Apple's Former Design Chief Jony Ive Designs Emblem for Coronation of King Charles III

Former Apple design chief Sir Jony Ive's latest project, the official emblem of the coronation of King Charles III, has been unveiled by Buckingham Palace.

jony ive coronation emblem
The image depicts flowers forming the shape of St. Edward's crown, which will be used during the coronation. Ive chose roses, thistles, daffodils, and shamrocks because they are icons from across the United Kingdom. He attempted to convey the "optimism of spring" and the King's love of nature.

Ive was Apple's chief design officer from 1997 until 2019, when he departed to found LoveFrom with fellow Apple designer Marc Newson. In 2021, LoveFrom designed the "Terra Carta Seal," a special award for King Charles, who served as Prince of Wales at the time, to bestow upon companies that are leaders in creating sustainable markets.

When Ive left Apple, Apple signed a multiyear contract with him that was valued at more than $100 million. Under the terms, Apple was LoveFrom's primary client, but the deal came to an end last year. Ive has said that his design process at LoveFrom is the same as it was at Apple.

Ive's logo is set to be used for events over the coronation long weekend in the United Kingdom and the Commonwealth in May.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...

Top Rated Comments

headlessmike Avatar
32 months ago

What? No flat design? I thought skeuomorphic design was no longer be in vogue.
I drafted a non-flat version just for you.


Attachment Image
Score: 35 Votes (Like | Disagree)
pajako Avatar
32 months ago
Well, apart from how well the emblem suits the purpose, being it very classical and not a hint at modernity at all. We'll leave that to subjectivity. But Sir Ive missed one small detail in the vector-drawing.

Attachment Image
Score: 34 Votes (Like | Disagree)
blazerunner Avatar
32 months ago
Something tells me he's not the one that sat in front of Adobe Illustrator and actually created all the floral patterns.
Score: 32 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
32 months ago
Introducing: Apple Magic Mouse 3 with Emblem for Coronation of King Charles III. Designed by Jony Ive.



Attachment Image
Score: 31 Votes (Like | Disagree)
nikhsub1 Avatar
32 months ago
Ignoring all the useless snark and attempts at humor, it is a beautiful design and logo.
Score: 27 Votes (Like | Disagree)
Steve121178 Avatar
32 months ago

I'll never understand the UK continuing to indulge these people.
They don't have any political power and they are hardly a burden to the tax payer. A few quid a year per person.

Look how much the US spends on security all it's former Presidents & their families alone and tell me who gets better value for tax payers money.
Score: 18 Votes (Like | Disagree)