today seeded a second macOS Big Sur 11.0.1 release candidate to developers for testing purposes, with the new RC coming one week after the first macOS Big Sur RC was released.
The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in System Preferences.
macOS Big Sur introduces a refreshed design to the Mac operating system, overhauling the entire look from the curvature of the window corners to the dock icons to the system sounds. Everything features a lighter and more modern appearance. There's a new customizable Control Center that mirrors the Control Center on iOS devices, putting key system controls right at your fingertips.
The Notification Center has been redesigned with iOS-style widgets that are available in multiple sizes, plus there are more interactive notifications that are now grouped by app to make it easier to see what's going on. Safari is faster and more battery efficient, plus there's a new start page that can be customized with wallpapers and sections that include Reading List and iCloud Tabs, which makes Safari more tailored to your individual usage needs.
Tabs now support webpage previews, there's a built-in language translation feature, Chrome and Firefox Extensions can be ported to Safari, and YouTube supports 4K video playback. There's also an option to choose which sites an extension works with for greater privacy. Speaking of privacy, a new Privacy Report feature lets users know the trackers Safari is blocking when you visit websites.
Messages has been brought in line with the Messages app on iOS with support for pinned conversations, mentions, inline replies, and Memoji creation, plus the built-in search feature has been overhauled to make it easier to find links, photos, and conversations in the app.
Apple redesigned the Maps app to add support for Look Around, indoor maps, and Guides, which are lists of notable attractions, restaurants, and more created by trusted sources. Maps can also be used to generate directions for cycling routes and electric vehicle trips that can be sent to iPhone, and shared ETA updates are now viewable on the Mac.
For more on everything that's new in macOS Big Sur, make sure to check out our roundup. macOS Big Sur will see a public launch on Thursday, November 12.
Apple's new MacBook Air, 13-inch MacBook Pro, and Mac mini with the Apple-designed M1 chip are now available to order on Apple.com and through the Apple Store app, and they will be available in stores starting November 17.
The new MacBook Air starts at $999, the new 13-inch MacBook Pro starts at $1,299, and the new Mac mini starts at $699.
Apple today announced that macOS Big Sur will be released on Thursday, November 12. The news came out of Apple's "One More Thing" event, where it revealed new Mac mini, MacBook Air, and MacBook Pro models with the M1 chip.
macOS Big Sur was previously revealed at WWDC in June, and will feature an overhauled look with what Apple is calling the biggest design update to macOS since the introduction of Mac OS X. This includes overhauling the curvature of window corners and dock icon designs.
While subtle, the changes should have a fresh feel in comparison to the current macOS. Other changes include lighter windows with additional translucency, a more translucent dock, app icons with a new uniform squircle shape, redone system sounds, and more.
There's a refreshed menu bar with access to a customizable Control Center that includes Wi-Fi, Bluetooth, and AirDrop controls, keyboard brightness, Do Not Disturb, Dark Mode, sound level, and more. Likewise, Notification Center is redesigned with more interactive notifications grouped by app and iOS-style widgets with customizations in three different sizes.
Many of the first-party Apple apps have seen improvements and overhauls as well. Safari is faster and more battery efficient; Messages now support effects, @mentions, inline replies, and more; Maps supports Look Around, indoor maps, and Guides; Photos has expanded editing features; and Apple Music includes a new Listen Now section.
There are many more additions coming to macOS Big Sur on November 12, so be sure to read our full roundup if you're interested. For more coverage on today's event, check out our posts on the new Mac mini, MacBook Air, and MacBook Pro.
Apple today introduced a new 13-inch MacBook Pro, its third announced Mac powered by the company's custom M1Apple Silicon chip with integrated graphics processor.
The first Apple Silicon 13-inch MacBook Pro replaces the low-end 13-inch Intel model, but Apple's M1 chip boasts a more powerful 8-Core CPU and an 8-Core GPU featuring a 16-core Neural Engine, which when paired with the MacBook Pro’s active cooling system, is up to 2.8x faster than the previous generation, according to Apple, making it up to 3x faster than the best-selling Windows laptop in its class.
Machine Learning is up to 11x faster, and for on-device Machine Learning tasks that use the Neural Engine, the new 13-inch MacBook Pro is now the world's fastest compact pro notebook, says Apple. It also features up to 17 hours of wireless web browsing and up to 20 hours of video playback, which is up to twice the battery life of the previous generation, making it the longest battery life ever on a Mac.
"There has never been a chip like M1, our breakthrough SoC for the Mac. It builds on more than a decade of designing industry-leading chips for iPhone, iPad, and Apple Watch, and ushers in a whole new era for the Mac," said Johny Srouji, Apple's senior vice president of Hardware Technologies. "When it comes to low-power silicon, M1 has the world's fastest CPU core, the world’s fastest integrated graphics in a personal computer, and the amazing machine learning performance of the Apple Neural Engine. With its unique combination of remarkable performance, powerful features, and incredible efficiency, M1 is by far the best chip we’ve ever created."
Other new features in the new 13-inch MacBook Pro include 802.11ax Wi-Fi 6 and studio-quality mics, while Apple’s latest camera ISP in the M1 chip enables sharper images and more detail in shadows and highlights on video calls. The new MacBook Pro also includes Apple's Secure Enclave in the M1 and Touch ID, and features two Thunderbolt ports with USB 4 support. The laptop weighs 3-pounds and features a Magic Keyboard and a Retina display.
Starting at $1299, the base configuration comes with 8GB of unified memory configurable up to 16GB, and 256GB of solid state storage configurable up to 512GB, 1TB, or 2TB. Starting at $1499, the mid-tier model also comes with 8GB of unified memory configurable up to 16GB, but has 512GB of solid state storage as standard, configurable up to 1TB or 2TB. Pre-orders are now open on Apple's online store, with deliveries scheduled to begin November 17.
Thanks to the introduction of the M1 chip, the Mac mini's 8-core CPU provides faster performance than the previous generation. Specifically, Apple says that the M1-powered Mac mini is able to compile code in Xcode up to three times faster, play a graphics-intensive game with up to four times higher frame rates, and render a complex timeline in Final Cut Pro up to six times faster.
The new Mac mini also features an advanced thermal design to sustain performance, allowing it to stay cool and quiet. It supports up to two displays and Wi-Fi 6 for faster wireless performance. There's also the Secure Enclave in M1 for what Apple describes as best-in-class security.
Apple says the 5-nanometer M1 chip supports Thunderbolt 3 and USB4 support, and boasts the world's fastest integrated graphics with a 16-core Neural Engine that can process 11 trillion operations per second.
Alongside new MacBook Air and 13-inch MacBook Pro models, the new Mac mini is part of Apple's transition away from Intel processors in Macs. In June, Apple revealed its plans to begin using its own custom Apple Silicon processors in Macs, promising industry-leading performance per watt. Apple said that the transition would take about two years to be completed.
The Mac mini with M1 is available to order today on Apple.com, and then it will begin to arrive to customers November 17. The Mac mini is available at $699 for 256GB storage — down from a starting price of $799 previously — and at $899 for 512GB storage.
Apple today introduced a new MacBook Air as its first Mac with a custom Apple Silicon processor known as the M1 chip. The new MacBook Air is up to 3.5x faster than the previous-generation MacBook Air, with up to 5x faster graphics performance.
Key features of the new MacBook Air:
Apple-designed M1 chip with 8‑core CPU and 8‑core GPU
A completely silent, fanless design
Up to 3.5x faster CPU, up to 5x faster graphics, and up to 2x faster SSD
Up to 9x faster machine learning
13-inch Retina display with True Tone and P3 wide color gamut support
Up to 2TB of SSD storage and up to 16GB of memory
Up to 18 hours of battery life
Two Thunderbolt 3/USB4 ports
Magic Keyboard, Force Touch trackpad, and Touch ID
Wi-Fi 6
The new MacBook Air along with new 13-inch MacBook Pro and Mac mini models are available to order now on Apple.com and through the Apple Store app, with the first deliveries and in-store availability to begin November 17. The new MacBook Air continues to start at $999 in the United States, with $899 pricing available for students and other educational customers.
The first three Macs with M1 chips mark the beginning of Apple's transition away from Intel processors in Macs. Back in June, Apple revealed its plans to begin using its own custom Apple Silicon processors in Macs, promising industry-leading performance per watt. At the time, Apple said that the transition would take about two years to be completed.
In the interim, Apple teased new Intel-based Macs in development, including an updated 27-inch iMac released in August. Apple said that it will continue to support and release new versions of macOS for Intel-based Macs for years to come.
Apple has today announced the first Apple Silicon processor for the Mac titled the "M1" chip. The M1 is optimized for Mac systems that prioritize small size and power efficiency.
The M1 chip has an eight-core CPU, with four high-performance cores, in what Apple calls "the world's fastest CPU core." The other four cores are high-efficiency cores that use one-tenth of the power while still delivering high performance. Apple says that M1 delivers the best CPU performance per watt.
The M1 has integrated graphics with GPU containing up to eight cores, and with 2.6 teraflops of throughput, Apple says the M1 contains the world's fastest integrated graphics. The chip also contains a six-core neural engine that can process 11 trillion operations per second, as well as Apple's Secure Enclave and a high-performance storage controller.
The M1 chip can reportedly deliver up to 3.5 times faster CPU performance, up to six times faster GPU performance, and up to 15 times faster machine learning, all while enabling a battery life up to two times longer than previous-generation Macs.
The M1 is also built on the same five-nanometer process as the A14 Bionic chip, and supports Thunderbolt 3 and USB 4.
Apple's virtual "One More Thing" event is underway and, as expected, the company has started discussing its transition to Apple Silicon for Macs.
Apple first revealed its plans to transition from Intel processors to its own custom Apple Silicon processors for Macs during its WWDC keynote in June, promising industry-leading performance per watt. At the time, Apple said that it planned to ship its first Mac with Apple Silicon by yearend, and complete the transition in about two years.
Apple said that it will continue to support and release new versions of macOS for Intel-based Macs for years to come, and it also teased new Intel-based Macs in development in the interim, including an updated 27-inch iMac released in August.
Update: Apple's event has concluded and new MacBook Air, 13-inch MacBook Pro, and Mac mini models with an Apple-designed M1 chip are now available to order. The first deliveries to customers and in-store availability will begin November 17.
Apple's virtual "One More Thing" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut its first Mac models based on its own Apple Silicon chips. Rumors have indicated that the 13-inch MacBook Air and 13-inch MacBook Pro will be the first models to make the transition, while the 16-inch MacBook Pro is a possibility.
It's not clear whether we'll see any other announcements today, as Apple has several other rumored products like AirTags and AirPods Studio in the pipeline but rumors have suggested those may not be quite ready to debut.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.
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Live blog transcript ahead...
7:43 am: Apple's online store is currently down ahead of the event, suggesting we may see some new products available immediately after the event.
9:30 am: 30 minutes to go!
9:45 am: Today's event stream is up and live on Apple.com, while some 76,000 people are waiting for it to begin on Apple's YouTube channel.
9:47 am: The live stream is up and running on apple.com. Just ambient music and shifting colors of the event logo for now.
9:59 am: One minute ahead of start, the YouTube stream is live too... any minute now...
10:00 am: Here we go!
10:01 am: Showing Apple Park shots against a colorful sunrise backdrop.
10:01 am: Giant sliding doors opening up to Tim Cook inside Caffe Macs, Apple Park's employee cafeteria.
10:02 am: Tim talking about the new products that have launched this fall, including Apple Watch Series 6, iPhone 12, Apple Fitness+ and more.
10:03 am: "One more thing... it's time to talk about the Mac."
10:04 am: Talking about Mac users and the way the Mac changes the world.
10:04 am: Running a video showing Mac users including Tom Hanks, Lady Gaga, and plenty of others including scientists, DJs, writers, politicians, and more.
10:05 am: Think Different redux, in a way.
10:05 am: The Mac has always been about innovation and bold change.
10:05 am: We promised that the first Mac with Apple Silicon would arrive by the end of this year. That day is here.
10:06 am: John Ternus, VP of Hardware Engineering on to talk about the new Apple Silicon Macs.
10:07 am: We're developing a family of chips, and we'll be transitioning the Mac line to these new chips over the next couple of years.
10:07 am: Here's our first chip developed for the Mac: M1
10:08 am: M1 delivers a giant leap in performance per watt. Will transform Macs into an entirely different class of product. First System-On-A-Chip for Mac.
10:08 am: CPU, GPU, Cache, etc, sharing a SOC. Also running 5nm like new iPhone 12.
10:08 am: 16 billion transistors.
10:09 am: 8-core CPU. Four high-performance and four high-efficiency.
10:09 am: World's fastest CPU core.
10:10 am: Each high-efficiency core delivers similar speed to current dual-core MacBook Air but more efficiency.
10:10 am: M1 CPU delivers best CPU performance per watt.
10:11 am: 2x CPU performance of PC chip at 10 watts. Same max performance with 1/4 the power usage.
10:11 am: Single-threaded performance, gains per performance per watt have been very small from one chip to another over past 8 years. Now big increase in performance.
10:12 am: GPU with integrated graphics... M1 gets best of both worlds for incredible performance and low power, no need for discrete graphics. Up to 8-core GPU.
10:12 am: World's fastest integrated graphics. Moving fast here, but bagging on Intel pretty hard.
10:13 am: Includes 16-core neural engine. 11 trillion operations per second.
10:13 am: Latest-Generation Secure Enclave.
10:13 am: Thunderbolt and USB 4 support.
10:14 am: The Mac has never had a chip upgrade this profound.
10:14 am: It's the tight integration of hardware and software to make user experience so amazing.
10:14 am: macOS Big Sur has been built to optimize M1.
10:15 am: We're able to make the things you love about your Mac even better. Instant wake from sleep, just like iPhone or iPad.
10:15 am: Launching apps are nearly instantaneous, while Safari really shines on Apple Silicon. 1.5x speedier at running JavaScript and 1.9x more responsive. Distinctly snappy.
10:16 am: So, yes. It will seem snappier.
10:16 am: macOS gives apps more access to graphics memory.
10:16 am: Quiet performance and better battery life.
10:17 am: We've optimized all of our apps for M1.
10:18 am: Run 3x more instruments and effect plugins in Logic Pro. FCP Pro can run up to 6x faster.
10:18 am: Universal apps include a native binary version for Apple Silicon and Intel. The two come together in a single app that can be downloaded from the App Store or the web.
10:19 am: Photoshop coming early next year.
10:19 am: Rosetta 2 allows apps run for Intel-based Macs on Apple Silicon.
10:19 am: Some apps perform better under Rosetta than running natively on Macs with old integrated graphics.
10:19 am: New Apple Silicon Macs can run iOS apps directly on Mac.
10:20 am: Showing a video of developers talking about what can be done with Apple Silicon.
10:21 am: "This was the easiest transition we've ever had."
10:22 am: A seamless workflow from iPhone to iPad to Mac.
10:23 am: Now flying to Steve Jobs theater to talk about the first Mac with Apple Silicon.
10:24 am: MacBook Air with M1.
10:25 am: M1 enables MacBook Air to do things that were previously impossible in such a thin and light notebook. Up to 3.5x faster CPU.
10:26 am: Up to 5x faster graphics.
10:26 am: 3x faster than the best-selling Windows laptop in its class, and faster than 98% of Windows laptops sold last year.
10:27 am: SSD up to 2x faster.
10:27 am: The new Air delivers all this performance without a fan. Completely silent.
10:27 am: 15 hours of wireless web browsing. 18 hours of video playback.
10:27 am: 2x battery life on video calls.
10:28 am: Longest battery life ever in a MacBook Air.
10:28 am: New image signal processor helps improve FaceTime camera.
10:29 am: Starts at $999, starting at $899 for education users.
10:32 am: Up to 3x faster CPU than previous quad-core Mini.
10:33 am: Mac mini is 1/10th the size of comparable PC in its price range, and 5x faster.
10:34 am: Ethernet, USB 4/Thunderbolt, HDMI 2.0, USB-A
10:34 am: Mac mini now starts at $699.
10:34 am: $100 lower than previous generation.
10:35 am: We're still not done...
10:36 am: 13-inch MacBook Pro
10:37 am: With M1, the 13-inch MacBook Pro becomes way more powerful and way more pro. 8-core CPU delivers up to 2.8x faster performance.
10:37 am: Graphics delivers 5x faster GPU.
10:37 am: 3x faster than best-selling Windows laptop in its class.
10:38 am: Battery life delivers 17 hours of wireless web browsing, and 20 hours of video playback. Longest battery life ever in a Mac.
10:39 am: 4x as much code compiling on a single charge. Studio-quality three-mic array. And improvements in video calls.
10:39 am: Thunderbolt with USB 4 support.
10:40 am: Same 3-pound design.
10:40 am: Starts at $1299 and $1199 for education.
10:42 am: Energy consumption reduced by 60% when in active use.
10:42 am: "Exciting to reinvent three of our most popular and affordable Macs."
10:42 am: Order starting today, available next week. Big Sur available Thursday November 12.
10:42 am: Transition to Apple Silicon will have a profound impact on the Mac. This journey will take a couple of years to complete, but we're off to one heck of a start.
10:43 am: The boot up chime is back!
10:44 am: Tim: This truly is a huge day for the Mac, and a huge day for Apple.
10:45 am: At Apple, our mission is to create products that play a meaningful role in people's lives. 2020 has been a year unlike any other in so many ways.
10:45 am: We're looking forward to seeing what you do with these products.
10:45 am: Thank you for joining us, stay safe, stay well, and have a great day!
10:46 am: PC IS BACK
10:46 am: John Hodgman!
10:46 am: "Longer battery life? Just plug it in. I'm fast. I'm still fast. I still got it. I've always been there, I always will be. Fast. Oof. My battery is drained. I gotta go plug in."
10:47 am: And we're wrapped. Orders should open up soon!
Demand for Apple TV+ programs is increasing as its shows become more popular in the United States, according to demand data from research company Parrot Analytics (via Business Insider).
Apple TV+ mostly underwhelmed audiences and critics in the months after its launch, and this has been supported by data based on social media, fan ratings, and piracy. However, new research by Parrot Analytics shows that the streaming service's "second wave" of original programs was much more popular with audiences than its launch titles, suggesting that it is gaining momentum after a lackluster start.
"Defending Jacob" was Apple's biggest original series so far based on viewership, desire, and engagement. The show was on average 29.5 times more in demand than the average series in the U.S. during its first 60 days on the platform. The second most in-demand Apple TV+ show was "Truth Be Told," followed by M. Night Shyamalan's "Servant." None of the top three shows were part of Apple TV+'s launch lineup.
Although comedy "Ted Lasso" only places ninth, Parrot Analytics noted that the show is quickly catching on with viewers, receiving positive word-of-mouth. While Defending Jacob was fast to attract an audience, demand for Ted Lasso has been slow but steady, eventually overtaking Defending Jacob.
Overall, the data suggests that Apple TV+ is finding its feet as a streaming platform despite its slow start, with the demand for its original programs increasing over time.
