Apple Store Goes Down Ahead of Apple Event Today, Apple Silicon Macs Expected to Debut

Apple is holding it's live event now. Follow along with our live blog for the latest updates. We're also live tweeting the event on Twitter.


Apple's online store has gone down ahead of its "One More Thing" event at 10 a.m. Pacific Time today. The event is widely expected to mark the introduction of the first Apple Silicon Mac(s) and may have another surprise or two in store.

apple store down
At WWDC in June, Apple announced that it will be transitioning from Intel processors to its own custom Apple Silicon processors in Macs, promising industry-leading performance per watt. Rumors have suggested that the first Apple Silicon Macs could be lower-end notebooks like new MacBook Air and 13-inch MacBook Pro models.

Stay tuned to MacRumors for full coverage of the Apple Event. We've put together a guide on how to watch the event in time zones around the world.

Related Stories

m1 mac family

Apple Now Selling More M1 Macs Than Intel-Based Models, Says Tim Cook

Wednesday April 21, 2021 4:34 am PDT by
Despite only being released in November, sales of the M1-powered MacBook Air, MacBook Pro, and Mac mini now represent the majority of Mac sales, outperforming Mac computers powered by Intel processors, according to Apple CEO Tim Cook. Cook made the remarks during Apple's "Spring Loaded" event yesterday, where it introduced a completely redesigned 24-inch iMac powered by the M1 Apple silicon...
m2 feature

Apple's 'M2' Next-Gen Mac Chip Enters Mass Production, Expected to Debut in Redesigned MacBooks Later This Year

Tuesday April 27, 2021 1:38 am PDT by
Apple's custom next-generation Mac processor entered mass production this month, claims a new report today from Nikkei Asia. Tentatively dubbed the "M2" after Apple's M1 chip, the processors take at least three months to produce and could begin shipping as early as July in time for incorporation in Apple's next line of MacBooks, according to the paper's sources. The next generation of Mac...
applesilicon

Bloomberg: First Mac With Apple Silicon Will Be Announced in November

Friday October 9, 2020 9:59 am PDT by
Apple is set to host its next event on Tuesday, October 13, where it is widely expected to unveil its iPhone 12 lineup and more, but those waiting for the first Apple Silicon Mac may have to be patient for a little bit longer. Bloomberg's Mark Gurman today reported that the first Mac with a custom Apple Silicon processor will be announced as part of "another launch" in November. Gurman said...
photoshop m1 beta feature

Adobe Says Photoshop on M1 Runs 50% Faster Than 2019 Intel-Based MacBook

Friday March 12, 2021 11:48 am PST by
This week, Adobe updated Photoshop with official support for Apple silicon, offering customers native support on Apple's latest M1-powered Mac computers. In an interview with Computerworld, Photoshop Product Manager Mark Dahm promoted official Apple silicon support, saying that Photoshop runs 50% faster on an M1 MacBook compared to last year's Intel-based MacBook. Speaking to the team's...
applesilicon

Apple Event Kicks Off With Discussion of Apple Silicon Transition for Macs

Tuesday November 10, 2020 10:05 am PST by
Apple's virtual "One More Thing" event is underway and, as expected, the company has started discussing its transition to Apple Silicon for Macs. Apple first revealed its plans to transition from Intel processors to its own custom Apple Silicon processors for Macs during its WWDC keynote in June, promising industry-leading performance per watt. At the time, Apple said that it planned to ship ...
apple store down banner

Apple Store Goes Down Ahead of 'Spring Loaded' Event Later Today

Tuesday April 20, 2021 4:02 am PDT by
As is tradition, Apple's online store has gone down ahead of its "Spring Loaded" event, which will be streamed on Apple's website and on YouTube at 10 a.m. Pacific Time today. Apple's online store should become available again when the event has concluded, likely with new products and accessories available to order. The event will consist of a pre-recorded video with Apple executives...
Flat MacBook Air Feature 1

Next MacBook Air Will Feature Faster Apple Silicon Chip With Up to 10 Graphics Cores

Tuesday May 18, 2021 6:44 am PDT by
Apple is working on a high-end version of the MacBook Air that will feature an improved iteration of the current M1 Apple silicon chip, featuring improved graphics, but the same number of high efficiency, and high performance cores, according to Bloomberg's Mark Gurman. Apple updated its 13-inch MacBook Air alongside the 13-inch MacBook Pro and Mac mini with the M1 Apple silicon chip in...
applesiliconbenefits

First Macs With Apple Silicon Could Be 13-Inch MacBook Air and 13-Inch MacBook Pro

Monday November 2, 2020 10:34 am PST by
Apple's 13-inch MacBook Air and 13-inch MacBook Pro could be some of the first Macs to get Apple Silicon chips with Apple perhaps announcing new versions of these machines at the Apple event set to take place in November. Well-respected Apple analyst Ming-Chi Kuo back in July suggested that Apple would release new 13-inch MacBook Air and MacBook Pro models with Apple Silicon chips before the ...

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...