Jony Ive


'Jony Ive' Articles

Jony Ive Said to Be 'As Connected to Product Design as Ever' Following Speculation About His Role

Over the last few days, speculation has begun brewing over the potential winding down of Jony Ive's career at Apple, where he works as the company's chief design officer. During an episode of "The Talk Show" podcast posted last Friday, John Gruber mentioned that he had recently heard Ive has been "checked out or not as directly involved with product design" at Apple, and instead focused on architecture projects for its campuses and retail locations. Earlier this week, a couple of websites began sharing Gruber's words in stories angled with Ive's lessening involvement at Apple, backed up by the recent release of "Designed by Apple in California," which many look at as the designer's swan song within the company. Rumors of Ive being "on his way out" of Apple have existed for a while, however, going back to his promotion to chief design officer last year. The position was described as allowing Ive to focus less on management and more on design, or as Gruber said, "the skeptic’s take is that this new arrangement allows Ive to be less involved, period." Following all of this, Gruber yesterday posted a new blog to clear up his original statement. He reiterated on the second and third-hand sources speaking of Ive's status in the company, stating that no one has directly mentioned Ive has stopped overseeing Apple's day-to-day product design, but what he's heard is from sources who "think" he has. After addressing the nuance he meant to convey during his podcast, Gruber admitted that he's in fact heard from "well-placed sources within Apple" that Ive is as devoted and

Claridge's Hotel Reveals Festive Installation by Apple's Jony Ive

Apple design chief Jony Ive and longtime collaborator Marc Newson's take on the London hotel Claridge's Christmas tree has been revealed – and perhaps not surprisingly, there's not a bauble in sight. Mayfair's landmark festive tree has been drawing crowds since 2009, when notable designers began creating the seasonal decoration each year. But Ive and Newson's interpretation takes the tradition to another level – albeit a minimalist one – by transforming the hotel's lobby into a natural grove of unadorned birch trees as part of a living light and sound installation. The designers had this to say: Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognising our excitement about the future and things to come. There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology.Design and style magazine Wallpaper described a scene in which a series of vast four meter-high light boxes line the walls, illuminating black-and-white images of snow-capped silver birch trees, against which "towering cast models of Scots pine rise to a canopy of natural green pine". The accompanying forest soundscape begins with a dawn chorus and features owls, nightingales, sparrows, and foxes. Synced to the audio is specially choreographed lighting that cycles from sunrise to nighttime, creating a dappled effect in the installation space. At the center of the grove, a smaller sapling tree appears to grow in the transitions of light, which the

Apple Says Touchscreen Macs 'Not a Particularly Useful or Appropriate Application of Multi-Touch'

CNET has published an extended interview with Jony Ive in which the Apple design chief discusses some of the design decisions that went into developing the Touch Bar in the company's new MacBook Pro lineup. The contextual OLED Touch Bar replacing the function keys on the new Macs was developed for at least two years, during which time Ive's team explored the idea of larger, haptic-rich trackpads. According to Ive, "a number of designs" were explored that "conceptually make sense", but were later rejected. When we lived on them for a while, sort of pragmatically and day to day, [they] are sometimes less compelling. This is something [we] lived on for quite a while before we did any of the prototypes. You really notice or become aware [of] something’s value when you switch back to a more traditional keyboard. Ive explained that his team's point of departure was to see if there was a way of designing a new input that could be contextually specific and adaptable, yet also something that was mechanical and fixed. This required the development of a "difficult prototype" with a mature software environment, in order to work out if the idea had any real-world traction. One of the things that remains quite a big challenge for us is that you have to prototype to a sufficiently sophisticated level to really figure out whether you’re considering the idea, or whether what you’re really doing is evaluating how effective a prototype is.Ive said that after testing the designs, his team were unanimously "very compelled" by the Touch Bar as a viable input device, but that the real

Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'

Following the launch of the redesigned MacBook Pro, CNET has published an interview with Apple executives Phil Schiller, Jony Ive, and Craig Federighi, highlighting some of the design decisions that went into the new machine. The contextual OLED Touch Bar on the new MacBook Pro, which is its key feature, has been in development under the direction of Jony Ive for at least two years, and according to Ive, it "marks a beginning" of a "very interesting direction" for future products. Apple's new MacBook took so long to develop because the company didn't want to "just create a speed bump," aiming instead for something that's a "big, big step forward." Apple marketing chief Phil Schiller says the MacBook Pro will allow Apple to "create many things to come," some of which "we can't envision yet." He also said Apple isn't driven by a calendar, but is instead aiming to create "new innovations" in the Mac line. Many customers are unhappy with the high price of the new MacBook Pro models, something Schiller addressed in the interview. An entry-level 13-inch MacBook Pro with a Touch Bar costs $1,799, a full $500 more than previous-generation models, and 15-inch models start at $2,399. Schiller says Apple cares about price, but has to design for experience rather than cost.Affordability is "absolutely something we care about," Schiller says. "But we don't design for price, we design for the experience and the quality people expect from Mac. Sometimes that means we end up at the higher end of the range, but not on purpose, just because that's what it costs."The MacBook Pro's

Cambridge Awards Jony Ive With Honorary Degree in Science for Design Work at Apple

The University of Cambridge has awarded seven "distinguished individuals" with honorary degrees -- known as the highest honor bestowed by the University -- in fields like law, business, and medical science. One of those honored was Apple's own Jony Ive, who received a doctorate in science for the "elegance, purity and beauty" he brought to personal computers in his time at the company. The man credited with introducing elegance, purity and beauty to the design of personal computers as Apple's chief designer was also honoured. A doctorate in science was conferred on Sir Jonathan Ive, Chief Design Officer at Apple, in recognition of his impact on the world of computing and in making technology approachable through design. Cambridge won't be the only esteemed university giving Ive an honorary degree, as Oxford plans to bestow a similar honor onto Apple's chief design officer next week. The Oxford ceremony recognizes ten figures from similar fields as Cambridge, including theology, law, economics and, in Ive's case, science. At Oxford, Ive will be named a "Doctor of Science," alongside neurobiologist Dr Cornelia Bargmann and physicist Mildred Dresselhaus. The honorary degrees will be given out at the University's annual Encaenia ceremony on June

Jony Ive Shares Thoughts on Design, Fashion and Apple Watch in Met Gala Interview

Ahead of last night's Apple-sponsored Met Gala, Apple design chief Jony Ive spoke with fashion website Business of Fashion about the "Manus x Machina" theme of the event and accompanying Costume Institute Exhibition, giving some insight into his thoughts on design and some hints on the future of the Apple Watch. According to Ive, who has had a hand in the creation and design of all of Apple's modern product releases, including the company's first wearable device, the goal of the designer is to solve problems without making the consumer aware of the problem that was solved.In our work, we've always tried to design in a way where you're not aware of the problems that we've had to solve. That's the job of the designer: to solve problems and explore, but not really drag you through what all the problems were.He went on to explain that tech products, like the Apple Watch, are becoming "more and more personal," something that he says technology companies still have a lot to learn about.I think we have always had a very clear and a very singular approach to how we design products that are more familiar to people, more established in terms of product categories. I think it's very hard to have that same clarity and singularity when you're not absolutely confident in your subject matter."Business of Fashion asked Ive about his future plans for the Apple Watch and while he refused to give specifics, he hinted that there could be some dramatic changes in store based on Apple's general product release philosophy. He said the Apple Watch is a "natural" category for Apple and that the

Apple Design Chief Jony Ive Attends 'Manus x Machina' Met Exhibition Opening

The Metropolitan Museum of Art today opened its "Manus x Machina" Costume Institute Exhibition, which is being sponsored by Apple. The show focuses on the dichotomy between handmade haute couture and machine-made fashion, featuring pieces that juxtapose traditional hand techniques like embroidery, pleating, and lacework with technologies like laser cutting and thermo shaping. Apple Design Chief Jony Ive, who is serving as co-chair alongside pop star Taylor Swift and actor Idris Elba, was on hand at the opening and gave an introductory speech, a portion of which was captured on social networking site Periscope. Image via Jim Shi We are thrilled at Apple to help bring to life Manus x Machina: Fashion in an Age of Technology. When Anna and Andrew first talked to me about the exhibition, I was particularly intrigued that it would stimulate a conversation exploring the relationship between what is made by man and what is made by machine. That it would challenge the preconception held by some that the former is somehow inherently more valuable. Not only in the context of today, but also the future. The Chanel dress that Tom mentioned, which was Andrew's inspiration for the exhibition is a wonderful example of artisan like craft executed with the deepest consideration yet enabled with the very latest technology. The most breakthroughs in craft were once, of course, perceived as truly innovative. Often shockingly so. Once even the simple metal needle challenged the conventional thinking of the time. Now I'm humbled by the innovations of the past in the same way that I am