Apple Store Goes Down Ahead of Apple Event Today, Apple Silicon Macs Expected to Debut - MacRumors
Skip to Content

Apple Store Goes Down Ahead of Apple Event Today, Apple Silicon Macs Expected to Debut

by

Apple is holding it's live event now. Follow along with our live blog for the latest updates. We're also live tweeting the event on Twitter.

Apple's online store has gone down ahead of its "One More Thing" event at 10 a.m. Pacific Time today. The event is widely expected to mark the introduction of the first Apple Silicon Mac(s) and may have another surprise or two in store.

apple store down
At WWDC in June, Apple announced that it will be transitioning from Intel processors to its own custom Apple Silicon processors in Macs, promising industry-leading performance per watt. Rumors have suggested that the first Apple Silicon Macs could be lower-end notebooks like new MacBook Air and 13-inch MacBook Pro models.

Stay tuned to MacRumors for full coverage of the Apple Event. We've put together a guide on how to watch the event in time zones around the world.

Tags: Apple Store, November 2020 Event

Popular Stories

Apple Store App Liquid Glass Feature

Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant

Monday August 24, 2026 5:55 am PDT by
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant. Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment...
Read Full Article • 9 comments
Apple Store Logo

New Apple Store Reportedly Opening in Idaho

Wednesday August 19, 2026 12:46 pm PDT by
Apple plans to open a new 10,000-square-foot store at The Village at Meridian, an outdoor shopping complex near Boise, Idaho, according to building permits reviewed by BoiseDev. Apple is aiming to open the store in time for the iPhone 18 Pro launch this September, a tipster claimed. The company's only other store in Idaho is located at the Boise Towne Square shopping...
Read Full Article • 31 comments
All Screen iPhone 2030 Feature Sans Text

iPhone 18 Pro: Nine Reasons Not to Upgrade This Year

Monday September 7, 2026 5:01 am PDT by
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone. If you're thinking of...
Read Full Article • 106 comments