Jony Ive


'Jony Ive' Articles

Jony Ive Shares Thoughts on Design, Fashion and Apple Watch in Met Gala Interview

Ahead of last night's Apple-sponsored Met Gala, Apple design chief Jony Ive spoke with fashion website Business of Fashion about the "Manus x Machina" theme of the event and accompanying Costume Institute Exhibition, giving some insight into his thoughts on design and some hints on the future of the Apple Watch. According to Ive, who has had a hand in the creation and design of all of Apple's modern product releases, including the company's first wearable device, the goal of the designer is to solve problems without making the consumer aware of the problem that was solved.In our work, we've always tried to design in a way where you're not aware of the problems that we've had to solve. That's the job of the designer: to solve problems and explore, but not really drag you through what all the problems were.He went on to explain that tech products, like the Apple Watch, are becoming "more and more personal," something that he says technology companies still have a lot to learn about.I think we have always had a very clear and a very singular approach to how we design products that are more familiar to people, more established in terms of product categories. I think it's very hard to have that same clarity and singularity when you're not absolutely confident in your subject matter."Business of Fashion asked Ive about his future plans for the Apple Watch and while he refused to give specifics, he hinted that there could be some dramatic changes in store based on Apple's general product release philosophy. He said the Apple Watch is a "natural" category for Apple and that the

Apple Design Chief Jony Ive Attends 'Manus x Machina' Met Exhibition Opening

The Metropolitan Museum of Art today opened its "Manus x Machina" Costume Institute Exhibition, which is being sponsored by Apple. The show focuses on the dichotomy between handmade haute couture and machine-made fashion, featuring pieces that juxtapose traditional hand techniques like embroidery, pleating, and lacework with technologies like laser cutting and thermo shaping. Apple Design Chief Jony Ive, who is serving as co-chair alongside pop star Taylor Swift and actor Idris Elba, was on hand at the opening and gave an introductory speech, a portion of which was captured on social networking site Periscope. Image via Jim Shi We are thrilled at Apple to help bring to life Manus x Machina: Fashion in an Age of Technology. When Anna and Andrew first talked to me about the exhibition, I was particularly intrigued that it would stimulate a conversation exploring the relationship between what is made by man and what is made by machine. That it would challenge the preconception held by some that the former is somehow inherently more valuable. Not only in the context of today, but also the future. The Chanel dress that Tom mentioned, which was Andrew's inspiration for the exhibition is a wonderful example of artisan like craft executed with the deepest consideration yet enabled with the very latest technology. The most breakthroughs in craft were once, of course, perceived as truly innovative. Often shockingly so. Once even the simple metal needle challenged the conventional thinking of the time. Now I'm humbled by the innovations of the past in the same way that I am