Apple today hosted a virtual event to introduce its first three Macs with its custom-designed M1 chip, promising up to 3.5x faster CPU performance, up to 6x faster graphics, up to 15x faster machine learning capabilities, and up to 2x as long battery life.
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Humorously, the event ended with a brief appearance from John Hodgman, known as the PC guy in Apple's iconic "Get a Mac" ads from 2006-2009. Matching his persona from those ads, Hodgman attempted to justify his louder operation and inferior battery life as a PC compared to the new fanless MacBook Air with up to 18 hours of battery life.
Hodgman can be seen at the 45:27 mark of the Apple Event. We've also embedded a user-uploaded clip below, but it might be removed at some point by Apple:
Justin Long, who played the Mac in the ad campaign, did not make an appearance today.
Apple's new MacBook Air, 13-inch MacBook Pro, and Mac mini with the Apple-designed M1 chip are now available to order on Apple.com and through the Apple Store app, and they will be available in stores starting November 17. Pricing starts at $999 for the MacBook Air, $1,299 for the 13-inch MacBook Pro, and a lowered $699 for the Mac mini.
Top Rated Comments
I always thought Hodgman had so much more charisma than Long, despite him supposing to be the "uncool" one.
Hopefully this means the ad campaign comes back; it was a fun one.
[I’d have said it was their 1984 ad if I was alive to have seen it myself. ?]