Apple's Former Design Chief Jony Ive Designs Emblem for Coronation of King Charles III

Former Apple design chief Sir Jony Ive's latest project, the official emblem of the coronation of King Charles III, has been unveiled by Buckingham Palace.

jony ive coronation emblem
The image depicts flowers forming the shape of St. Edward's crown, which will be used during the coronation. Ive chose roses, thistles, daffodils, and shamrocks because they are icons from across the United Kingdom. He attempted to convey the "optimism of spring" and the King's love of nature.

Ive was Apple's chief design officer from 1997 until 2019, when he departed to found LoveFrom with fellow Apple designer Marc Newson. In 2021, LoveFrom designed the "Terra Carta Seal," a special award for King Charles, who served as Prince of Wales at the time, to bestow upon companies that are leaders in creating sustainable markets.

When Ive left Apple, Apple signed a multiyear contract with him that was valued at more than $100 million. Under the terms, Apple was LoveFrom's primary client, but the deal came to an end last year. Ive has said that his design process at LoveFrom is the same as it was at Apple.

Ive's logo is set to be used for events over the coronation long weekend in the United Kingdom and the Commonwealth in May.

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Top Rated Comments

headlessmike Avatar
18 months ago

What? No flat design? I thought skeuomorphic design was no longer be in vogue.
I drafted a non-flat version just for you.


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Score: 35 Votes (Like | Disagree)
pajako Avatar
18 months ago
Well, apart from how well the emblem suits the purpose, being it very classical and not a hint at modernity at all. We'll leave that to subjectivity. But Sir Ive missed one small detail in the vector-drawing.

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Score: 34 Votes (Like | Disagree)
blazerunner Avatar
18 months ago
Something tells me he's not the one that sat in front of Adobe Illustrator and actually created all the floral patterns.
Score: 32 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
18 months ago
Introducing: Apple Magic Mouse 3 with Emblem for Coronation of King Charles III. Designed by Jony Ive.



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Score: 31 Votes (Like | Disagree)
nikhsub1 Avatar
18 months ago
Ignoring all the useless snark and attempts at humor, it is a beautiful design and logo.
Score: 26 Votes (Like | Disagree)
Steve121178 Avatar
18 months ago

I'll never understand the UK continuing to indulge these people.
They don't have any political power and they are hardly a burden to the tax payer. A few quid a year per person.

Look how much the US spends on security all it's former Presidents & their families alone and tell me who gets better value for tax payers money.
Score: 18 Votes (Like | Disagree)